2024

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An Actual Complete List Of SOC Metrics (And Your Path To DIY) 

Forrester eCommerce

I take a lot of inquiry questions from Forrester’s security and risk clients about security operations (SecOps). A common question I get is, “What core metrics does SecOps need to track?

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Staples Simplifies Battery Recycling with New At-Home Program

Retail TouchPoints

To mark Earth Month in April, Staples is launching a battery recycling program that has already seen recycling rates soar from less than 50 batteries per week to thousands per location in test stores. Beginning in April, the retailer will offer a free battery recycling box (while supplies last), in which consumers can collect batteries at home and return them to Staples for free recycling.

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At the time of writing, Hi-Rez’s 2014 release SMITE sits at #15 on Steam’s “Most played Massively Multiplayer games” list , with SMITE’s Steam page boasting 40+ million players.

Games 178
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SheerID Launches “SheerID InStore” Providing Retailers First Digital Solution for Gated Offers and Promotions in Physical Stores

SheerID

The new offering expands SheerID solutions for Omnichannel retail to high-value communities like students, teachers, the military, and more.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Wave of IT glitches brings importance of cash back in the spotlight

TalkingRetail

Following this week’s technical payment issues experienced by Greggs, the latest in a wave of similar retailer issues, some observers believe it highlights the continued importance of cash in UK society.

Retail 145
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Tyson Foods Faces Boycott After Report Claims Company Plans To Hire Asylum Seekers

RetailWire

Tyson Foods, the well-known food processing company, finds itself in hot water as calls for a boycott surge due to allegations of planning to employ migrants at its factories.

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Dollar General plans 800 stores this year as rival Dollar Tree pulls back

RetailDive

Thirty of those will be under its Popshelf banner, though the discount retailer is taking the concept’s expansion slowly given its discretionary focus.

Retail 130
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AI Tools for Brand Monitoring

Practical eCommerce

What do customers and prospects think about you or your company? These tools analyze mentions across the web. The post AI Tools for Brand Monitoring appeared first on Practical Ecommerce.

eCommerce 120
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NRF 2024: Key Takeaways From Retail Thought Leaders

RetailMinded

Retail and 2024 are both in full swing, and both the year and commerce kicked off at the National Retail Federation in New York City in early January. This is always a vibrant, engaging and important whirlwind for me… and an experience I look forward to every year. After all, as a self-described retail geek, I get giddy when it comes to exploring the latest retail technology, exploring flagship stores that keep up with collective retail trends and discovering new resources that help fuel t

Retail 119
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How Amazon Taps AI to Achieve Sustainability Goals: Packaging, Returns, Waste Prevention

RIS News

The company has accelerated sustainability efforts by leveraging artificial intelligence and machine learning.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Digital Sovereignty Is Changing The Cloud Market

Forrester eCommerce

In 2023 global cloud vendors all came up with their own digital sovereignty solution to address rising concerns from their customers. However, when I ask customers and vendors to define what digital sovereignty means for them, silence is the most common response.

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Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester

Retail TouchPoints

Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the tech company has launched a new offsite retail media solution in closed beta. Lowe’s has signed on to be one of the first retailers to test the solution for what will be the first offsite retail media offering from Lowe’s One Roof retail media network on Google Search and Shopping inventory, according to a blog post that will be published today, which Retail TouchPoints reviewed in advance.

Retail 306
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Slouching Towards Ubiquity: Five Notable Fintech Companies

Forrester eCommerce

Fintech is slouching towards ubiquity (see image below). As it does, fintech will evolve into a broadly held mindset in contrast to being defined as a type of company, a specific set of startups, a category of product types, or a series of new business models.

Customer 492
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Unleashing The B2B Revolution: The Bold Power Of E-Commerce

Forrester eCommerce

Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.

eCommerce 491
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Relationships, Leadership, And Communication: Advancing Cybersecurity Via Soft Skills

Forrester eCommerce

Relationships matter. As a security leader, you need to be seen by customers, colleagues, C-level execs, and the cybersecurity community as helpful, trustworthy, fair, and with a good dose of empathy. Recently, I had the honor of speaking with the latest cybersecurity cohort at a local program for underprivileged, underserved students.

Customer 450
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The Rise Of Experience-Fueled Growth

Forrester eCommerce

Experience-fueled growth is on the rise creating a rapid and sustainable business advantage. Learn what's needed to prioritize every decision through the lens of the customer providing exceptional experiences.

Customer 461
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Banning TikTok Creates A Meta Monopoly

Forrester eCommerce

The US House of Representatives just passed legislation that could determine the future of TikTok in the US — pending action by both the Senate and the President. Should the measure succeed, TikTok would effectively be banned in the US unless its China-based parent company, ByteDance, divests from the app.

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Computer Vision Platforms: Horizontal Capabilities Deliver Breadth, While Vertical Ones Promise Depth

Forrester eCommerce

Computer vision platform providers craft or assist users in developing algorithms, tools, and solutions that enable computers to see, analyze, and make sense of visual information. From recognizing faces in a crowd to getting insights from videos and images, these providers are the architects behind the scenes, building the bridges between pixels and purpose.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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What Forrester’s 2024 AI Predictions Mean For Technology Executives

Forrester eCommerce

Thanks to genAI, the era of AI computing is upon us. Backed by decades of development and fueled by billions of dollars in language models, AI infrastructure, and AI-powered applications, technology is taking a massive leap forward.

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Peer Discussion Highlights on Best Practices in Marketing Data Strategy

Forrester eCommerce

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Marketing 448
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CMOs Need A Measurement Strategy That Connects To Business Outcomes

Forrester eCommerce

All CMOs are under intense pressure to demonstrate the impact of marketing efforts on business outcomes. However, a cohesive marketing measurement strategy is often hindered by the complexity of data, the proliferation of touchpoints, and varying levels of marketing initiatives.

Marketing 438
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GenAI Drives The Narrative, But A More Confident Tech Economy Is The Real Story Beyond The Q4 2023 Tech Services Earnings

Forrester eCommerce

Last week, we issued our analysis of the Q4 2023 earnings announcements of large public technology service providers. Our takeaways? First, tech service providers grew much slower in 2023 than in 2022 signaling a belt tightening in technology spend. But providers project faster growth in 2024 fueled by core transformations and investments in AI.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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CDP In APAC: A Fast-Growing Emerging Market

Forrester eCommerce

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.

Marketing 451
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Get Ready For Takeoff: Microsoft Copilot For Security

Forrester eCommerce

Today, Microsoft announced that the official launch day of Copilot for Security for will be April 1, 2024. This proves that Microsoft won’t let a late-night snowstorm stop its pursuit of security revenue or finding new applications for generative AI.

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Build A Human-Centered Productivity Strategy

Forrester eCommerce

Image via Bing Image Creator Today, we’ve released a major new report for clients on employee productivity, Increase Your Organizational Productivity Now. This report builds upon Forrester’s long history of covering productivity as a dimension of Employee Experience, driven by research from my colleague David Brodeur-Johnson.

Customer 440
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The Low-Code Market Could Approach $50 Billion By 2028

Forrester eCommerce

According to a recent survey, 87% of enterprise developers use low-code development platforms for at least some of their work. Find out what's driving the growth in the low-code market in this preview of a new report and forecast.

Marketing 451
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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The EU Data Act Is Now In Force – What It Means For You And Your Organization

Forrester eCommerce

Providers and users of connected products in the EU, or services related to such products, take note: The EU Data Act is now in force. The clock on the transition period started ticking on January 11, 2023, and you need to be prepared.

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CMOs: Advancing From GenAI Pilots to Proficiency Doesn’t Come Easy

Forrester eCommerce

The awe and wonder of genAI – instantly generating ad headlines, email copy, images for social posts, quality video, and more – is quickly fading as the complexities of adopting its capabilities into marketing workflows take center stage.

Marketing 439
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Unleashing Field Marketing To Drive Growth In Asia Pacific

Forrester eCommerce

We explore key findings for APAC from Forrester’s 2023 Field Marketing Survey to help organizations understand the state of Field Marketing regionally and what this means for the operation and organization of a future fit field marketing organization.

Marketing 425
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Are You Ready For It? The SEC’s Climate-Related Disclosures Dropped.

Forrester eCommerce

The long-awaited SEC Climate-Related Disclosures ruling is finally here. The big theme of the rule is to enable investors to compare the environmental impact of publicly traded companies with not only what is reported but reporting frequency. It applies to publicly traded companies with business in the US.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an