Omnisend

DECEMBER 26, 2021

Reading Time: 8 minutes. Starting a new ecommerce business can be a serious challenge. The digital marketplace gets more crowded every year, putting increasing pressure on sellers to optimize every element of their marketing practices. In such a competitive field, even small errors could hold your business back. Even more, these issues can pop up at any point in the customer experience, so it isn’t always easy to determine what’s going wrong.

eCommerce 148

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Ecommerce Platforms

DECEMBER 27, 2021

The best email automation tools are a must-have investment for today’s growing businesses. Email continues to be the best way of reaching and nurturing your target audience today, and email automation solutions are crucial for sending the right messages at the right time. Around 89% of marketers use email as their primary channel for customer contact, and this would be impossible without email automation software.

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Retail TouchPoints

DECEMBER 27, 2021

There is a dizzying amount of change taking place right now in the world of marketing, from huge shifts in consumer behavior to tracking and attribution upheavals as third-party cookies go by the wayside. And marketers are being asked to take it all in stride, while at the same time adapting to their changing role in the sales ecosystem. Want more tips and tools to make 2022 a banner year?

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Forrester eCommerce

DECEMBER 28, 2021

Talking with sellers is like measuring weather patterns; you find out quickly which way the wind is blowing. And the topics Forrester clients ask about often reveal emerging trends. So what’s top of mind for B2B sales teams? I created a list of the top five topics revenue leaders asked me about in my first […].

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Kissmetrics

DECEMBER 30, 2021

It has 2.89 billion monthly active users , a global presence, and a massive influence on consumer buying decisions. What am I talking about? Facebook, of course! Given its broad audience, marketers and businesses can’t afford to ignore Facebook if they want a fresh pool of prospects to target. However, there’s another reason why you should use Facebook: they provide many innovative tools to help anyone drive more attention to their products and services by targeting specific audiences.

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GetElastic

DECEMBER 31, 2021

If you've ever found yourself scratching your head at a 3-letter acronym in an ecommerce related article or document, this post is for you. We've compiled 99 of the most common 3 letter acronyms you'll find in online business, from a wide range of functions including IT, marketing, web development, SEO, web analytics, web design and logistics. Roll over any acronym to see its title, or click its link to see a full definition.

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Forrester eCommerce

DECEMBER 26, 2021

Meet Chiara De Gasperin, Forrester’s Newest Digital Intelligence Analyst, if you are interested in digital data insights. Start discovering Chiara's best "job-cocktail" to understand if it tastes good to you too. Have a brainstorming with her if you think your relevant priorities are “Collect And Analyze Data For Customer Insights” and “Enable An Insights-Driven Business”.

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Kissmetrics

DECEMBER 27, 2021

The number of website data breaches is steadily growing. Statista data shows the number of U.S. breaches rose from 662 to more than a thousand in recent years. Some industries like government and healthcare have been particularly affected. For instance, recent data by Verizon shows data breaches in the healthcare industry increased by 58 percent. You may be thinking, “What is a website data breach exactly, and should I be worried?”.

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GetElastic

DECEMBER 30, 2021

This post originally published in 2019 has been updated for accuracy and relevance. Voice recognition devices are a growing trend especially when used in a shopping capacity. Research?shows that 32% use voice-activated search daily instead of typing, and that 43% shop online with voice-activated devices.?. It makes sense the likes of Amazon, Google and Apple would stay ahead of the curve with voice-enabled devices as the public moves more towards voice search on the internet.

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Retail TouchPoints

DECEMBER 29, 2021

The pandemic has changed the in-store experience, possibly forever. After spending months with home delivery and curbside pickup as the norm, shoppers have developed a greater taste for convenience than ever before, which in turn has changed how retailers need to look at their stores. Omnichannel is no longer just about connecting digital and physical offerings but about removing friction from the entire operation, from the warehouse to the front of the store.

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Omnisend

DECEMBER 27, 2021

Reading Time: 9 minutes. Traffic is the lifeblood of online businesses. To increase sales by driving more customers to storefronts, we’ve seen savvy ecommerce entrepreneurs apply a “bolt-on” strategy. This involves acquiring a content site in the same niche or a shoulder niche that sends qualified leads to their online store. This bolt-on strategy is a smart way to expand your marketing strategy.

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Kissmetrics

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report.

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GetElastic

DECEMBER 28, 2021

Over the last year at Elastic Path, we have seen more and more brands who need to run digital commerce for multiple business models. Whether they are a B2B business launching D2C for the first time, or a D2C brand getting into B2B2C for the first time, more and more companies are looking for solutions to help them power all routes-to-market. In this post we will: Explore this trend.

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Retail TouchPoints

DECEMBER 31, 2021

Labor shortages in industries that had previously relied on multiple job seekers — even for low-paying jobs — have been one of retail’s biggest challenges in 2021. It’s not just a seasonal issue: several industry experts believe the dearth of employees could extend into 2022, forcing retailers to rethink not just recruitment but their entire approach to hiring, training and employee retention.

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Home Furnishings Retail Shipping Costs Electronics 312

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Wiser

DECEMBER 29, 2021

Phew! 2021 was a busy year for Wiser Solutions. We launched our Commerce Execution Suite , welcomed new teammates in our Paris and Monterrey offices, added more in-store and online solutions, and rolled out a bunch of features and services to make your job easier. We also published 70 blogs in 2021! We covered pricing tips, in-store execution, eCommerce ideas, shopper behavior, and much more.

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Kissmetrics

DECEMBER 31, 2021

Personalized advertising is not a new concept. In fact, it’s been around for years and has become more sophisticated as technology has evolved. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. The benefits of using personalized ads can’t be ignored either. Personalized ads offer higher click-through rates, lower cost per acquisition (CPA) , and provide a better customer experience because they will see exactly w

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Ecommerce Platforms

DECEMBER 29, 2021

The best Sendinblue alternatives offer an effective way to enhance your email marketing automation strategy without relying on Sendinblue. While it’s fair to say Sendinblue is one of the more appealing choices for email marketing today, thanks to its versatility, advanced features and low prices, it’s far from the only option. Sendinblue offers a reliable email approach to email automation, with the option to trigger campaigns using website engagement behavior.

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Retail TouchPoints

DECEMBER 30, 2021

In 2020, consumers spent approximately $630 billion on online shopping, and merchants lost $12 billion to fraud. Federal data indicates that impostor scams and ecommerce fraud topped the list. Account takeover fraud, which is driven by impostor scams, increased by 50%, with no signs of slowing down in 2021. Consumers in every age bracket are in fraudsters’ sights.

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

MakeWebBetter

DECEMBER 29, 2021

With online shopping nearly hitting 4 trillion in 2020, online eCommerce stores might feel the need to upscale or increase the existing scalability of their stores. eCommerce website pages are amongst one of the integral portions of your website. This is because these pages are responsible for directly generating revenue for your company. Keeping this […].

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Kissmetrics

DECEMBER 29, 2021

What’s the hottest piece of content right now? Podcasts. Currently, there are over two million podcasts and more than 48 million episodes waiting for your ears to devour. It’s incredible growth considering there were only 500,000 podcasts in 2018. That’s not all. There’s considerable brand awareness and buying power on podcasts.

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RetailDive

DECEMBER 30, 2021

While the pandemic isn't over, 2021 seemed to show that physical locations remain important to retail. But each store must have something to offer.

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Retail 120

Retail TouchPoints

DECEMBER 29, 2021

As with most industries, the pandemic accelerated processes that were well underway in the interior design sphere during the past few years. Thanks to the latest technological developments, the warehouse-first marketing approach has been losing steam, and online purchases are taking the lead. Virtual reality functions and applications are emerging as innovative solutions to fulfill customers’ demands, playing a crucial role when facing the industry’s most pressing challenges.

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Fabric Blog

DECEMBER 30, 2021

If the past two years are any indication, we are still in the early days of a disruptive megatrend that’s driving e-commerce penetration around the globe. With worldwide retail e-commerce sales expected to climb 16.8% and reach $4.9 trillion in 2021, the steady march towards the new digital economy will likely intensify in the years ahead.

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eCommerce eCommerce Design Retail Article 98

eCommerce CEO

DECEMBER 31, 2021

With ecommerce, fortunately nowadays it’s relatively simple to get your products listed on social media sites through a variety of the best social media management. Read more.

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Social Media Management eCommerce 96

ROI Revolution

DECEMBER 31, 2021

Published December 31, 2021. 2021 in Search. It’s that time of year – time for Google’s 2021 “Year in Search” video! Watch it on YouTube or visit the blog article, In 2021, the world searched for healing. For more on the Year in Search, visit these pages: See what was trending in 2021. This year, we searched for ways to stay healthy.

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SEO Sporting Goods Article Information 78

Retail TouchPoints

DECEMBER 28, 2021

In May 2020, McKinsey issued a report stating while the COVID-19 pandemic was shaking up small businesses across the board, it was disproportionately affecting minority-owned small businesses. Reasons cited were that the country’s 1.1 million minority-owned small businesses often face underlying challenges, making it tougher for them to run and scale successfully, plus they are likelier to work in industries most distressed by the global crisis.

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Omniconvert

DECEMBER 29, 2021

Discover Brad Geddes’s advice for eCommerce stores that want to use Google Ads to support their customer acquisition and retention strategies. The post Brad Geddes: A Google Ad custom audience is only as good as your original targeting was appeared first on Omniconvert Ecommerce Growth Blog.

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SheerID

DECEMBER 29, 2021

Learn how premier outdoor brand Helly Hansen uses zero-party data to develop robust discount programs and maximize lifetime customer value.

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Outdoor Customer Blog 89

ROI Revolution

DECEMBER 31, 2021

Published December 31, 2021. 2021 in Search. It’s that time of year – time for Google’s 2021 “Year in Search” video! Watch it on YouTube or visit the blog article, In 2021, the world searched for healing. For more on the Year in Search, visit these pages: See what was trending in 2021. This year, we searched for ways to stay healthy.

SEO 78

SEO Sporting Goods Article Information 78

Retail TouchPoints

DECEMBER 29, 2021

Quartile , which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021. Brands including Unilever, Burt’s Bees and Thrasio are among the more than 5,000 brands using the platforms across major ecommerce marketplaces.

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Small Business Retail eCommerce Marketing Management 275

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail