Sat.Dec 25, 2021 - Fri.Dec 31, 2021

9 common ecommerce mistakes [updated for 2022]


Reading Time: 8 minutes. Starting a new ecommerce business can be a serious challenge. The digital marketplace gets more crowded every year, putting increasing pressure on sellers to optimize every element of their marketing practices.

Best Email Automation Tools for 2022

Ecommerce Platforms

The best email automation tools are a must-have investment for today’s growing businesses. Email continues to be the best way of reaching and nurturing your target audience today, and email automation solutions are crucial for sending the right messages at the right time.


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Marketers’ Mantra for 2022: ‘Speak to the Mind Space, Not the Shelf Space’

Retail TouchPoints

There is a dizzying amount of change taking place right now in the world of marketing, from huge shifts in consumer behavior to tracking and attribution upheavals as third-party cookies go by the wayside.

Year in Review: The Top 10 Wiser Blogs of 2021


2021 was a busy year for Wiser Solutions. We launched our Commerce Execution Suite , welcomed new teammates in our Paris and Monterrey offices, added more in-store and online solutions, and rolled out a bunch of features and services to make your job easier. We also published 70 blogs in 2021!

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Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

The Backroom: Our traditional interview with the retail prophet, Doug Stephens

Retail Dive

While the pandemic isn't over, 2021 seemed to show that physical locations remain important to retail. But each store must have something to offer

More Trending

What Can and Should Retailers Do About Climate Change?

Retail TouchPoints

The risks of climate change took center stage during 2021, as UN scientists linked global warming directly to human activities. With global attention focused on mitigation, adaptation and resilience, how are retailers managing related risks and considering possible business opportunities?

10 eCommerce Influencers to Follow on Social Media


Keeping a pulse on eCommerce intelligence in real time involves many moving parts.

99 eCommerce Acronyms


If you've ever found yourself scratching your head at a 3-letter acronym in an ecommerce related article or document, this post is for you.

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The Best Sendinblue Alternatives (Dec 2021)

Ecommerce Platforms

The best Sendinblue alternatives offer an effective way to enhance your email marketing automation strategy without relying on Sendinblue.

A Quick Guide to Shopping for Fulfillment

5 Factors to Consider When Comparing 3PLs

4 Imperatives for Impactful Store Design

Retail TouchPoints

The pandemic has changed the in-store experience, possibly forever. After spending months with home delivery and curbside pickup as the norm, shoppers have developed a greater taste for convenience than ever before, which in turn has changed how retailers need to look at their stores.

POS 104

How to create a winning affiliate program for your ecommerce store


Reading Time: 9 minutes. Traffic is the lifeblood of online businesses. To increase sales by driving more customers to storefronts, we’ve seen savvy ecommerce entrepreneurs apply a “bolt-on” strategy.

The future of voice recognition


This post originally published in 2019 has been updated for accuracy and relevance. Voice recognition devices are a growing trend especially when used in a shopping capacity. Research?shows

The Best Online Ordering System for Restaurants

Ecommerce Platforms

The best online ordering system for restaurants makes running your food service business easier, and more efficient.

Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.

The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

Finally, the once-static world of retail marketing is transforming.

How Zero-Party Data Can Turn Key Professionals into Influencers


Learn how premier outdoor brand Helly Hansen uses zero-party data to develop robust discount programs and maximize lifetime customer value. Blog Posts

Can I Run Multiple Digital Business Models With One Commerce Platform?


Over the last year at Elastic Path, we have seen more and more brands who need to run digital commerce for multiple business models.

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The Best Help Desk Software for Ecommerce

Ecommerce Platforms

The best ecommerce help desk software ensures you can give your customers the support and care they need most when they’re shopping online with your brand.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Address Labor Shortages by Creating Attractive Retail Career Paths

Retail TouchPoints

Labor shortages in industries that had previously relied on multiple job seekers — even for low-paying jobs — have been one of retail’s biggest challenges in 2021.

E-Commerce Design Best Practices: What I Learned from Auditing 20+ Websites

Fabric Blog

If the past two years are any indication, we are still in the early days of a disruptive megatrend that’s driving e-commerce penetration around the globe. With worldwide retail e-commerce sales expected to climb 16.8% and reach $4.9

Blog 83

Futureproof eCommerce: What Does it Mean & Why it Matters


With every year, new trend reports aim to predict the future for the years to come. Within the world of eCommerce, we've seen drastic shifts in customer behavior and expectations imposed by the Covid-19 pandemic.

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Five Areas B2B Sales Leaders Are Prioritizing In 2022: Straight From The Source

Forrester Digital Transformation

Talking with sellers is like measuring weather patterns; you find out quickly which way the wind is blowing. And the topics Forrester clients ask about often reveal emerging trends. So what’s top of mind for B2B sales teams?

B2B 83

7 Secrets of Effective Management for Remote Employees and Teams

In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates, and how companies are successfully overcoming these challenges with creative problem-solving.

What Brands Can Learn From D2C Trendsetters

Retail TouchPoints

D2C as a business model has always been around. We’ve seen it from the street sellers to the door-to-door salespeople who knew us by name and preferences. In current times, D2C refers to brands selling directly to consumers rather than the more traditional approach of selling through retailers.

Retail Customer Service: Switching From One Shopper To Another

The Retail Doctor

Many decades ago, when I was first starting out as a commissioned salesman, I had a very good customer, who went by the name of Richie. Customer Service Retail Sales Training retail customer service

December 2021 SEO News Recap

ROI Revolution

Published December 31, 2021. 2021 in Search. It’s that time of year – time for Google’s 2021 “Year in Search” video! Watch it on YouTube or visit the blog article, In 2021, the world searched for healing.

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Brad Geddes: A Google Ad custom audience is only as good as your original targeting was


Discover Brad Geddes’s advice for eCommerce stores that want to use Google Ads to support their customer acquisition and retention strategies. The post Brad Geddes: A Google Ad custom audience is only as good as your original targeting was appeared first on Omniconvert Ecommerce Growth Blog.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

Does Customer Age Matter for Fraud Prevention?

Retail TouchPoints

In 2020, consumers spent approximately $630 billion on online shopping, and merchants lost $12 billion to fraud. Federal data indicates that impostor scams and ecommerce fraud topped the list.

How to Use Commercial Intent Keywords for Increased eCommerce Sales

Inflow Insights

Let’s say you’re a boutique online bakery that wants to increase sales. Your brief digital marketing education tells you content is key to driving traffic and, ultimately, revenue for your online business.

December 2021 SEO News Recap

ROI Revolution

Published December 31, 2021. 2021 in Search. It’s that time of year – time for Google’s 2021 “Year in Search” video! Watch it on YouTube or visit the blog article, In 2021, the world searched for healing.

SEO 78