2018

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The Ultimate Instagram Marketing Guide for Ecommerce Stores

BigCommerce

On 9 April 2012, the lives of Kevin Systrom and Mike Krieger were about to change forever.

Marketing 404
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Word Of Mouth Is Less Important For Top-Line Growth Than You Think

Forrester eCommerce

Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more. Retention is when current customers continue to buy your products and services.

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Leveling The Retail Analytics Playing Field

RTP blog

By Anna Arwidi, Axis Data is increasingly at the heart of every business. The ability to collect, analyze and derive actionable insights from multiple sources of data in real time can be the difference between winning a customer or seeing them captured by the competition. And retail is no exception. Brick-and-mortar retailers have, in the past, failed to keep pace with their e-Commerce rivals in the capture and use of data to optimize the customer experience.

eCommerce 300
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The Dangers Of Selling On Amazon And Horror Stories From Real Amazon Sellers

My Wife Quit Her Job

Right now, selling on Amazon is almost too easy. All you have to do is find a product with good margins/demand, list it on Amazon, and it will eventually sell because Amazon’s audience and reach is so vast. When my wife and I first started selling on Amazon several years ago, we sold over 60 units in a matter of 8 days with just 3 products listed online with no reviews.

Marketing 335
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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User Engagement: The Most Important KPI You’re not Tracking (but should be)

Kissmetrics

“The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC). Measuring Customer Engagement is a key tool that will help you achieve that goal, as it will allow you to increase your trial conversion rates, which directly reduces CAC.

Events 279
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Top 10 PayPal Alternatives: Best Solutions Revied (October 2018)

Ecommerce Platforms

PayPal was once one of the most revolutionary pieces of technology in the world. At that time there was not that much interest in PayPal alternatives. It not only allowed you to quickly send and accept money from friends and family, but it ensured that the money was far safer than many of the other options you could choose from. This came in huge once eBay emerged, considering both sellers and buyers were concerned about fraudulent activity.

PayPal 223

More Trending

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Customer Journey

Rishi Rawat

Nice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent – change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers.

Customer 140
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Ecommerce Instagram Strategy: 3 Ways to Use Instagram to Boost Ecommerce Sales

Bootstrapping Ecommerce

Developing an Instagram strategy that supports your ecommerce site can be a task but we’ve broken it down into 3 steps for your business to implement. The post Ecommerce Instagram Strategy: 3 Ways to Use Instagram to Boost Ecommerce Sales appeared first on Bootstrapping Ecommerce.

eCommerce 167
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B2B ecommerce: the four challenges to face for long-term growth

GetElastic

Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. It’s either innovate or die. When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. So, what does this mean for organizations and bringing B2B ecommerce strategies to the next level?

B2B 167
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Your Ecommerce SEO Strategy: How to Optimize Your Store

SellBrite

Selling online without an SEO plan is like an unlit shop on a remote road. Buyers can’t easily find the store, so the merchant can never make a sale. SEO is the key to driving more customers to your online store. Some say that SEO is dead as search engines have changed their algorithms to have more complex standards for relevant results. But SEO isn’t dead — it’s just changing.

SEO 163
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Affiliate Marketing in 2018: What It Is and How You Can Get Started

BigCommerce

Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing email until the sweet release at five o’clock. Sound terrible? What if, instead of dealing with the monotony and stupor of the rat race to earn a few bucks, you could make money at any time, from anywhere — even while you sleep?

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‘Tis The Season – Your Customers Might Need A Little Nudge

Forrester eCommerce

On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November. ”). As days get shorter, Bonfire Night is also a friendly reminder that it’s that wonderful time of the year (again) when we […].

Customer 1101
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Which Super Bowl LII Ads Scored Touchdowns?

RTP blog

When retailers and brands advertise during the Super Bowl, they need to hit the mark. With NBC charging more than $5 million for a 30-second spot, businesses can’t afford to bungle an opportunity to reach a massive audience — a good portion of which watch the game at least as much for the commercials as the on-field action. The RTP team discusses which Super Bowl advertisements were the most effective, which they enjoyed the most and what retail brands can learn from these examples.

Games 300
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Zara supply chain analysis - the secret behind Zara's retail success

TradeGecko

It's not unusual to pass a Zara store and do a double-take - didn't you just see that on the catwalk? As a brand, their speed and responsiveness to the latest fashion trends are key to Zara’s competitive advantage. Owned by the distribution group Inditex, we had a look at what makes Zara so fast that the New York Times called it "mind-spinningly supersonic ".

Supplies 161
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Introducing Alliioop: The Customer Marketing Platform (to Build an Awesome Customer Base)

Kissmetrics

Shopify, Facebook, FedEx and the likes have made it easier than ever to birth ecommerce brands. And that’s exactly what’s been happening. Three people in a garage can launch, look and execute like a 100+ person company of old. I’m not saying it’s easy, there’s way more to it than that, but the triangulation of tech, logistics and online-all-the-time buyers have certainly paved the way for the ecommerce boom.

Customer 279
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Affiliate Marketing for Ecommerce: 10 Ways to Boost Your Sales

Ecommerce Platforms

For ecommerce business owners, it’s hard to ignore the power of affiliate marketing. By 2020, U.S. affiliate marketing spending is expected to rise to $6.8 billion. By leveraging the power of influencers, knowing which products to promote, and creating ad campaigns to support your affiliate’s work, you’ll see a significant growth in sales. Join the 81 percent of brands utilizing affiliate marketing and implement these 10 tips to increase revenue.

eCommerce 213
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Research: How Much Does It Cost to Hire an eCommerce SEO or SEM Professional?

Inflow Insights

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help you? Or should you add an in-house SEO or SEM employee to your staff? To help you with this decision, we looked at data from Glassdoor to see what salaries are being offered today for eCommerce SEO or SEM professionals. We also took a deeper look into current job listings for SEO and SEM marketing positions so you can better understand what skills you’re getting if you decide to hire an

SEO 157
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Is Loss Aversion a Real Thing?

Rishi Rawat

Sure it is. Do I (the reader) suffer from it? Yes, you do. Let me prove it. Which option would you pick between 1 and 2 below? Option 1: Get $900. Option 2: Take a 90% chance of winning $1,000 (and a 10% chance of winning 0)? If you picked option 1 you have a full blown case of loss aversion because the outcome of option 1 and 2 are identical. Don’t feel too bad, I picked option 1 too.

Marketing 140
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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80 Startup Business Ideas That Can Make You Money: 2018 Edition

Bootstrapping Ecommerce

Check out this list of 80 startup business ideas. Product-based business ideas & service-based business ideas to help you break into any market. The post 80 Startup Business Ideas That Can Make You Money: 2018 Edition appeared first on Bootstrapping Ecommerce.

eCommerce 167
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B2B commerce has arrived. It’s big, it’s urgent, and it’s got to get done

GetElastic

Former Forrester analyst and founder of B2B Paradigm, Andy Hoar, in collaboration with Vertical Web Media brought a much-needed conference to B2B companies attempting to “reinvent for a digital-first economy” Over 700 B2B commerce practitioners from manufacturers and distributors of all sizes and specialties convened in Chicago for three days to evolve or begin their digital commerce strategy.

B2B 162
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7 Things from Brick-And-Mortar Stores You Should Use in Your Online Store

SellBrite

More and more people prefer shopping online rather than in stores in their towns, but that definitely doesn’t mean online shop owners can’t learn a thing or two from their brick-and-mortar companions. Here are just seven things that you can take from malls, shopping centers, and local mom-and-pop shops to use in your online storefront from immense success. 1.

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You Can’t Afford to Ignore The Benefits of SaaS: It’s Brand Bankruptcy or Digital Transformation

BigCommerce

It’s decision time for traditional retailers. Time to decide whether you’re going to use an old self-hosted platform and business model that holds you back, or make a game-changing decision to use cloud and SaaS to take your business into the future. For you, Amazon’s commodity market is profitable but earns little brand equity. And micro-brands numbering in the thousands are chipping away at your brand recognition and loyalty – with much smaller teams and much smaller budgets.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Five Ways To Plan For B2B Journey Mapping Success

Forrester eCommerce

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. The most common question we receive from executives is, “How do I ensure the journey mapping process is actionable and aligned […].

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Digitally Reinventing The Retail Store With Mobile

RTP blog

By Rodney Bryant, ?Apple + IBM Partner ship The recent bankruptcies and shuttering of apparel brands such as The Limited, American Apparel and Aéropostale, combined with declining sales at some brick-and-mortar stores, point to the demise of the physical store. Yet this past summer Walmart — the largest brick-and-mortar retailer in the world — announced its acquisition of Bonobos, indicating it may not be all “doom and gloom” for retail stores.

Mobile 300
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Ecommerce Email Marketing Statistics 2018 [Infographic]

Omnisend

Omnisend is excited to present our brand-new infographic on our Ecommerce Email Marketing Statistics for 2018. We analyzed data from over 128,000 email campaigns and automated emails sent by 7,200 brands (more than 964 million emails in total) using Omnisend’s ecommerce marketing automation platform. 7 takeaways from Omnisend’s ecommerce email marketing statistics: While cart abandonment emails still perform the Read more The post Ecommerce Email Marketing Statistics 2018 [Infographic] app

eCommerce 150
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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

A form of this article originally appeared on Stitch Labs. Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. Download the original guide here. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Consumers want more than an email newsletter—they want easy tracking and personalization.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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10 Must Read Shopify Tips & Resources. (Mainly) For Beginners.

Ecommerce Platforms

There are tons of resources and tips out there to help you make the most of one of the most popular ecommerce platforms on the market in Shopify. This blog has touched on tips and resources for ecommerce users before. Maybe you remember this list of 293 general tips for ecommerce websites that we put together a while back. In this article, we are going to list the top 10 resources and tips specifically for Shopify users.

Shopify 207
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The SEO Problem You Wouldn’t Expect: You May Be Over-Optimizing Your eCommerce Site

Inflow Insights

Have you been working diligently on the SEO of your eCommerce site only to find that you’re still losing traffic? The reason for that traffic drop — as counterintuitive as it seems — may be that you are over-optimizing for SEO. Over-optimization happens when your SEO tactics come across as “spammy” to Google. Examples include having too many internal links per page and keyword stuffing (the most common culprit behind over-optimizing your site).

SEO 156
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Asymmetric Dominance Effect

Rishi Rawat

Is a tactic where an option that is inferior is added to the comparison set. The lesser alternative makes the option that is dominated look more appealing. Experiment 1: Students are presented with 2 annual subscription plans: Option 1: $59 for online access. Option 2: $125 for print and online access. In this experiment, 68% chose print option, while only 32% chose online only.

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Building a Brand: 6 Ways to Grow Your Brand on a Limited Budget

Bootstrapping Ecommerce

All businesses require branding. Yet, as an ecommerce entrepreneur the task can seem daunting. This article has 6 tips to help you start building a brand that will set you apart from the millions of other online businesses. The post Building a Brand: 6 Ways to Grow Your Brand on a Limited Budget appeared first on Bootstrapping Ecommerce.

Article 167
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an