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Feb 8, 2022 | 4 minute read
written by Pranav Bahadur
At Elastic Path our top priority is to serve as a trusted partner for our customers. One way we do this is by offering two different commerce platforms, each of which meet a different set of customer needs. Often, our team gets asked what the difference between the two platforms is and which one would be best for a brand's needs. In this blog, I will answer that question.
Brands looking to modernize their digital commerce platforms are increasingly looking for Composable Commerce solutions. According to Gartner, "by 2023, organizations that have adopted a composable approach will outpace the competition by 80% in the speed of new feature implementation."
A key component of Composable Commerce is a modern architecture which leverages Headless Commerce. In a nutshell, Headless Commerce is where the core commerce functionality in the ‘back-end’ is removed from the customer facing ‘front-end’, allowing brands to leverage a best-of-breed front-end solution of their choice to build standout experiences for their customers. For a more in-depth understanding of Headless Commerce, check out our guide here.
Similarly, brands can build upon a Headless Commerce platform with a Composable Commerce approach by adding best-of-breed third-party solutions for components like search, CRM, content management, etc.
Within a Composable Commerce approach, some brands need complete control over their data, while others prioritize the ability to launch and quickly optimize across business models, geographies, brands, and touchpoints. To address these differing needs, we offer two different platforms. At Elastic Path, both of our products follow a Composable Commerce approach and are built using a headless architecture. However, they do have some key differences. Keep reading to learn more.
Elastic Path Commerce Cloud is our composable, API-first, microservices-based Headless Commerce solution. This product is for digitally-driven branded manufacturers who need the control to go-to-market and quickly optimize across business models (B2B, B2C/ D2C, B2B2C), geos, brands, and touchpoints with ease. Some of our Elastic Path Commerce Cloud customers include Pella Windows & Doors, and Hobie Kayaks.
We needed to leverage a partner that was simple while having the opportunity to be complex because we were so complex. Elastic Path balanced out our complexity through simple solutions.
Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform.
Is this platform MACH?
Yes, Elastic Path Commerce Cloud follows Microservices, API-first, Cloud-native, Headless principals (MACH). A key piece of leveraging a Composable Commerce approach allows for integrations with best-of-breed third-party products.
How is Elastic Path Commerce Cloud different from other MACH platforms?
Other MACH-based solutions offer similar technological capabilities. Elastic Path is committed to delivering success rather than just a set of technologies to our clients.
How do I manage the risk of managing a multi-tenanted Composable Commerce approach?
We recognize that brands are looking for a simple and quick way to transition to a Composable Commerce solution. With our Pre-Composed Solutions™, which are business-ready solutions that combine Elastic Path commerce capabilities, partner integrations, and critical customizations, you can launch and customize a complete soliton in a matter of weeks, not months. Learn more here.
Do these separate products make up a Composable Commerce solution?
Combining Elastic Path Commerce Cloud, Pre-Composed Solutions™, and Composable Commerce XA™, we offer a complete Composable Commerce solution. Of course, we offer each of these products individually for brands that may be looking only for a piece of the complete solution. Chat with us today to see how we can help address your brand’s needs.
Some brands may have a whole different set of requirements. That could be due to the product they sell or the industry they are in. There are several industries have different needs for managing their data or specific architectural constraints needed to adhere to regulations.
Elastic Path Commerce is our purpose-built Headless Commerce platform for telecom, utilities companies, and those who sell regulated goods. This product gives brands absolute control over their data and infrastructure with the ability to deploy on-premises or via a private cloud. This product brings together Composable Commerce solutions' benefits with the control required to address the needs of specific brands or industries. Our Elastic Path Commerce customers include Republic Services, T-Mobile, and Comcast.
In summary, as a market-centric company, we understand that each of our products may be a better fit for particular brands.
Elastic Path Commerce Cloud helps brands looking for a highly extensible multi-tenant SaaS offering.
Elastic Path Commerce serves those brands looking for control over managing deep customizations and hosting themselves.
To better understand how either product can help your brand achieve your eCommerce goals, chat with us today.