BigCommerce

The Evolution of the B2B Buying Process

BigCommerce

Before we go any further, let’s daydream a bit, shall we? Picture this: A brand new prospect lands on your… B2B Ecommerce

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Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. Of course, that’s just for starters.

Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate.

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15 Ecommerce Trust Drivers You Can Setup Right Now to Make People Buy

BigCommerce

Just launching a business won’t make people buy. Forget about the dreams of customers lining up and sitting with their wallets in hand waiting for you to launch, and crashing your server with traffic.

The BigCommerce Partner Philosophy

BigCommerce

Earlier this month, Shopify announced a series of changes to its partner terms of service – changes that dictate the… BigCommerce News

7 Tactical Ways Every Business Can Use Local Marketing to Sell More

BigCommerce

Location-based marketing is part of our daily lives as consumers. Even when we’re not searching specifically for a service provider near us or for a product at the local Macy’s, search engines will still share relevant, local results with us anyway.

Next Steps After The Sale: Your Guide to Small Business Shipping

BigCommerce

After all the steps you’ve taken towards building your shop online, your hard work has finally paid off. And you’re… How to Sell Online Shipping & Fulfillment shipping

BigCommerce Doubles Down on Headless Commerce with BloomReach, Sitecore, Adobe Experience Manager, and More

BigCommerce

Today, we are excited to announce additional headless heads for ecommerce brands of all sizes as a CMS-agnostic headless checkout… Product News headless

The State of Influencer Marketing: 10 Influencer Marketing Statistics to Inform Where You Invest

BigCommerce

Over the last two decades, social media has become an integral part of people’s lives—and a crucial way for brands… Social Selling

Strategic Easter Email Campaigns Can Put a Spring in Your Marketing Step

BigCommerce

Easter falls a bit later this year — on April 21st — which means you have extra time to pull… Email Marketing

How to Do Social Media Customer Service the Right Way

BigCommerce

Before the internet, a telephone call was the fastest and most effective method customers used to seek help from companies.… … Customer Loyalty

The Top 10 SEO Myths: Don’t Fall Into These Often Repeated Traps

BigCommerce

Search engine optimization (SEO) is an art where anybody can dabble in the basics. This is why most of the… Ecommerce SEO

SEO 311

How Your Business Can Make Money Selling on Instagram

BigCommerce

You’ve seen them all do it. Top brands like Adidas, Nike, and Glossier have been using Instagram to inspire purchase… Social Selling

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A Beginner’s Guide to Performance Marketing: Everything You Need to Know

BigCommerce

Performance Marketing is an online advertising strategy that is making a bigger mark in the digital marketing world year over… Ecommerce Marketing

Finding The Best Shipping Software For Your Business (Provider Comparison + Guide)

BigCommerce

The ecommerce industry’s main differentiator from the technology industry is in physical fulfillment. Once you capture cash, you have to… Ecommerce Technology Shipping & Fulfillment

Newsletter Retargeting 101: How to Capture Would-Be Customers Using Emails

BigCommerce

The truth about ecommerce is that it’s a numbers game. While the quality of your products and the layout of… Ecommerce Marketing Email Marketing

Games 188

Understanding Ecommerce Website Costs and Total Cost of Ownership in 2019

BigCommerce

When staring at the reality of an ecommerce website that needs to either be built from the ground up or… Ecommerce Technology

Traditional Types of Ecommerce Business Models + Innovative New Ones To Consider For Your Next Venture

BigCommerce

Think back to how you shopped five years ago. Better yet, ten years ago. Where did you go to buy… Ecommerce Marketing

How to Sell on WordPress: The Opportunity, The Tools, The Strategy

BigCommerce

According to Statista in 2017, annual retail ecommerce sales worldwide reached $2.3 trillion, and are projected to double by 2021.… … How to Sell Online

Video Advertising in 2019: Your New Tool to Increase Ecommerce Sales

BigCommerce

Customers are more informed than ever. With greater access to information and decreasing attention spans, competing for that attention is… Content Marketing

Checkout on Instagram is Coming: What It Is, Why It Matters, and When You Can Get It

BigCommerce

Today, Instagram publicly announced their closed beta for checkout on Instagram in partnership with select ecommerce platforms including BigCommerce. Instagram’s… Product News

How To Avoid And Manage B2B Ecommerce Channel Conflict

BigCommerce

Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand… Multi-Channel Ecommerce Omnichannel Strategies

Marketing Matchmaker: Steps to Finding Your Perfect Ecommerce Agency

BigCommerce

When it comes to marketing in 2019, simply using traditional methods is no longer going to cut it. We’re witnessing… Ecommerce Marketing

Product Taxonomy: Categorizing Your Website Hierarchy to Increase Sales

BigCommerce

Imagine you’re trying out a new recipe — one with a lot of unique, specific ingredients. You head to the… Conversion Rate Optimization Ecommerce Technology

Facebook Remarketing: Using Targeted Advertising Campaigns To Increase Sales

BigCommerce

Digital cart abandonment is at an all-time high. In other words, three out of every four shoppers on your website… Ecommerce News

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How to Maximize Warehouse Efficiency For Your Ecommerce Merchandise

BigCommerce

Where do you store inventory? In your living room or garage? At a leased warehouse space? With a third-party provider?… … Shipping & Fulfillment

The Best WordPress Ecommerce Themes for Your Next Project

BigCommerce

With so many new ecommerce shops sprouting up left and right, you’ll want to do whatever you can to set… Ecommerce Design

The Ultimate Instagram Marketing Guide for Ecommerce Stores

BigCommerce

On 9 April 2012, the lives of Kevin Systrom and Mike Krieger were about to change forever. That day is… Branding Strategies

The Build Vs. Buy Vs. Lease Paradigm

BigCommerce

Disclaimer: I am a religious believer in the software-as-a-service model and have been since 2004 when I first implemented Salesforce.com… Ecommerce Technology

The 19 Most Technically Innovative Ecommerce Brands of 2018

BigCommerce

In ecommerce, glitz and glam matter – a lot. In fact, brands that focus on the look & feel of… Ecommerce Success Stories Enterprise Ecommerce innovation awards

The Best Ecommerce Website Builders for Your Online Shop

BigCommerce

Like any other component of your business, your website is an important part of your customers’ journey—arguably one of the… How to Sell Online

Other 219

How You Can Build A Powerful Influencer Marketing Strategy in 2018

BigCommerce

In the words of marketing guru Seth Godin, “People do not buy goods and services. They buy relations, stories, and… Ecommerce Marketing influencer marketing

Payment Gateways: Keeping Your Ecommerce Transactions Safe

BigCommerce

Payment gateways online have never been so convenient. They’ve also never been such an important target for hackers and scammers.… … Payments

The Secret to the Future Growth of Your Ecommerce Channel: Social Commerce

BigCommerce

Most purchase journeys have too many unnecessary steps in the conversion funnel. Each one massively increases the chance your potential… Social Selling

How to Pick WordPress Ecommerce Plugins: Your Top 9 Choices

BigCommerce

Did you know that there are over 50,000 plugins in the WordPress plugin repository? For many, this number can seem… Ecommerce Technology