BigCommerce

Checkout on Instagram is Coming: What It Is, Why It Matters, and When You Can Get It

BigCommerce

Today, Instagram publicly announced their closed beta for checkout on Instagram in partnership with select ecommerce platforms including BigCommerce. Instagram’s… Product News

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. Of course, that’s just for starters.

Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate.

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15 Ecommerce Trust Drivers You Can Setup Right Now to Make People Buy

BigCommerce

Just launching a business won’t make people buy. Forget about the dreams of customers lining up and sitting with their wallets in hand waiting for you to launch, and crashing your server with traffic.

The Top 10 SEO Myths: Don’t Fall Into These Often Repeated Traps

BigCommerce

Search engine optimization (SEO) is an art where anybody can dabble in the basics. This is why most of the… Ecommerce SEO

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How to Do Social Media Customer Service the Right Way

BigCommerce

Before the internet, a telephone call was the fastest and most effective method customers used to seek help from companies.… … Customer Loyalty

7 Tactical Ways Every Business Can Use Local Marketing to Sell More

BigCommerce

Location-based marketing is part of our daily lives as consumers. Even when we’re not searching specifically for a service provider near us or for a product at the local Macy’s, search engines will still share relevant, local results with us anyway.

Understanding Ecommerce Website Costs and Total Cost of Ownership in 2019

BigCommerce

When staring at the reality of an ecommerce website that needs to either be built from the ground up or… Ecommerce Technology

A Beginner’s Guide to Performance Marketing: Everything You Need to Know

BigCommerce

Performance Marketing is an online advertising strategy that is making a bigger mark in the digital marketing world year over… Ecommerce Marketing

How To Avoid And Manage B2B Ecommerce Channel Conflict

BigCommerce

Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand… Multi-Channel Ecommerce Omnichannel Strategies

How Your Business Can Make Money Selling on Instagram

BigCommerce

You’ve seen them all do it. Top brands like Adidas, Nike, and Glossier have been using Instagram to inspire purchase… Social Selling

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The Best WordPress Ecommerce Themes for Your Next Project

BigCommerce

With so many new ecommerce shops sprouting up left and right, you’ll want to do whatever you can to set… Ecommerce Design

Video Advertising in 2019: Your New Tool to Increase Ecommerce Sales

BigCommerce

Customers are more informed than ever. With greater access to information and decreasing attention spans, competing for that attention is… Content Marketing

Getting Started Selling on Walmart in 2019: An Insider’s Guide To Success

BigCommerce

Walmart describes itself as the largest multi-channel retailer and provides sellers with an opportunity to get their products in front… Multi-Channel Ecommerce

Product Taxonomy: Categorizing Your Website Hierarchy to Increase Sales

BigCommerce

Imagine you’re trying out a new recipe — one with a lot of unique, specific ingredients. You head to the… Conversion Rate Optimization Ecommerce Technology

Marketing Matchmaker: Steps to Finding Your Perfect Ecommerce Agency

BigCommerce

When it comes to marketing in 2019, simply using traditional methods is no longer going to cut it. We’re witnessing… Ecommerce Marketing

Facebook Remarketing: Using Targeted Advertising Campaigns To Increase Sales

BigCommerce

Digital cart abandonment is at an all-time high. In other words, three out of every four shoppers on your website… Ecommerce News

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How To Sell T-Shirts Online And Actually Make a Profit

BigCommerce

People love t-shirts. They can make your entire outfit pop, help you make a statement, or be a conversation starter.… … Ecommerce Marketing

How Personalization Can Reduce Ecommerce Bounce Rates by 20-30%

BigCommerce

Every day, an ecommerce store dies at the hands of a high bounce rate. And if consumers were buying their… Analysis + Analytics

The Build Vs. Buy Vs. Lease Paradigm

BigCommerce

Disclaimer: I am a religious believer in the software-as-a-service model and have been since 2004 when I first implemented Salesforce.com… Ecommerce Technology

Amazon Statistics You Should Know: Opportunities to Make the Most of America’s Top Online Marketplace

BigCommerce

In the world of ecommerce, Amazon is a tool that online sellers simply cannot afford to ignore. In the 25… Selling on Amazon

Website Security for SaaS and Cloud Ecommerce Applications: A Technical Deep Dive, Comparison & Checklist

BigCommerce

Software as a Service (SaaS) is a software licensing and delivery model where users access applications or services via a… Ecommerce Security

The Real Costs of Ecommerce Data Breaches, Espionage, and Security Mismanagement

BigCommerce

Data security is essential to surviving the 21st century ecommerce landscape. From leaked trade secrets to disclosed customer addresses, a… Ecommerce Security

How One PTA Meeting Turned Into a Thriving School Supplies Business with a Charitable Arm

BigCommerce

“If you are not embarrassed by the first version of your product, you’ve launched too late.” – Reid Hoffman, Co-founder… Ecommerce Success Stories

6 Insider Hacks to Beat Twitter’s Algorithm For More Retweets and Followers

BigCommerce

If you’re a regular Twitter user, there’s a good chance you like to avoid some of the statistics that float… Ecommerce Marketing Social Selling

The 19 Most Technically Innovative Ecommerce Brands of 2018

BigCommerce

In ecommerce, glitz and glam matter – a lot. In fact, brands that focus on the look & feel of… Ecommerce Success Stories Enterprise Ecommerce innovation awards

The Ultimate Instagram Marketing Guide for Ecommerce Stores

BigCommerce

On 9 April 2012, the lives of Kevin Systrom and Mike Krieger were about to change forever. That day is… Branding Strategies

Why Website Backups Can Save Your Business

BigCommerce

Website backups are the insurance of online business. We often hear of major data breaches on the news, but data… Ecommerce Technology

How to Pick WordPress Ecommerce Plugins: Your Top 9 Choices

BigCommerce

Did you know that there are over 50,000 plugins in the WordPress plugin repository? For many, this number can seem… Ecommerce Technology

8 Holiday SEO Tips to Maximize Cyber Monday and Black Friday Traffic

BigCommerce

SEO can be a huge driver of Cyber Monday and Black Friday ecommerce sales. To reap those SEO benefits, you… Holiday Ideas & Strategies holiday SEO

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The Secret to the Future Growth of Your Ecommerce Channel: Social Commerce

BigCommerce

Most purchase journeys have too many unnecessary steps in the conversion funnel. Each one massively increases the chance your potential… Social Selling

How You Can Build A Powerful Influencer Marketing Strategy in 2018

BigCommerce

In the words of marketing guru Seth Godin, “People do not buy goods and services. They buy relations, stories, and… Ecommerce Marketing influencer marketing

Growing Your Brand With YouTube Advertising: The Comprehensive Guide

BigCommerce

As the second most popular search engine worldwide, YouTube is one of the most powerful platforms for businesses trying to… Social Selling

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Email Automation: Pro Tips for Ecommerce Marketers to Win Big

BigCommerce

Email marketing continues to reign as the highest performing marketing channel for return on investment (ROI), according to the 2018… Email Marketing

Why You Should Care About National Manufacturing Day

BigCommerce

I grew up in Beaumont, Texas –– a small town near Houston on I-10. The location had nothing to do with… Ecommerce News