BigCommerce

Marketing to Gen X: How Your Ecommerce Strategy Can Successfully Convert Them

BigCommerce

You have a solid ecommerce marketing strategy in place and you’ve worked hard to identify the appropriate channels and campaigns to… Ecommerce Marketing

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Thinking about launching an ecommerce business, but don’t know where to start? Well, an ecommerce business idea would be helpful. Of course, that’s just for starters.

Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. Then, he said he was converting more than 5% of them. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate.

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15 Ecommerce Trust Drivers You Can Setup Right Now to Make People Buy

BigCommerce

Just launching a business won’t make people buy. Forget about the dreams of customers lining up and sitting with their wallets in hand waiting for you to launch, and crashing your server with traffic.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Abandoned Cart Email Subject Lines (27 Strategies + Examples)

BigCommerce

When was the last time you thought to yourself, “Oh look, I only have a few emails today! Let me… Ecommerce Marketing Email Marketing

CBD Shipping 101: Can You Ship CBD and Who Will Ship It?

BigCommerce

Please note, all references to “CBD” or “CBD products” within this post refers to hemp-derived CBD, not marijuana-derived CBD. The… Shipping & Fulfillment

10 Tips For Marketing To Baby Boomers: Selling To The Boomer Generation in 2019

BigCommerce

74 million. That’s how many baby boomers are currently living in the United States, according to Pew Research Center. Although… Ecommerce Marketing

Retention Marketing: Why You Should Shift Your Focus From Customer Acquisition

BigCommerce

Did you know that repeat customers are responsible for 40% of a store’s revenue? And what’s even more mind blowing,… Ecommerce Marketing

7 Tactical Ways Every Business Can Use Local Marketing to Sell More

BigCommerce

Location-based marketing is part of our daily lives as consumers. Even when we’re not searching specifically for a service provider near us or for a product at the local Macy’s, search engines will still share relevant, local results with us anyway.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Understanding the API Economy and Its Role in Ecommerce

BigCommerce

The ecommerce industry has transformed over the last two decades as digital advancements have changed how people behave, including how… Ecommerce Technology

The History and Evolution of Retail Stores: From Mom and Pop to Online Shops

BigCommerce

For nearly as long as people have existed, they have been sharing, bartering, selling, and consuming resources. To trace the… Ecommerce Research

Flexible B2B Ecommerce Payments Are Easier than Ever. What Are You Waiting For?

BigCommerce

Can we be frank for a minute? Too many B2B firms are falling behind the payment technology curve, putting their… B2B Ecommerce

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Is WooCommerce The Right Choice? WooCommerce Features, Pricing, Security and More (Compared To BigCommerce for WordPress)

BigCommerce

From its launch in 2003, WordPress has risen from an obscure content management platform to the power behind 33% of… Ecommerce Technology

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

The 2019 Ecommerce Holiday Readiness Checklist: Technical and Marketing Preparedness — from Local to Global

BigCommerce

Some might say that the holidays are a goldmine opportunity for businesses that sell online. After all, it isn’t rare… Holiday Ideas & Strategies

Ecommerce UX: What It Takes to Create the Best User Experience for Your Online Store

BigCommerce

Ecommerce trends continue changing in a breeze. Some trends may only be passing fads, while others may act as a… Ecommerce Marketing

Are PWAs The Way? Everything You Need To Know About Progressive Web Apps For Ecommerce

BigCommerce

Since the introduction of Progressive Web Apps in 2015, many companies have taken great advantage of this technology. They are… Ecommerce Technology

What is ISO Certification? ISO Meaning and BigCommerce’s ISO 27001 Achievement

BigCommerce

At BigCommerce, we were ecstatic to receive the ISO/IEC 27001:2013 certification. However, unlike winning an Olympic gold medal in downhill… Product News

What A Headless Tech Stack Can Do To Conquer Ecommerce Compromises

BigCommerce

I’ve been focused on the shopper experience for a while. If you look at brands that are doing it really… Executive's Corner

How To Create A Winning Father’s Day Email Campaign

BigCommerce

Poor old Dad can’t catch a break. Fewer people shop for Father’s Day than for Mother’s Day, and the ones… Ecommerce Marketing Email Marketing

How Technology Can Help You Create A Winning Product Content Strategy in 2019

BigCommerce

Product content has always been key to standing out on the very cluttered, very competitive digital shelf. Consumers expect an… Ecommerce Technology

Achieving 2019 Holiday Success: Shipping, Packaging, and Fulfillment Guidelines for Ecommerce Brands

BigCommerce

Every year, one resounding piece of advice echoes through the ears of every retail brand across the world: At the… Holiday Ideas & Strategies holiday shipping

What a Decade of Experience Has Taught Me About Affiliate Marketing

BigCommerce

Have you ever purchased an item by clicking on a link in an influencer’s blog post? Do you use a… Ecommerce Marketing

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What is Digital Transformation? A Practical Beyond-the-Buzz Look at How to Adapt in a Digital World

BigCommerce

It’s hard to read much about modern business strategies (or attend any panel discussion for that matter) without coming head… Ecommerce Research

Why Should Buying a Sofa Be So Hard? How Burrow Changed The DTC Furniture Landscape

BigCommerce

In an increasingly digital world, the customer experience has evolved and become more important to a brand’s success. Consumers are… Direct to Consumer

Instagram Influencer Marketing: The Organic Superfood You Need To Fuel Your Ecommerce Store

BigCommerce

When we are looking for recommendations, who do we go to? Many times it’s someone we know or follow online… Content Marketing Ecommerce Marketing

How a Traditional Luxury Women’s Fashion Brand Became an Early Player in the Direct-To-Consumer Age

BigCommerce

Once you’ve found a business model that works — with plenty of proven success — it can be difficult to… Direct to Consumer

A Decade of Growth, Strategy, and Innovation: Celebrating 10 Years of BigCommerce

BigCommerce

After meeting in a chatroom six years prior, Eddie Machalaani and Mitch Harper founded a company in 2009 with one… Ecommerce News

Ecommerce Store Inspiration: Designs We Love + Sites With Awesome Functionality

BigCommerce

Offering an ecommerce business solution where customers can experience your products online is just the first step toward success. It… Ecommerce Design Ecommerce Research

Brexit’s Impact on Business and Ecommerce Shops: How To Sell With Brexit

BigCommerce

On June 23, 2016, United Kingdom voters sent shockwaves around the world by voting to leave the European Union in… International Ecommerce

How to Maximize Warehouse Efficiency For Your Ecommerce Merchandise

BigCommerce

Where do you store inventory? In your living room or garage? At a leased warehouse space? With a third-party provider?… … Shipping & Fulfillment

A Deep Dive On Monolith Platforms vs. Ecommerce Microservices vs. Headless Commerce

BigCommerce

These days, it’s hard to spend too much time reading about ecommerce trends without stumbling on an article on microservice… Ecommerce Technology

Your Guide To Ecommerce Themes: How To Choose The Right Design For Your Online Store

BigCommerce

In today’s digital world, consumers are more distracted than ever. How many times have you visited a website, but then… Ecommerce Design

Drive Your Brand (+ Online Traffic) With The Perfect Ecommerce Marketing Plan

BigCommerce

Online shopping has steadily grown over the past few years and is expected to reach 17.5% of retail sales by… Ecommerce Marketing

How Digital Experience Platforms (DXP) Help Brands Create Memorable Experiences (Through Multiple Customer Channels)

BigCommerce

You’re watching a basketball game on your favorite sports app. Your favorite player hits a game winner. You celebrate on… Ecommerce Technology

The State of Influencer Marketing: 10 Influencer Marketing Statistics to Inform Where You Invest

BigCommerce

Over the last two decades, social media has become an integral part of people’s lives—and a crucial way for brands… Social Selling

Newsletter Retargeting 101: How to Capture Would-Be Customers Using Emails

BigCommerce

The truth about ecommerce is that it’s a numbers game. While the quality of your products and the layout of… Ecommerce Marketing Email Marketing

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The Evolution of the B2B Buying Process

BigCommerce

Before we go any further, let’s daydream a bit, shall we? Picture this: A brand new prospect lands on your… B2B Ecommerce

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