Canonicalized

Cohort Analysis: How to Study Cohorts for Actionable Insights

Canonicalized

Why are cohorts useful from a business perspective? How to perform a cohort analysis in a meaningful way? What types of data visualization work well? How to gain cutting-edge insights from studying user behavior?

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9+ reasons on why Tableau is extraordinary

Canonicalized

The first time I had the chance to test the tool, I didn't see it. Fast forward to the present, and I am using Tableau every day. I can't imagine life without it! I decided to expand on the reasons I believe this software is extraordinary.

Multilingual SEO: Site structure and best practices

Canonicalized

Multinational markets used to be a thing that only big companies can tap. However, as an online business, we have one big advantage that many small and medium businesses did not had in the past, the internet. The internet does not have borders and can be accessed from anywhere in the world.

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Improved Stacked Bar Charts with Tableau Set Actions

Canonicalized

Stacked bar charts are difficult to interpret more often than not. One thing we can do is to use percentages instead of the actual values. Comparing the top and bottom segments becomes easier, but we lose track of the totals, and we still have difficulties with the middle parts.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Visual Analysis Series: SEO Growth or Business Decline? eCommerce Edition

Canonicalized

Data visualization is a powerful tool in the hands of those who try to answer the right question. For some it might be pretty pictures, others might build charts for the sake of it. For us, it’s something that should move minds in the right direction.

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Google Analytics, Python, Pandas, Plotly: Get Started

Canonicalized

In this article, we discuss how we can use Plolty with Google Analytics data.

We tested 1 Million Websites to see how Mobile-Friendly they are [Original Study]

Canonicalized

Everyone is talking about the mobile-first world. The web as we know it is turning upside down. All because people are spending a lot more time on their mobile phones. We rolled up our sleeves and did a study. We analyzed the top 1 million websites in the world to see with our own eyes how mobile-friendly they really are. The post We tested 1 Million Websites to see how Mobile-Friendly they are [Original Study] appeared first on Canonicalized. Case studies SEO Analysis

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Interactive Highlight Tables/Heatmaps with Tableau Set Actions & Transparent Sheets

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In this article, I am going to pick apart and try to improve on a prevalent chart type used to analyze cohort retention: the impact plot (also called triangle chart). It is basically a highlight table, or a heat map with the numbers displayed. Here are a couple of examples: This graph type that is […]. The post Interactive Highlight Tables/Heatmaps with Tableau Set Actions & Transparent Sheets appeared first on Canonicalized. Data Visualization tableau

What is the Google Analytics User Explorer Report and Ways to Use it

Canonicalized

As a beginner with Google Analytics, I sometimes find it difficult to check all the data on all levels, purposefully. When I am in this process, User Explorer is my favorite feature. Here’s what brought me to say that. Google Analytics is an excellent way of checking website traffic.

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Connected Cycle Plots in Tableau with Set Actions

Canonicalized

Cycle plots are commonly used to show trend and seasonality in time-series data for day-of-week patterns, hour-of-day, month-of-year, quarter-of-year, and so on. To learn more about them, I recommend having a glance at this paper by Naomi Robbins.

Log File Analysis for SEO – Working with data visually

Canonicalized

Everyone has to know a bit about SEO. But so few of us make decisions based on reliable information. With the Log Analysis article, we are taking the first step in helping people realize the value of this kind of information. By reading this article, you are enrolling on the right path. The post Log File Analysis for SEO – Working with data visually appeared first on Canonicalized. SEO Analysis

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Enhanced Ecommerce via Tag Manager Implementation Guide

Canonicalized

As you might know, Enhanced eCommerce requires a special kind of implementation. It goes way beyond your basic transaction tracking, and it would take a lot longer to implement, but the depth of the data would be definitely worth it. Start off right First and foremost, you have to enable Enhanced Ecommerce reporting for your […]. The post Enhanced Ecommerce via Tag Manager Implementation Guide appeared first on Canonicalized. Analytics Tag Manager

StreamGraphs in Tableau via R

Canonicalized

Also called theme rivers and in some cases steam graphs. It all started with this viz by Alex Jones: From the moment I saw it, I knew I wanted to create one by myself. Fortunately, Alex offered some insights on how he did it, but he didn’t give up the whole thing.

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Competitive SEO Analysis

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“He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a heaven-born captain.” ” Sun Tzu A lot of us look at the SEO competition almost every day. But, not all of us can perform an analysis in a way that matters. In this article, we are […]. The post Competitive SEO Analysis appeared first on Canonicalized. eCommerce SEO SEO Analysis

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Tableau & Google Analytics – Integrate, Expand, Create

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Listen to the audio transcription of this article Love Google Analytics? Love Tableau? Why not bring them together? Us & Tableau We are working with Google Analytics every single day. Sometimes I get the feeling we’re investing too much time into it. When I re-discovered Tableau, I felt it brought a whole new perspective to […] The post Tableau & Google Analytics – Integrate, Expand, Create appeared first on Canonicalized. Analytics

Zooming-in and sliding on a time-series in Tableau

Canonicalized

… all while keeping the overall trend in the view. To put it simply, this is what we want to achieve: The chart shows the average price of an avocado in the US by week (data source). The line at the top shows the same data as below, only “zoomed” to a predefined period.

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Custom Reports & Vizzes missing from Google Analytics [28 ways to look at data like a boss]

Canonicalized

People often ask why they should use any other tool than Google Analytics? Don’t we have all the data we need there? It’s true, Google Analytics stores a lot of data. But sometimes it doesn’t tell the whole story. We tend to accept the numbers displayed in GA as the absolute truth. It’s is a […]. The post Custom Reports & Vizzes missing from Google Analytics [28 ways to look at data like a boss] appeared first on Canonicalized. Analytics

Why I love MakeoverMonday

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I wrote this on my phone one night after my 4th makeover. I didn’t work up the courage to publish it at the time, but I am going to do it now (~9 months later). For those who don’t know me, my name is Dorian, and I discovered MakeoverMonday about 10 months ago. I got […]. The post Why I love MakeoverMonday appeared first on Canonicalized. Data Visualization

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Four common omissions that Prestashop users tend to do

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When managing an online store there are a lot of things that need attention and therefore it is easy to forget something or to ignore, the following list contains. Four common things that I usually find missing in Prestashop sites. I based this list on Prestashop because I know for sure that the missing things […]. The post Four common omissions that Prestashop users tend to do appeared first on Canonicalized. eCommerce Platforms eCommerce SEO

Beeswarm Chart in Tableau … via R

Canonicalized

In this article, I want to show you how I built a beeswarm chart in Tableau (with a little help from R): 1. Design process 2. Data workflow between R and Tableau 3. Tableau visualization Enjoy! The post Beeswarm Chart in Tableau … via R appeared first on Canonicalized. Data Visualization

Tableau Dashboard Performance Optimization [Case Study]

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An exciting step-by-step case study of a Tableau dashboard optimization. Technical details of improving the loading and interacting speed and a sneak peek of the new improved version we're working on. Getting from question to answer at the speed of light! The post Tableau Dashboard Performance Optimization [Case Study] appeared first on Canonicalized. Case studies

Tableau: a dot plot and a “stacked” bar chart in the same view

Canonicalized

… or concurrent lollipops and dumbbells chart. For this week’s MakeoverMonday we looked at women representation in the House of Representatives (no pun intended). I came up with a population pyramid style chart. I put Democrats versus Republicans, where we would typically have men and women diverging to the left and right. So here’s the […] The post Tableau: a dot plot and a “stacked” bar chart in the same view appeared first on Canonicalized. Data Visualization

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Woocommerce SEO Optimization – Everything you need to do now!

Canonicalized

Everything you will read in this article about WooCommerce SEO and beyond it's tested under sweat and tears. It will definitely help anyone who is looking to improve their Search Engine Optimization regardless of the platform. The ones who will win the eCommerce SEO game will do so by the quality of implementation and by creativity. The post Woocommerce SEO Optimization – Everything you need to do now! appeared first on Canonicalized. eCommerce SEO

Prestashop Speed Optimization – How to make it insanely fast!

Canonicalized

Canonicalized is going all in on Prestashop optimization. We are testing everything as we go along the speed up process. Is actual speed essential for your store? Or maybe you want to score high in PageSpeed tests from Google, GTmetrix or Pingdom? We go trough all of these in the Prestashop speed up guide! The post Prestashop Speed Optimization – How to make it insanely fast! appeared first on Canonicalized. eCommerce Platforms

Log File Analysis for SEO – How to do it like a pro

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Everyone has to know a bit about SEO. But so few of us make decisions based on reliable information. With the Log Analysis article, we are taking the first step in helping people realize the value of this kind of information. By reading this article, you are enrolling on the right path. The post Log File Analysis for SEO – How to do it like a pro appeared first on Canonicalized. SEO Analysis

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Magento Speed Optimization – How to make it insanely fast!

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This article tries to be a complete practical resource on Magento Speed Optimization. It contains some very easy to implement recommendations to the most advanced ones. There is much talk about Magento using many resources and how difficult it is to work with. We're trying to debunk some myths and to show a different side of things. So let's break it down piece by piece! The post Magento Speed Optimization – How to make it insanely fast! appeared first on Canonicalized. eCommerce Platforms

AMP SEO and Analytics – Learn from our real-life experience

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On August 31st, Google announced the removal of "mobile-friendly" tags from search results. Since then, they have been pushing AMP aggressively. Read about our experience with it, SEO benefits and how to track them in Google Analytics & Search Console. The post AMP SEO and Analytics – Learn from our real-life experience appeared first on Canonicalized. Analytics eCommerce SEO

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PrestaShop vs. Woocommerce – What is the bottom line?

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We present a thorough comparison of the two eCommerce platforms based on our knowledge. We love, hate and work with both Woocommerce and Prestashop. We break it down without any bias. Leaving all subjectivity at the door so that anyone who reads this article will be able to make an educated decision. If you had your share of bad eCommerce decisions, now is your chance to make a good move! The post PrestaShop vs. Woocommerce – What is the bottom line? appeared first on Canonicalized.

Bounce Rate vs Exit Rate

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Google Analytics can help in many ways, by telling you how your website is performing. In this article, we will be talking about Bounce Rate and Exit Rate. What they are, what differentiates them, and how these metrics can help us. Let’s see what I am talking about! What is bounce rate? A bounce happens […]. The post Bounce Rate vs Exit Rate appeared first on Canonicalized. eCommerce Platforms

Growth Helping

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Honesty time Time to take the lid off of who we are and what we’re about. First, I want to share some personal stuff about me, the author of these thoughts. Because I feel I can’t ask you to open up about your issues to someone, who is not willing to show who they […]. The post Growth Helping appeared first on Canonicalized. eCommerce Platforms

Optimizing Prestashop on IIS – How Windows got got!

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We are showcasing this case study to give you a real taste of what can happen in everyday life. In the real world, things can get messed up. We want to help you deal with any issue like a pro! And what a ride it has been! You might think that Windows will work just […]. The post Optimizing Prestashop on IIS – How Windows got got! appeared first on Canonicalized. Case studies

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eCommerce Speed Analytics Dashboards

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We designed two dashboards to help you track the speed of your site using Google Analytics and Google Data Studio. The dashboards are based on the Average Page Load Time metric and offer quick insight to relevant information. And they are free :). The post eCommerce Speed Analytics Dashboards appeared first on Canonicalized. Analytics

A Magento SEO Extension to boost your SEO growth!

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In this article, we are describing how you can avoid some developing costs when optimizing a Magento store. What important SEO tweaks does your website need? How to prevent expensive implementations? We lay everything out for you! The post A Magento SEO Extension to boost your SEO growth! appeared first on Canonicalized. eCommerce SEO

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Woocommerce Alternatives – Are they truly worth it?

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Do you want to find out if there is a Wordpress eCommerce plugin that can help you more than Woocommerce? Read everything you need to know about WP eCommerce, MarketPress, JigoShop, Cart66 and even Easy Digital Downloads. We have tried them all! We have summarized every advantage and disadvantage that we consider helpful. The post Woocommerce Alternatives – Are they truly worth it? appeared first on Canonicalized. WordPress eCommerce

Speed Optimization Case Study: 3.5X Faster Prestashop Website

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Prerequisites The demands were simple for the RugbySport.com project. Increase the speed of the site without breaking anything. So let’s get into the optimization process! The front-end optimization configured the Prestashop CCC options fIlesystem cache CSS and JS optimization moved render blocking JS in the footer Apache optimization lossless optimization for all the theme, CMS […]. The post Speed Optimization Case Study: 3.5X Faster Prestashop Website appeared first on Canonicalized.

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Go Instore, HP and Currys PC World join forces to drive growth in online revenue for HP products

Retail Technology Review

Go Instore, provider of immersive omnichannel retail experiences for personalised ecommerce, has announced the success HP inc has had in providing human-led digital user experiences for their retail partners’ online customers. Internet Retailing Retail Supply Chain