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What Marketing Automation Campaigns You Need to Start Doing ASAP

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There are only so many hours in a day. 24, to be exact. And if you’re like me, you have a list of seemingly never-ending tasks to fill those hours. Social media posts, blog posts, SEO, PPC, financials, processes – you name it. But when you’re scaling and growing your small business, you need to start cutting time from as many tedious tasks as possible.

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How to Improve Your Conversion Rate By 50% in One Day

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Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a big role in the success of your website. In order to hit target sales, you need to draw in audiences—and then convert them. But what’s the average conversion rate across the board?

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Your Step-by-Step Guide to a Successful Website Migration

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Do you want to migrate your website but are worried about impacting its performance and tanking its rankings? Website migrations can be useful, but they are never without risk. That’s why it’s important to follow a proven process. Below, I’ll explain what a website migration entails, draw up a checklist you can use when migrating your website, and explain each step of the process in detail.

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Thanks to Our Customers & Talented Employees, NP Digital Wins Agency of the Year

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I’m proud to announce that MediaPost, a well-respected media, advertising, and news publication, recognized NP Digital as the Search/Performance Agency of the Year. This announcement is a testament to the hard work of our growing pool of talented employees as well as our major enterprise and SMB clients. As a previous finalist in 2021, winning this year’s award is especially meaningful due to all of the extra hard work and dedication our team put in.

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How to Optimize Your Anchor Text Strategy For SEO

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The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. Admittedly, for a time, it totally worked. These days, Google’s SERP Algorithm has really cracked down on content quality – and those older SEO hacks have long crumbled to dust.

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Keyword Cannibalization: What It Is and How to Avoid It

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Most digital marketing teams rely on keyword optimization to rank their content higher in search results. The idea is more keywords = better optimization. Because of this, it can be tempting to use the same keywords on multiple pages to increase your chances of ranking. However, this strategy can backfire if your posts compete for the same keyword. Think about it: If you’re looking for “the best running shoes” and see two articles from the same company with these keywords in the title, you’ll be

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How to Change Your Username on Social Media

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The username you use on social media sites can either help or hurt your brand. One way to make sure that it helps your efforts is by making sure that the username conveys what you want it to convey. If people are searching for content related to your brand , they should be able to find you with ease. If you can’t be found, you risk losing market share to brands that are more easily accessible.