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17 Charts That Show Where Content Marketing is Heading

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I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars.

How to Find the Right Keywords to Rank #1 on Google For

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Do you want more traffic? Well, who doesn’t? The reason you want more traffic is that you think more traffic equals more revenue. But here is what you’ll learn the hard way… as your traffic goes up, your revenue won’t increase at the same pace.

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How I Grew My Declining Google Traffic

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When you look at the chart above, what do you see? A site that gets a ton of traffic, right? I am a marketer, so I should be somewhat decent at getting traffic… or so you would hope.

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The Ultimate SEO Tool: Ubersuggest 3.0

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In 2018, I promised you I would release a better version of Ubersuggest for free, and I did that. But there was one big issue: Ubersuggest only worked on a keyword level. When you put in a keyword, you get a list of more keyword ideas and content ideas.

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How to Build Backlinks in Less Than 1 Hour

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I have a question for you…. How do you build links? If I had to bet, chances are you spend little to no time on link building. Because it’s hard. But why should link building be hard? Most parts of SEO are much simpler and cost-effective.

17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%

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Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But I was also wasting a ton of money.

If I Had to Start All Over Again, I Would…

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I started young. At the ripe age of 15 and a half, I started my first online business. Can you guess what it was? It was a job board. I created it because I couldn’t find a high paying job at that young of an age. Heck, I struggled to find even a low paying job!

How Digital Marketing Will Change in 2019

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Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given.

Why Unscalable Marketing Activities are Best for B2B Companies

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Most blog posts talk about going viral. They talk about network effects and refer-a-friend tactics. They talk about switching your orange button to a green one. They talk about sending out automated, cold emails. Well, guess what? None of that works in B2B. Not at a high level.

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How to Acquire Customers with Facebook’s New Messenger Ads

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Facebook recently released Facebook Messenger app ads to the general public. Aaaaaannnnnddddd digital advertising just got even more creepy than ever imagined. Thanks, Zuck. You can now directly message potential prospects via Facebook Messenger right in their inboxes.

6 Engagement Marketing Metrics & How to Improve Them

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“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible.

How This One Little Word Will Change Your Life

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When I started my journey as an entrepreneur, I made a huge mistake. And sadly, it took me years to figure out what I was doing wrong. The issue with this mistake is that it isn’t obvious. Not just entrepreneurs, but people, in general, make it for the majority of their lives.

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The 7 Biggest SEO Lessons I Learned from a Google Employee

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In the past, I broke down the most vital SEO strategy I learned , which came from a Google employee. This time, I thought I would do something similar and share the 7 biggest SEO lessons that I learned from a Google employee.

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Homepages Rarely Convert Because These 6 Elements Are Often Ignored

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No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements.

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What Facebook Watch Will Mean for Marketers

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It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in August 2017 to select users in the U.S.

Low Sales? Here’s How to Read Minds to Close More Deals

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People either do what you want. Or they don’t. And there’s not a whole lot you can do about it. Except react. Except follow-up based on a new set of rules. That doesn’t mean you can’t predict it, though. That doesn’t mean you can’t manipulate it.

How to Drive Traffic to a Brand-New Site with Little to No Money

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I know what you are going through. You were excited to launch your brand-new site until you realized no one is coming to it. So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you leverage.

Before Your Next Product Launch, Try These 5 Engagement Strategies

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The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience. What your team does before the launch is just as important as what you do on launch day.

6 Metrics You Might Think are Important But Really Aren’t (And What to Track Instead)

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You know all of those metrics you track? They’re probably worthless. I’m not saying they have absolutely no value, of course. I’m just saying they’re doing nothing for your bottom line most of the time. These are the things that you think matter, but don’t.

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3 Shortcuts for Business Owners to Market Effectively Without Wasting Time

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9-to-5 jobs are never truly 9-5. There’s always something that comes up that needs to get done. No questions asked. Thank your boss for that one. Actually, don’t. That’s probably not a good idea. But running a business is a whole new level of busy.

How to Dominate Google in 2019

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You’ve already experienced it… SEO is becoming harder and harder. As time goes on, it takes longer to rank and you have to spend more money to get the results you want. But the reality is, you can’t wait forever to get results.

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User Engagement: The Most Important KPI You’re not Tracking (but should be)

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“The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC).

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4 Data-Backed Conversion Hacks that Cost You Nothing

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Conversions are in the toilet. Traffic is still coming in. But your bottom line isn’t changing. Sales are slower than ever. People simply aren’t buying right now. It’s not the holiday season. It’s probably just the “off-season” for online sales. No need to worry, right?

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Timely and Relevant Is The Only Message That Matters

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During the 2014 Grammy Awards, musician Pharrell Williams was seen wearing an unusual hat: Image Source. Sure, he may have gotten some funny looks, but it didn’t seem like a big deal.

Introducing Alliioop: The Customer Marketing Platform (to Build an Awesome Customer Base)

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Shopify, Facebook, FedEx and the likes have made it easier than ever to birth ecommerce brands. And that’s exactly what’s been happening. Three people in a garage can launch, look and execute like a 100+ person company of old.

The Most Vital SEO Strategy I Learned Came From a Google Employee

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I don’t think I am the best SEO out there. And I am not the most well-known SEO. But when you have been doing SEO as long as I have, eventually you meet most of the players in the space. And over the years, I’ve met a lot of Google employees.

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Writing Content That Is Too In-Depth Is Like Throwing Money Out the Window

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You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true… the average page that ranks on page 1 of Google contains 1,890 words. But you already know that. The question is, should you be writing 2,000-word articles? 5,000?

Is YouTube Worth It? 7.6 Million Views Later, Here’s What I Learned

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Everyone’s saying it… video is the future of content marketing! But is it really? Similar to you, I noticed that trend over a year ago, and I decided to listen to everyone who told me to focus on videos instead of just text-based content.

The Advanced SEO Formula That Helped Me Rank For 477,000 Keywords

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Can you guess how many keywords I rank for? Well, you are probably going to say 477,000 because I used that number in the title of this post. ??. And it’s true, just look at the screenshot from Ahrefs. It shows the number of keywords I rank for.

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7 Marketing Mistakes That Nearly Broke Me… Literally

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When you look at me, what do you see? Someone who is a marketer… maybe even an entrepreneur. As you may already know, I’ve co-founded a handful of companies. I’ve received a handful of awards from people like President Obama and the United Nations. And I am a New York Times bestselling author.

What Tinder Can Teach Us About Growth Marketing

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Just in case you’ve been living under a rock for the past five years, Tinder is a hugely popular mobile dating app that matches potential partners based on user data and proximity. Since the application was launched in 2012, it has experienced explosive growth.

How to Find Which Sites are Driving Retention

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I’ve previously written about how to use Kissmetrics to find which backlinks drive signups. I wrote that article because we all know backlinks are great for SEO, which is great for traffic, but what really matters is the quality of traffic you’re getting.

How to Hack Retention Rate and Get Customers to Stick Around

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Retention, huh? It’s like interviewing for a job and getting to the last stage of the interviews — just to realize it’s not going to happen. We spend money on getting people to our website, visitors spend eight seconds on the page and 98% will never return. Boy, that hurts.

How the Customer Experience is Powering the Fastest Growing Brands

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A form of this article originally appeared on Stitch Labs. Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. Download the original guide here.

Everything I Taught You About SEO Was Wrong

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Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. When I started off with my entrepreneurial journey, I didn’t have much money. I was working at a theme park where I cleaned restrooms and picked up garbage.

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