Retail TouchPoints

How Gen Z Is Shaping The Future Of Atlanta Retail

Retail TouchPoints

By Jessica Branch, Franklin Street Throughout history, new generations have come along with fresh attitudes and expectations that differ from those of previous generations.

How Frictionless Shopping Is Transforming Retail

Retail TouchPoints

By Ally Azzarelli, GSP Retail As the retail landscape continues to evolve, finding innovative ways to enhance the customer experience is key. Frictionless or cashierless shopping helps customers save time while allowing retailers to gather detailed customer data and boost revenue.

Should The ADA Apply To E-Commerce And Mobile Sites As ‘Public Accommodations’?

Retail TouchPoints

Last week, The National Retail Federation (NRF) revealed in a statement that it was “disappointed” that the U.S.

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Four Ways That SD-WAN Is Transforming Retail: The Keys To Accelerating Business At The Network And Services Edge

Retail TouchPoints

By Michelle Arney, Cybera Anyone who has shopped recently recognizes just how much rising consumer expectations have changed the retail industry.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Are In-Store Restaurants Smart Investments For Experience-Driven Retailers?

Retail TouchPoints

Only two months after opening its first Table at Crate restaurant in a Chicago store , Crate & Barrel could open as many as 15 full-service restaurants within other stores, according to CEO Neela Montgomery.

In The Retail Renaissance, Omnichannel Is The Mona Lisa

Retail TouchPoints

By Geoffroy Martin, Criteo With two months left in 2019, there is plenty of evidence that retail’s doomsday is indeed upon us. Store closures abound — Q1 2019 saw more brick-and-mortar shutdowns than the entirety of 2018.

How To Determine Whether Your Marketing Is Working

Retail TouchPoints

All retail marketers try to measure the impact of their strategies and tactics. They have been asked to prove return on investment for too long to have survived without an answer. Yet many marketing teams use the wrong approach.

Does The Forever 21 Bankruptcy Signal The End Of Fast Fashion?

Retail TouchPoints

Forever 21 , once one of the preeminent names in fast fashion, filed for Chapter 11 bankruptcy protection after months of reports and speculation.

Protecting Your Customers From Counterfeits – A Brand Imperative For Retailers In 2020

Retail TouchPoints

By Sanjeev Sularia, Intelligence Node According to the OECD, in 2018 $509 billion worth of counterfeit goods were sold globally. This not only damages brands’ reputations, but also weakens consumer trust and ultimately hurts the e-Commerce industry as a whole.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

#IRL Mania: The New Value Of A Retail Footprint For DTC Brands

Retail TouchPoints

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The Gateway To Gen Z Consumers (And How It Differs From Millennials)

Retail TouchPoints

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop.

Automation And The Future Of Retail

Retail TouchPoints

By Stefan Midford, Capango Artificial Intelligence (AI) is completely disrupting every major industry, including retail.

Retired Women: Retail’s Savior?

Retail TouchPoints

By Erica Baird and Karen E. Wagner, Lustre There were more than 2,000 store closings in 2017. And there were more retail bankruptcies than in any year since the 1930s. Economists, sociologists and the media bemoan the economic and social havoc wreaked by retail’s decline.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Why Retailers Should Dust Off The Old Gift Card Strategy

Retail TouchPoints

By Michael Smallwood, Bitmo We’re all familiar with the classic gift card — those plastic little cards of joy that tend to bulge our wallets, and we often forget are even there. They first came on to the scene back in 1994, when Blockbuster (remember them?) displayed the gift card in stores.

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How To Improve Google Rankings Of Your Online Retail Store

Retail TouchPoints

By Sahil Kakkar, RankWatch It is really tough for online retail stores to boost their search engine visibility, since they have to optimize countless product pages for numerous categories. This leads to issues concerning metatags, URL structure, duplicate content and so forth.

Editor Q&A: Which RSP Webinars Are You Anticipating The Most?

Retail TouchPoints

The Retail TouchPoints Retail Strategy and Planning webinar series kicks off on Monday, Sept.

As Holiday Seasons Stretch, How Should Retailers Prepare?

Retail TouchPoints

Now that Memorial Day weekend has come and gone, retailers are in full “summer mode,” although they likely have been preparing for the season for at least a month if not more.

Can You Hear Me Now? Voice Search Powers A New Generation Of Retail Sales

Retail TouchPoints

By Hailee Sosnowski, BKV According to Google, mobile Internet queries have surpassed desktop search. You almost definitely already knew that because it actually happened in 2015. But now something different is taking shape.

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Three Tips to Help Your Business Top Last Year’s Holiday Sales

Retail TouchPoints

By Stuart Blake, BlueVine Every year, America’s 30 million small businesses work incredibly hard to earn their slice of the $700 billion+ holiday season sales pie.

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Leveling The Retail Analytics Playing Field

Retail TouchPoints

By Anna Arwidi, Axis Data is increasingly at the heart of every business. The ability to collect, analyze and derive actionable insights from multiple sources of data in real time can be the difference between winning a customer or seeing them captured by the competition. And retail is no exception.

Which Super Bowl LII Ads Scored Touchdowns?

Retail TouchPoints

When retailers and brands advertise during the Super Bowl, they need to hit the mark.

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What It Takes To Provide Epic Social Media Customer Care

Retail TouchPoints

By Andrew Kokes, HGS In a time when Millennials and Gen Z turn to social media more than ever , these digitally native consumers expect brands to provide a quick and seamless online experience.

Will Walmart’s Gun Restrictions Compel Retailers To Follow Suit?

Retail TouchPoints

Good Things Come In Small Packages: Why Micro Influencers Are Better For Your Brand

Retail TouchPoints

By Derek Bryce, NUVI Social media has been one of the biggest catalysts in the marketplace, and among sales teams. The rise of social has given way to an entirely new array of marketing tools, strategies and practices.

Personalization As The Digital Strategy For Beauty Commerce

Retail TouchPoints

By Sampo Parkkinen, Revieve Beauty is one of the most personal verticals of all of retail, if not the most personal. After all, in beauty, we are talking about products that you as the consumer put on your face, quite literally.

Should Struggling Retailers Gift Execs With Massive Holiday Bonuses?

Retail TouchPoints

Last week, Toys ‘R’ Us won U.S. bankruptcy court approval to pay its top 17 executives $14 million in incentive bonuses. Judge Keith Phillips of the U.S. Bankruptcy Court in Richmond, Va., signed off on the bonuses following lengthy arguments from attorney Lynn Kohen on behalf of the U.S.

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Mobile Retail Technology – Too Fast, Too Furious?

Retail TouchPoints

By Ross Homans, Stratix If you think of technological advancement for retailers as a highway, there seem to be two distinct lanes with very different speeds The first lane is where “traditional” technology such as monitors, laptops and desktops live.

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Why Aren’t Mid-Market Retailers Offering BOPIS?

Retail TouchPoints

By Derek O’Carroll, Brightpearl If you Google “buy online pick up in store” (BOPIS), you’ll be struck by how popular in-store pickup has become with consumers — but only with the big box retailers like Macy’s, Old Navy, Kohl’s, JCPenney, Target and Walmart.

Financial Insecurity Plagues Retail Workers: Is There A Cure?

Retail TouchPoints

A recent study from MetLife revealed the alarming depth of money worries among retail employees. Just 54% of these workers are confident about their finances, with retail employees showing more stress than those in IT ( 79% ), construction ( 79% ), manufacturing ( 68% ) and the public sector ( 63% ).

The 4 Reasons Your Customers Are Leaving Your Site And Ditching Their Shopping Carts

Retail TouchPoints

By Casey Bullock, Worldpay, Inc. Online shopping surpassed in-store sales in the U.S. for the first time in history this past February, signifying changing tides for the world of retail and consumer preferences.

Finding A New Norm In A Post Brick-And-Mortar World

Retail TouchPoints

By Brandon Spear, MSTS More than 7,100 retail store closures have been announced so far this year. And as e-Commerce develops into a perceived necessity among consumers, more closings could be on the way.

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Creating A Frictionless Shopping Experience With Technology And Data

Retail TouchPoints

By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. Like an intrepid explorer, they want to be masters of their destiny, to plot their own journey. But they also expect a helping hand guiding them along the sales path.

Can Experiential Retail Be Too Experiential, And Not Enough Retail?

Retail TouchPoints

Experiential retail has been a hot industry buzzword in recent years, as brick-and-mortar stores scramble to find ways to drive traffic, whether in the form of events, entertainment or even technology-based experiences in VR and AR.

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How Businesses Can Prepare For The Evolving Commerce Landscape

Retail TouchPoints

By Brad Brodigan, PayPal Imagine: You are driving home from work and pass by one of your favorite clothing stores. Your phone recognizes the location and pulls up an offer for 25% off. You go in, find a sweater that you love but can’t find it in the right size.

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Curing The Epidemic Of Retail Bankruptcy: X-Data

Retail TouchPoints

By Mike Maughan, Qualtrics Drastic changes have occurred in retail this year. In just six months, over 300 retailers have filed for bankruptcy, including Gymboree, Gander Mountain, Radio Shack, rue21, Payless and Gordman Stores. And the future appears uncertain for a number of others.

How Retailers Can Reduce The Risk Of Credential Threats

Retail TouchPoints

By Mike Wilson, Enzoic Retailers face a barrage of security threats from a variety of sources. As the number of breaches continues to soar, brands must take action to reduce the risk and protect customer data.

Will The Amazon-Whole Foods Price Cuts Live Up To The Hype?

Retail TouchPoints

Amazon’s announcement that it would slash prices on select food products at Whole Foods was the first sign of how the e-Commerce giant plans to run the grocer, but it also leaves plenty of questions open as to how Whole Foods will operate in the future. As of Monday, Aug.