Retail TouchPoints

From URL To IRL: How Urbanization Will Shape The Future Of Retail

Retail TouchPoints

By Katrin Zimmermann, TLGG The past years have been rough on the retail sector, to say the least. Still struggling to adjust to the rise of e-Commerce, retailers realize that a much bigger challenge is still ahead of them — urbanization.

Why Your Online Marketing Strategy Needs To Cater To Millennials And Gen Z

Retail TouchPoints

By Christopher Hansen, IgnitionOne In 2019, Gen Z will surpass Millennials as the most populous generation , comprising roughly 32% of the population. Since the birth of the Internet, brands have looked to Millennials for advice on the latest trends and influences.

Why Experiential And Omnipresent Retail Will Help Traditional Stores Survive And Thrive

Retail TouchPoints

By Brian Hannon, Voxpro Digital is increasingly becoming the common battleground for retailers. Brick-and-mortar stores play their part, but it’s only when they employ efficient digital strategies that they can truly compete.

What Defines A ‘Connected Consumer’ In 2019?

Retail TouchPoints

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels.

Why Retailers Are Missing The Mark With Shopper Experience (And How To Get It Right!)

Retail TouchPoints

By Rob Maille, CommerceCX As retailers look to improve the shopping experience for customers, a top priority is removing friction while delivering on quality. In the past, many brands thought this meant going mobile, but mobile doesn’t always level up the shopping experience.

What Brands Should Look For In An Agency Partnership

Retail TouchPoints

By Tino Doan, Zehner When searching for a digital agency partner, brands need to find an ideal symbiotic relationship — not just a vendor. You want a partner that is just as passionate about what they do, and proud of their results, as you are.

Retired Women: Retail’s Savior?

Retail TouchPoints

By Erica Baird and Karen E. Wagner, Lustre There were more than 2,000 store closings in 2017. And there were more retail bankruptcies than in any year since the 1930s. Economists, sociologists and the media bemoan the economic and social havoc wreaked by retail’s decline.

As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

Retail TouchPoints

By Olivia Skuza, NuORDER In today’s fast-paced market of “see now, wear now”, it’s no surprise that many brands continue to capitalize on various cultural events, particularly those featuring celebrities, to quickly design, produce, and sell trend-driven items.

Leveling The Retail Analytics Playing Field

Retail TouchPoints

By Anna Arwidi, Axis Data is increasingly at the heart of every business. The ability to collect, analyze and derive actionable insights from multiple sources of data in real time can be the difference between winning a customer or seeing them captured by the competition. And retail is no exception.

Which Super Bowl LII Ads Scored Touchdowns?

Retail TouchPoints

When retailers and brands advertise during the Super Bowl, they need to hit the mark.

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Can You Hear Me Now? Voice Search Powers A New Generation Of Retail Sales

Retail TouchPoints

By Hailee Sosnowski, BKV According to Google, mobile Internet queries have surpassed desktop search. You almost definitely already knew that because it actually happened in 2015. But now something different is taking shape.

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Can Retailers Act Like Tech Companies —  And Should They?

Retail TouchPoints

Walmart turned heads at SXSW earlier in March by billing itself as a tech company for the first time. The retail giant hasn’t been shy about investing in newer technologies such as VR , robotics.

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Good Things Come In Small Packages: Why Micro Influencers Are Better For Your Brand

Retail TouchPoints

By Derek Bryce, NUVI Social media has been one of the biggest catalysts in the marketplace, and among sales teams. The rise of social has given way to an entirely new array of marketing tools, strategies and practices.

Serving Retail Consumers In An Age Of Digital Transformation

Retail TouchPoints

By Bryan Gray, Alorica As the retail industry transitions to a digitally-driven customer experience, companies are faced with the difficult task of creating an exceptional customer journey online.

Should Struggling Retailers Gift Execs With Massive Holiday Bonuses?

Retail TouchPoints

Last week, Toys ‘R’ Us won U.S. bankruptcy court approval to pay its top 17 executives $14 million in incentive bonuses. Judge Keith Phillips of the U.S. Bankruptcy Court in Richmond, Va., signed off on the bonuses following lengthy arguments from attorney Lynn Kohen on behalf of the U.S.

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Five Breakthrough Data-Driven Strategies To Win Retail Customers For Life

Retail TouchPoints

By Deesean Wilson, DXC Technology Digital technology has had a profound effect on the retail industry, an effect demonstrated by the importance and utility of data.

Can Retailers Hold Their Own In The Battle Of DTC Vs. Private Label?

Retail TouchPoints

Direct-to-consumer (DTC) brands such as Dollar Shave Club , Casper. and Glossier have taken retail by storm in recent years — in fact, $3 billion in venture funding has gone to DTC brands since 2012, according to CB Insights.

Brand Value: Measuring The Long-Term ROI Of Different Advertising Channels

Retail TouchPoints

By Michael Cross, Brightblue Consulting Consider it’s the late 1980s. Marketing analysts in the U.S. are completing work on a project known as “How Marketing Works,” studying historical data across 40 packaged goods companies.

Understanding The Full ROI Of Implementing A Pop-Up Store

Retail TouchPoints

By Arnaud Cazaledes, Samsung SDS America Pop-up stores are one of the hottest trends in retail today, and for good reason. These short-term physical locations are being used across industries to drive sales and take advantage of seasonal (e.g. holiday themed) or event-related (e.g.,

Is Amazon’s Project Zero Enough To Quell Counterfeiting Fears?

Retail TouchPoints

Amazon is taking major steps to silence one of the long-held criticisms against its marketplace: the prevalence of counterfeit products.

Creating A Frictionless Shopping Experience With Technology And Data

Retail TouchPoints

By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. Like an intrepid explorer, they want to be masters of their destiny, to plot their own journey. But they also expect a helping hand guiding them along the sales path.

4 Tips For Winning Retailers’ Trust And Confidence With Data

Retail TouchPoints

Today’s consumer goods market is crowded, with both well-established players and new disruptors vying for greater customer share.

How Businesses Can Prepare For The Evolving Commerce Landscape

Retail TouchPoints

By Brad Brodigan, PayPal Imagine: You are driving home from work and pass by one of your favorite clothing stores. Your phone recognizes the location and pulls up an offer for 25% off. You go in, find a sweater that you love but can’t find it in the right size.

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Curing The Epidemic Of Retail Bankruptcy: X-Data

Retail TouchPoints

By Mike Maughan, Qualtrics Drastic changes have occurred in retail this year. In just six months, over 300 retailers have filed for bankruptcy, including Gymboree, Gander Mountain, Radio Shack, rue21, Payless and Gordman Stores. And the future appears uncertain for a number of others.

Retailers, Reach For The Minimum By 2020

Retail TouchPoints

By Ed King, HighStreet Collective Since we started our consultancy, HighStreet, in mid-2017, it’s become painfully clear that legacy retailers have had a difficult time with their “omnichannel” and in-store innovation efforts.

Will The Amazon-Whole Foods Price Cuts Live Up To The Hype?

Retail TouchPoints

Amazon’s announcement that it would slash prices on select food products at Whole Foods was the first sign of how the e-Commerce giant plans to run the grocer, but it also leaves plenty of questions open as to how Whole Foods will operate in the future. As of Monday, Aug.

How Can Retailers Take Advantage Of China Trade War Truce?

Retail TouchPoints

The Trump Administration announced last month that it would hold off on imposing additional tariffs on approximately $200 billion in Chinese goods, although tariffs imposed in 2018 remain in effect.

Creating A Culture Of Empowerment To Drive Innovation

Retail TouchPoints

By Anthony Ferry, PriceSpider When innovation dies and a product line atrophies, it is because we are not engaging innovation.

Why Imagineers, Not Engineers, Will Change Business Today

Retail TouchPoints

By Mark McGregor, Signavio Customer Experience is one of the hottest topics discussed in business right now. Almost every journal you read or web site you visit seems to be full of variants stating, “why it should be important to you” and “how your business will be at risk.”

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Editors Share Their Most Memorable RIC Moments

Retail TouchPoints

The 2019 Retail Innovation Conference , set to take place a little more than two months from now on May 6-8 in NYC, will give retail executives the chance to gain key insights from today’s leading industry innovators, to help them meet and exceed their own business goals.

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Why Global Retailers Are Leaving Tmall And What This Means For Your Business

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By Franklin Chu, Azoya USA International retailers have been quick to flock to large e-Commerce platforms in China, enticed by impressive consumer traffic in the world’s biggest retail market.

Three Online Retail Trends And Predictions For 2019

Retail TouchPoints

By Monica Eaton-Cardone, Chargebacks911 NRF’s Big Show is the place to be every year for the latest insights and data in the retail sector. It’s always a fascinating experience. NRF attracts tens of thousands of attendees, but each person can interpret the information shared at the event differently.

Optimizing Your Online Presence: Tips For Success

Retail TouchPoints

By Suhaib Zaheer, HostGator Having a strong online presence is the key to business success in today’s digital world, especially for small and midsized retailers that need to employ savvy strategies to be seen and convert visitors to customers both online and off.

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Do You Need Both Amazon Sponsored Ads And Google Shopping Actions?

Retail TouchPoints

By Zach Morrison, Elite SEM Long gone are the days of pay-per-click ads living only on Google and other search engines. The battle for your ad spend has come to Amazon, too. Up to 27% of Google Ad spend in the past year was for Google Shopping Ads, according to a study by Marin Software.

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How Can Retailers Inspire ‘Thumb-Stopping’ Mobile Shopping?

Retail TouchPoints

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers.

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