Retail TouchPoints

Finding A New Norm In A Post Brick-And-Mortar World

Retail TouchPoints

By Brandon Spear, MSTS More than 7,100 retail store closures have been announced so far this year. And as e-Commerce develops into a perceived necessity among consumers, more closings could be on the way.

B2C 195

Can Experiential Retail Be Too Experiential, And Not Enough Retail?

Retail TouchPoints

Experiential retail has been a hot industry buzzword in recent years, as brick-and-mortar stores scramble to find ways to drive traffic, whether in the form of events, entertainment or even technology-based experiences in VR and AR.

Events 195

How Retailers Can Reduce The Risk Of Credential Threats

Retail TouchPoints

By Mike Wilson, Enzoic Retailers face a barrage of security threats from a variety of sources. As the number of breaches continues to soar, brands must take action to reduce the risk and protect customer data.

What Organizations Need To Know Before Jumping On The AI Bandwagon

Retail TouchPoints

By Gary Saarenvirta, Daisy Intelligence Today, offering WiFi access is so ubiquitous that seeing an ad for it seems odd. But check out the window of your local coffee shop and you might still see an old, fading sign that says, “WE OFFER FREE WiFi!” Exclamation point and everything.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Is Private Equity To Blame For Retail Job Losses And Bankruptcies?

Retail TouchPoints

Private equity firms have been in retail news recently for all the wrong reasons: private equity ownership appears to be a common denominator with many bankruptcy filings over the past two years, such as Toys ‘R’ Us , Mattress Firm , Claire’s Stores and Payless , among many other casualties.

Toys 195

Should Amazon’s Unconventional Grocery Plans Shake Up Supermarkets?

Retail TouchPoints

Amazon’s grocery ambitions have been a major talking point within the industry since the e-Commerce giant acquired Whole Foods two years ago. Most recently, there were reports in March 2019 that the company was planning dozens of its own branded U.S. grocery stores , beginning in Los Angeles.

Travel 195

As Holiday Seasons Stretch, How Should Retailers Prepare?

Retail TouchPoints

Now that Memorial Day weekend has come and gone, retailers are in full “summer mode,” although they likely have been preparing for the season for at least a month if not more.

Omnichannel Experiences: How Retailers Can Bridge The Digital-To-Physical Divide

Retail TouchPoints

By John Federman, JRNI “You will never see eye-to-eye if you never meet face-to-face.” So are the words of Warren Buffett, chairman and CEO of Berkshire Hathaway. He emphasizes the importance of human interaction despite today’s environment where relationships often exist behind email, text or phone.

Benefits Of A Cash Discount Program

Retail TouchPoints

By Samir Kadi, MTech Distributors Cash, check, credit card, debit card, mobile and online. Today there are a multitude of ways to pay — which is convenient for the younger, tech-savvy generations.

Will Walmart’s Executive Reshuffling Produce A Smoother Supply Chain?

Retail TouchPoints

Walmart is making major changes to its organizational structure, adapting to evolving shopper needs by integrating various store and digital operations positions, most notably within the supply chain.

How To Make Your E-Commerce Web Site Voice Search Ready

Retail TouchPoints

By Marc Purtell, DFO “Alexa, what percent of web searches are performed via voice?” Given the meteoric rise of smart speakers and mobile voice assistants, it shouldn’t surprise you that by next year, half of all web searches will be voice-activated (according to a study by comScore ).

SEO 195

Retired Women: Retail’s Savior?

Retail TouchPoints

By Erica Baird and Karen E. Wagner, Lustre There were more than 2,000 store closings in 2017. And there were more retail bankruptcies than in any year since the 1930s. Economists, sociologists and the media bemoan the economic and social havoc wreaked by retail’s decline.

Beach, BBQs And Baseball: What Marketers Need To Know This Summer

Retail TouchPoints

By Oz Etzioni, Clinch The summer months are busy — from exciting adrenaline-pumping adventures to relaxing exotic beach vacations. This means that consumers are less involved on their social media feeds, spending more time out and about.

Will Department Stores Be History By 2030?

Retail TouchPoints

The report that Barneys New York is examining strategic alternatives that could include a bankruptcy or sale is the latest indicator that department stores — even the luxury ones — just aren’t moving the needle for shoppers.

Can You Hear Me Now? Voice Search Powers A New Generation Of Retail Sales

Retail TouchPoints

By Hailee Sosnowski, BKV According to Google, mobile Internet queries have surpassed desktop search. You almost definitely already knew that because it actually happened in 2015. But now something different is taking shape.

Mobile 425

Why Organizations Need A Chief Supply Chain Officer, Despite Key Challenges

Retail TouchPoints

By Steve Dowse, Blume Global What is the most frequently prioritized function for future digital investment among C-level executives? According to the Deloitte Industry 4.0 Investment Survey 2018 , 62% of respondents said it is the supply chain; it ranks ahead of product design, marketing and sales.

Leveling The Retail Analytics Playing Field

Retail TouchPoints

By Anna Arwidi, Axis Data is increasingly at the heart of every business. The ability to collect, analyze and derive actionable insights from multiple sources of data in real time can be the difference between winning a customer or seeing them captured by the competition. And retail is no exception.

Which Super Bowl LII Ads Scored Touchdowns?

Retail TouchPoints

When retailers and brands advertise during the Super Bowl, they need to hit the mark.

Games 390

Will ‘Dangerous Discounting’ Minimize Margins For The Back-To-School Season?

Retail TouchPoints

Deep discounting is arguably the top driver of holiday sales, as evidenced by the billions of dollars in revenue generated during high-promotion shopping days such as Black Friday and Cyber Monday.

Good Things Come In Small Packages: Why Micro Influencers Are Better For Your Brand

Retail TouchPoints

By Derek Bryce, NUVI Social media has been one of the biggest catalysts in the marketplace, and among sales teams. The rise of social has given way to an entirely new array of marketing tools, strategies and practices.

Direct-To-Consumer Brands: How To Successfully Break Into Brick-And-Mortar

Retail TouchPoints

By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup and skincare company Glossier, which was just valued at $1.2 billion.

Are Counterfeiters Aggressively Targeting Social Media Platforms?

Retail TouchPoints

By Daniel Shapiro, Red Points The chances are, if you come across a listing selling a pair of Birkenstocks on Amazon.com, there is a high risk they are fakes or from an unauthorized seller.

Should Struggling Retailers Gift Execs With Massive Holiday Bonuses?

Retail TouchPoints

Last week, Toys ‘R’ Us won U.S. bankruptcy court approval to pay its top 17 executives $14 million in incentive bonuses. Judge Keith Phillips of the U.S. Bankruptcy Court in Richmond, Va., signed off on the bonuses following lengthy arguments from attorney Lynn Kohen on behalf of the U.S.

Gifts 390

Does The Wayfair Walkout Represent The Future Of Employee Activism?

Retail TouchPoints

On Wed. June 26, employees at the Boston headquarters of Wayfair. left their offices to protest the company’s sale of more than $200,000 of bedroom furniture to a government contractor that operates a network of migrant detention centers near the United States-Mexico border.

B2B 195

Three Things Consumers Wish Were Simpler — And How Brands Can Deliver

Retail TouchPoints

By Shannon Andrick, Alliance Data In a world where time has become consumers’ most precious commodity and consumers are bombarded with literally hundreds of messages a day, consumers are saying one thing loud and clear: keep it simple.

GDPR: One Year Later – Has It Lived Up To Its Promise to Protect Consumers?

Retail TouchPoints

How To Leverage Site Search Data To Fuel Your Marketing Strategy

Retail TouchPoints

By Dana Naim, Twiggle On-site search data is a gold mine for retailers that want to keep their finger on the pulse, meet customers’ changing demands, and stay top of mind. Purchase data will tell you which products are selling.

PPC 195

Wellness Is Not A Nice-To-Have, It’s A Must-Have

Retail TouchPoints

By Allison Ames, Beanstalk As political and social upheaval take place at alarming rates around the world today, one thing is indisputable — these are uncertain times. It’s no accident that with all of the turmoil and resulting stress we face, the importance of resilience and self-empowered wellness has become a meaningful trend across all ages, as consumers focus on what they can control.

Navigating The WCM Waters: Choosing A Platform That Drives Your Sales

Retail TouchPoints

Deploying a new web content management (WCM) platform for an e-Commerce site may feel like you’ve been thrown into open waters — What kinds of predators lie beneath the surface, How can you stay afloat, and What will it take to succeed?

POS 195

Creating A Frictionless Shopping Experience With Technology And Data

Retail TouchPoints

By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. Like an intrepid explorer, they want to be masters of their destiny, to plot their own journey. But they also expect a helping hand guiding them along the sales path.

How Businesses Can Prepare For The Evolving Commerce Landscape

Retail TouchPoints

By Brad Brodigan, PayPal Imagine: You are driving home from work and pass by one of your favorite clothing stores. Your phone recognizes the location and pulls up an offer for 25% off. You go in, find a sweater that you love but can’t find it in the right size.

PayPal 390

RTP Editors Preview Retail TouchPoints Live! @ RetailX

Retail TouchPoints

In partnership with the brand new RetailX event (the co-location of IRCE, GlobalShop and RFID Journal Live! Retail), Retail TouchPoints is hosting Retail TouchPoints Live! RetailX for the first time June 25-26 at McCormick Place in Chicago.

Curing The Epidemic Of Retail Bankruptcy: X-Data

Retail TouchPoints

By Mike Maughan, Qualtrics Drastic changes have occurred in retail this year. In just six months, over 300 retailers have filed for bankruptcy, including Gymboree, Gander Mountain, Radio Shack, rue21, Payless and Gordman Stores. And the future appears uncertain for a number of others.

Three Ways Customer Support Is Reshaping Retail

Retail TouchPoints

By Anand Janefalkar, UJET As consumer values and priorities are shifting towards a more multichannel and digital experience, we are watching the retail industry evolve right before our eyes.

Will The Amazon-Whole Foods Price Cuts Live Up To The Hype?

Retail TouchPoints

Amazon’s announcement that it would slash prices on select food products at Whole Foods was the first sign of how the e-Commerce giant plans to run the grocer, but it also leaves plenty of questions open as to how Whole Foods will operate in the future. As of Monday, Aug.

Trends In Location Intelligence That Drive Brick-And-Mortar Growth

Retail TouchPoints

By Ran Ben-Yair, Ubimo To say that location intelligence is changing the face of retail is not hyperbolic.

Can Barnes & Noble Write A New Chapter For Itself?

Retail TouchPoints

Barnes & Noble has a potential deal in place to sell itself to hedge fund Elliott Advisors for $683 million , marking major changes for a company that has long struggled to stay afloat in the wake of Amazon’s continued rise.

Books 195

Is NPS Still The Chief Indicator Of Customer Sentiment?

Retail TouchPoints

By Shreesha Ramdas, Strikedeck NPS And Its Relevance Today’s retail world is beset with massive change, and standard sales principles are constantly under challenge. At the same time, the notion of customer loyalty has never been more important.

Social Media AI Is Your Best Tool And Worst Enemy When It Comes To CX

Retail TouchPoints

By Tara Jones, Allant Group Picture this: a customer orders a product from your business and expects it be delivered within a few days. When the delivery doesn’t arrive, she panics.