Retail TouchPoints

Retired Women: Retail’s Savior?

Retail TouchPoints

By Erica Baird and Karen E. Wagner, Lustre There were more than 2,000 store closings in 2017. And there were more retail bankruptcies than in any year since the 1930s. Economists, sociologists and the media bemoan the economic and social havoc wreaked by retail’s decline.

Can You Hear Me Now? Voice Search Powers A New Generation Of Retail Sales

Retail TouchPoints

By Hailee Sosnowski, BKV According to Google, mobile Internet queries have surpassed desktop search. You almost definitely already knew that because it actually happened in 2015. But now something different is taking shape.

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Leveling The Retail Analytics Playing Field

Retail TouchPoints

By Anna Arwidi, Axis Data is increasingly at the heart of every business. The ability to collect, analyze and derive actionable insights from multiple sources of data in real time can be the difference between winning a customer or seeing them captured by the competition. And retail is no exception.

Which Super Bowl LII Ads Scored Touchdowns?

Retail TouchPoints

When retailers and brands advertise during the Super Bowl, they need to hit the mark.

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Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

Good Things Come In Small Packages: Why Micro Influencers Are Better For Your Brand

Retail TouchPoints

By Derek Bryce, NUVI Social media has been one of the biggest catalysts in the marketplace, and among sales teams. The rise of social has given way to an entirely new array of marketing tools, strategies and practices.

Creating A Frictionless Shopping Experience With Technology And Data

Retail TouchPoints

By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. Like an intrepid explorer, they want to be masters of their destiny, to plot their own journey. But they also expect a helping hand guiding them along the sales path.

How Businesses Can Prepare For The Evolving Commerce Landscape

Retail TouchPoints

By Brad Brodigan, PayPal Imagine: You are driving home from work and pass by one of your favorite clothing stores. Your phone recognizes the location and pulls up an offer for 25% off. You go in, find a sweater that you love but can’t find it in the right size.

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Curing The Epidemic Of Retail Bankruptcy: X-Data

Retail TouchPoints

By Mike Maughan, Qualtrics Drastic changes have occurred in retail this year. In just six months, over 300 retailers have filed for bankruptcy, including Gymboree, Gander Mountain, Radio Shack, rue21, Payless and Gordman Stores. And the future appears uncertain for a number of others.

Will The Amazon-Whole Foods Price Cuts Live Up To The Hype?

Retail TouchPoints

Amazon’s announcement that it would slash prices on select food products at Whole Foods was the first sign of how the e-Commerce giant plans to run the grocer, but it also leaves plenty of questions open as to how Whole Foods will operate in the future. As of Monday, Aug.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Are In-Store Restaurants Smart Investments For Experience-Driven Retailers?

Retail TouchPoints

Only two months after opening its first Table at Crate restaurant in a Chicago store , Crate & Barrel could open as many as 15 full-service restaurants within other stores, according to CEO Neela Montgomery.

As Holiday Seasons Stretch, How Should Retailers Prepare?

Retail TouchPoints

Now that Memorial Day weekend has come and gone, retailers are in full “summer mode,” although they likely have been preparing for the season for at least a month if not more.

What’s In Store At NRF2020? RTP Editors Reveal Their ‘Must-See’ Experiences

Retail TouchPoints

NRF2020 is less than a week away, and the Retail TouchPoints team is sending its full editorial team to cover the hottest sessions and gather insight on the top new trends and solutions for 2020. Leading retail and tech CEOs including Best Buy’s Corie Barry, Starbucks’.

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What To Know Before Selling Online

Retail TouchPoints

By Eric Prugh, PactSafe Digital marketplaces have made it overwhelmingly simple to open up an online store and sell products online. Between Etsy, Shopify, eBay, and a host of other online marketplaces, it’s never been easier to make your products available for your customer base.

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Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Why DTC Brands Are Joining The OTT Movement

Retail TouchPoints

By Rebecca Lerner, MadHive. Over-the-top (OTT) ad spend is on track to reach $5 billion by 2020, with the digital-esque targeting capabilities, granular campaign reporting and low-cost linear alternative attracting a wider variety of brands than traditional TV.

Where Payment Processing Systems Are Headed In 2020

Retail TouchPoints

By Scott Paape, Talus Pay The U.S. market for payment systems is complex. We have over 21 million businesses, and every one of them needs some form of a payment processing solution. They rely on more than 10,000 financial institutions to make that happen.

6 Success Factors For Marketing Measurement

Retail TouchPoints

By Nick Mangiapane, Commerce Signals The stakes are high for marketers in proving their ROI. More data, approaches and vendors exist than ever, but it’s difficult for even people working full time in marketing tech to keep up with the changing landscape.

Three Reasons To Take Your Contact Center Into The Cloud

Retail TouchPoints

By Anand Janefalkar, UJET In order to stay ahead in today’s highly competitive environment, the realization is that businesses must prioritize digital transformation or be passed by.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

How Grocers Are Using Social To Elevate Digital Circular Experiences

Retail TouchPoints

By Adam McGilvray, StitcherAds Question: Who goes to the newspaper to check for movie times, or waits for a Christmas catalog in the mail to make their wish list? Sad as it may be to some, these institutions have moved on.

How APAC Retailers Can Elevate The Customer Experience

Retail TouchPoints

By Agnes Law, Schawk! Brands are facing more complexity than ever with the growing needs of customers and the multiplying number of sales channels. In APAC, e-Commerce sales have tripled from $600 Billion USD in 2014 to $1.8 trillion in 2018.

How Retailers Can Use Snapchat To Boost Sales

Retail TouchPoints

By Hannah Hambleton, Beambox Snapchat is a powerful tool for any retailer. In this article, we’ll discuss why, highlighting some great ways to use Snapchat in your retail marketing. The result? Better brand awareness, customer loyalty and ultimately, sales.

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How Suppliers Can Use AI To Immunize Against The Retail Apocalypse

Retail TouchPoints

By Pijush Gupta, HighRadius More than 3,800 stores are expected to shutter their brick-and-mortar retail operations this year, most notably and recently the bankruptcies of Toys ‘R’ Us and Sears Holdings. But it’s not only stockholders and employees that are feeling the fallout.

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Leverage CRM Data To Boost Traffic And In-Store Revenue

Retail TouchPoints

By David le Douarin, Advalo The rise of marketing overpressure practices has proven destructive for both profit margin and brand image and negatively affects the relationship of trust between retailers and customers.

Costco’s Minimal Communications Following Thanksgiving Site Outage: A Mistake Or A Strategy?

Retail TouchPoints

Costco’s e-Commerce site went down for more than 16 hours on Thanksgiving Day , impacting an estimated 2.65 million customers who were trying to access the web site and creating sales losses that neared $11 million.

Open Workforce Models Drive Retail Innovation

Retail TouchPoints

By Michael P. Morris, Topcoder Tech skills are critical to essential retail business functions, such as warehouse management and supply chain optimization. The role of software developer is now the third most common job in retail , as well as one of the fastest growing.

What To Do About Holiday Outages

Retail TouchPoints

By Mahesh Ramachandran, OpsRamp It’s that time of year again. Forget turkey, cranberries and pesky in-laws: it’s time to get your shopping on. For IT organizations at retailers and e-Commerce companies, it’s an exciting time and also one where every detail matters.

Holiday Shoppers Adjust To An Evolving Online Shopping Experience

Retail TouchPoints

By Brian Byer, Blue Fountain Media It’s no question that consumers have embraced online holiday shopping. This year, for the first time, they’re expected to do more shopping online than at the mall and other brick-and-mortar retailers.

A Wrap-Up Of Singles Day 2019

Retail TouchPoints

By Franklin Chu , Azoya USA. Today’s e-Commerce market is oversaturated and many players are losing steam and losing money. Yet Chinese e-Commerce giant Alibaba recorded a whopping $38.4 billion in GMV this year, a 26% jump from last year’s Singles Day.

RTP Editors Weigh In On Shoptalk’s All-Female Speaker Lineup

Retail TouchPoints

Last week, Shoptalk made a groundbreaking announcement, revealing that its fifth-annual event will host an all-female speaker lineup in 2020.

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Retailers Seeking Private Equity Investment Need Reputational Risk Roadmap

Retail TouchPoints

By Nir Kossovsky, Steel City Re The retail sector is a prime target for private equity firms, as investors provide capital and expertise to both early stage retailers with promising expansion potential and established brands seeking support for new strategies and hoping a new capital structure will enable greater agility and innovation.

The Evolving Retail Front Line(s): How To Train For The Biggest Shopping Day Of The Year

Retail TouchPoints

By Jonathan Rende, PagerDuty It’s official: Cyber Monday is now the biggest online shopping day of the year. Many companies rely on and plan for it to contribute significantly to their sales goals for the year, knowing that consumers are spending their time — and money — online.

Will The UpWest DTC Launch Reinvigorate Express?

Retail TouchPoints

Express , a legacy apparel retailer with 600+. stores, has taken a novel approach to changing consumer trends by launching an online-based independent direct-to-consumer (DTC) spinoff.

Intelligent Retail Technology Investment.It’s All About People

Retail TouchPoints

By Garry Church, Inmar Retailer buying decisions on technology are all too often influenced by the latest trends and reflect the “flavor of the month.” While that’s understandable, it’s critical to remember that retail is all about people.

Four Tips For Location-Led Retailers This Holiday Season

Retail TouchPoints

By Jason Smith, Location Sciences Retailers seeking an edge this holiday season will do well to immediately start asking questions about the location data underpinning their digital efforts if they hope to capitalize on the projected 3.7% year-over-year growth (Source: eMarketer) from U.S.

What Happened To Under Armour, And How Can It Rebound In 2020?

Retail TouchPoints

Under Armour CEO and founder Kevin Plank shocked the retail world when he announced he would step down from the position to focus on Executive Chairman duties , and the revelation arguably came at quite an inconvenient time for the athleticwear company.

5 Reasons Why Mobile Apps Are Critical To An E-Commerce Business

Retail TouchPoints

By Samir Addamine, FollowAnalytics If you’re going to succeed in e-Commerce, you need a mobile app — that’s a fact.

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Why Augmented Reality-Based In-Store Navigation Is A Smart Investment For Retailers

Retail TouchPoints

By Andrew Makarov, MobiDev Augmented reality (AR) technology has been a mainstay in the retail industry for a number of years, generally used to allow customers to virtually try a product before purchasing.