Store Growers

Google Ads Bid Strategy Crash Course

Store Growers

Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you’re making changes randomly without a clear plan behind them? Then an automated bid strategy could make your life a lot easier.

Growing Sales With Attribution Models in Google Analytics

Store Growers

Attribution is hard. So you’ve probably tried to ignore attribution for as long as you could. (I I know I have.). But there comes a time when you can’t ignore it anymore. And at that moment it will morph from a headache into a very valuable tool.

The Google Ads Test: Discover Your Kryptonite

Store Growers

Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads.

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Scaling Google Shopping To Multiple Countries

Store Growers

In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is provide the feed, specify where you want to advertise and Google does the rest. Unfortunately, it’s not always that easy.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

How Away Uses Google Ads (Case Study)

Store Growers

In this latest installment of Google Ads Aces, we’re going to take a look at Away. Away is a US-based direct to consumer ecommerce business that sells travel luggage. Started in 2015 by two former Warby Parker executives, the company has truly disrupted an industry.

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Negative Keywords: The Definitive Guide

Store Growers

Many advertisers waste money on inefficient Google Ads campaigns. Amongst the biggest budget wasters are campaigns triggering searchers queries that are not relevant. These wasted clicks drive up the total cost and make it a lot harder to get profitability.

The Google Ads Strategy of Purple Mattresses

Store Growers

Imagine a new brand launching in a hyper-competitive market. Its competitors have been grinding away for a couple of years and have hundreds of millions of dollars in venture capital in the bank. This new brand decides not to raise any money form those investors.

How to Optimize Your Google Shopping Campaigns

Store Growers

Optimization is a word that always sounds fancy to throw around. But what does it actually mean? To me it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics.

The Google Ads Strategy of Glossier (Case study)

Store Growers

Glossier is one of the direct to consumer beauty brands that are challenging the established beauty conglomerates. Their millennial customers can’t resist the minimalist look and close interaction. They have a very carefully crafted image which makes it seem that customers emerge out of thin air.

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Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Single Keyword Ad Groups: Still Relevant in 2019?

Store Growers

Google Ads works best when your ad can exactly match what a person is looking for. That sounds simple, but it’s not always easy to accomplish as an advertiser. There are a ton of different search query combinations and many searches are completely new, even to Google.

How To Fix Your Google Shopping Feed Without Going Crazy

Store Growers

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” Audrey messaged me. This wasn’t good. A couple of days before, she had reached out to me with some questions about Google Shopping.

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These 11 Stores Are Killing It On Google Shopping (Case Studies)

Store Growers

The last few years Google Shopping has gotten a lot more popular. Google sees that it works and shows more product listing ads. And those success stories attracted more online stores interested in running their own campaigns.

How MVMT Watches Uses Google Ads To Sell $80M/Year

Store Growers

MVMT is an online watch retailer. The founders started the company because they couldn’t find stylish watches that wouldn’t break the bank. (I’m I’m not a watch guy, but apparently, these things can easily go into the $500-$1,000 range ).

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

I use a lot of ecommerce benchmarks in my client projects. For new clients, these metrics offer a great way to put together a plan to set goals and expectations. And with existing clients, benchmarks are good way to see how we stack up against others.

How To Spy On Your Google Ads Competitors

Store Growers

On Google Ads, your competitors are very visible. Every time you search for something related to your products, your competitors ads’ are right there, staring you in the face. A common urge I see with many business owners is want to get their ads on top of their competitors.

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The Ultimate Guide To Google Ads Ad Extensions

Store Growers

Did you know there’s a feature in Google Ads that can increase your CTR by up to 20%? According to Google’s own research , ad extensions can do exactly that. As its name suggests ad extensions expand your ads with additional information to make them irresistible to searchers.

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Dark Patterns in Google Ads

Store Growers

Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface also got a big overhaul. And as someone who spends many hours of every day on the platform, I can’t say I’m happy with the results. Part of that is personal.

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Exploring The Untapped Territory of Showcase Shopping Ads

Store Growers

During the last couple of years, Google Shopping Ads have become a staple stock for ecommerce stores. They currently account for as much as 70% of non-branded paid clicks on the Google search results for retailers. But Google is facing hard competition from Amazon.

Google Shopping Showcase Ads: Leaky Hole

Store Growers

During the last couple of years, Google Shopping Ads have become a staple stock for ecommerce stores. They currently account for as much as 70% of non-branded paid clicks on the Google search results for retailers. But Google is facing hard competition from Amazon.

Win With Weird – 22 Unique Products That Will Help You Break Through The Clutter

Store Growers

There aren’t any secret marketing channels which your competitors know nothing about. Same for growth hacks. Most ecommerce businesses rely on the same channels to get trafficand heck, almost everybody is trying to make them work in the exact same way.

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The Google Ads Strategy That Will Finally Make You Money

Store Growers

In theory Google Ads is great. You create ads that bring you tons of wallet-out buyers to your online store. It’s only when you actually start that you discover how hard it actually is to generate profits with Google Ads.

The Black Friday Hangover

Store Growers

Icon by Noun Project. Black Friday, Cyber Monday and all the days around it were a HUGE success. The biggest and baddest online retail day ever seen! More traffic in a single day than in a normal year. Triple digit revenue growth! Retailers put out statements and press releases.

How I Started My Online Store – From Idea To First Sale

Store Growers

The best way to learn is to do. The second best way is to see someone do in as much detail as possible. I try to go as much in detail as possible in my articles and videos but some stuff is off-limits to protect the businesses I work with.

How To Do Keyword Research For Google Ads

Store Growers

There are tons of great articles on how to do keyword research. And rightly so. Finding the right keywords can be extremely valuable to your business. But unfortunately, most keyword research ends up in a forgotten spreadsheet somewhere. I’ve been guilty of this myself.

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Ecommerce KPI Benchmarks (October 2016)

Store Growers

I use a lot of ecommerce benchmarks in my work. With new clients, they are great to put together a plan with projections. With existing clients, they are great to see where we need to step up our game. This article is centralizes all of the different research and reports that I use.

How To Set Up Google Shopping Campaigns That Print Money

Store Growers

You know how robots will take over all the jobs? Google Shopping is doing that for search ads. Instead of spending time on keyword research and crafting clever ads, Google Shopping does it all for you.

How To Do Keyword Research For Google Adwords

Store Growers

lab icon by Felix Westphal. There are tons of great articles on how to do keyword research. And rightly so. Finding the keywords that are most important to your business can be extremely valuable. Unfortunately, most people’s attempts at keyword research ends up in a folder on their computer.

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How To Double Your Revenue With Google Shopping Custom Labels

Store Growers

High costs are a problem that plague most advertising campaigns. A lot of the store owners I speak to, tell me that they could easily plow more money into more and bigger ad campaigns. But they don’t because of these high acquisition costs.

The Confusing Thing About Google Shopping Campaign Priority

Store Growers

Icon by Noun project. Google Shopping campaign priority is a pretty advanced concept. It might seem pretty simply and straightforward, but its not.

Building From Scratch – March 18 Update

Store Growers

March was the 7th month for Apes in Space, my space posters store. February was the biggest month yet ( grossing $1,340 ), but profitability was hurting A LOT. So while it would have been nice to report another $1,000+ month, I knew I had to make some drastic cost cuts.

How Elon Musk’s New Rocket Helped My Online Store Take Off

Store Growers

Last week was one of the most crazy and awesome weeks of my entrepreneurial journey. It all started on Tuesday at 2:15 am when my phone alarm buzzed me out of bed. I jumped up (yes that’s what I do) and started setting up my workstation in the living room.

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Is Your Online Store Still In Discovery Mode?

Store Growers

Ever read one of those articles about a startup that blows up? Once the millions of venture funding pour in, the excesses start, things go downhill until there is nothing left to do but blow the last money on an all or nothing Superbowl ad.

Allbirds – Google Ads Aces – Episode 1

Store Growers

I’m excited to launch something new: Google Ads Aces. It’s a show where I take a look at the Google Ads performance of some of ecommerce biggest and hottest brands. We’ll take a look at what they’re doing, what they’re doing well, what not so.

The Ultimate List Of Ecommerce Marketing Tactics

Store Growers

This is the biggest and baddest list of ecommerce marketing tactics on the planet. It contains everything from quick wins to get more traffic to your online store, all the way to other tactics that will take months of hard work to pay-off.

Sprout Update: September 2017

Store Growers

Last month I launched my new online store, Apes In Space. Quick recap if you haven’t been following along: I sell posters with cool space images. As you can read in the launch post , I didn’t do a big bang launch. My goal was to slowly get the word out while I worked out all the kinks.

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Why I Keep My Failed Ecommerce Business Alive

Store Growers

When you start working on a new idea, it’s always a ton of fun. You’ve got a clean slate, nothing to hold you back and you’re free to pursue any bold idea you can dream up. This freedom fuels your passion and drives you to make your dreams a reality.

How To Skyrocket Sales With Google Shopping

Store Growers

Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCs. Clicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25