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Store Growers
AUGUST 5, 2022
Last Updated on August 5, 2022. If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. You might know the big picture, whether the performance is good or bad.
Store Growers
FEBRUARY 14, 2022
Last Updated on February 14, 2022. Performance Max campaigns are taking the world of Google Ads by storm. pMax campaigns were only announced a few months ago, but right now they are on top of the to-do list for many businesses and services providers. In this article, we’ll show you why that is.
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Store Growers
AUGUST 29, 2022
Last Updated on August 29, 2022. The importance of people that have been to your website before but didn’t buy shouldn’t be underestimated. After all, they were interested enough in what you offer at some point, so there might still be a chance of converting them.
Store Growers
JULY 7, 2022
Last Updated on July 7, 2022. It’s no exaggeration to say that selling supplements online is hard. There is lots of money to be made selling supplements and vitamins, so competition is brutal. With paid social, you’re able to steer somewhat clear of other brands.
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This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!
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Store Growers
SEPTEMBER 9, 2022
Last Updated on September 9, 2022. When using remarketing lists to target customers, you should always be looking for that one thing that’ll give you a competitive edge. Sometimes the focus of the remarketing debate is the platform, like Google vs Facebook.
Store Growers
JULY 14, 2021
Last Updated on July 14, 2021. 2021 marks my 10 year anniversary as an independent consultant. Thinking back about these 10 years, I realized a lot has happened!
Store Growers
AUGUST 26, 2022
Last Updated on August 26, 2022. Targeting users based on demographics has been available for a long time in Google Ads. But a few years ago, Google Ads upgraded its demographics targeting feature by adding more variables that help further refine audiences, known as detailed demographics.
Store Growers
AUGUST 26, 2022
Last Updated on August 26, 2022. Remarketing is a cost-effective technique that targets an audience who’s already interacted with your website, and therefore it has a higher chance of converting.
Store Growers
AUGUST 18, 2022
The hardest part about getting started with Search Ads is that there is a lot of work that needs to happen before you can launch. Think about things like researching keywords, organizing ad groups, and writing ads.
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Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.
Store Growers
AUGUST 14, 2022
Fur parents will spend almost anything just to make sure that their pets are healthy and well-tended to. That’s why there is a never ending stream of new pet brands and products emerging. Many of these brands are using Google Ads to advertise, resulting in a very competitive marketplace.
Store Growers
AUGUST 7, 2022
Discovering who you should target with your ad campaigns is a really big challenge for advertisers. Choose right, and you’re able to tap into a huge pool of potential customers. But if you choose wrong, you’re just wasting ad budget without seeing any return.
Store Growers
JULY 26, 2022
Last Updated on July 26, 2022. Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new ones across the Google Ads network.
Store Growers
DECEMBER 2, 2020
Last Updated on December 2, 2020. Most advertisers don’t pay much attention to the product titles that show up on Google Shopping. And that’s a shame, because a good title can have a big impact.
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In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates, and how companies are successfully overcoming these challenges with creative problem-solving.
Store Growers
SEPTEMBER 5, 2021
Last Updated on September 6, 2021. One of the drivers of a profitable Google Search Campaign is advertising on the right keywords. If you pick keywords that are too generic, you’ll get a lot of clicks but few sales. Pick keywords that have very low search volumes, and you’ll get a trickle of traffic.
Store Growers
JULY 15, 2022
Last Updated on July 15, 2022. You heard Google Ads audiences work great, but don’t know where to start? Well, it’s true; ecommerce businesses use advanced audience targeting to improve the performance of their campaigns and ultimately increase sales.
Store Growers
MARCH 9, 2021
Last Updated on March 9, 2021. Today we’re taking a closer look at the Google Ads of Ritual Vitamins. The supplement space is hyper competitive. The only way to stay in business is to have a business model that works and to back it up with campaigns that can deliver results.
Store Growers
JULY 6, 2022
Last Updated on July 6, 2022. When you’re configuring your Google Merchant Center account, one of the essential parts to get right is the shipping settings. Google needs this information to be able to show an accurate comparison between advertisers, both in terms of shipping time and cost!
Store Growers
OCTOBER 30, 2020
Last Updated on December 2, 2020. Today, we’re breaking down the Google Ads strategy of Judy, a business that sells emergency kits. With plenty of emergencies hitting the USA in 2020, COVID, forest fires or hurricanes, this is a product category that’s pretty top of mind for a lot of people.
Store Growers
JANUARY 29, 2021
Last Updated on January 29, 2021. Let me give you the bad news first. Getting a Google Ads Certification won’t make you a Google Ads expert.
Store Growers
JUNE 3, 2022
Advertisers use Google Merchant Center to connect their product feed to Google Ads. But Google Merchant Center offers a ton of other features on top of that. Advertisers can connect product reviews, and add their promotions with their Shopping Ads, among other things.
Store Growers
FEBRUARY 9, 2021
Last Updated on February 9, 2021. Google Ads released a pretty big update early February 2021. After years of tinkering with keyword match types , they’ve made yet another change.
Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate
Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.
Store Growers
JUNE 1, 2022
Last Updated on June 1, 2022. After the sunset of Expanded Text Ads on 30 June 2022, Responsive Search Ads will become the only text ads ad format available inside of Google Ads.
Store Growers
APRIL 7, 2022
Last Updated on April 7, 2022. Selling jewelry online is a challenging task. There are many competitors trying to sell their own rings and necklaces, so you need to figure out how to bring your ideal customers to your website.
Store Growers
MAY 22, 2022
Last Updated on May 24, 2022. A Google Merchant Center account is the cornerstone of all successful Google Shopping campaigns. It’s an essential tool that bridges the gap between your website and your Google Ads account.
Store Growers
MAY 16, 2022
Last Updated on May 16, 2022. Google Merchant Center Feed Rules are a great way to make changes to your google shopping feed. They allow you to easily add, remove or edit product data to make sure you comply with Google’s recommendations, or optimize your feed to get better results.
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Everything you need to know about payment optimization – an easy-to-integrate, PCI-compliant solution that enables companies to take control of their PSPs, minimize processing costs, maximize approval rates, and keep control over their payments data.
Store Growers
FEBRUARY 18, 2022
Last Updated on February 18, 2022. The ultimate goal of every ad is to generate a conversion. That’s why a lot of businesses nowadays are turning towards paid search bidding strategies. These focus on conversions rather than clicks.
Store Growers
APRIL 21, 2022
Last Updated on April 21, 2022. To get better results from Google Ads, you need to make changes to your campaigns. And every tweak you make to your campaigns literally is a mini-test.
Store Growers
APRIL 1, 2022
Last Updated on April 1, 2022. Having your Google Merchant Center account suspended can be a death sentence for your business. Because if you can’t use Merchant Center, it also means you won’t be able to use Google Shopping.
Store Growers
MARCH 9, 2020
For many ecommerce businesses, Google Ads is one of the main marketing channels. In some research studies , Google Ads accounts for as much as 18% of all ecommerce revenue. So if you’ve decided to start with Google Ads, or want to get better results from it, this guide is for you.
Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley
Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.
Store Growers
MARCH 17, 2022
Last Updated on March 17, 2022. Google Ads can be very expensive. Especially if the wrong people are clicking on your ads. You can avoid this by using negative keywords. But in order for them to be effective, you need to get the negative keyword match types right.
Store Growers
AUGUST 7, 2020
Price extensions are the closest Search Ads will get to Shopping Ads. The extension won’t show any images, but it will show you the most important details: the product title, short description, price and a link to that specific product.
Store Growers
SEPTEMBER 9, 2020
Last Updated on November 27, 2020. The goal of ecommerce is for customers to be able to check out on their own. But what if they have some questions before purchasing? Providing a phone number or chat allows people to clear up any doubts before purchasing.
Store Growers
JANUARY 18, 2021
Last Updated on January 18, 2021. People spend a ton of time on YouTube, which means more advertisers are attracted to the platform. So if you’re spending money on YouTube Ads campaigns, or planning on doing so, it’s important to know how you’re doing.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.
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