The Google Ads Strategy of Purple Mattresses
Store Growers
JANUARY 29, 2019
Imagine a new brand launching in a hyper-competitive market. Its competitors have been grinding away for a couple of years and have hundreds of millions of dollars in venture capital in the bank. This new brand decides not to raise any money form those investors. That sounds like a pretty tough situation to be in, right? But Purple, the brand in question, is thriving in a market that has become even more cut-throat. In this article, I will show you how their unlikely story played out.
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