INDUSTRY INSIGHTS YOUR PEERS ARE READING
“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” Audrey messaged me. This wasn’t good. A couple of days before, she had reached out to me with some questions about Google Shopping. MORE
Most advertisers spend a lot of time coming up with the keywords they want to include in their Google Search campaigns. And rightly so. Having the right keywords is the foundation of a successful paid search campaign. But very often, all that work goes right out the window during the setup phase. MORE
I’m excited to launch something new: Google Ads Aces. It’s a show where I take a look at the Google Ads performance of some of ecommerce biggest and hottest brands. We’ll take a look at what they’re doing, what they’re doing well, what not so. MORE
Every time you Google something for your store, it is right there, your competitors ad, right in your face. You’re not sure what they are doing, but it sure would be great to have an ad right at the top any time someone searches for a relevant keyword. MORE
During the last couple of years, Google Shopping Ads have become a staple stock for ecommerce stores. They currently account for as much as 70% of non-branded paid clicks on the Google search results for retailers. But Google is facing hard competition from Amazon. MORE
March was the 7th month for Apes in Space, my space posters store. February was the biggest month yet ( grossing $1,340 ), but profitability was hurting A LOT. So while it would have been nice to report another $1,000+ month, I knew I had to make some drastic cost cuts. MORE
In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is provide the feed, specify where you want to advertise and Google does the rest. Unfortunately, it’s not always that easy. MORE
lab icon by Felix Westphal. There are tons of great articles on how to do keyword research. And rightly so. Finding the keywords that are most important to your business can be extremely valuable. Unfortunately, most people’s attempts at keyword research ends up in a folder on their computer. MORE
December marked the fourth month of operations for Apes in Space, my online store that sells space posters. In the last couple of months I’ve slowly figured out how to grow traffic. But the results haven’t been exactly stellar. MORE
Optimization is a word that always sounds fancy to throw around. But what does it actually mean? To me it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics. MORE
Ever read one of those articles about a startup that blows up? Once the millions of venture funding pour in, the excesses start, things go downhill until there is nothing left to do but blow the last money on an all or nothing Superbowl ad. MORE
Last month I launched my new online store, Apes In Space. Quick recap if you haven’t been following along: I sell posters with cool space images. As you can read in the launch post , I didn’t do a big bang launch. My goal was to slowly get the word out while I worked out all the kinks. MORE
About two months ago, I launched a new online store, Apes In Space , where I sell posters with cool space images. I did a launch post and an update at the end of the first month. This post is what happened during the first full month of the store. MORE
Attribution is hard. So you’ve probably tried to ignore attribution for as long as you could. (I I know I have.). But there comes a time when you can’t ignore it anymore. And at that moment it will morph from a headache into a very valuable tool. MORE
In this latest installment of Google Ads Aces, we’re going to take a look at Away. Away is a US-based direct to consumer ecommerce business that sells travel luggage. Started in 2015 by two former Warby Parker executives, the company has truly disrupted an industry. MORE
I use a lot of ecommerce benchmarks in my client projects. For new clients, these metrics offer a great way to put together a plan to set goals and expectations. And with existing clients, benchmarks are good way to see how we stack up against others. MORE
Icon by Noun Project. Black Friday, Cyber Monday and all the days around it were a HUGE success. The biggest and baddest online retail day ever seen! More traffic in a single day than in a normal year. Triple digit revenue growth! Retailers put out statements and press releases. MORE
Last week was one of the most crazy and awesome weeks of my entrepreneurial journey. It all started on Tuesday at 2:15 am when my phone alarm buzzed me out of bed. I jumped up (yes that’s what I do) and started setting up my workstation in the living room. MORE
The best way to learn is to do. The second best way is to see someone do in as much detail as possible. I try to go as much in detail as possible in my articles and videos but some stuff is off-limits to protect the businesses I work with. MORE
You know how robots will take over all the jobs? Google Shopping is doing that for search ads. Instead of spending time on keyword research and crafting clever ads, Google Shopping does it all for you. MORE
The last few years Google Shopping has gotten a lot more popular. Google sees that it works and shows more product listing ads. And those success stories attracted more online stores interested in running their own campaigns. MORE
Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCs. Clicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25 MORE
January marked the fifth(!) month of operations for Apes in Space, the online store I started to sell space posters. During the last couple of months, it has slowly chugged along, making the odd sale here and there. MORE
I use a lot of ecommerce benchmarks in my work. With new clients, they are great to put together a plan with projections. With existing clients, they are great to see where we need to step up our game. This article is centralizes all of the different research and reports that I use. MORE
This is the biggest and baddest list of ecommerce marketing tactics on the planet. It contains everything from quick wins to get more traffic to your online store, all the way to other tactics that will take months of hard work to pay-off. MORE
Imagine a new brand launching in a hyper-competitive market. Its competitors have been grinding away for a couple of years and have hundreds of millions of dollars in venture capital in the bank. This new brand decides not to raise any money form those investors. MORE
High costs are a problem that plague most advertising campaigns. A lot of the store owners I speak to, tell me that they could easily plow more money into more and bigger ad campaigns. But they don’t because of these high acquisition costs. MORE
In theory Google Adwords is great. You create ads that bring you boatloads of wallet-out buyers to your online store. But when you start, you discover how hard it actually is to generate profits with Adwords these days. MORE
Long gone are the days of paying 1 or 5 cent for clicks on Google Ads. Today, clicks are expensive. And a high cost per click means that advertisers have to find a balance between profit and traffic. Paying a higher cost per click can get your more visitors, but it will eat into your profits. Bid too low, and your ads won’t even show up. This is a daily struggle for most advertising campaigns. And when competition heats up, like during the holiday season, finding that balance becomes even harder. MORE
Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads. MORE
Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you’re making changes randomly without a clear plan behind them? Then an automated bid strategy could make your life a lot easier. MORE
Three months ago, I launched an online store called Apes In Space where I sell space posters. The first months were all about getting everything set up and to start some of the foundational marketing activities. But without many orders to show for. MORE
Google Ads reputation as a marketing channel has taken a hit over the last couple of years. It went from being the darling of marketers to being expensive and unsexy. While most of the headlines have shifted to new and sexier platforms like Instagram, Google continues to post strong revenue numbers. Currently they are still at more than 2x the revenue of Facebook ( $28.95 billion vs $13.73 billion in Q3 of 2018). MORE
Icon by Noun project. Google Shopping campaign priority is a pretty advanced concept. It might seem pretty simply and straightforward, but its not. MORE
There aren’t any secret marketing channels which your competitors know nothing about. Same for growth hacks. Most ecommerce businesses rely on the same channels to get trafficand heck, almost everybody is trying to make them work in the exact same way. MORE
Like many I got interested in online business after reading Tim Ferriss’ book The 4 Hour Workweek. The idea of setting up a business once, and then having it make money on autopilot sounded awesome. MORE
During the last couple of years, Google Shopping Ads have become a staple stock for ecommerce stores. They currently account for as much as 70% of non-branded paid clicks on the Google search results for retailers. But Google is facing hard competition from Amazon. MORE
Did you know there’s a feature in Google Ads that can increase your CTR by up to 20%? According to Google’s own research , ad extensions can do exactly that. As its name suggests ad extensions expand your ads with additional information to make them irresistible to searchers. MORE
Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface also got a big overhaul. And as someone who spends many hours of every day on the platform, I can’t say I’m happy with the results. Part of that is personal. MORE
April was the 8th month for Apes in Space, my online store that sells space posters. After a huge month of February, results came down hard in March. MORE
Store Growers
JUNE 20, 2019
During the last couple of years, Google Shopping Ads have become a staple stock for ecommerce stores. They currently account for as much as 70% of non-branded paid clicks on the Google search results for retailers. But Google is facing hard competition from Amazon.
Store Growers
JUNE 20, 2019
During the last couple of years, Google Shopping Ads have become a staple stock for ecommerce stores. They currently account for as much as 70% of non-branded paid clicks on the Google search results for retailers. But Google is facing hard competition from Amazon.
Store Growers
MAY 16, 2019
In this latest installment of Google Ads Aces, we’re going to take a look at Away. Away is a US-based direct to consumer ecommerce business that sells travel luggage. Started in 2015 by two former Warby Parker executives, the company has truly disrupted an industry.
Store Growers
MAY 28, 2019
Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you’re making changes randomly without a clear plan behind them? Then an automated bid strategy could make your life a lot easier.
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An infographic listing the best practices companies can follow to bolster their e-commerce website.
Store Growers
FEBRUARY 28, 2019
Attribution is hard. So you’ve probably tried to ignore attribution for as long as you could. (I I know I have.). But there comes a time when you can’t ignore it anymore. And at that moment it will morph from a headache into a very valuable tool.
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Store Growers
JANUARY 15, 2019
Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads.
Store Growers
FEBRUARY 13, 2019
In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is provide the feed, specify where you want to advertise and Google does the rest. Unfortunately, it’s not always that easy.
Store Growers
JANUARY 29, 2019
Imagine a new brand launching in a hyper-competitive market. Its competitors have been grinding away for a couple of years and have hundreds of millions of dollars in venture capital in the bank. This new brand decides not to raise any money form those investors.
Store Growers
MAY 1, 2019
I use a lot of ecommerce benchmarks in my client projects. For new clients, these metrics offer a great way to put together a plan to set goals and expectations. And with existing clients, benchmarks are good way to see how we stack up against others.
Store Growers
APRIL 29, 2019
Did you know there’s a feature in Google Ads that can increase your CTR by up to 20%? According to Google’s own research , ad extensions can do exactly that. As its name suggests ad extensions expand your ads with additional information to make them irresistible to searchers.
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Store Growers
DECEMBER 16, 2018
The last few years Google Shopping has gotten a lot more popular. Google sees that it works and shows more product listing ads. And those success stories attracted more online stores interested in running their own campaigns.
Store Growers
JUNE 11, 2018
“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” Audrey messaged me. This wasn’t good. A couple of days before, she had reached out to me with some questions about Google Shopping.
Store Growers
JUNE 21, 2018
Optimization is a word that always sounds fancy to throw around. But what does it actually mean? To me it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics.
Store Growers
AUGUST 16, 2018
Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface also got a big overhaul. And as someone who spends many hours of every day on the platform, I can’t say I’m happy with the results. Part of that is personal.
Store Growers
AUGUST 16, 2017
There aren’t any secret marketing channels which your competitors know nothing about. Same for growth hacks. Most ecommerce businesses rely on the same channels to get trafficand heck, almost everybody is trying to make them work in the exact same way.
Store Growers
SEPTEMBER 21, 2017
The best way to learn is to do. The second best way is to see someone do in as much detail as possible. I try to go as much in detail as possible in my articles and videos but some stuff is off-limits to protect the businesses I work with.
Store Growers
NOVEMBER 29, 2017
Icon by Noun Project. Black Friday, Cyber Monday and all the days around it were a HUGE success. The biggest and baddest online retail day ever seen! More traffic in a single day than in a normal year. Triple digit revenue growth! Retailers put out statements and press releases.
Store Growers
NOVEMBER 27, 2018
I’m excited to launch something new: Google Ads Aces. It’s a show where I take a look at the Google Ads performance of some of ecommerce biggest and hottest brands. We’ll take a look at what they’re doing, what they’re doing well, what not so.
Store Growers
OCTOBER 12, 2016
I use a lot of ecommerce benchmarks in my work. With new clients, they are great to put together a plan with projections. With existing clients, they are great to see where we need to step up our game. This article is centralizes all of the different research and reports that I use.
Store Growers
JANUARY 9, 2017
You know how robots will take over all the jobs? Google Shopping is doing that for search ads. Instead of spending time on keyword research and crafting clever ads, Google Shopping does it all for you.
Store Growers
JANUARY 12, 2018
lab icon by Felix Westphal. There are tons of great articles on how to do keyword research. And rightly so. Finding the keywords that are most important to your business can be extremely valuable. Unfortunately, most people’s attempts at keyword research ends up in a folder on their computer.
Store Growers
JANUARY 31, 2018
Icon by Noun project. Google Shopping campaign priority is a pretty advanced concept. It might seem pretty simply and straightforward, but its not.
Store Growers
APRIL 9, 2018
March was the 7th month for Apes in Space, my space posters store. February was the biggest month yet ( grossing $1,340 ), but profitability was hurting A LOT. So while it would have been nice to report another $1,000+ month, I knew I had to make some drastic cost cuts.
Store Growers
AUGUST 31, 2016
This is the biggest and baddest list of ecommerce marketing tactics on the planet. It contains everything from quick wins to get more traffic to your online store, all the way to other tactics that will take months of hard work to pay-off.
Store Growers
FEBRUARY 13, 2018
Last week was one of the most crazy and awesome weeks of my entrepreneurial journey. It all started on Tuesday at 2:15 am when my phone alarm buzzed me out of bed. I jumped up (yes that’s what I do) and started setting up my workstation in the living room.
Store Growers
APRIL 25, 2017
Ever read one of those articles about a startup that blows up? Once the millions of venture funding pour in, the excesses start, things go downhill until there is nothing left to do but blow the last money on an all or nothing Superbowl ad.
Store Growers
NOVEMBER 28, 2016
High costs are a problem that plague most advertising campaigns. A lot of the store owners I speak to, tell me that they could easily plow more money into more and bigger ad campaigns. But they don’t because of these high acquisition costs.
Store Growers
OCTOBER 5, 2017
Last month I launched my new online store, Apes In Space. Quick recap if you haven’t been following along: I sell posters with cool space images. As you can read in the launch post , I didn’t do a big bang launch. My goal was to slowly get the word out while I worked out all the kinks.
Store Growers
NOVEMBER 27, 2018
Google Ads reputation as a marketing channel has taken a hit over the last couple of years. It went from being the darling of marketers to being expensive and unsexy. While most of the headlines have shifted to new and sexier platforms like Instagram, Google continues to post strong revenue numbers. Currently they are still at more than 2x the revenue of Facebook ( $28.95 billion vs $13.73 billion in Q3 of 2018).
Store Growers
DECEMBER 12, 2016
Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCs. Clicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25
Store Growers
FEBRUARY 7, 2018
January marked the fifth(!) month of operations for Apes in Space, the online store I started to sell space posters. During the last couple of months, it has slowly chugged along, making the odd sale here and there.
Store Growers
NOVEMBER 2, 2017
About two months ago, I launched a new online store, Apes In Space , where I sell posters with cool space images. I did a launch post and an update at the end of the first month. This post is what happened during the first full month of the store.
Store Growers
OCTOBER 26, 2017
Every time you Google something for your store, it is right there, your competitors ad, right in your face. You’re not sure what they are doing, but it sure would be great to have an ad right at the top any time someone searches for a relevant keyword.
Store Growers
JANUARY 4, 2018
December marked the fourth month of operations for Apes in Space, my online store that sells space posters. In the last couple of months I’ve slowly figured out how to grow traffic. But the results haven’t been exactly stellar.
Store Growers
DECEMBER 14, 2018
Long gone are the days of paying 1 or 5 cent for clicks on Google Ads. Today, clicks are expensive. And a high cost per click means that advertisers have to find a balance between profit and traffic. Paying a higher cost per click can get your more visitors, but it will eat into your profits. Bid too low, and your ads won’t even show up. This is a daily struggle for most advertising campaigns. And when competition heats up, like during the holiday season, finding that balance becomes even harder.
Store Growers
MAY 10, 2018
April was the 8th month for Apes in Space, my online store that sells space posters. After a huge month of February, results came down hard in March.
Store Growers
MAY 31, 2017
In theory Google Adwords is great. You create ads that bring you boatloads of wallet-out buyers to your online store. But when you start, you discover how hard it actually is to generate profits with Adwords these days.
Store Growers
DECEMBER 7, 2017
Three months ago, I launched an online store called Apes In Space where I sell space posters. The first months were all about getting everything set up and to start some of the foundational marketing activities. But without many orders to show for.
Store Growers
OCTOBER 16, 2017
Like many I got interested in online business after reading Tim Ferriss’ book The 4 Hour Workweek. The idea of setting up a business once, and then having it make money on autopilot sounded awesome.
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