Store Growers

44-Point Google Ads Audit For Ecommerce (+checklist)

Store Growers

Last Updated on August 5, 2022. If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. You might know the big picture, whether the performance is good or bad.

The Ultimate Guide To Performance Max Campaigns

Store Growers

Last Updated on February 14, 2022. Performance Max campaigns are taking the world of Google Ads by storm. pMax campaigns were only announced a few months ago, but right now they are on top of the to-do list for many businesses and services providers. In this article, we’ll show you why that is.

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Setting Up Google Analytics Remarketing Audiences: A Guide

Store Growers

Last Updated on August 29, 2022. The importance of people that have been to your website before but didn’t buy shouldn’t be underestimated. After all, they were interested enough in what you offer at some point, so there might still be a chance of converting them.

How Does Google Ads Work For Supplement Brands?

Store Growers

Last Updated on July 7, 2022. It’s no exaggeration to say that selling supplements online is hard. There is lots of money to be made selling supplements and vitamins, so competition is brutal. With paid social, you’re able to steer somewhat clear of other brands.

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Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

Remarketing Audiences: Google Ads Vs Google Analytics

Store Growers

Last Updated on September 9, 2022. When using remarketing lists to target customers, you should always be looking for that one thing that’ll give you a competitive edge. Sometimes the focus of the remarketing debate is the platform, like Google vs Facebook.

How I Went From Earning $30 to $400 Per Hour As A Google Ads Freelancer

Store Growers

Last Updated on July 14, 2021. 2021 marks my 10 year anniversary as an independent consultant. Thinking back about these 10 years, I realized a lot has happened!

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How To Use Detailed Demographics: Leverage Your Customer’s Characteristics

Store Growers

Last Updated on August 26, 2022. Targeting users based on demographics has been available for a long time in Google Ads. But a few years ago, Google Ads upgraded its demographics targeting feature by adding more variables that help further refine audiences, known as detailed demographics.

How To Set up a Remarketing Audience in Google Ads

Store Growers

Last Updated on August 26, 2022. Remarketing is a cost-effective technique that targets an audience who’s already interacted with your website, and therefore it has a higher chance of converting.

How To Use Google Dynamic Search Ads

Store Growers

The hardest part about getting started with Search Ads is that there is a lot of work that needs to happen before you can launch. Think about things like researching keywords, organizing ad groups, and writing ads.

Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.

How To Run Google Ads For Pet Products

Store Growers

Fur parents will spend almost anything just to make sure that their pets are healthy and well-tended to. That’s why there is a never ending stream of new pet brands and products emerging. Many of these brands are using Google Ads to advertise, resulting in a very competitive marketplace.

Making the Most of Affinity Audiences in Google Ads (Practical Tips)

Store Growers

Discovering who you should target with your ad campaigns is a really big challenge for advertisers. Choose right, and you’re able to tap into a huge pool of potential customers. But if you choose wrong, you’re just wasting ad budget without seeing any return.

7 Strategies To Leverage Customer Match In Google Ads

Store Growers

Last Updated on July 26, 2022. Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new ones across the Google Ads network.

Product Title Optimization Tips From Analyzing 151 Shopping Ads (Original Research)

Store Growers

Last Updated on December 2, 2020. Most advertisers don’t pay much attention to the product titles that show up on Google Shopping. And that’s a shame, because a good title can have a big impact.

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7 Secrets of Effective Management for Remote Employees and Teams

In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates, and how companies are successfully overcoming these challenges with creative problem-solving.

Google Keyword Planner “Premium”? What Is It and How To Get it

Store Growers

Last Updated on September 6, 2021. One of the drivers of a profitable Google Search Campaign is advertising on the right keywords. If you pick keywords that are too generic, you’ll get a lot of clicks but few sales. Pick keywords that have very low search volumes, and you’ll get a trickle of traffic.

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Google Ads Audiences: Leverage the Right Audience for Your Ads

Store Growers

Last Updated on July 15, 2022. You heard Google Ads audiences work great, but don’t know where to start? Well, it’s true; ecommerce businesses use advanced audience targeting to improve the performance of their campaigns and ultimately increase sales.

How Ritual Vitamins Makes $663,724/Mo With Google Ads

Store Growers

Last Updated on March 9, 2021. Today we’re taking a closer look at the Google Ads of Ritual Vitamins. The supplement space is hyper competitive. The only way to stay in business is to have a business model that works and to back it up with campaigns that can deliver results.

How to Set Up Shipping in Google Merchant Center

Store Growers

Last Updated on July 6, 2022. When you’re configuring your Google Merchant Center account, one of the essential parts to get right is the shipping settings. Google needs this information to be able to show an accurate comparison between advertisers, both in terms of shipping time and cost!

A Quick Guide to Shopping for Fulfillment

5 Factors to Consider When Comparing 3PLs

How Survival Brand Judy Uses Google Ads

Store Growers

Last Updated on December 2, 2020. Today, we’re breaking down the Google Ads strategy of Judy, a business that sells emergency kits. With plenty of emergencies hitting the USA in 2020, COVID, forest fires or hurricanes, this is a product category that’s pretty top of mind for a lot of people.

Should You Still Get A Google Ads Certification?

Store Growers

Last Updated on January 29, 2021. Let me give you the bad news first. Getting a Google Ads Certification won’t make you a Google Ads expert.

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The Quick Guide To Google Merchant Center Programs

Store Growers

Advertisers use Google Merchant Center to connect their product feed to Google Ads. But Google Merchant Center offers a ton of other features on top of that. Advertisers can connect product reviews, and add their promotions with their Shopping Ads, among other things.

Broad Match Modifier is Gone: Here Is What To Do Next

Store Growers

Last Updated on February 9, 2021. Google Ads released a pretty big update early February 2021. After years of tinkering with keyword match types , they’ve made yet another change.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

9 Effective Tips To Optimize Your Responsive Search Ads

Store Growers

Last Updated on June 1, 2022. After the sunset of Expanded Text Ads on 30 June 2022, Responsive Search Ads will become the only text ads ad format available inside of Google Ads.

How To Run Google Ads For A Jewelry Brand

Store Growers

Last Updated on April 7, 2022. Selling jewelry online is a challenging task. There are many competitors trying to sell their own rings and necklaces, so you need to figure out how to bring your ideal customers to your website.

What Is Google Merchant Center?

Store Growers

Last Updated on May 24, 2022. A Google Merchant Center account is the cornerstone of all successful Google Shopping campaigns. It’s an essential tool that bridges the gap between your website and your Google Ads account.

Mastering Google Merchant Center Feed Rules

Store Growers

Last Updated on May 16, 2022. Google Merchant Center Feed Rules are a great way to make changes to your google shopping feed. They allow you to easily add, remove or edit product data to make sure you comply with Google’s recommendations, or optimize your feed to get better results.

Make Payment Optimization a Part of Your Core Payment Strategy

Everything you need to know about payment optimization – an easy-to-integrate, PCI-compliant solution that enables companies to take control of their PSPs, minimize processing costs, maximize approval rates, and keep control over their payments data.

How To Use Maximize Conversions Bidding in Google Ads

Store Growers

Last Updated on February 18, 2022. The ultimate goal of every ad is to generate a conversion. That’s why a lot of businesses nowadays are turning towards paid search bidding strategies. These focus on conversions rather than clicks.

Google Ads Experiments: The Ultimate Guide

Store Growers

Last Updated on April 21, 2022. To get better results from Google Ads, you need to make changes to your campaigns. And every tweak you make to your campaigns literally is a mini-test.

Google Merchant Center Account Suspended? Here Is How to Fix It

Store Growers

Last Updated on April 1, 2022. Having your Google Merchant Center account suspended can be a death sentence for your business. Because if you can’t use Merchant Center, it also means you won’t be able to use Google Shopping.

The Ultimate Guide To Google Ads For Ecommerce (2020)

Store Growers

For many ecommerce businesses, Google Ads is one of the main marketing channels. In some research studies , Google Ads accounts for as much as 18% of all ecommerce revenue. So if you’ve decided to start with Google Ads, or want to get better results from it, this guide is for you.

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Negative Keyword Match Types

Store Growers

Last Updated on March 17, 2022. Google Ads can be very expensive. Especially if the wrong people are clicking on your ads. You can avoid this by using negative keywords. But in order for them to be effective, you need to get the negative keyword match types right.

Price Extensions in Google Ads: Setup and Examples

Store Growers

Price extensions are the closest Search Ads will get to Shopping Ads. The extension won’t show any images, but it will show you the most important details: the product title, short description, price and a link to that specific product.

The Difference Call Extensions Can Make in Google Ads

Store Growers

Last Updated on November 27, 2020. The goal of ecommerce is for customers to be able to check out on their own. But what if they have some questions before purchasing? Providing a phone number or chat allows people to clear up any doubts before purchasing.

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YouTube Ads Benchmarks (2021)

Store Growers

Last Updated on January 18, 2021. People spend a ton of time on YouTube, which means more advertisers are attracted to the platform. So if you’re spending money on YouTube Ads campaigns, or planning on doing so, it’s important to know how you’re doing.

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.