Store Growers

Broad Match Modifier is Gone: Here Is What To Do Next

Store Growers

Last Updated on February 9, 2021. Google Ads released a pretty big update early February 2021. After years of tinkering with keyword match types , they’ve made yet another change.

Should You Still Get A Google Ads Certification?

Store Growers

Last Updated on January 29, 2021. Let me give you the bad news first. Getting a Google Ads Certification won’t make you a Google Ads expert.


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YouTube Ads Benchmarks (2021)

Store Growers

Last Updated on January 18, 2021. People spend a ton of time on YouTube, which means more advertisers are attracted to the platform. So if you’re spending money on YouTube Ads campaigns, or planning on doing so, it’s important to know how you’re doing.

Target ROAS: The Holy Grail Of Google Ads Bidding Strategies?

Store Growers

Last Updated on January 14, 2021. The Target ROAS bidding strategy seems too good to be true. You tell Google exactly how much revenue you’d like to make for every dollar you put into your campaigns, and Google delivers you that result.

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

Product Title Optimization Tips From Analyzing 151 Shopping Ads (Original Research)

Store Growers

Last Updated on December 2, 2020. Most advertisers don’t pay much attention to the product titles that show up on Google Shopping. And that’s a shame, because a good title can have a big impact.

The 10 Most-Read Articles of 2020

Store Growers

Last Updated on December 22, 2020. The end of the year is coming close. We’ve been sprinting since long before Black Friday, so it feels good to reach the end of the holiday sales.

Effective Structured Snippet Extensions: Setup & Examples

Store Growers

Last Updated on November 27, 2020. Structured snippets are a type of ad extensions in Google Ads. They allow you to add extra information about your products to your Search Ads. This helps you to grab more real estate and push your competitors further down the page.

How To Use Enhanced CPC Effectively

Store Growers

Last Updated on December 18, 2020. Enhanced CPC is one of the most popular bidding strategies in Google Ads. It’s one step up from manual CPC bidding. So you still keep control over your bids, but you leverage some of the automation that Google has available.

Quick Guide on Seller Ratings in Google Ads

Store Growers

Last Updated on November 27, 2020. When you’re shopping online, one of the most difficult things to judge is whether you can trust a certain site. That’s why we fall back on shopping with household names and relying on reviews.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

How To Use Location Extensions In Google Ads

Store Growers

Last Updated on January 13, 2021. If you have a physical store location, using it as a location extension with your Search ads is a no-brainer. They might bring you extra foot traffic and they help to build trust with people that haven’t heard from you.

The Difference Call Extensions Can Make in Google Ads

Store Growers

Last Updated on November 27, 2020. The goal of ecommerce is for customers to be able to check out on their own. But what if they have some questions before purchasing? Providing a phone number or chat allows people to clear up any doubts before purchasing.

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Promotion Extensions: Leverage Discounts In Google Ads

Store Growers

If you’re running a good promotion, you need to tell as many potential customers about it as possible. You can do that in your ad copy, but there isn’t always a lot of space to show the details. Enter promotion extensions.

Harvesters and Seeders: Why You Can’t Grow Your Business With Google Ads

Store Growers

In this article, I want to show why most businesses fail to grow their business with Google Ads. To do so we’ll look at two companies, Purple and Tuft & Needle.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

Price Extensions in Google Ads: Setup and Examples

Store Growers

Price extensions are the closest Search Ads will get to Shopping Ads. The extension won’t show any images, but it will show you the most important details: the product title, short description, price and a link to that specific product.

5 Surprising Google Ads Case Studies

Store Growers

Let’s face it, Google Ads aren’t very sexy. Read any article about the newest darlings of the ecommerce world, and Facebook Ads, Snap Ads and even TikTok Ads, take up most of the coverage.

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The Ultimate Guide To Google Ads For Ecommerce (2020)

Store Growers

For many ecommerce businesses, Google Ads is one of the main marketing channels. In some research studies , Google Ads accounts for as much as 18% of all ecommerce revenue. So if you’ve decided to start with Google Ads, or want to get better results from it, this guide is for you. Because Google Ads is a pretty big platform with tons of different options to choose from, it’s not always clear which of these features are relevant for you.

The Google Smart Shopping Dilemma: Control Vs Automation

Store Growers

I’ve been a vocal critic of Smart Shopping campaigns. I used to consider this fully automated Shopping campaign part of the big bag of dirty tricks Google uses to squeeze more money out of unknowing advertisers. So for the last couple of years, I’ve steered clear of Google Smart Shopping campaigns and advised others to do the same. But recently I’ve started to warm up to Smart Shopping. There are two reasons for that. I’m starting to see solid results in some situations cases.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Acing Your Google Ads Keyword Match Types

Store Growers

Most advertisers spend a lot of time coming up with the keywords they want to include in their Google Search campaigns. And rightly so. Having the right keywords is the foundation of a successful paid search campaign. But very often, all that work goes right out the window during the setup phase. If you don’t pay close attention when you create your campaigns, the keywords you’ve carefully researched will result in a lot of irrelevant impressions and clicks.

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The Google Ads Strategy of Glossier (Case study)

Store Growers

Glossier is one of the direct to consumer beauty brands that are challenging the established beauty conglomerates. Their millennial customers can’t resist the minimalist look and close interaction. They have a very carefully crafted image which makes it seem that customers emerge out of thin air. But below the surface, a lot more is happening, including a good bit of Google Ads. Let’s dig in! The Glossier Origin Story.

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The Google Ads Test: Discover Your Kryptonite

Store Growers

Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads. But by not asking whether your business has the foundations in place to make Google Ads a success, you’ll find yourself having a hard time. I’ve experienced this myself by working with certain clients.

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The Google Ads Strategy of Purple Mattresses

Store Growers

Imagine a new brand launching in a hyper-competitive market. Its competitors have been grinding away for a couple of years and have hundreds of millions of dollars in venture capital in the bank. This new brand decides not to raise any money form those investors. That sounds like a pretty tough situation to be in, right? But Purple, the brand in question, is thriving in a market that has become even more cut-throat. In this article, I will show you how their unlikely story played out.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Growing Sales With Attribution Models in Google Analytics

Store Growers

Attribution is hard. So you’ve probably tried to ignore attribution for as long as you could. (I I know I have.). But there comes a time when you can’t ignore it anymore. And at that moment it will morph from a headache into a very valuable tool. The right time to look at attribution models is when growth has stalled on your marketing investments. Sales are coming in, but it’s hard to justify spending more on Google Ads while maintaining your preferred ROAS/ROI.

Scaling Google Shopping To Multiple Countries

Store Growers

In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries. All you need to do is provide the feed, specify where you want to advertise and Google does the rest. Unfortunately, it’s not always that easy. Because when you’re dealing with product feeds, the theory doesn’t always equal practice. But like the product feed, getting past any initial hurdles can really pay-off.

Google Ads Bid Strategy Crash Course

Store Growers

Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you’re making changes randomly without a clear plan behind them? Then an automated bid strategy could make your life a lot easier. It takes the guesswork out of setting CPCs and uses complex algorithms to decide exactly how much to pay for each click. This is what Google claims automation CAN do for you. But as we’ve seen before , the reality can be quite different.

Single Keyword Ad Groups: Still Relevant in 2019?

Store Growers

Google Ads works best when your ad can exactly match what a person is looking for. That sounds simple, but it’s not always easy to accomplish as an advertiser. There are a ton of different search query combinations and many searches are completely new, even to Google. So to run successful search campaigns, you need to cover a wide range of keywords and, ideally, have a unique ad for each of them.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

How To Fix Your Google Shopping Feed Without Going Crazy

Store Growers

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” Audrey messaged me. This wasn’t good. A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but was running into a lot of errors. I had tried to give some tips, but now her Google Merchant account got suspended. To fix that, we had to dig a little bit deeper.

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How Away Uses Google Ads (Case Study)

Store Growers

In this latest installment of Google Ads Aces, we’re going to take a look at Away. Away is a US-based direct to consumer ecommerce business that sells travel luggage. Started in 2015 by two former Warby Parker executives, the company has truly disrupted an industry. In the short time since its inception, they’ve managed to oust a 100-year-old competitor to become the market leader in the luggage space.

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How to Optimize Your Google Shopping Campaigns

Store Growers

Optimization is a word that always sounds fancy to throw around. But what does it actually mean? To me it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics. And that’s not different if you want to optimize your Google Shopping campaigns. Do you want to get more clicks, a lower your cost per click, improve your return on ad spend (ROAS) or want to make all your campaigns more profitable?

Negative Keywords: The Definitive Guide

Store Growers

Many advertisers waste money on inefficient Google Ads campaigns. Amongst the biggest budget wasters are campaigns triggering searchers queries that are not relevant. These wasted clicks drive up the total cost and make it a lot harder to get profitability. The good news is that you can easily fix this issue by using negative keywords in Google Ads. What are negative keywords? Negative keywords prevent your ads from showing up for specific search queries. Here’s a quick example.

Why I’m No Longer a Google Partner (And Why You Shouldn’t Either)

Store Growers

Back in 2013, I was really proud to become one of the first Google Partners in Belgium. When I got that badge, I plastered it everywhere I could: on my site, in presentations, bios and even in client proposals. The Badge. Not that potential clients ever bothered to ask about it. But I told them anyway: what the Google Partner program entailed, what requirements you had to meet, and how not everyone could qualify for it.

These 11 Stores Are Killing It On Google Shopping (Case Studies)

Store Growers

The last few years Google Shopping has gotten a lot more popular. Google sees that it works and shows more product listing ads. And those success stories attracted more online stores interested in running their own campaigns. But like any marketing channel, no matter how promising it looks, you can only find out if it works for you by testing it. In this article, I’ll share 11 Google Shopping case studies from large and small businesses.