Zaius

Messaging in COVID-Times and Giving Back – An Interview with Framebridge

Zaius

At the beginning of 2020, before the COVID-imposed lockdown, one of the last in-person client conversations the Zaius team had was with Framebridge , a custom framing startup company based in Washington, D.C.

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Three Signs Your Ecommerce Business Can Benefit from a CDP

Zaius

Ecommerce business sales will continue to make up a large portion of retail sales in 2021, with in-store sales increasing slowly as businesses and retailers reopen cautiously.

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Super Bowl 2021: Marketing to a Large-Scale Audience

Zaius

Super Bowl LV is this weekend! Will you be watching? Of course, you will. We’re in a pandemic , so what else is everyone doing, am I right? Crack open some drinks, order some pizza, cozy up with your family and pets, and make a night of it.

Making Every Interaction Matter

Zaius

At Zaius, we believe that marketers should make every interaction they have with their customers matter.

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

Introducing the Customer Lifecycle Benchmark

Zaius

Customer-Obsessed. Customer Experience. Customer-centric. We all talk about putting our customer first. But, when it comes to measuring performance, we act more like customer-later. Across digital marketing, most of our KPIs are focused on campaign performance.

The Perfect Gift is in the Data

Zaius

It’s Valentine’s Day again, the time for loved ones to express their affection for one another. For many, that can mean a kind gesture, maybe folding the laundry for once or cooking that special recipe that’s been on the back-burner until the right occasion.

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It’s Time to Consider Ecommerce Subscriptions for Your Online Business

Zaius

Ecommerce subscriptions are on the rise across all verticals, from Health & Beauty to Sports. You’d be surprised to see how many fishing subscription boxes exist!)

Let’s Put Your Loyalty Data to Work

Zaius

In an earlier article , we discussed how loyalty programs work and why brands should invest in them. We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. The argument for loyalty programs does not end here.

2020 Year in Review of Product Releases

Zaius

2020 will go down as one of the most disruptive years for humankind as we’ve had to adjust the way we work and go about our day-to-day lives.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

Seriously, Stop Trying to Beat Amazon at Ecommerce

Zaius

This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0 billion in revenue in 2016 , up 27.1% from last year. Amazon has all the sales — 43% of ALL online retail sales in the US went through Amazon in 2016. And Amazon is rapidly expanding into new markets like groceries, fashion , and even fitness.

How to Use Your Data for Winning Marketing Campaigns

Zaius

We have just wrapped up the largest weekend for ecommerce sales in history. Driven by consumers doing more and more shopping online and accelerated by the ongoing pandemic, many brands saw a month’s worth of data in a single day.

Loyalty Programs: Why and how do they work?

Zaius

Loyalty programs have come a long way since Betty Crocker first introduced its box top coupons in 1929, ushering in a new era of modern customer loyalty. Today, brands no longer have to be retail icons or superpowers to be able to launch loyalty programs.

Channel-Centric Solutions Are Missing the Mark

Zaius

We recently released a new whitepaper reviewing why channel-centric solutions are missing the mark for marketers wanting an omnichannel marketing strategy. Channel-centric solutions solve for one specific channel, like email, SMS, or web.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

Product Directory: Complement Your On-Site Personalization Efforts

Zaius

With the holiday shopping season only a few weeks away, you’ve probably been bombarded with campaign optimization tips and email best practices from all your martech vendors… including us, at Zaius. For example, have you checked out our Holiday Recipes yet?)

Should Ecommerce Brands Require an Email to Start Shopping?

Zaius

When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience. You can’t even browse products without first entering your email address and signing up. Zulily started out as a small daily flash sales site focused on moms, but grew quickly and was acquired by QVC in 2014 for $2.4 billion. So clearly this tactic works. .

BUBS Naturals Saves 20 Hours/Month with Shopify Blog Sync

Zaius

BUBS Naturals is a dietary supplement company that offers shoppers extremely high quality and sustainably sourced collagen and MCT oil powder. The brand’s messaging inspires people to live a healthier, fuller life — to “do good, feel good.”

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Conquer the 2020 Holiday Season with Campaign Best Practices from Zaius

Zaius

In this episode of The Empowered Marketer, campaign expert Heather Green shares best practices on how to prepare for the 2020 holiday season.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Welding Supplies Drives Revenue with MMS

Zaius

Welding Supplies from IOC is a family-owned business and the oldest welding supplies company in the United States. From its beginnings, the company has prided itself on providing the best customer service. In 2000, the team launched their online department.

How to Use On-Site Personalization to Treat Every Shopper like a VIP

Zaius

Why On-Site Personalization & Why Now. On-site personalization is a critical part of delivering relevance throughout the buyer’s journey. In fact, personalized homepage promotions influence 85% of consumers to buy, and 74% of consumers feel frustrated when website content is not personalized.

The 1-2-3 SMS Roll-Out Guide

Zaius

SMS is a powerful channel that helps Marketers rise above the noise and get their message across to their customers. It’s no surprise that an increasing number of brands are incorporating this channel into their marketing strategy. In 2017, about 1.67

What Are Spam Traps and Why Should You Care?

Zaius

Getting your customers to open, read, click, and convert on your emails is hard enough, but what if the emails never even reach their inbox in the first place? That’s why email deliverability is so important. As you likely know, deliverability is the ability to get your email campaigns into your subscribers’ inboxes. To keep email users happy, Internet Service Providers (ISPs) can’t let every email ever sent to its users slip into their inbox.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

What It Takes to Create and Measure an Effective Influencer Program

Zaius

An influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram. Done right, social media influencers can help you build consumer trust in your brand. In fact, the best influencer marketing is similar to word-of-mouth advertising. It’s not the brand itself telling you how amazing it is, but rather the opinion of someone who is an industry expert, your peer, or even a friend.

Know Your Customer: How (and Why) to Get to Know Your Anonymous Shoppers

Zaius

Sure, we all claim to be data driven and aspire to build lasting customer relationships. In reality, most marketers are falling far short.

Grow Your SMS List with Text-to-Subscribe

Zaius

Text-to-subscribe is a user-friendly way to get your shoppers to opt into SMS communications from your brand. With a well-placed CTA that lets customers know that your business is open for texting, you can make the signup process much easier for them.

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The Unexplored Gold Mines of Customer Data: Quizzes

Zaius

Your customers are expert quiz-takers. From circling answers in teen magazines in their teens (“Does your crush like you back?”)

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Point Line Trend on… Customer Relationship Health.

Zaius

With so much focus on engagement metrics like clicks and opens, we often overlook the most important subject to measure — the customer.

Why Your Brand Needs a Stand-Out Shopify Store

Zaius

Ecommerce is booming with no signs of slowing down. US consumers will spend $709.78 billion on Ecommece in 2020 , an increase of 18% YoY. At the same time, brick-and-mortar retail spending is expected to decrease by 14% to $4.18 trillion. .

Your Winback is Broken. Here’s How to Fix It.

Zaius

Winback campaigns are a staple of email marketing programs. Most brands have one, and many even A/B tested a couple of options — something like ‘90 days since last click’ or ‘120 days since last purchase’ — to arrive at a winning version that has been automated ever since.

Designing for Dark Mode: The Latest Challenge in Email Design

Zaius

The demand for dark mode-compatible design is increasing as the setting is gaining popularity among consumers. Dark mode is a low-light display option with the purpose of decreasing eye strain, reducing screen brightness, and making content easier to read.

The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant

Zaius

We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer. Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data.

10 Simple Updates to Make to Your eCommerce Store for Increased Conversions

Zaius

The average eCommerce website conversion rate is about 2.8 percent. That’s pretty rough. If retailers want to pump that figure up, it is critical for them to reexamine their site and seek out simple yet effective ways to increase their conversions. From landing pages to navigation to checkout flow essentials, sellers must go through their store with a fine-toothed comb to identify and remove areas of friction.