Zaius

Adjusting to the New (Ab)Normal

Zaius

Without question this is a time of uncertainty and anxiety throughout the world. Our thoughts have shifted, with a primary focus on the health of their family, friends, and co-workers. We’re experiencing the sudden reality of isolation, with more than 2 billion people staying at home.

Seriously, Stop Trying to Beat Amazon at Ecommerce

Zaius

This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0 billion in revenue in 2016 , up 27.1% from last year.

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Should Ecommerce Brands Require an Email to Start Shopping?

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When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience.

What Are Spam Traps and Why Should You Care?

Zaius

Getting your customers to open, read, click, and convert on your emails is hard enough, but what if the emails never even reach their inbox in the first place? That’s why email deliverability is so important.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

What It Takes to Create and Measure an Effective Influencer Program

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An influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram. Done right, social media influencers can help you build consumer trust in your brand. In fact, the best influencer marketing is similar to word-of-mouth advertising.

The Omnichannel Campaign That Got Me the Cute Blue Shoes

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“Cute shoes, where did you get them?” I’m not sharing. What I will tell you, though, is how smooth my journey was to buying said cute shoes. I was scrolling through my Pinterest feed one evening when I came across a pair of royal blue, suede loafers that were calling my name. Using Pinterest’s nifty visual search, I quickly identified what online retailer carried this product and, without hesitation, I visited their website.

A 2-Step Framework for Thriving in a Competitive Vertical

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In the highly crowded and competitive athleisure market, brand differentiation is a massive challenge. The list of athleisure brands is lengthy and constantly growing, with names like Outdoor Voices, Lululemon, and Athleta leading the pack (among many, many others).

How Email Personalization Increases Revenue-Per-Send by 52X

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Marketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level.

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Why B2C Branding is Really a Management Tool

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This is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that?

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Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

The 2020 Way to Convert Shoppers

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In our continued commitment to helping growing brands develop their digital strategies, we released three powerful features centered around optimizing the customer journey.

The Empowered Marketer: David Lemley of Retail Voodoo

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How do you make food and beverage products stand out, both online and on store shelves? With consumer’s tastes and preferences changing constantly, you always have to keep up with the latest trends to help your clients succeed.

6 Ways to Avoid and Improve Email List Fatigue

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Email list fatigue is almost inevitable, even if you’re an email marketing magician. Even if you’re sending captivating emails with loads of creative, well-researched content and great graphics, you may reach a point where some customers feel overwhelmed and stop engaging with your messages.

Long B2C Sales Cycle? Use Content to Power Marketing

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Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not.

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Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

(un)Panel Reveals On-Brand, Collabs, and Influencers Are In the Mix

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The (un)Panelists have spoken. Over the course of two nights in San Francisco and Los Angeles, 40 brand and retail practitioners came together to share and debate: what makes a great customer experience.

Connect Your In-Store Experience to Your Online Marketing Strategy

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Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do.

The Secret Factor to Surviving in an Amazon World: Emotional Connections

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Chat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world.

How to Warm Up Your IP and Increase Email Deliverability

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What exactly is IP warming? It’s the careful and deliberate process of building your email reputation from the ground up.

The Buyer’s Guide to Customer Data Platforms (CDPs)

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If you’re thinking about buying a Customer Data Platform (CDP) for your brand, you know it’s a big decision. You’ve heard it’s the only way to truly access the data you need as a marketer. . But is that really true? Can a CDP really solve your data issues?

B2C Ad Copy Examples That Convert

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Writing ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle.

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Improve Conversion by Targeting Loyalty Segments

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Your customers come in many different shapes and sizes. It’s important to segment your marketing so you can serve up the right content at the right time.

Point Line Trend on… Window Shoppers

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So much attention and spend is put towards attracting net new shoppers (you’re welcome $FB and $GOOG). At the same time, customer loyalty grabs whitepaper headlines and dominates trade show breakout session discussions.

How Customer Affinities Power Personalized Campaigns

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Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else?

Live and Die by Your Repeat Purchase Rate

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You might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick).

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The Pros and Cons of a Customer Data Platform

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Your customer is already at the center of everything you do as a marketer. You think about how your customer will react to your product packaging, your website design, your email copy, your customer support experience, and so much more.

Zaius: The Award-Winning CRM for B2C Marketers

Zaius

We work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. . That’s why we’re so excited to share that Zaius won the award for Best Customer Relationship Management Platform (CRM) at last night’s Marketing Technology Awards 2019.

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Creating a Conversion-Centered Product Detail Page

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This is a guest post by David Hoos, the Director of Marketing at The Good , conversion rate experts who turn more visitors into customers through detailed data analysis and testing. . Not considering every aspect of the customer’s experience on your site can be a costly mistake.

The Empowered Marketer: Branding the Cannabis Industry

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Branding can be tough to define. It’s the sum of everything that helps you stand out in a crowded market. It creates a personality and helps your buyers connect on a more personal level with your company.

Point Line Trend on… The Return of the Merchant

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The relationship between a brand and a shopper takes many forms. From creating the spark of inspiration at Nike, to the philanthropic approach of Bombas and Toms, to the pragmatic utility of IKEA, there is no singular formula for a winning connection.

What is SMS Marketing and How Can It Power Your Ecommerce Brand?

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We’re all glued to our phones – at lunch with friends, waiting in line, while watching Netflix, or even while crossing the road. Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing.

How CDP Marketing Powers Your Brand

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Today’s ecommerce market is growing incredibly fast, as we all know. It’s never been easier to create an ecommerce business in every product category. As a result, the industry has become much more competitive, giving shoppers more options than ever before.

Find the Perfect Black Friday Email Flow

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If you’re like most B2C marketers, you’re probably already planning out the perfect email marketing strategy for Black Friday. It has to be fun, engaging, surprising, and — most of all — effective at driving new and repeat purchases.

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A Customer’s Second Purchase Is More Important Than Their First

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Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? If you’re not careful, a first purchase could be a one-time purchase.

Marketing Unboxed: Best Of Season 1

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After nearly 20 episodes, countless emails, endless targeted ads, and lots of fun unboxings, the first season of Marketing Unboxed has come to an end. It’s been fantastic going on this marketing journey with all of you, examining the marketing of top ecommerce brands.

How To Optimize Your Ecommerce Sales Funnel for More Revenue

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Ecommerce is growing incredibly fast — up more than 15% year over year in 2018, and on track for even more growth this year. But because of that growth, the competition is incredibly fierce.

Why Every Marketer Needs a CDP

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As a marketer, your job has become more and more data-centric in the past few years. Data is now so essential to marketers, that we hardly even have to mention it! It’s already likely on your mind. Your brand needs an incredibly in-depth understanding of the buyer in order to market effectively.

The Empowered Marketer: Catering to the High Fashion Buyer

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High fashion is a highly competitive space. Between powerful legacy brands and new, upstart ecommerce companies, it can be hard to reach picky, high-end customers. But Aneesha Rao has fashion buyers down to a science.

From Backyard to Business: The Empowered Marketer Goes to the Maker’s Mixer

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Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. Unlike big ecommerce events we’ve attended in the past, this was a smaller, more intimate event with some really exciting brands all based in the New England area.