Zaius

A New Path to Shortening CDP Time to Value

Zaius

A new CDP isn’t just an investment in money—it can be an investment in time. Time to onboard, time to train, time to socialize, and, most importantly, time to value. That’s a lot of time.

How 3 Health and Beauty Brands Leverage Data to Personalize the Buyer’s Journey

Zaius

The beauty industry is valued at $532 billion and expected to grow to over $800 billion by 2023. With a rapidly growing market, competition is fiercer than ever. Health and beauty brands need to find a way to compete, and fast.

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The Four Buying Intent Signals You May Be Missing

Zaius

Customers are constantly signaling their intent to buy your products and some of these signals are more obvious that others. How many are hidden in plain sight and that you may be missing? . Start by Analyzing the entire customer journey.

Seriously, Stop Trying to Beat Amazon at Ecommerce

Zaius

This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0 billion in revenue in 2016 , up 27.1% from last year.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

What Your Ecommerce Brand’s Replenishment Campaigns Are Missing

Zaius

Replenishment campaigns are extremely important to ecommerce brands, especially in industries where the same product is frequently purchased like health and beauty and food and beverage. These campaigns drive repeat purchases and help brands create loyal customers who come back time and time again.

The Value of Owning Your Channels

Zaius

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service.

Should Ecommerce Brands Require an Email to Start Shopping?

Zaius

When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience.

What Are Spam Traps and Why Should You Care?

Zaius

Getting your customers to open, read, click, and convert on your emails is hard enough, but what if the emails never even reach their inbox in the first place? That’s why email deliverability is so important.

What It Takes to Create and Measure an Effective Influencer Program

Zaius

An influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram. Done right, social media influencers can help you build consumer trust in your brand. In fact, the best influencer marketing is similar to word-of-mouth advertising.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Using Relevance to 10X the Impact of Your Most Important Campaigns

Zaius

Modern Ecommerce brands like yours are fighting a war on two fronts: On one side you are battling Amazon. They have captured nearly half of all US Ecommerce sales and account for 80% of the Ecommerce sector’s annual growth. Amazon is the gold standard for frictionless shopping.

The 5-Step Framework to Build Loyalty for Your Ecommerce Brand

Zaius

It can cost 5x more to attract a new customer than to retain an existing one, according to Forbes. And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base.

No longer a Needle In A Haystack: Find Your Next Customers With Look-alike Modeling

Zaius

If you’re a marketer, here are the questions that probably keep you awake at night: How do I find and isolate the right buyers that I want to sell to, out of a sea of thousands? How should I introduce my brand and my products to them? How do I convert them?

Spring 2020 Release: Improve Campaign Performance and Enrich Customer Profiles

Zaius

With June just around the corner, it’s time for our Spring 2020 Release. The Zaius team spent most of the year’s second quarter building upon features that we released at the beginning of 2020, including On-Site Personalization, new Touchpoint Summary Reports, and our SMS & MMS solution.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Brick and Mortar to Ecommerce and Back Again

Zaius

Whether you started as an Ecommerce experience and grew into having a brick and mortar presence or find yourself realizing that you need to put more energy into Ecommerce because your brick and mortar revenue has taken a hit, you are not alone.

Marketing Unboxed: The Sill’s Marketing Grows on You

Zaius

Plants make people happy. Or at least that’s the notion behind The Sill , an online greenhouse that will ship a living plant to your door — a convenience any modern gardener will appreciate.

How Email Personalization Increases Revenue-Per-Send by 52X

Zaius

Marketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level.

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Shopify (re)unite & the Two Ecommerce Stats Every Brand Has to Know

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This week, Shopify hosted their first-ever virtual conference, Shopify (re)Unite, where their leadership team revealed new and upcoming features and provided insights about the future of commerce.

Why B2C Branding is Really a Management Tool

Zaius

This is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that?

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How to Think About Your Tech Stack Strategically during COVID-19

Zaius

This blog post was contributed by David Campbell, CEO of Tropic. Tropic is a Buyer Enablement Platform designed to make researching and buying the right software quick and easy, and they are a partner of Zaius. .

How to Warm Up Your IP and Increase Email Deliverability

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What exactly is IP warming? It’s the careful and deliberate process of building your email reputation from the ground up.

6 Ways to Avoid and Improve Email List Fatigue

Zaius

Email list fatigue is almost inevitable, even if you’re an email marketing magician. Even if you’re sending captivating emails with loads of creative, well-researched content and great graphics, you may reach a point where some customers feel overwhelmed and stop engaging with your messages.

Long B2C Sales Cycle? Use Content to Power Marketing

Zaius

Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not.

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The Empowered Marketer: David Lemley of Retail Voodoo

Zaius

How do you make food and beverage products stand out, both online and on store shelves? With consumer’s tastes and preferences changing constantly, you always have to keep up with the latest trends to help your clients succeed.

Marketing Unboxed: Outdoor Boxes is #DoingThings With Their Marketing

Zaius

In almost any spin, yoga, or zumba class you go to, you’re sure spot someone sporting one of Outdoor Voices ’ signature athleisure looks. The activewear brand makes a statement with their color-blocked leggings and tops that are perfect for both brunch and burpees.

Connect Your In-Store Experience to Your Online Marketing Strategy

Zaius

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do.

The Secret Factor to Surviving in an Amazon World: Emotional Connections

Zaius

Chat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world.

B2C Ad Copy Examples That Convert

Zaius

Writing ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle.

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Filling the Top of the Funnel With Zaius

Zaius

When we announced our new App Directory a couple of weeks ago, we also released a few powerful, new integrations. Among these was Criteo , a personalized retargeting solution.

Live and Die by Your Repeat Purchase Rate

Zaius

You might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick).

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Custom Channels Open the Door to Endless Integration Opportunities

Zaius

Customer data is at the center of a successful Marketing strategy in the Customer Era. But, of course, the recipe for success is not that simple: The data, across all the platforms Marketers use, needs to exist in one place and be actionable for creating relevance for customers.

The Empowered Marketer: Tackling the Amazon Marketing Challenge

Zaius

Amazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 49% of all ecommerce sales in 2018. With access to an audience that large, it’s no wonder that so many brands are selling their products through Amazon, despite the ever-changing rules and risks.

How Customer Affinities Power Personalized Campaigns

Zaius

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else?

Point Line Trend on… Window Shoppers

Zaius

So much attention and spend is put towards attracting net new shoppers (you’re welcome $FB and $GOOG). At the same time, customer loyalty grabs whitepaper headlines and dominates trade show breakout session discussions.

Discover New One-Click Integrations

Zaius

Get started connecting your brands’ systems in seconds. The ability to pull together your brands’ most important data is essential to building a single view of the customer. Activating Data out of Zaius is as simple as a single click and it’s what makes us the best Activated CDP in the marketplace.

The Empowered Marketer: Branding the Cannabis Industry

Zaius

Branding can be tough to define. It’s the sum of everything that helps you stand out in a crowded market. It creates a personality and helps your buyers connect on a more personal level with your company.

Find the Perfect Black Friday Email Flow

Zaius

If you’re like most B2C marketers, you’re probably already planning out the perfect email marketing strategy for Black Friday. It has to be fun, engaging, surprising, and — most of all — effective at driving new and repeat purchases.

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Zaius: The Award-Winning CRM for B2C Marketers

Zaius

We work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. . That’s why we’re so excited to share that Zaius won the award for Best Customer Relationship Management Platform (CRM) at last night’s Marketing Technology Awards 2019.

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