Zaius

Let’s Put Your Loyalty Data to Work

Zaius

In an earlier article , we discussed how loyalty programs work and why brands should invest in them. We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. The argument for loyalty programs does not end here.

Channel-Centric Solutions Are Missing the Mark

Zaius

We recently released a new whitepaper reviewing why channel-centric solutions are missing the mark for marketers wanting an omnichannel marketing strategy. Channel-centric solutions solve for one specific channel, like email, SMS, or web.

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Product Directory: Complement Your On-Site Personalization Efforts

Zaius

With the holiday shopping season only a few weeks away, you’ve probably been bombarded with campaign optimization tips and email best practices from all your martech vendors… including us, at Zaius. For example, have you checked out our Holiday Recipes yet?)

Loyalty Programs: Why and how do they work?

Zaius

Loyalty programs have come a long way since Betty Crocker first introduced its box top coupons in 1929, ushering in a new era of modern customer loyalty. Today, brands no longer have to be retail icons or superpowers to be able to launch loyalty programs.

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

BUBS Naturals Saves 20 Hours/Month with Shopify Blog Sync

Zaius

BUBS Naturals is a dietary supplement company that offers shoppers extremely high quality and sustainably sourced collagen and MCT oil powder. The brand’s messaging inspires people to live a healthier, fuller life — to “do good, feel good.”

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10 Simple Updates to Make to Your eCommerce Store for Increased Conversions

Zaius

The average eCommerce website conversion rate is about 2.8 percent. That’s pretty rough. If retailers want to pump that figure up, it is critical for them to reexamine their site and seek out simple yet effective ways to increase their conversions. From landing pages to navigation to checkout flow essentials, sellers must go through their store with a fine-toothed comb to identify and remove areas of friction.

Conquer the 2020 Holiday Season with Campaign Best Practices from Zaius

Zaius

In this episode of The Empowered Marketer, campaign expert Heather Green shares best practices on how to prepare for the 2020 holiday season.

Welding Supplies Drives Revenue with MMS

Zaius

Welding Supplies from IOC is a family-owned business and the oldest welding supplies company in the United States. From its beginnings, the company has prided itself on providing the best customer service. In 2000, the team launched their online department.

How to Use On-Site Personalization to Treat Every Shopper like a VIP

Zaius

Why On-Site Personalization & Why Now. On-site personalization is a critical part of delivering relevance throughout the buyer’s journey. In fact, personalized homepage promotions influence 85% of consumers to buy, and 74% of consumers feel frustrated when website content is not personalized.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

The 1-2-3 SMS Roll-Out Guide

Zaius

SMS is a powerful channel that helps Marketers rise above the noise and get their message across to their customers. It’s no surprise that an increasing number of brands are incorporating this channel into their marketing strategy. In 2017, about 1.67

Should Ecommerce Brands Require an Email to Start Shopping?

Zaius

When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience. You can’t even browse products without first entering your email address and signing up. Zulily started out as a small daily flash sales site focused on moms, but grew quickly and was acquired by QVC in 2014 for $2.4 billion. So clearly this tactic works. .

Know Your Customer: How (and Why) to Get to Know Your Anonymous Shoppers

Zaius

Sure, we all claim to be data driven and aspire to build lasting customer relationships. In reality, most marketers are falling far short.

Grow Your SMS List with Text-to-Subscribe

Zaius

Text-to-subscribe is a user-friendly way to get your shoppers to opt into SMS communications from your brand. With a well-placed CTA that lets customers know that your business is open for texting, you can make the signup process much easier for them.

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Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

The Unexplored Gold Mines of Customer Data: Quizzes

Zaius

Your customers are expert quiz-takers. From circling answers in teen magazines in their teens (“Does your crush like you back?”)

Point Line Trend on… Customer Relationship Health.

Zaius

With so much focus on engagement metrics like clicks and opens, we often overlook the most important subject to measure — the customer.

Why Your Brand Needs a Stand-Out Shopify Store

Zaius

Ecommerce is booming with no signs of slowing down. US consumers will spend $709.78 billion on Ecommece in 2020 , an increase of 18% YoY. At the same time, brick-and-mortar retail spending is expected to decrease by 14% to $4.18 trillion. .

Your Winback is Broken. Here’s How to Fix It.

Zaius

Winback campaigns are a staple of email marketing programs. Most brands have one, and many even A/B tested a couple of options — something like ‘90 days since last click’ or ‘120 days since last purchase’ — to arrive at a winning version that has been automated ever since.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Designing for Dark Mode: The Latest Challenge in Email Design

Zaius

The demand for dark mode-compatible design is increasing as the setting is gaining popularity among consumers. Dark mode is a low-light display option with the purpose of decreasing eye strain, reducing screen brightness, and making content easier to read.

The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant

Zaius

We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer. Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data.

What Are Spam Traps and Why Should You Care?

Zaius

Getting your customers to open, read, click, and convert on your emails is hard enough, but what if the emails never even reach their inbox in the first place? That’s why email deliverability is so important. As you likely know, deliverability is the ability to get your email campaigns into your subscribers’ inboxes. To keep email users happy, Internet Service Providers (ISPs) can’t let every email ever sent to its users slip into their inbox.

What It Takes to Create and Measure an Effective Influencer Program

Zaius

An influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram. Done right, social media influencers can help you build consumer trust in your brand. In fact, the best influencer marketing is similar to word-of-mouth advertising. It’s not the brand itself telling you how amazing it is, but rather the opinion of someone who is an industry expert, your peer, or even a friend.

How 3 Health and Beauty Brands Leverage Data to Personalize the Buyer’s Journey

Zaius

The beauty industry is valued at $532 billion and expected to grow to over $800 billion by 2023. With a rapidly growing market, competition is fiercer than ever. Health and beauty brands need to find a way to compete, and fast. A major part of staying competitive (and candidly, simply keeping up with the times) is effectively leveraging customer data. In today’s world there’s no shortage of data brands have access to from marketing data to merchandising data and more.

The Four Buying Intent Signals You May Be Missing

Zaius

Customers are constantly signaling their intent to buy your products and some of these signals are more obvious that others. How many are hidden in plain sight and that you may be missing? . Start by Analyzing the entire customer journey. How well do you understand each major stage (and each substage) of your customers’ journeys?

How Email Personalization Increases Revenue-Per-Send by 52X

Zaius

Marketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level. Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more.

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How to Warm Up Your IP and Increase Email Deliverability

Zaius

What exactly is IP warming? It’s the careful and deliberate process of building your email reputation from the ground up. If your ecommerce brand is just starting to send marketing emails to customers and prospects, or has recently changed email service providers (ESPs), it’s best practice to go through IP warming right away. This process ensures your emails are successfully hitting inboxes, and not being flagged as spam.

Why B2C Branding is Really a Management Tool

Zaius

This is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that? In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.”

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Marketing Unboxed: The Sill’s Marketing Grows on You

Zaius

Plants make people happy. Or at least that’s the notion behind The Sill , an online greenhouse that will ship a living plant to your door — a convenience any modern gardener will appreciate. Even if you relentlessly kill plants, The Sill’s easy-to-care-for indoor plants will bring out your nurturing side. But how well cultivated is their marketing? . To find out, we ordered this ZZ plant and tracked every step of the brand’s marketing and customer experience. What did we think?

Long B2C Sales Cycle? Use Content to Power Marketing

Zaius

Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not. You likely just picked up a new toothbrush when you were standing in line at the store. Now think about the when you last bought a new TV. The decision-making process was likely quite different.

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6 Ways to Avoid and Improve Email List Fatigue

Zaius

Email list fatigue is almost inevitable, even if you’re an email marketing magician. Even if you’re sending captivating emails with loads of creative, well-researched content and great graphics, you may reach a point where some customers feel overwhelmed and stop engaging with your messages. Do you know the signs? The first step towards avoiding email list fatigue is to know when it is happening so you can take action. To do that, you need to keep a close eye on your email engagement metrics.

Think Tank: Changing Marketing Tactics When Temps Rise

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Women’s Wear Daily. The post Think Tank: Changing Marketing Tactics When Temps Rise appeared first on Zaius. Press

B2C Ad Copy Examples That Convert

Zaius

Writing ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle. With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point. What you’re left with are a few words, a couple of visuals, and if you have the budget, a brief video to make your copy pop.

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The Secret Factor to Surviving in an Amazon World: Emotional Connections

Zaius

Chat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world. Sure there are various factors driving this competition—less barriers to entry, more marketing channels—but there’s one main reason so many brands are dying off each month: Amazon. After all, Amazon is cheaper, easier, and has more name recognition than any other brand.

The Empowered Marketer: David Lemley of Retail Voodoo

Zaius

How do you make food and beverage products stand out, both online and on store shelves? With consumer’s tastes and preferences changing constantly, you always have to keep up with the latest trends to help your clients succeed. Luckily, David Lemley has been in ecommerce since its inception, which means that he’s also seen the space evolve in the last few years. Because of his passion for natural food and beverage, David founded his own marketing agency, Retail Voodoo.