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Seriously, Stop Trying to Beat Amazon at Ecommerce

Zaius

This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0 billion in revenue in 2016 , up 27.1% from last year.

Meet Zam: Your Marketing Assistant

Zaius

We have someone you MUST meet! Zam (like Sam, but with a ‘Z’). If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform.

What Are Spam Traps and Why Should You Care?

Zaius

Getting your customers to open, read, click, and convert on your emails is hard enough, but what if the emails never even reach their inbox in the first place? That’s why email deliverability is so important.

What It Takes to Create and Measure an Effective Influencer Program

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An influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram. Done right, social media influencers can help you build consumer trust in your brand. In fact, the best influencer marketing is similar to word-of-mouth advertising.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Should Ecommerce Brands Require an Email to Start Shopping?

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When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience.

Marketing Unboxed: Best Of Season 1

Zaius

After nearly 20 episodes, countless emails, endless targeted ads, and lots of fun unboxings, the first season of Marketing Unboxed has come to an end. It’s been fantastic going on this marketing journey with all of you, examining the marketing of top ecommerce brands.

Why B2C Branding is Really a Management Tool

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This is a guest post from D Branding. Is RedBull the best energy drink? It doesn’t really matter if it’s the best since it’s been the biggest brand in the energy drinks category for 20 years. Because RedBull has built a great brand. What do we mean by that?

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How Customer Affinities Power Personalized Campaigns

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Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else?

6 Ways to Avoid and Improve Email List Fatigue

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Email list fatigue is almost inevitable, even if you’re an email marketing magician. Even if you’re sending captivating emails with loads of creative, well-researched content and great graphics, you may reach a point where some customers feel overwhelmed and stop engaging with your messages.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

The Empowered Marketer: A Different Kind of Diamond With Adelle Archer of Eterneva

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Ashes to ashes and dust to…diamonds? Eterneva is making it possible for those in mourning to memorialize their loved ones in an everlasting way — by turning cremated ashes into diamonds.

How Email Personalization Increases Revenue-Per-Send by 52X

Zaius

Marketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level.

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Connect Your In-Store Experience to Your Online Marketing Strategy

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Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do.

Creating a Conversion-Centered Product Detail Page

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This is a guest post by David Hoos, the Director of Marketing at The Good , conversion rate experts who turn more visitors into customers through detailed data analysis and testing. . Not considering every aspect of the customer’s experience on your site can be a costly mistake.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

How To Optimize Your Ecommerce Sales Funnel for More Revenue

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Ecommerce is growing incredibly fast — up more than 15% year over year in 2018, and on track for even more growth this year. But because of that growth, the competition is incredibly fierce.

The Secret Factor to Surviving in an Amazon World: Emotional Connections

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Chat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world.

Long B2C Sales Cycle? Use Content to Power Marketing

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Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not.

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What is SMS Marketing and How Can It Power Your Ecommerce Brand?

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We’re all glued to our phones – at lunch with friends, waiting in line, while watching Netflix, or even while crossing the road. Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing.

Zaius: The Award-Winning CRM for B2C Marketers

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We work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. . That’s why we’re so excited to share that Zaius won the award for Best Customer Relationship Management Platform (CRM) at last night’s Marketing Technology Awards 2019.

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B2C Ad Copy Examples That Convert

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Writing ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle.

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The Empowered Marketer: Demystifying Liquid Diets With Mark Olivieri of OWYN

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The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite literally where their mouth is with plant-based and allergen-free protein shakes.

Live and Die by Your Repeat Purchase Rate

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You might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick).

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The Empowered Marketer: Strategic Streetwear With Chip Neff of Legends

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How do you know whether performance apparel will hold up? When it’s backed by names like Steve Nash, Baker Mayfield, and Matt Barnes, you can usually assume you’re in good hands, which is exactly why Legends has been a fan favorite since Chip Neff founded the activewear brand in 2018.

How to Warm Up Your IP and Increase Email Deliverability

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What exactly is IP warming? It’s the careful and deliberate process of building your email reputation from the ground up.

The Empowered Marketer: Branding the Cannabis Industry

Zaius

Branding can be tough to define. It’s the sum of everything that helps you stand out in a crowded market. It creates a personality and helps your buyers connect on a more personal level with your company.

Quiz: How Customer-Centric is Your Marketing?

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You may have seen our video series, Marketing Unboxed , where we buy products from your favorite brands, evaluate their marketing strategy along the way, and rate them on a scale of 0 to 5 praise hands ?? based on how well they nail the customer experience.

Think Tank: Changing Marketing Tactics When Temps Rise

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Women’s Wear Daily. The post Think Tank: Changing Marketing Tactics When Temps Rise appeared first on Zaius. Press

A Customer’s Second Purchase Is More Important Than Their First

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Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? If you’re not careful, a first purchase could be a one-time purchase.

From Backyard to Business: The Empowered Marketer Goes to the Maker’s Mixer

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Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. Unlike big ecommerce events we’ve attended in the past, this was a smaller, more intimate event with some really exciting brands all based in the New England area.

Measuring Ecommerce Ad Attribution for Maximum Impact

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When it comes to ad attribution across channels like Facebook, Instagram, and Google, many marketers only look at cost-per-click (CPC). They get excited by the number of clicks on their ads, invest more in the channels that led to the most clicks, and consider their job done.

The Empowered Marketer: Catering to the High Fashion Buyer

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High fashion is a highly competitive space. Between powerful legacy brands and new, upstart ecommerce companies, it can be hard to reach picky, high-end customers. But Aneesha Rao has fashion buyers down to a science.

Find the Perfect Black Friday Email Flow

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If you’re like most B2C marketers, you’re probably already planning out the perfect email marketing strategy for Black Friday. It has to be fun, engaging, surprising, and — most of all — effective at driving new and repeat purchases.

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4 Ways to Encourage a Repeat Purchase in Ecommerce

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Acquiring a new customer is not cheap.

The Empowered Marketer: Curating a Luxury Customer Experience With Megan Laber of Tappan

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Buying and investing in fine art used to be a pastime of only the most elite. But not anymore. Tappan is an online gallery that sells collections from emerging artists to modern buyers in a way that’s far more accessible and less pretentious.

The Empowered Marketer: Tackling the Amazon Marketing Challenge

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Amazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 49% of all ecommerce sales in 2018. With access to an audience that large, it’s no wonder that so many brands are selling their products through Amazon, despite the ever-changing rules and risks.

Marketing Unboxed: How Glossier Wins Over Fans with Marketing That Shines

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The first episode of Marketing Unboxed is here! This is our newest video series where we order a fun product from a top ecommerce brand, and then track every marketing touchpoint along the way to see what works, and what doesn’t.

Coupon or No Coupon: What Should Your Ecommerce Discount Strategy Be?

Zaius

We’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers. .

Why Weird Ecommerce Ads Kill It on Facebook

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You may have noticed something strange happening on Facebook lately. And I’m not talking about your high school classmate’s obsession with their cat.). It’s the ads. The weird ones. Facebook is suddenly full of sponsored ad campaigns for ecommerce brands that are, to put it mildly, a bit odd.