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Meet Zam: Your Marketing Assistant

Zaius

We have someone you MUST meet! Zam (like Sam, but with a ‘Z’). If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform.

What Are Spam Traps and Why Should You Care?

Zaius

Getting your customers to open, read, click, and convert on your emails is hard enough, but what if the emails never even reach their inbox in the first place? That’s why email deliverability is so important.

What It Takes to Create and Measure an Effective Influencer Program

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An influencer program isn’t just asking a reality TV star to model your products in a #SponCon post on Instagram. Done right, social media influencers can help you build consumer trust in your brand. In fact, the best influencer marketing is similar to word-of-mouth advertising.

Seriously, Stop Trying to Beat Amazon at Ecommerce

Zaius

This article originally appeared in Website Magazine. It’s just not worth it to try to beat Amazon in the world of ecommerce. . Amazon has all the money — the company generated $136.0 billion in revenue in 2016 , up 27.1% from last year.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Connect Your In-Store Experience to Your Online Marketing Strategy

Zaius

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do.

How Customer Affinities Power Personalized Campaigns

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Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else?

6 Ways to Avoid and Improve Email List Fatigue

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Email list fatigue is almost inevitable, even if you’re an email marketing magician. Even if you’re sending captivating emails with loads of creative, well-researched content and great graphics, you may reach a point where some customers feel overwhelmed and stop engaging with your messages.

What is SMS Marketing and How Can It Power Your Ecommerce Brand?

Zaius

We’re all glued to our phones – at lunch with friends, waiting in line, while watching Netflix, or even while crossing the road. Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing.

The Empowered Marketer: Tracey Wallace of Doris Sleep

Zaius

Launching a new brand from scratch is incredibly challenging. No one knows who you are; no one knows the value of your products; and you have to acquire an entirely new audience of buyers. But it can be done, and done well.

Should Ecommerce Brands Require an Email to Start Shopping?

Zaius

When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience.

The Best Health and Beauty Winback Campaigns

Zaius

While cleaning out my inbox recently, I noticed that an ecommerce health and beauty brand has sent me emails almost every day for the past six months — despite the fact I haven’t opened a single one. Clearly, what this brand is doing isn’t working. But the marketing team hasn’t learned from it.

Zaius: The Award-Winning CRM for B2C Marketers

Zaius

We work hard to help marketers thrive every day at Zaius, but sometimes it’s nice to have that effort recognized. . That’s why we’re so excited to share that Zaius won the award for Best Customer Relationship Management Platform (CRM) at last night’s Marketing Technology Awards 2019.

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How Email Personalization Increases Revenue-Per-Send by 52X

Zaius

Marketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level.

The Secret Factor to Surviving in an Amazon World: Emotional Connections

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Chat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world.

The Empowered Marketer: Tackling the Amazon Marketing Challenge

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Amazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 49% of all ecommerce sales in 2018. With access to an audience that large, it’s no wonder that so many brands are selling their products through Amazon, despite the ever-changing rules and risks.

Long B2C Sales Cycle? Use Content to Power Marketing

Zaius

Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not.

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The Science Behind Time to Next Purchase

Zaius

For today’s marketers, the challenge isn’t acquiring customer data — we have tons of it! The real struggle is extracting actionable insights from the data that can help guide your decisions as a marketer.

Measuring Ecommerce Ad Attribution for Maximum Impact

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When it comes to ad attribution across channels like Facebook, Instagram, and Google, many marketers only look at cost-per-click (CPC). They get excited by the number of clicks on their ads, invest more in the channels that led to the most clicks, and consider their job done.

How Traditional Retailers Use Digital Marketing to Stay Relevant

Zaius

When we think of brands in the ecommerce space, we can usually split them up into two categories: Baby Boomers and Millennials/Gen Z. Much like Millennial and Gen Z consumers, brands that launched after the digital revolution truly “grew up” with ecommerce.

B2C Ad Copy Examples That Convert

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Writing ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle.

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The Data Scientist Inside the Marketing Assistant

Zaius

KPI dashboards are flashing in the office; flash reports are flush with beautiful data viz; and you’ve even got a job req open for your very own data scientist (I bet it has been open for a while, too). You’ve successfully progressed to become a data-driven marketer.

Marketing Unboxed: UNTUCKit’s Marketing Keeps it Sharp

Zaius

In a world awash in generic menswear, UNTUCKit focuses on a simple and clear concept: a dress shirt that looks good untucked. And men everywhere responded. The brand blew up in the past few years, even raising $30 million dollars from Kleiner Perkins.

The Empowered Marketer: Branding the Cannabis Industry

Zaius

Branding can be tough to define. It’s the sum of everything that helps you stand out in a crowded market. It creates a personality and helps your buyers connect on a more personal level with your company.

Live and Die by Your Repeat Purchase Rate

Zaius

You might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick).

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25 Tips to Run a Product Prelaunch Marketing Campaign

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Fit Small Business. The post 25 Tips to Run a Product Prelaunch Marketing Campaign appeared first on Zaius. Press

From Backyard to Business: The Empowered Marketer Goes to the Maker’s Mixer

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Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. Unlike big ecommerce events we’ve attended in the past, this was a smaller, more intimate event with some really exciting brands all based in the New England area.

Modern Marketing Infiltrates the Wedding Industry | Veronica Armstrong of Mayflower Venues

Zaius

As surprising as it may seem, some industries still haven’t fully adapted to the digital world.

How to Warm Up Your IP and Increase Email Deliverability

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What exactly is IP warming? It’s the careful and deliberate process of building your email reputation from the ground up.

Use Product Detail Page Views to Fuel Your Email Strategy

Zaius

As marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted. You might forget the small nuggets of information in your marketing platform can sometimes prove the most useful to your email campaigns. .

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Creating a Conversion-Centered Product Detail Page

Zaius

This is a guest post by David Hoos, the Director of Marketing at The Good , conversion rate experts who turn more visitors into customers through detailed data analysis and testing. . Not considering every aspect of the customer’s experience on your site can be a costly mistake.

The Empowered Marketer: Catering to the High Fashion Buyer

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High fashion is a highly competitive space. Between powerful legacy brands and new, upstart ecommerce companies, it can be hard to reach picky, high-end customers. But Aneesha Rao has fashion buyers down to a science.

Marketing Unboxed: How Glossier Wins Over Fans with Marketing That Shines

Zaius

The first episode of Marketing Unboxed is here! This is our newest video series where we order a fun product from a top ecommerce brand, and then track every marketing touchpoint along the way to see what works, and what doesn’t.

A Customer’s Second Purchase Is More Important Than Their First

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Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? If you’re not careful, a first purchase could be a one-time purchase.

4 Ways to Encourage a Repeat Purchase in Ecommerce

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Acquiring a new customer is not cheap.

Once Upon A Time: Brand Storytelling That Drives Conversions

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This is a guest blog post from Zmags. . It’s no secret that today’s online shopper is increasingly dissatisfied with traditional marketing methods. They don’t want to be sold to; they want to be engaged with through exciting narratives and interactive experiences.

Zaius Debuts Data-Powered Marketing Assistant

Zaius

Retail Touchpoints. The post Zaius Debuts Data-Powered Marketing Assistant appeared first on Zaius. Press