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Morning Routines Every Digital Marketer Should Do

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Your alarm didn’t go off, you missed your 8:15 bus, and the Uber you took cost an obscene amount of money. You go […]. The post Morning Routines Every Digital Marketer Should Do appeared first on Zmags. Ecommerce Best Practices Zmags culture

Spooky Season: The Ecommerce Holiday to Watch

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Just for good measure, it’s October 3rd also known as the Mean Girls national holiday. Happy Birthday, Aaron Samuels. You are a […]. The post Spooky Season: The Ecommerce Holiday to Watch appeared first on Zmags. Ecommerce Best Practices

Five Creative Word of Mouth Strategies To Get You Noticed

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Everyone knows how important word of mouth is for a business. Besides hearing the same thing over and over about how to implement […]. The post Five Creative Word of Mouth Strategies To Get You Noticed appeared first on Zmags.

Handling Negative Criticism: How To Navigate These Reviews

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Everyone knows how important reviews and referrals are to a business. Everyone knows how bad scathing Yelp reviews can be to a business’ […]. The post Handling Negative Criticism: How To Navigate These Reviews appeared first on Zmags. Ecommerce Best Practices

Seize The Day: Time Saving Hacks For Content Marketing

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Blogs and budgets are due and Q4 is about to begin. To be candid, you may be dropping the ball as you figure […]. The post Seize The Day: Time Saving Hacks For Content Marketing appeared first on Zmags. Ecommerce Best Practices online merchandising Trends

Omnichannel Retail: In-Store Experiences

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When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores.

8 Essential Podcasts Every Marketer Needs To Know

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I would just like to say, you’re welcome. I have scoured near and far all types of podcasts to deliver the most comprehensive […]. The post 8 Essential Podcasts Every Marketer Needs To Know appeared first on Zmags. Ecommerce Best Practices Competitive Marketplace Trends

New York Fashion Week: Capitalizing on the Runway

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As New York Fashion Week continues this week, the events and headlines get bigger and bigger. Aside from rappers Cardi B and Nicki […]. The post New York Fashion Week: Capitalizing on the Runway appeared first on Zmags. Ecommerce Best Practices ecommerce news Trends

Interactive Content: What You Need To Know

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The demand is high for the next best thing in the ecommerce world. Late 2018 and 2019 is going to be all about […]. The post Interactive Content: What You Need To Know appeared first on Zmags.

SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer

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We’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. How can I […]. The post SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer appeared first on Zmags.

Server-Side Rendering

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Server-side rendering may be daunting but really isn’t that bad once you understand it. Let’s break it down… Server-side rendering […]. The post Server-Side Rendering appeared first on Zmags. Ecommerce Best Practices ecommerce marketing technology

#101 –The Basics Of The Hashtag

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Let’s get down to the #basics. Remember when you tweeted about how Drake’s new album was #fire or how you #wipedout on the […]. The post #101 –The Basics Of The Hashtag appeared first on Zmags. Ecommerce Best Practices content & commerce customer engagement

Beauty Is Art: Creative Ways to Boost Your Content

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Art can be categorized into various genres like abstract, contemporary, expressionist, and more. If we think about beauty as an art, […]. The post Beauty Is Art: Creative Ways to Boost Your Content appeared first on Zmags.

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Girlboss: Top Women Slaying Retail Ecommerce

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Maybe it’s because I’ve been streaming Beyoncé’s Lemonade all weekend but it’s time to give it up for some Girlbosses killing the […]. The post Girlboss: Top Women Slaying Retail Ecommerce appeared first on Zmags. Ecommerce Best Practices online fashion merchandising online merchandising

Top Ecommerce Events to Strengthen Your Buisness

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I’m sorry to disturb your Netflix and chill, but its time to get out of your sweatpants and put some big boy pants […]. The post Top Ecommerce Events to Strengthen Your Buisness appeared first on Zmags. Ecommerce Best Practices ecommerce news events

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Keeping Up with the Gener’s: Targeting Generation Z in Ecommerce

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Please restrain your eye-rolls at the mention of millennials and generation Z-ers. Honestly, it is impressive that you even clicked on this […]. The post Keeping Up with the Gener’s: Targeting Generation Z in Ecommerce appeared first on Zmags.

Replatforming: You Got This

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Replatforming is a notoriously frustrating process that every digital marketer has learned to dread. Most brands Replatform every two to three years in […]. The post Replatforming: You Got This appeared first on Zmags. Ecommerce Best Practices content & commerce

So, You Want to Stand Out From Competition?  

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(Healthy) competition is necessary for a business to grow and expand. And we get it, not everyone enjoys competition. So, what happens when […]. The post So, You Want to Stand Out From Competition? appeared first on Zmags. Ecommerce Best Practices Competitive Marketplace

Speak Up: Adding Personality to Your Brand Voice

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It’s OK to admit it…not all of us are “punny.” While some may think of it as a weird play-on-words used for […]. The post Speak Up: Adding Personality to Your Brand Voice appeared first on Zmags. Ecommerce Best Practices personalization Social media

Start Recording: Driving Sales with Video Marketing

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Remember that time you picked up a hobby (and thought you were really good at it)? Maybe it was crafting artisanal jewelry […]. The post Start Recording: Driving Sales with Video Marketing appeared first on Zmags.

0 to 60: Ecommerce Automotive Aftermarket Trends

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Recently, one of our fellow Zmags employees was a little too committed to our mission for fast ecommerce, she was pulled over […]. The post 0 to 60: Ecommerce Automotive Aftermarket Trends appeared first on Zmags.

Shark Week: How to Survive in A Competitive Marketplace

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It’s the most wonderful time of the year! No, I’m not talking about Christmas, but Discovery Channel’s Annual Shark Week. With the […]. The post Shark Week: How to Survive in A Competitive Marketplace appeared first on Zmags. Ecommerce Best Practices Competitive Marketplace personalization RO

7 Fast and Furious Ways to Rev-up Automotive Customer Conversions

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According to Forbes Communication Council, ecommerce trends show that by 2020, 40% of the automotive industry will consist of millennials. With their […]. The post 7 Fast and Furious Ways to Rev-up Automotive Customer Conversions appeared first on Zmags.

Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey

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Take your customers on a literal journey. With the click of a trackpad, a shopper perusing an outdoor brand’s site can be transported […]. The post Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey appeared first on Zmags.

Fake it ‘Til You Make It: Ecommerce Personalization

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Now that we’ve established ecommerce personalization is the future of the customer experience, you might be asking yourself, “That’s great and all, but […]. The post Fake it ‘Til You Make It: Ecommerce Personalization appeared first on Zmags.

GDPR Update: Where Are We Now & What Should You Expect?

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So, what happens now? Since May 25th, GDPR has been enacted in Europe. Meaning some brands will have lost quite a significant reach […]. The post GDPR Update: Where Are We Now & What Should You Expect? appeared first on Zmags. Ecommerce Best Practices ecommerce news user experience

Personalization: Customizing The Shopping Experience

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Personalization is a word that’s bandied around constantly in the marketing and ecommerce industry. From webinars, to twitter hashtags, to blog posts (including […]. The post Personalization: Customizing The Shopping Experience appeared first on Zmags.

Interactive Content Spotlight: Michael Kors, Clarins, Charlotte Tilbury, + Target

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Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around […]. The post Interactive Content Spotlight: Michael Kors, Clarins, Charlotte Tilbury, + Target appeared first on Zmags.

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Crafting The Customer Journey With Visual Content

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As today’s tech-savvy consumers have become more empowered in their online shopping, their expectations have changed. They not only want to purchase; they […]. The post Crafting The Customer Journey With Visual Content appeared first on Zmags.

Improve User Experience Through Rich Content

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Delivering an elevated and contextual user experience is at the top of every digital marketers’ to-do list. In fact, Forrester Research estimates that […]. The post Improve User Experience Through Rich Content appeared first on Zmags.

Instagram Influencers: Why Are They Influential?  

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The first thing that probably comes to mind when you think of Instagram influencers is a blonde twenty-year-olds posing in front of a […]. The post Instagram Influencers: Why Are They Influential? appeared first on Zmags. Ecommerce Best Practices Uncategorized content & commerce ecommerce marketing technology Social media

Turkey, Stuffing, and Singles’ Day? Gearing-up For November Holidays

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If anyone disagrees, it is safe to say that Thanksgiving is arguably one of the best holidays. Think about it: all the food, […]. The post Turkey, Stuffing, and Singles’ Day? Gearing-up For November Holidays appeared first on Zmags. Ecommerce Best Practices Competitive Marketplace ecommerce news Holiday Season

Content Marketing Mistakes (And Their Solutions)

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There’s a reason America’s Funniest Home Videos has been on air for almost 30 years; seeing someone else fail in various ridiculous ways is […]. The post Content Marketing Mistakes (And Their Solutions) appeared first on Zmags.

Annoushka: Crafting Rich Storytelling Campaigns

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Removing Creative Limits The Annoushka brand is as much about its namesake, Annoushka Ducas as it is about its beautiful jewelry. The brand […]. The post Annoushka: Crafting Rich Storytelling Campaigns appeared first on Zmags.

Rich Magento Content Examples: Murad, Tibi, and More

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As more and more consumers choose to complete their shopping online, their expectations for that online shopping experience have evolved. This holiday season […]. The post Rich Magento Content Examples: Murad, Tibi, and More appeared first on Zmags.

{Best Practices} 3 Keys To A Robust Customer Experience

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Forbes Magazine recently reported that 58% of companies that are much more profitable than their competitors report that the CEO is in charge of customer experience management.

Let’s GIF It On: Gifs and SEO

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Happy Friday everyone! I have been waiting so, so, so, soooo long to finally do this post. 1 – Because I love GIFs. […]. The post Let’s GIF It On: Gifs and SEO appeared first on Zmags. Ecommerce Best Practices content & commerce SEO for ecommerce

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Reinventing Retail Customer Engagement

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Customer engagement has always been crucial to retail. But what defines customer engagement today versus even ten years ago has changed dramatically. When […]. The post Reinventing Retail Customer Engagement appeared first on Zmags.

Improve IT Efficiency Through New Technology

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As marketing campaigns become more and more technology driven, the roles of IT and digital marketing have begun to intermingle and blend. Because […]. The post Improve IT Efficiency Through New Technology appeared first on Zmags. Ecommerce Best Practices ecommerce marketing technology

Retail Content Marketing Tools: By The Numbers

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It’s a known fact that rich content is a digital marketer’s greatest asset; and this goes doubly for the retail marketer. Retail customers need to be engaged and inspired while they shop. It is not enough to display products on a static page.

Mobile Content Strategy: 3 Key Steps

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Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4

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Competing With Amazon Through The Retail Customer Experience

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The Retail Customer Experience: Tips and Tricks Amazon can often seem like an industry goliath – and for good reason. In 2016, 34% of all online traffic from November through December occurred on Amazon.com[i]. And in the same year, a whopping 52% of US households were Prime subscribers[ii].

Guided Selling With Godiva

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Of-the-moment content is an up and coming trend in ecommerce; by creating relevant and seasonal content that is perfectly tailored to their audience, brands can increase engagement and conversions.