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Omnichannel Retail: In-Store Experiences

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When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores.

Don’t Forget Your Current Site When Replatforming

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Replatforming is a notoriously stressful process that every digital marketer dreads. It’s a massive undertaking that involves RFPs, multiple third parties, and aggressive […]. The post Don’t Forget Your Current Site When Replatforming appeared first on Zmags.

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Tune In To The Top Ten Marketing Podcasts of 2019

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Do you feel like your marketing strategy is stuck in 2018? Is your content looking dated? It might be time to get a […]. The post Tune In To The Top Ten Marketing Podcasts of 2019 appeared first on Zmags.

Rich Content, Richer Experiences

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Rich Content and Richer User Experience As a content marketer, you know design is everything. You also know that rich content contributes to […]. The post Rich Content, Richer Experiences appeared first on Zmags.

The Pros and Cons of Incentivized Reviews

With so many online reviews out there, we’ve decided to take a look at how incentivized consumer reviews fare against regular reviews from consumers that were not incentivized. Is one better than the other? More positive? Are they similar in topics covered and level of detail? Download this report to get answers to those questions and more!

Welcome Emails: What You Need To Know To Stand Out

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Welcome! You’ve got mail. While email marketing may seem simple to the receiver, every marketer knows how hard it is to create a […]. The post Welcome Emails: What You Need To Know To Stand Out appeared first on Zmags.

Low Budget Videos, High-Quality Marketing

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Yes, we know the struggle is real. And we also know that your budget isn’t unlimited. When it comes to sacrificing resources having […]. The post Low Budget Videos, High-Quality Marketing appeared first on Zmags.

SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer

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We’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. How can I […]. The post SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer appeared first on Zmags.

{Best Practices} 3 Keys To A Robust Customer Experience

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Forbes Magazine recently reported that 58% of companies that are much more profitable than their competitors report that the CEO is in charge of customer experience management.

Video marketing

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You *clap* need *clap* to *clap* start *clap* recording *clap* *clap* *clap* Listen, 48% of millennial watch videos only on their mobile device. […]. The post Video marketing appeared first on Zmags. Ecommerce Best Practices ecommerce marketing technology mobile retail marketing

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

Morning Routines Every Digital Marketer Should Do

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Your alarm didn’t go off, you missed your 8:15 bus, and the Uber you took cost an obscene amount of money. You go […]. The post Morning Routines Every Digital Marketer Should Do appeared first on Zmags. Ecommerce Best Practices Zmags culture

Spooky Season: The Ecommerce Holiday to Watch

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Just for good measure, it’s October 3rd also known as the Mean Girls national holiday. Happy Birthday, Aaron Samuels. You are a […]. The post Spooky Season: The Ecommerce Holiday to Watch appeared first on Zmags. Ecommerce Best Practices

Five Creative Word of Mouth Strategies To Get You Noticed

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Everyone knows how important word of mouth is for a business. Besides hearing the same thing over and over about how to implement […]. The post Five Creative Word of Mouth Strategies To Get You Noticed appeared first on Zmags.

Handling Negative Criticism: How To Navigate These Reviews

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Everyone knows how important reviews and referrals are to a business. Everyone knows how bad scathing Yelp reviews can be to a business’ […]. The post Handling Negative Criticism: How To Navigate These Reviews appeared first on Zmags. Ecommerce Best Practices

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Seize The Day: Time Saving Hacks For Content Marketing

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Blogs and budgets are due and Q4 is about to begin. To be candid, you may be dropping the ball as you figure […]. The post Seize The Day: Time Saving Hacks For Content Marketing appeared first on Zmags. Ecommerce Best Practices online merchandising Trends

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8 Essential Podcasts Every Marketer Needs To Know

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I would just like to say, you’re welcome. I have scoured near and far all types of podcasts to deliver the most comprehensive […]. The post 8 Essential Podcasts Every Marketer Needs To Know appeared first on Zmags. Ecommerce Best Practices Competitive Marketplace Trends

Healthcare Content Marketing

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It may seem strange to see creative content and healthcare in the same sentence. But it’s true that healthcare companies should care about […]. The post Healthcare Content Marketing appeared first on Zmags. Ecommerce Best Practices customer experience healthcare

New York Fashion Week: Capitalizing on the Runway

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As New York Fashion Week continues this week, the events and headlines get bigger and bigger. Aside from rappers Cardi B and Nicki […]. The post New York Fashion Week: Capitalizing on the Runway appeared first on Zmags. Ecommerce Best Practices ecommerce news Trends

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Interactive Content: What You Need To Know

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The demand is high for the next best thing in the ecommerce world. Late 2018 and 2019 is going to be all about […]. The post Interactive Content: What You Need To Know appeared first on Zmags.

Server-Side Rendering

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Server-side rendering may be daunting but really isn’t that bad once you understand it. Let’s break it down… Server-side rendering […]. The post Server-Side Rendering appeared first on Zmags. Ecommerce Best Practices ecommerce marketing technology

#101 –The Basics Of The Hashtag

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Let’s get down to the #basics. Remember when you tweeted about how Drake’s new album was #fire or how you #wipedout on the […]. The post #101 –The Basics Of The Hashtag appeared first on Zmags. Ecommerce Best Practices content & commerce customer engagement

Beauty Is Art: Creative Ways to Boost Your Content

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Art can be categorized into various genres like abstract, contemporary, expressionist, and more. If we think about beauty as an art, […]. The post Beauty Is Art: Creative Ways to Boost Your Content appeared first on Zmags.

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Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Girlboss: Top Women Slaying Retail Ecommerce

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Maybe it’s because I’ve been streaming Beyoncé’s Lemonade all weekend but it’s time to give it up for some Girlbosses killing the […]. The post Girlboss: Top Women Slaying Retail Ecommerce appeared first on Zmags. Ecommerce Best Practices online fashion merchandising online merchandising

Top Ecommerce Events to Strengthen Your Buisness

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I’m sorry to disturb your Netflix and chill, but its time to get out of your sweatpants and put some big boy pants […]. The post Top Ecommerce Events to Strengthen Your Buisness appeared first on Zmags. Ecommerce Best Practices ecommerce news events

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Keeping Up with the Gener’s: Targeting Generation Z in Ecommerce

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Please restrain your eye-rolls at the mention of millennials and generation Z-ers. Honestly, it is impressive that you even clicked on this […]. The post Keeping Up with the Gener’s: Targeting Generation Z in Ecommerce appeared first on Zmags.

Replatforming: You Got This

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Replatforming is a notoriously frustrating process that every digital marketer has learned to dread. Most brands Replatform every two to three years in […]. The post Replatforming: You Got This appeared first on Zmags. Ecommerce Best Practices content & commerce

Speak Up: Adding Personality to Your Brand Voice

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It’s OK to admit it…not all of us are “punny.” While some may think of it as a weird play-on-words used for […]. The post Speak Up: Adding Personality to Your Brand Voice appeared first on Zmags. Ecommerce Best Practices personalization Social media

Start Recording: Driving Sales with Video Marketing

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Remember that time you picked up a hobby (and thought you were really good at it)? Maybe it was crafting artisanal jewelry […]. The post Start Recording: Driving Sales with Video Marketing appeared first on Zmags.

0 to 60: Ecommerce Automotive Aftermarket Trends

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Recently, one of our fellow Zmags employees was a little too committed to our mission for fast ecommerce, she was pulled over […]. The post 0 to 60: Ecommerce Automotive Aftermarket Trends appeared first on Zmags.

Shark Week: How to Survive in A Competitive Marketplace

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It’s the most wonderful time of the year! No, I’m not talking about Christmas, but Discovery Channel’s Annual Shark Week. With the […]. The post Shark Week: How to Survive in A Competitive Marketplace appeared first on Zmags. Ecommerce Best Practices Competitive Marketplace personalization RO

7 Fast and Furious Ways to Rev-up Automotive Customer Conversions

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According to Forbes Communication Council, ecommerce trends show that by 2020, 40% of the automotive industry will consist of millennials. With their […]. The post 7 Fast and Furious Ways to Rev-up Automotive Customer Conversions appeared first on Zmags.

Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey

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Take your customers on a literal journey. With the click of a trackpad, a shopper perusing an outdoor brand’s site can be transported […]. The post Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey appeared first on Zmags.

Fake it ‘Til You Make It: Ecommerce Personalization

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Now that we’ve established ecommerce personalization is the future of the customer experience, you might be asking yourself, “That’s great and all, but […]. The post Fake it ‘Til You Make It: Ecommerce Personalization appeared first on Zmags.

Retail Content Marketing Tools: By The Numbers

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It’s a known fact that rich content is a digital marketer’s greatest asset; and this goes doubly for the retail marketer. Retail customers need to be engaged and inspired while they shop. It is not enough to display products on a static page.

Personalization: Customizing The Shopping Experience

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Personalization is a word that’s bandied around constantly in the marketing and ecommerce industry. From webinars, to twitter hashtags, to blog posts (including […]. The post Personalization: Customizing The Shopping Experience appeared first on Zmags.

Mobile Content Strategy: 3 Key Steps

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Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4

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