Zmags

8 Essential Podcasts Every Marketer Needs To Know

Zmags

I would just like to say, you’re welcome. I have scoured near and far all types of podcasts to deliver the most comprehensive […]. The post 8 Essential Podcasts Every Marketer Needs To Know appeared first on Zmags. Ecommerce Best Practices Competitive Marketplace Trends

Healthcare Content Marketing

Zmags

It may seem strange to see creative content and healthcare in the same sentence. But it’s true that healthcare companies should care about […]. The post Healthcare Content Marketing appeared first on Zmags. Ecommerce Best Practices customer experience healthcare

New York Fashion Week: Capitalizing on the Runway

Zmags

As New York Fashion Week continues this week, the events and headlines get bigger and bigger. Aside from rappers Cardi B and Nicki […]. The post New York Fashion Week: Capitalizing on the Runway appeared first on Zmags. Ecommerce Best Practices ecommerce news Trends

Interactive Content: What You Need To Know

Zmags

The demand is high for the next best thing in the ecommerce world. Late 2018 and 2019 is going to be all about […]. The post Interactive Content: What You Need To Know appeared first on Zmags.

Turkey, Stuffing, and Singles’ Day? Gearing-up For November Holidays

Zmags

If anyone disagrees, it is safe to say that Thanksgiving is arguably one of the best holidays. Think about it: all the food, […]. The post Turkey, Stuffing, and Singles’ Day? Gearing-up For November Holidays appeared first on Zmags. Ecommerce Best Practices Competitive Marketplace ecommerce news Holiday Season

SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer

Zmags

We’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. How can I […]. The post SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer appeared first on Zmags.

Girlboss: Top Women Slaying Retail Ecommerce

Zmags

Maybe it’s because I’ve been streaming Beyoncé’s Lemonade all weekend but it’s time to give it up for some Girlbosses killing the […]. The post Girlboss: Top Women Slaying Retail Ecommerce appeared first on Zmags. Ecommerce Best Practices online fashion merchandising online merchandising

Top Ecommerce Events to Strengthen Your Buisness

Zmags

I’m sorry to disturb your Netflix and chill, but its time to get out of your sweatpants and put some big boy pants […]. The post Top Ecommerce Events to Strengthen Your Buisness appeared first on Zmags. Ecommerce Best Practices ecommerce news events

Events 195

Keeping Up with the Gener’s: Targeting Generation Z in Ecommerce

Zmags

Please restrain your eye-rolls at the mention of millennials and generation Z-ers. Honestly, it is impressive that you even clicked on this […]. The post Keeping Up with the Gener’s: Targeting Generation Z in Ecommerce appeared first on Zmags.

Replatforming: You Got This

Zmags

Replatforming is a notoriously frustrating process that every digital marketer has learned to dread. Most brands Replatform every two to three years in […]. The post Replatforming: You Got This appeared first on Zmags. Ecommerce Best Practices content & commerce

Omnichannel Retail: In-Store Experiences

Zmags

When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores.

Speak Up: Adding Personality to Your Brand Voice

Zmags

It’s OK to admit it…not all of us are “punny.” While some may think of it as a weird play-on-words used for […]. The post Speak Up: Adding Personality to Your Brand Voice appeared first on Zmags. Ecommerce Best Practices personalization Social media

Start Recording: Driving Sales with Video Marketing

Zmags

Remember that time you picked up a hobby (and thought you were really good at it)? Maybe it was crafting artisanal jewelry […]. The post Start Recording: Driving Sales with Video Marketing appeared first on Zmags.

0 to 60: Ecommerce Automotive Aftermarket Trends

Zmags

Recently, one of our fellow Zmags employees was a little too committed to our mission for fast ecommerce, she was pulled over […]. The post 0 to 60: Ecommerce Automotive Aftermarket Trends appeared first on Zmags.

Shark Week: How to Survive in A Competitive Marketplace

Zmags

It’s the most wonderful time of the year! No, I’m not talking about Christmas, but Discovery Channel’s Annual Shark Week. With the […]. The post Shark Week: How to Survive in A Competitive Marketplace appeared first on Zmags. Ecommerce Best Practices Competitive Marketplace personalization RO

7 Fast and Furious Ways to Rev-up Automotive Customer Conversions

Zmags

According to Forbes Communication Council, ecommerce trends show that by 2020, 40% of the automotive industry will consist of millennials. With their […]. The post 7 Fast and Furious Ways to Rev-up Automotive Customer Conversions appeared first on Zmags.

Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey

Zmags

Take your customers on a literal journey. With the click of a trackpad, a shopper perusing an outdoor brand’s site can be transported […]. The post Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey appeared first on Zmags.

Fake it ‘Til You Make It: Ecommerce Personalization

Zmags

Now that we’ve established ecommerce personalization is the future of the customer experience, you might be asking yourself, “That’s great and all, but […]. The post Fake it ‘Til You Make It: Ecommerce Personalization appeared first on Zmags.

Personalization: Customizing The Shopping Experience

Zmags

Personalization is a word that’s bandied around constantly in the marketing and ecommerce industry. From webinars, to twitter hashtags, to blog posts (including […]. The post Personalization: Customizing The Shopping Experience appeared first on Zmags.

Interactive Content Spotlight: Michael Kors, Clarins, Charlotte Tilbury, + Target

Zmags

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around […]. The post Interactive Content Spotlight: Michael Kors, Clarins, Charlotte Tilbury, + Target appeared first on Zmags.

195

Let’s GIF It On: Gifs and SEO

Zmags

Happy Friday everyone! I have been waiting so, so, so, soooo long to finally do this post. 1 – Because I love GIFs. […]. The post Let’s GIF It On: Gifs and SEO appeared first on Zmags. Ecommerce Best Practices content & commerce SEO for ecommerce

SEO 150

Crafting The Customer Journey With Visual Content

Zmags

As today’s tech-savvy consumers have become more empowered in their online shopping, their expectations have changed. They not only want to purchase; they […]. The post Crafting The Customer Journey With Visual Content appeared first on Zmags.

Improve User Experience Through Rich Content

Zmags

Delivering an elevated and contextual user experience is at the top of every digital marketers’ to-do list. In fact, Forrester Research estimates that […]. The post Improve User Experience Through Rich Content appeared first on Zmags.

Content Marketing Mistakes (And Their Solutions)

Zmags

There’s a reason America’s Funniest Home Videos has been on air for almost 30 years; seeing someone else fail in various ridiculous ways is […]. The post Content Marketing Mistakes (And Their Solutions) appeared first on Zmags.

Annoushka: Crafting Rich Storytelling Campaigns

Zmags

Removing Creative Limits The Annoushka brand is as much about its namesake, Annoushka Ducas as it is about its beautiful jewelry. The brand […]. The post Annoushka: Crafting Rich Storytelling Campaigns appeared first on Zmags.

Rich Magento Content Examples: Murad, Tibi, and More

Zmags

As more and more consumers choose to complete their shopping online, their expectations for that online shopping experience have evolved. This holiday season […]. The post Rich Magento Content Examples: Murad, Tibi, and More appeared first on Zmags.

Reinventing Retail Customer Engagement

Zmags

Customer engagement has always been crucial to retail. But what defines customer engagement today versus even ten years ago has changed dramatically. When […]. The post Reinventing Retail Customer Engagement appeared first on Zmags.

{Best Practices} 3 Keys To A Robust Customer Experience

Zmags

Forbes Magazine recently reported that 58% of companies that are much more profitable than their competitors report that the CEO is in charge of customer experience management.

Improve IT Efficiency Through New Technology

Zmags

As marketing campaigns become more and more technology driven, the roles of IT and digital marketing have begun to intermingle and blend. Because […]. The post Improve IT Efficiency Through New Technology appeared first on Zmags. Ecommerce Best Practices ecommerce marketing technology

Retail Content Marketing Tools: By The Numbers

Zmags

It’s a known fact that rich content is a digital marketer’s greatest asset; and this goes doubly for the retail marketer. Retail customers need to be engaged and inspired while they shop. It is not enough to display products on a static page.

Mobile Content Strategy: 3 Key Steps

Zmags

Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4

Mobile 238

Competing With Amazon Through The Retail Customer Experience

Zmags

The Retail Customer Experience: Tips and Tricks Amazon can often seem like an industry goliath – and for good reason. In 2016, 34% of all online traffic from November through December occurred on Amazon.com[i]. And in the same year, a whopping 52% of US households were Prime subscribers[ii].

Guided Selling With Godiva

Zmags

Of-the-moment content is an up and coming trend in ecommerce; by creating relevant and seasonal content that is perfectly tailored to their audience, brands can increase engagement and conversions.

Ecommerce Design Trends: 5 Tips For Conversions

Zmags

According to the Forrester report, The State of Retailing Online 2016, ecommerce industry conversion rates have stopped climbing at their previous (and expected) levels.

Guest Blog – How to Improve SEO Ranking (In 4 Steps)

Zmags

Cait Porte Zmags SVP, Product & Customer Experience For an ecommerce digital marketer, success is usually measured by revenue. Everyone’s boss wants to […]. The post Guest Blog – How to Improve SEO Ranking (In 4 Steps) appeared first on Zmags. Ecommerce Best Practices ecommerce website design SEO for ecommerce

SEO 150

Interactive Content Spotlight: Laura Ashley, Tommy Hilfiger, Burt’s Bees, and More!

Zmags

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich visual content marketing examples […]. The post Interactive Content Spotlight: Laura Ashley, Tommy Hilfiger, Burt’s Bees, and More! appeared first on Zmags. Content Spotlight customer engagement ecommerce conversion rates

Top 3 Content Marketing Goals For Every Brand

Zmags

Rich content campaigns are increasingly becoming the standard for brands. As consumers become increasingly tech-savvy, their expectations for their shopping experiences have been […]. The post Top 3 Content Marketing Goals For Every Brand appeared first on Zmags. Ecommerce Best Practices content & commerce ecommerce website design

Interactive Content Spotlight: Isabella Oliver, Sephora, LOFT, and More

Zmags

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around […]. The post Interactive Content Spotlight: Isabella Oliver, Sephora, LOFT, and More appeared first on Zmags. Content Spotlight content & commerce customer experience guided selling

Discover Creator by Zmags in BigCommerce Stores

Zmags

In the ecommerce industry, we focus a lot on the ‘Digital Customer Journey’ – how to create it, track it, optimize it, and make it flexible, in order to get products in front of shoppers fast.

Interactive Content Spotlight: Lululemon, Tarte, Pottery Barn + More

Zmags

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting edge ecommerce content from around the web. Enjoy!