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Gillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down By Its Execution

Forrester eCommerce

Gillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down By Its Execution Brands are jumping into the messy arena of polarizing issues with greater fervor – and Gillette just raised the stakes.

How To Leverage Data Before, During And After Your Retail Event

Retail TouchPoints

By Kevin Hubschmann, Splash Retailers, I’m going to let you in on a little secret: units per transaction, sales per transaction and in-store sales aren’t the only ways to measure retail event success. True event success lies in the data that you collect from your event program.

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Marketing Unboxed: How Le Creuset Cooks Up Memorable Marketing


Whether you’re a professional chef or just a casual home cook, chances are you’ve noticed Le Creuset’s line of beautiful, high-end cooking and baking products. So perhaps it’s no surprise that one of the world’s leading cookware brands also boasts some dazzling marketing tactics.

The Google Ads Test: Discover Your Kryptonite

Store Growers

Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads.

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How to Sell on WordPress: The Opportunity, The Tools, The Strategy


According to Statista in 2017, annual retail ecommerce sales worldwide reached $2.3 trillion, and are projected to double by 2021.… … How to Sell Online

What I See Coming For The Channel In 2019

Forrester eCommerce

We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. As a review, here were my 2018 predictions. Private equity will continue its sweep of the channel software space, creating some unicorns along the way. Verdict: As mentioned in the […].

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How Digital Marketing Will Change in 2019


Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given.

Exploring Retail Revolution: The Correlation Between Technological Advancements In Financial Services And Online Retail Success

Retail TouchPoints

By Carter Hunt, Western Union Technological advancements in the financial services industry are evolving through complex tools like AI-powered analytics and voice-activated capabilities, offering added levels of insight and convenience.

Retail Trends 2019 [video]


Hot off the heels of Retail’s Big Show in New York City this January, Get Elastic observed a lot of consistent retail trends and commerce themes in the market. As always, NRF put on quite the assortment of exhibitors and sessions for retailers and brands.

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How do you talk to your boards about cybersecurity? An old problem in a new world

Forrester eCommerce

Talking to our firms’ Board of Directors about security isn’t a new responsibility for most security leaders, it’s been on our collective agenda’s for many years. And yet, many security leaders still second guess the content and messages they share with their Board.


240: Year End Report – How My Online Store Performed In 2018

My Wife Quit Her Job

My wife just closed the books for 2018 and in this episode, I’m going to breakdown the highlights and lowlights of the year for What You’ll Learn. How to overcome bumps in the road. Amazon versus your own online store. What’s worked well this year. The one marketing platform that has been a home run. Other Resources And Books. Bumblebee Linens. Sponsors. – Klaviyo is the email marketing platform that I personally use for my ecommerce store.

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Make Me an Offer

Rishi Rawat

I was exiting com and saw this “Make an Offer” message: Let’s negotiate. How is this a good idea? Some questions to consider: 1: How does this make your brand look? 2: Any smart shopper is going to lowball you. Is it worth matching that lowball offer for a minuscule margin?

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Mailchimp vs Constant Contact: Which Email Marketing Service is Right for You?

Ecommerce Platforms

Email marketing is still the most effective way to connect with your customers. Social media and pay per click advertising are both essential parts of the equation, but they can often only go so far.

Better customer experience means targeting people, not buyers


The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product.

It’s Time To Mainstream ABM

Forrester eCommerce

When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing.

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Teamwork Retail works with FAO Schwarz to “Return to Wonder” in NYC with Apple devices

Teamwork Retail

FAO Schwarz was founded 150 years ago to create a magical place where kids of all ages can go to explore and dream. With the new flagship store re-launch in November 2018, FAO Schwarz allows customers to once again reignite that idea.

Asymmetrical Numbers Covert Better

Rishi Rawat

Quick video: Article Assurance

How to Create a Checkout Process That Encourages Conversion


Conversion is the name of the game in online retail, and it’s not an easy problem for most direct-to-consumer brands to solve. As Janelle de Weerd of Crobox writes, “One of the biggest obstacles as a digital marketer is making your customers make it through their buyer’s journey seamlessly.”.

What’s all the hype with Progressive Web Apps (PWAs)


Progressive Web App (PWA) has been the latest buzzword for tech and mobile practitioners, but it’s more than just jargon – and it’s not all just hype. PWAs drive performance and represent a new model of web applications.

Netflix Has Become HBO

Forrester eCommerce

In a 2013 article in GQ, Netflix chief content officer Ted Sarandos laid out the then-nascent streaming company’s challenge: “The goal is to become HBO faster than HBO can become us.”

How to Sell With the Shopify Lite Plan and Oberlo

Ecommerce Platforms

Building an online store used to be considered an extremely difficult task. Even today, you typically need some sort of development knowledge when working with most platforms. In addition, you have to make your own products and figure out a way to package and ship them.

9 Great Ways to Use Email Automation to Increase Ecommerce Revenue


Sending emails manually takes a lot of effort- and as your ecommerce business grows, it’s not sustainable long term. Email automation creates opportunities where manual email marketing and newsletter blasts fall short by creating an omnipresent marketing force.

How To Sell Auto Parts Online


Whether your customers are auto repair professionals, hobbyists, or complete novices trying a bit of DIY, auto parts purchases are always driven by need. That means convenience and ease of purchase is everything.

Better customer experience means targeting people, not buyers


The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product.

My Top NRF 2019 Takeaways (AKA, News Vs. Nonsense)

Forrester eCommerce

I say this as both an analyst and a recovering retail professional: NRF is like drinking Red Bull. from a 50′ beer bong. for three days straight. on Jupiter. You just know what’s coming, but there is almost no way to prepare for the deluge of […


Square Payments Reviews What’s All the Fuss About?

Ecommerce Platforms

If you're considering Square as your mobile payment processor, then you're in the right place. Our Square reviews will tell you everything you need to know before you bite the bullet and use this service. Launched back in 2009, Square has undoubtedly grown over the last decade.

NRF 2019: The Big Day


NRF 2019: The Big Day. International day is all well and good. It is fun, and amazing to meet so many people from around the world. But truly, the big day is the first Monday of the show. And, yesterday’s opener was no exception.

Out on a limb: 14 predictions for retail in 2019

Steve Dennis

Last year I started making annual retail predictions–some more provocative than others. For a first-timer I must say I think I did pretty well. Undaunted, I’m now back with my 2019 list of (mostly) bold predictions. Here goes… Apocalypse? Yes 2018 was yet another year of massive store closings and retail bankruptcies. And while I expect the pace to moderate this year we will still witness many hundreds of store closings and several major Chapter 11 filings.

9 Web Design Trends for 2019 You Can Apply Today

Bootstrapping Ecommerce

We’ve created this list of 9 web design trends most likely to have a big impact in 2019. These trends will help make your store more modern & inviting! The post 9 Web Design Trends for 2019 You Can Apply Today appeared first on Bootstrapping Ecommerce. Branding & Design Conversion Optimization

The Watershed Of Digital-First Consumer Behavior

Forrester eCommerce

Zoom back ten or even five years ago and consumers would tell Forrester: Yes, I use digital channels, but more often than not I discover, research or purchase a product offline. You saw that product on TV, or when looking at a supermarket shelf, or talking to a friend.

A Beginner’s Guide to Shopify Shipping

Ecommerce Platforms

So, you've decided to set up a Shopify store- that's great! You have your products; you've chosen your niche, you have an idea of your target demographic…so far so good. Now what? You need to sort out your Shopify shipping settings.

NRF 2019: It’s about the Shopper’s Experience


NRF 2019: It’s about the Shopper’s Experience. If the International day was any indicator, the rest of the show will be busy! Day one is done. And, if you were at the show and you are not exhausted … you weren’t there. This year seemed harder to pin a particular natural theme to the show.

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E-Commerce Business Expenses: A Transparent Look at Total Costs


You’re yet to start your e-commerce business, but why? Could it be that there’s a voice in the back of your mind telling you it’ll be too expensive? I know the feeling. You read articles about other e-commerce stores successes and want that for yourself.

6 Simple Ways to Increase Your Sales


One of the biggest challenges for any online business is getting site traffic to convert into revenue. Take a look at these six simple tips to help you guide visitors towards completing a purchase. #1: 1: Focus on the value prop – “What’s in it for Me?”.