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Embrace Specialist Tools To Drive Sustainable Innovation

Forrester eCommerce

Successful tools and tech support broad and fluctuating levels of participation in innovation, both inside and outside the organization. Innovation innovation management technology

Three Online Retail Trends And Predictions For 2019

Retail TouchPoints

By Monica Eaton-Cardone, Chargebacks911 NRF’s Big Show is the place to be every year for the latest insights and data in the retail sector. It’s always a fascinating experience. NRF attracts tens of thousands of attendees, but each person can interpret the information shared at the event differently.

The Use of Behavioral Science Has Moved Beyond Marketing

Forrester eCommerce

Marketers have been using behavioral economics to understand and exploit the irrationality of consumers long before the Golden Age of Advertising.

Use Product Detail Page Views to Fuel Your Email Strategy

Zaius

As marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted. You might forget the small nuggets of information in your marketing platform can sometimes prove the most useful to your email campaigns. .

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Welcome Emails: What You Need To Know To Stand Out

Zmags

Welcome! You’ve got mail. While email marketing may seem simple to the receiver, every marketer knows how hard it is to create a […]. The post Welcome Emails: What You Need To Know To Stand Out appeared first on Zmags.

How to Think About SEO

Kissmetrics

Don’t you hate how it takes forever to get results when it comes to SEO? Everyone says it takes 6 months to a year and even in some cases many years to see results. Well, I have some bad news and some good news for you. Let’s start with the bad news…. SEO is a long-term strategy.

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Optimizing Your Online Presence: Tips For Success

Retail TouchPoints

By Suhaib Zaheer, HostGator Having a strong online presence is the key to business success in today’s digital world, especially for small and midsized retailers that need to employ savvy strategies to be seen and convert visitors to customers both online and off.

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How To Get Reviews On Amazon – White, Grey And Black Hat Techniques

My Wife Quit Her Job

When it comes to starting a successful ecommerce business, you have to know how to get reviews on Amazon. Not only do reviews provide social proof for your listing, but there’s a strong correlation between the number of positive reviews and your conversion rate on Amazon. As you can see from the graph above, the conversion rate doubles once you reach 50 reviews. As a result, getting more reviews should be an integral part of your overall Amazon strategy.

Everything You Need to Know About WordPress Payment Processing

BigCommerce

Bringing in sales is important for any ecommerce store, but an aspect that’s often overlooked is how to bring the… Ecommerce Technology Payments

5 steps to prevent ecommerce fraud

GetElastic

Popularity can sometimes lead to negative outcomes. It can be destructive at times especially when handling a successful ecommerce store. Ever wonder if the high number of sales could lead to an increase in the amount of fraudulent activities?

Do You Need Both Amazon Sponsored Ads And Google Shopping Actions?

Retail TouchPoints

By Zach Morrison, Elite SEM Long gone are the days of pay-per-click ads living only on Google and other search engines. The battle for your ad spend has come to Amazon, too. Up to 27% of Google Ad spend in the past year was for Google Shopping Ads, according to a study by Marin Software.

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245: A Student’s Candid Journey Selling On Amazon And How To Email Jeff Bezos

My Wife Quit Her Job

Today I have a special guest on the show, Maria. Maria is a student in my Create A Profitable Online Store Course who is making 6 figures with her business and last week, I invited her to come talk to the other members of the class about her experiences starting her ecommerce business.

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Choosing An Enterprise Ecommerce Platform: A Deep Dive

BigCommerce

The ecommerce platform landscape is a sea of options if you’re a small or medium-sized business. And as an ecommerce… Enterprise Ecommerce

10 Ways to Boost Your Ecommerce Conversions in 2019

GetElastic

Previously published on TA Digital. In this highly competitive world, it is very important for businesses to offer exceptional shopping experience to their customers. There is no point if multiple customers are visiting your website, but not purchasing.

DTC Startups Signal An Age Of Experimentation

Forrester eCommerce

As we gear up for Forrester’s Consumer Marketing 2019 Forum, I’m chipping away at a rather large research undertaking that quantifies why direct-to-consumer (DTC) startups deliver value to consumers and how this threatens big brands.

Amazon Pulls HQ2 Out Of NYC, But Could It Have A Future Elsewhere?

Retail TouchPoints

After months of criticism regarding its HQ2 selection process, Amazon called off its plans to build one of its headquarters in Long Island City, Queens.

Lulu xPress Review: Extremely Fast and Affordable On-demand Book Printing

Ecommerce Platforms

If you've ever tried to sell books online, you know that it can be difficult to find quality on-demand printing options. Some of them are only in it for the money and don't really help you out with anything else like marketing.

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Inspire Your Marketing Team With These 7 TED Talks

Omnisend

As marketers, we love to learn new things. We love deep dives into abstract concepts like how choosing the right or wrong company name can affect your brand’s perception. And we’re absolute junkies for quick tips and “growth hacks”. As long as they’re backed up by data, of course.

How Swisscom lost its “head” to create a unified commerce experience

GetElastic

As Switzerland’s largest telecommunications agency in business since 1851, Swisscom had been running operations on a monolithic commerce platform for some time.

If mCommerce Isn’t Mini eCommerce, What Is It?

Forrester eCommerce

mCommerce today is often characterized as online purchases made on a smartphone or mobile payments (e.g., Apple Pay or Google Pay). As our colleague James McQuivey would say, that is simply doing old things in new ways — not doing new things. We define mobile as any device with a cellular connection.

Tecsys, the OrderDynamics Acquisition, and the Future of Retail’s Supply Chain

OrderDynamics

Tecsys, the OrderDynamics Acquisition, and the Future of Retail’s Supply Chain. 2018 was a blockbuster year for mergers and acquisitions. Whether in the name of efficiency, market share, or strategy, each carries opportunity and risk.

Thrive Leads Review: Is It the Best List Building Plugin for WordPress?

Ecommerce Platforms

If you’re thinking of creating an email list, you may have heard of Thrive Leads. I bet you know all about the benefits of email marketing for your ecommerce website. But what’s holding you back is…you need an audience for an email campaign to work.

Telling Your E-commerce Brand Story

Frooition

If you’re part of a growing e-commerce business, or have grown an e-commerce business from scratch, you’ll be familiar with the challenges of wearing multiple hats, juggling dispatch and customer enquiries whilst trying to attract more customers online.

Magento 2 Security Guide – An Actionable Checklist for 2019

Onilab User Guides

We’ve already discussed how you can speed up your Magento 2 store. Now it’s time to make Magento 2 more secure and outline more clearly why cybersecurity is so important.

Big Fish Eat Little Fish As Portfolio Players Gobble Up SAO

Forrester eCommerce

Security has long been hampered by a deluge of data, manual processes, and vendor sprawl.

Mobile Commerce: More Than Responsive Design

OrderDynamics

Mobile Commerce: More Than Responsive Design. It is no surprise that mobile commerce is an important trend in retail. In fact, eMarketer predicts that by 2021, the mobile commerce market will represent 72.9% of the ecommerce market worldwide.

Thrive Leads Review: Is It the Best List Building Plugin for WordPress?

Ecommerce Platforms

If you’re thinking of creating an email list, you may have heard of Thrive Leads. I bet you know all about the benefits of email marketing for your ecommerce website. But what’s holding you back is…you need an audience for an email campaign to work.

How to Choose a Customer Loyalty Program Software

Groove

Modern consumers are constantly bombarded with advertisements, promotions and information. In an age where everyone seems to be screaming for attention, we encourage businesses to consider a more strategic approach.

E-Commerce Pricing Teardown: Cup and Leaf in the Tea Industry

Prisync

Do you drink tea? If so, how much do you think about the pricing strategy behind the types of tea that you buy? Do you have a budget in mind when choosing the right tea vendor for you? Or perhaps your focus is on ethically sourced tea with numerous health benefits.

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Prepare For Blockchain’s Impact On The Telecommunications Sector

Forrester eCommerce

Blockchain offers telcos opportunities for new business, improved compliance, and efficient operations. big data blockchain digital transformation telecommunications services