Talking Retail Grocery and product news for independent retailers
The units are being rolled out into selected convenience stores now and will be available on a limited basis initially.
They hold 10 booklets each of the three OCB Slim & Tips variants: OCB Virgin, OCB Premium and OCB Organic Hemp.
The OCB countertop unit is “eye-catching but compact”, measuring only 130mm x 140mm x 135mm, enabling retailers to manage display space effectively.
Gavin Anderson, head of sales at Republic Technologies, said: “Demand for our OCB products is such that it is currently the fastest growing mainstream paper brand in the UK market.
“We are also seeing increased shopper interest in premium paper and tips format, with the sub-category growing at 66% year on year, so now is the ideal time for retailers to build their ranges and boost visibility to see an uplift in profits.”
He said approximately three-quarters of all tobacco accessories’ sales are in the convenience channel, highlighting the opportunity for convenience retailers to drive sales.
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