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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

B2C 354
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Jewelry & Accessories Ecommerce Site Design

BigCommerce

When you’re selling jewelry and accessories online, you are selling details and final touches. Here’s how 13 jewelry & accessories brands nailed their ecommerce site design. Get more inspiration for your jewelry and accessories store from these great brands. And trust is what wins you sales.

Jewelry 276
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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. It is also marketing itself through its magazine called Here, a podcast called Airplane Mode, and is now trying to upsell its customers travel accessories.

B2C 261
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13 Automotive Ecommerce Sites Revving Up Online Sales

BigCommerce

They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. Jeep People is the perfect site for Jeep Wrangler owners, selling all of the parts and accessories they could ever want. Metal Tech 4×4 sells high-end off-road parts and accessories.

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Preparing for a Very Generative AI Holiday Shopping Season

Retail TouchPoints

Additionally, virtual configuration and try-on experiences allow customers to view products, clothing and accessories up close without being in a store, reducing hesitation and increasing customer confidence in their selections. Ken Yanhs is the Chief Marketing Officer at Zoovu.

Toys 246
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Alibaba Boosts Revenue 34% To $21.8 Billion In Q2

Retail TouchPoints

Alibaba’s cross-border B2C marketplace Tmall Global has launched the Go Global 11.11 Alibaba’s Taobao Deals, which enables merchants and manufacturers to sell directly to value-conscious consumers, also posted strong results, reaching approximately 40 million MAUs in June 2020 since a new version of the platform was launched in March.

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eCommerce Will Account for 36% of Global Fashion Retail Sales by 2022

Forrester eCommerce

A quarter of clothing, accessories, and footwear (fashion) spending already occurs online and is still rapidly growing. Fashion is the second largest retail category after grocery. The eCommerce shift is a significant, palpable movement in most economies. In our recently published Online Fashion Retail […].

Fashion 397