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2021 Deep Dive: Online Auto Parts + Accessories Data, Trends, + Stats

ROI Revolution

The auto parts and accessories sector is one of the many industries that witnessed significant growth online in 2020, with ecommerce up across the board due to COVID-19. Online auto care, parts, sales, and accessories sales reached new heights last year and are expected to break more records in the years to come. billion in 2021.

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. You have to measure multiple channels. So what should you do?

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Express to Expand Retail Presence in Indonesia, Paraguay and Central America

Retail TouchPoints

WHP’s global strategy for Express includes a full omnichannel launch beginning in 2024, with the opening of flagship stores and ecommerce channels featuring men’s and women’s apparel plus categories including footwear, intimates and accessories. The company also plans for shop-in-shop experiences in Mexico and Indonesia.

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Authentic Brands Group Buys Footwear Brand Rockport

Retail TouchPoints

“The brand’s offering is a perfect addition to our portfolio with opportunities for category expansion in apparel, accessories, outerwear, travel and more. Rockport’s products are currently available in various retail channels across more than 60 countries.

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WSJ: Peloton to Cut 500 Jobs as CEO Attempts a Rescue

Retail TouchPoints

The deal has brought Bike, Bike+, Tread and Guide products, as well as select accessories, to more than 100 DICK’S stores and online at DICKS.com. In August, Peloton made a deal with Amazon to sell its Bike, Guide, and select accessories and apparel through Amazon U.S.

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Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities

Retail TouchPoints

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

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Home24 Enhances Search to Help Shoppers Better Browse its 200,000 SKUs

Retail TouchPoints

Home24 serves seven European markets and Brazil with a product catalog and curated marketplace that together offer more than 200,000 SKUs , spanning furniture, tabletop accessories and more. Harnessing Constructor’s AI-based platform for product search and discovery has helped the retailer realize double-digit growth in search conversion.