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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

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BigCommerce Multi Storefront: Pros, Cons, Features and Review [2024]

Groove

Integrating Multi Storefront BigCommerce The BigCommerce multi store integrates seamlessly with your Groove Commerce websites. Multi Storefront BigCommerce Features The best feature of BigCommerce MultiStorefront is the ability to create multiple native storefronts in one control panel.

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Home24 Enhances Search to Help Shoppers Better Browse its 200,000 SKUs

Retail TouchPoints

Home24 serves seven European markets and Brazil with a product catalog and curated marketplace that together offer more than 200,000 SKUs , spanning furniture, tabletop accessories and more. The retailer aims to have something for everyone and every budget, but the sheer volume of options made product discovery difficult for customers.

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Wish Launches Marketing Blitz to Reintroduce Itself to Consumers

Retail TouchPoints

Today marks the brand’s reintroduction to consumers with a multi-channel, multi-market campaign aiming at bringing the new experience of shopping on Wish to life. It will run across linear and streaming TV, radio, digital, social, influencer marketing and PR channels.

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Kendra Scott Steps Down as CEO of Namesake Brand, Tom Nolan to Take the Reins

Retail TouchPoints

Kendra Scott is stepping down as CEO of her eponymous Kendra Scott fashion accessories brand, and current President Tom Nolan will move into the role. Scott will remain executive chairwoman and majority owner of the business, continuing to lead design, customer experience and philanthropy efforts.

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BDroppy Review (Nov 2021): All You Need to Know About the Fashion Dropshipping Platform

Ecommerce Platforms

BDroppy is a fashion dropshipping platform that allows online businesses to sell original designer clothes and accessories such as Gucci, Armani, Nike and Adidas without bothering about shipping and stock. You also have the option of choosing a sales channel for an automated catalog connection. What is BDroppy? Logistics and shipping.

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13 Automotive Ecommerce Sites Revving Up Online Sales

BigCommerce

They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. And others still are updating their online storefront channels and launching multi-channel initiatives to increase market share. Some of these brands are brand new to the space.