Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities
Retail TouchPoints
MARCH 23, 2023
Additionally, shoppers will have the opportunity to opt in for an enhanced omnichannel experience that will enable associates to know when they visit a store and plan accordingly. The retailer will tap into vast amounts of data in order to deliver relevant content to its customers at the right moments.
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