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Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities

Retail TouchPoints

Additionally, shoppers will have the opportunity to opt in for an enhanced omnichannel experience that will enable associates to know when they visit a store and plan accordingly. The retailer will tap into vast amounts of data in order to deliver relevant content to its customers at the right moments.

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Steve Madden Upgrades OMS to Strengthen Omnichannel Offerings

Retail TouchPoints

has fortified its omnichannel functionalities with same-day BOPIS, ship-from-store and pre-order offerings, deploying a new order management system (OMS) from HotWax Commerce. Steve Madden, which offers fashion footwear, accessories and apparel for men, women and children, operates 120 stores in the U.S. Steve Madden, Ltd.

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Shinola and Filson to Update In-Store Experience with Omnichannel Platform

Retail TouchPoints

Both retail brands are owned by Bedrock Manufacturing ; Filson is known for high-end outdoor clothing and accessories, and Shinola offers products including timepieces, leather goods, jewelry and audio.

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Foot Locker Debuts ‘Store of the Future’ in New Jersey

Retail TouchPoints

Foot Locker has unveiled its new store format, which includes a communal sneaker try-on area to facilitate “sneaker culture” conversations and technology that provides store associates with omnichannel inventory availability data. The retailer plans to use learnings from this store, located in the Willowbrook Mall in Wayne, N.J.,

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True Religion Beats Opening Projections for New Store by 67.9%

Retail TouchPoints

The global lifestyle apparel and accessories brand has opened its first new store since 2019 at the Cumberland Mall in Atlanta and has exceeded soft opening projections by 67.9%. This is a “key component” of the brand’s omnichannel growth strategy as it remains laser-focused on being a digital-first direct-to-consumer brand.

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Australian Department Store Digitizes Merch Buying Experience

Retail TouchPoints

With pre-populated data, automated rollups and real-time collaboration tools, buyers will be able to easily view and analyze assortments across brands, categories and attributors, resulting in more customer-centric omnichannel assortments.

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Merchandising for Today's Omnichannel Shopper

GetElastic

In today’s digital world, merchandisers must take full advantage of the omnichannel space to influence and guide the shopper through the decision-making process. Today’s shopper is now demanding an omnichannel experience ; so the journey must seamlessly integrate a mix of the in-store and online components.