article thumbnail

How to Create Relevant Product Recommendations that Increase Sales

Omnisend

Have you ever received a product recommendation that just didn’t make sense? Product recommendations are no different: whether you’re recommending products on your site or in your email campaigns, if the product is relevant to your customer, they’ll be more likely to buy. Reading Time: 8 minutes.

article thumbnail

Google Personalizes Shopping Experience Using Customer’s Ratings and Brand Preferences

Retail TouchPoints

shoppers using mobile browsers and the Google app, will offer a section labeled “style recommendations” for certain apparel, footwear or accessories. Google Style Picking Tool The style ratings, currently available to U.S. If customers want more choices, they can rate additional items to see another set of results.

Apparel 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

H&M’s New SoHo Location Features Secondhand Shop-in-Shop

Retail TouchPoints

7, 2024, New York-based vintage clothing designer and accessories seller James Veloria will curate select pieces for the secondhand section. Inside H&M ’s new store in NYC’s SoHo neighborhood, the fast fashion retailer has nested a shop-in-shop featuring curated secondhand pieces — the brand’s first resale location in North America.

Fashion 270
article thumbnail

How AI is Ushering in the Future of Interactive Commerce

Retail TouchPoints

And it’s truly bespoke — the consumer receives not just a clothing item but also the right accessories to complete the look in line with your unique preferences. In doing so, it effectively converts the image into data and serves the right recommendation, even without the product having all the right technical keyword tags on the back end.

article thumbnail

Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

Shopping Creator Recommendations In-Store With creators helping to close the gap between brands and customers, creator-guided shopping will influence consumers through all aspects of their discovery journey — including in-store. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

article thumbnail

Retail Beauty Products and Accessories that Will Have You Race Day-Ready

365 Retail

We recommend Covergirl’s Lashblast 24 Hr Mascara or the Benefit Roller Lash Mascara, as both provide significant length and are smudge proof and water resistant. After you’ve settled on the right makeup products, it’s time to move onto hair accessories. Hair Extensions and Clips . This is where the perfect clutch comes in.

article thumbnail

Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities

Retail TouchPoints

For example, the retailer may now invite someone who researched a bag online to a tailor-made in-store experience that will provide additional recommendations based on their choices. Prada will continue exploring Adobe’s solutions in the future, including using Adobe Substance 3D to design retail simulations.