BigCommerce

FEBRUARY 1, 2018

This is known as competitive analysis. Although performing a competitive analysis isn’t rocket science, it does go beyond the few simple Google searches needed to identify and categorize your competitors. . How to Conduct Your Competitive Analysis. You want to make sure shoppers have a reason to pick you over everyone else.

Shipping Costs 355

Shipping Costs Social Media Shipping Information 355

Wiser

NOVEMBER 29, 2023

These activities can be targeted at channel partners with incentives to encourage stocking and promotion of products, or they can be aimed directly at the consumer. The post Trade Promotion vs Consumer Promotion: A Comparative Analysis appeared first on Wiser Retail Strategies.

Consumer 146

Consumer Customer Loyalty Supplies Customer Retention 146

Forrester eCommerce

JANUARY 30, 2023

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.

Marketing 351

Marketing Channel Improvements Management 351

Ecommerce Platforms

JULY 7, 2020

Sales channels – Selling online isn't only about having your own website. Sales channels . Shopify boasts an intuitive backend interface, with a left sidebar menu, sales channel quick buttons, and step-by-step procedures for launching your ecommerce site. As of this analysis, Shopify has 73 themes in its library.

Payment Services 262

Payment Services Shipping Costs Merchant Services Payments 262

Omnisend

NOVEMBER 2, 2021

Since email marketing is one of the best sales channels, we decided to see what kind of email elements—images, buttons, words, subject lines, etc.—lead Having too many options in an email most likely leads to analysis paralysis where your contacts can’t decide between multiple options, and they end up clicking on nothing.

Merchant Services 167

Merchant Services Shipping Recommendation Article 167

RTP blog

MARCH 17, 2019

Many marketers have been relying on this rule of thumb over this time, in doing so risking overlooking the key differences that come with variation in creative, sector, campaign KPI and media channel. This is what we call analysis of “base” drivers, long-term factors that drive sales outside of changes in other short-term influences.

Channel 150

Channel Consumer Marketing Customer 150

Retail TouchPoints

NOVEMBER 28, 2023

As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. Siloing these objectives into separate media channels with competing budgets leaves value on the table and hurts overall results.

Retail 273

Retail Social Media Channel Consumer 273

Retail TouchPoints

FEBRUARY 28, 2024

For data practitioners across industries, there are many benefits of having predefined and prebuilt data models for analysis and activation. Analysis-ready models eliminate the need for manual data engineering, science and analysis, all of which can be time-consuming and prone to error.

Toys 260

Toys Supplies Improvements Marketing 260

ESW

APRIL 5, 2023

While every brand with a DTC channel dreams of a sudden surge in website traffic, too much of a good thing can do irreparable damage to even the most established online retailer. Preparing a DTC channel for peak season is a must for growing revenue and preserving brand reputation. Proper preparation reduces headaches and boosts sales.

Channel 78

Channel Merchant Services Payments Payment Services 78

PERQ

JANUARY 27, 2023

In a nutshell, that’s the value of a lead analysis report: a study of how each of your lead sources are performing so you can drop underperforming investments and uncover opportunities to improve conversions, often at lower cost. Which tactics/campaigns/channels deliver best-fit, high-intent leads? It turns out you can.

Channel 36

Channel Information Operations Improvements 36

Digital Doughnut

APRIL 7, 2023

Second, display ads tend to run across all available channels, and even the simple aggregation of data from Facebook, Google, and direct sites becomes a major challenge. Firstly, a lot of people don’t understand how display advertising affects conversions and consider it an unnecessary luxury.

Channel 52

Channel 52

365 Retail

JANUARY 9, 2024

“Overall, building a strong following and online presence across multiple channels becomes crucial in driving sales and capitalising on the expanding market demand.” The post Nike Tops UK’s 2023 E-commerce Brand Rankings, with Ikea and Samsung Following Closely in Annual Sector Analysis appeared first on Retail News and Events.

eCommerce 63

eCommerce Toys Search Marketing Social Media 63

Inflow Insights

OCTOBER 27, 2021

Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Evaluating eCommerce Conversion Rates by Channel. To avoid this confusion, you need to measure conversion rate by channel, seasonality, device, and more.

Channel 113

Channel Mobile eCommerce PPC 113

Ecommerce Platforms

AUGUST 22, 2022

One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. Store owners can connect however many of these they want; after which, messages from all of those channels get sent to the Richpanel message center for processing.

Multi-channel 104

Multi-channel Shopify Channel Merchant Services 104

Retail TouchPoints

JANUARY 31, 2024

We wanted to take a really disciplined look at the channels consumers are using, why they choose these channels at different times and how the economy impacts these decisions as well as the brands they shop in general.” We had so much price sensitivity shining through as a big core theme for what drives channel decisions,” Minkow said.

Shipping Costs 264

Shipping Costs Consumer Mobile Channel 264

Retail TouchPoints

MARCH 27, 2023

The retailer will tap into Reveal’s Visit Local solution to measure incrementality from paid social and programmatic campaigns, create and activate custom audiences based on places consumers shop and understand store-level analytics such as visitor volume, frequency and competitive analysis.

Books 317

Books Customer Retention Social Media Mobile 317

Kissmetrics

SEPTEMBER 19, 2017

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Currently, the best way to measure how much reach a podcast has is the number of downloads and the number of subscribers to a given channel. Social media? How about podcasts? Podcasts?” Measuring Reach: Still In Its Infancy.

Channel 226

Channel Marketing Download Social Media 226

365 Retail

MAY 17, 2022

In this context, solutions that manage the growing number of complex multi-channel payments for retailers while delivering hyper-personalised services – aka services that respond to the specific needs of the merchant, based on their target demographic habits and preferences and geographical regions – is important for customer experience.

Merchant Services 105

Merchant Services White Paper Payment Services Multi-channel 105

Retail TouchPoints

JANUARY 12, 2024

E-sellers will leverage social channels more than ever. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

PERQ

SEPTEMBER 16, 2022

To kick things off, Maribeth Ross, PERQ’s EVP of Marketing, presented a few highlights of that analysis in a webinar. Personalization is huge — not just according to PERQ’s MQ analysis, but also to mounting data from leading research firms like Gartner, McKinsey, and more. The renter’s journey is getting longer.

Webinar 69

Webinar Presentation Information Channel 69

ESW

SEPTEMBER 7, 2020

Most people wouldn’t consider a global pandemic the best time to launch a new sales channel, but that’s precisely what PepsiCo did with the launch of two CPGs DTC websites. Whether you call it sourcing community feedback or mining user data, Pepsi’s DTC channels allow it to own its relationship with consumers,” she writes.

Food and Beverages 78

Food and Beverages Consumer Goods Consumer Channel 78

Retail TouchPoints

JUNE 1, 2023

The proposal also recommended that the analysis bring in workers and customers to help inform solutions and make recommendations for actions that can be taken. The proposal recommended that the audit include evaluation of practices that could contribute to an unsafe or violent environment, such as staffing capacity.

Recommendation 289

Recommendation Channel Improvements Information 289

Retail TouchPoints

MARCH 6, 2023

Customers increasingly conduct their own research, on their own terms; experiencing a brand (and likely its competitors) on a number of platforms or channels of their choosing — so the phases that make up the traditional concept of the marketing funnel are overly simplistic in today’s world.

Retail 289

Retail Customer Experience Consumer Marketing 289

Wiser

APRIL 9, 2024

This step is vital for quickly identifying the scope of the problem across various channels and geographies, while consciously not depleting valuable internal sales resources. A pointed approach ensures resources are allocated efficiently, making the best use of the field reps’ time and effort.

Retail 78

Retail POS Point of Sale Management 78

GetElastic

JUNE 26, 2020

Channel conflict is largely centered on product price. The power to disintermediate is the central underlying factor that defines channel conflict, and must be managed by manufacturers and distributors alike to avoid alienating traditional reseller channels. What are the pricing trends in each resale channel?

Shipping Costs 88

Shipping Costs Channel B2B Management 88

Liveintent

SEPTEMBER 17, 2019

Evaluating new partnership channels can be challenging. That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. Our experts weigh in below. Watch the complete webinar below.

Channel 83

Channel Multi-channel Webinar Fashion 83

ESW

JANUARY 20, 2020

Whether you are a DTC brand or a multi-channel retailer, QR codes present a huge opportunity. Connecting the In-store and Online Experience for Multi-Channel Retailers Perhaps the best thing about QR codes is their ability to connect offline experiences with online ones, and drive online sales, writes Rebecca Sentance at Econsultancy.

eCommerce 78

eCommerce Multi-channel Magazine Improvements 78

SellBrite

MAY 17, 2019

Whether you want to sell handcrafted soaps or the latest tech gadgets online, there’s no shortage of sales channels to choose from. There’s only one problem: Some online sales channels offer design templates and fulfillment outsourcing while others offer product auctions and multiple pricing options.

Channel 129

Channel WooCommerce Shipping Costs Social Media 129

Retail TouchPoints

NOVEMBER 13, 2023

Census Bureau’s Retail Sales figures, with CNBC providing in-depth analysis across its multiple platforms. The companies announced the debut of the CNBC /NRF Retail Monitor on CNBC ’s Squawk Box. Every month Retail Monitor data will be announced approximately one week prior to the U.S.

Retail 264

Retail Consumer Channel Marketing 264

Wiser

MARCH 4, 2024

Brand Consistency: Expanding brands prioritize uniformity across retail channels, focusing on compliance challenges to maintain brand integrity and ensure consistent customer experiences. Brand Consistency & Representation: Maintain brand integrity across touchpoints and channels for a cohesive and recognizable brand identity.

Retail 78

Retail Operations Management Technology 78

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. In our view, Forrester’s analysis illustrates how consumers’ expectations are evolving.

Channel 74

Channel Management B2C Reference 74

Retail TouchPoints

APRIL 16, 2024

Tracking EGR becomes a little more challenging for businesses that are reliant on wholesale channels. This parallel tracking can provide a comparative analysis, allowing you to understand how EGR interacts with these other metrics. In such cases, statistical sampling methods like surveys can be employed.

eCommerce 147

eCommerce Improvements Consumer Customer 147

Retail TouchPoints

MARCH 9, 2022

Human analysis alone is no longer the answer. It’s time to adopt AI-driven automated data analysis tools that can handle the massive scale of today’s data. There are a multitude of AI data analysis tools that claim to have the answer. So how do retailers regain the power of their data? Decluttering the AI Landscape.

Retail 306

Retail Customer Data Customer Experience Social Media 306

BigCommerce

JANUARY 9, 2019

Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are hundreds of…

eCommerce Marketing 255

eCommerce Marketing Channel eCommerce Marketing 255

ESW

OCTOBER 20, 2020

But at the same time, generating inbound traffic from social media channels is a major source of sales.” One of our priorities is diversifying our acquisition set and finding other channels to reduce the reliance of our brand on Facebook advertising,” says Hanges. It probably won’t be the same levels as before, however.

eCommerce 78

eCommerce Outdoor Social Media Other 78

Forrester eCommerce

MARCH 18, 2020

Today’s increasingly complex channel environment means once-reliable partner performance measurements such as revenue tiers, profit contribution, certifications, and customer satisfaction surveys fail to properly predict overall channel performance.

Channel 487

Channel Customer B2B Technology 487

ROI Revolution

OCTOBER 24, 2023

For a lot of brands, channel-level attribution is getting so much harder over time because of changes with technology and cookies. We’ve found that one of the advantages of media mix modeling is using it as a secondary point of reference along with channel attribution, not in replacement of channel attribution.

Books 78

Books Channel Reference Technology 78