Algopix

SEPTEMBER 26, 2023

One of the most effective strategies to achieve this is through market gap analysis. In this comprehensive guide, we will explore the concept of market gap analysis, the steps involved, and how Amazon sellers can leverage it to their advantage. This is where market gap analysis comes into play.

eCommerce 130

eCommerce Marketing Social Media Supplies 130

Retail TouchPoints

JANUARY 31, 2024

We’ve all heard that today’s empowered consumer demands seamless and consistent experiences, but new research from CI&T indicates that these expectations are higher than ever. consumers of all ages, races and genders, as well as an assessment of digital retail strategies across various product categories.

Shipping Costs 264

Shipping Costs Consumer Mobile Channel 264

Kissmetrics

MAY 6, 2021

By conducting a breakeven analysis. What Is a Breakeven Analysis? Whether you’re running a PPC campaign, adding a new advertising stream to your ongoing strategy, setting up an e-commerce store, or even opening a brick-and-mortar store, you need to conduct a breakeven analysis. Why You Should Do a Breakeven Analysis.

Marketing 222

Marketing Payment Services Payments Reference 222

Algopix

SEPTEMBER 14, 2023

One of the most critical aspects of this process is product analysis. Whether you’re a seasoned eCommerce entrepreneur or just starting your journey, understanding the ins and outs of product analysis is essential for sustainable growth and profitability. Price Analysis Pricing is a critical factor in eCommerce.

Shipping Costs 100

Shipping Costs eCommerce Information Shipping 100

Retail TouchPoints

JULY 28, 2023

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 246

Consumer Leisure Multi-channel Retail 246

Forrester eCommerce

MARCH 16, 2023

consumers spent (what the Bureau of Economic Analysis calls personal consumption expenditure, or PCE) increased by 9% over 2021. High Prices Have Bouyed Revenue Growth In 2022, the amount of money U.S. Not all of that is considered “real” spending – that is, people buying more stuff.

Consumer 195

Consumer Customer Experience B2C Customer 195

Retail TouchPoints

SEPTEMBER 30, 2021

As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

Consumer 297

Consumer Social Media Improvements Customer Loyalty 297

Retail TouchPoints

SEPTEMBER 21, 2022

As a result, CBD companies are generally forced to rely on their direct-to-consumer, in-store displays, and product and packaging designs — while brands outside the CBD category can leverage the power of social media and online campaigns across mainstream advertising and retail media networks to drive brand awareness and sales.

Consumer 305

Consumer Social Media Technology eCommerce 305

Forrester eCommerce

OCTOBER 13, 2022

Here are a few key announcements and my analysis from a consumer perspective. Meta hosted its Meta Connect event virtually on October 11.

Consumer 195

Consumer Events Customer 195

ESW

JANUARY 8, 2020

When consumers think of a luxury shopping experience, they’ll likely picture a private dressing room, a glass of champagne and their own personal stylist. More and more brands are opening their own online stores or partnering with third-parties, and they are doing it just in time to connect with the sector’s new luxury consumer.

Consumer 103

Consumer Social Media Retail Marketing 103

Retail TouchPoints

NOVEMBER 10, 2022

While that may seem odd to say, given the extent that ecommerce now pervades most consumers’ everyday shopping, the current hot take from some industry analysts is that ecom growth has slowed and brick-and-mortar retail is on the rise. Also, ask your retailer agency partners for their POV, data and analysis.

Consumer 306

Consumer eCommerce Marketing Retail 306

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

Consumer 278

Consumer Social Media Multichannel Fashion 278

Inflow Insights

NOVEMBER 22, 2021

Content gap analysis, also called competitor gap analysis, can help you distinguish the right and wrong choices for your website content strategy. But you have to perform this analysis correctly. What Is a Content Gap Analysis? How Content Gap Analysis Helps Your SEO & Content Marketing.

SEO 122

SEO Information Travel Improvements 122

Dynamic Action

OCTOBER 27, 2023

Summary The current retail landscape is evolving, requiring retailers to consistently assess their market position using retail competitive analysis. Retail competitive analysis is crucial for understanding market trends, competitors’ strategies, and adapting to changing consumer behavior.

Retail 62

Retail Technology Information Demo 62

Retail TouchPoints

SEPTEMBER 24, 2020

Commerce Signals , a source for consumer spending insights, has launched the Commerce Signals Merchant Tracker, a solution that can help businesses understand where consumers are spending and how their own sales compare to other merchants. A data cube is also available for custom analysis. households.

Consumer 252

Consumer Retail Improvements Other 252

Dynamic Action

AUGUST 22, 2023

AI-driven merchandising experience platforms allow brands to gain access to comprehensive market data and insights through retail competitive analysis. Stay Ahead of Beauty Industry Trends With Access to Competitive Analysis The beauty industry continues to scale and evolve.

Marketing 62

Marketing Retail Consumer Gifts 62

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 274

Webinar Consumer Marketing Consumer Goods 274

Kissmetrics

MAY 4, 2021

Whether you’re a marketing company focused on improving consumer insights or a product-based company with a global distribution process, there are many ways to leverage these exciting cloud-based services. Using DaaS Tools in Your Marketing Analysis. Consumer Research. Who Benefits Most from DaaS Tools? D&B M-DaaS.

Marketing 186

Marketing Improvements Social Media Management 186

ESW

APRIL 30, 2019

Credit cards offer consumers a world of purchasing power, and they can be useful budgeting tools for tracking purchases and earning people cash back. They can also be dangerous for consumers who lack self-control. As alternative payment options grow in popularity and trust, perhaps American consumers will begin to break old habits.

Consumer 113

Consumer Payment Services Payments Cryptocurrencies 113

Wiser

MARCH 28, 2024

In an illuminating revelation from Deloitte’s 2024 consumer products industry outlook , half of the consumer product companies surveyed express a pivot away from relying on price increases as a growth strategy, signaling a paradigm shift in how businesses approach market expansion and consumer engagement.

Consumer 78

Consumer eCommerce Platforms Marketing Management 78

Dynamic Action

NOVEMBER 15, 2022

Further analysis in the region reveals a 2% increase in the number of products available across the mass retailers analyzed. US consumers were more receptive to the deals on offer, boosting sell outs 13% YoY. Don’t forget to sign up for the Weekly EDIT for the latest data-backed industry analysis.

Accessories 62

Accessories Events Travel Apparel 62

ESW

NOVEMBER 18, 2020

Whether Klarna, Afterpay, Sezzle, the function of these payment platforms is the same: Consumers get the product immediately with a small down payment. Direct-to-consumer (DTC) stores no longer have to rely on banks and credit card companies to make their products more affordable. Forget credit cards. What Is Buy Now Pay Later?

Merchant Services 148

Merchant Services Payment Services Payments PayPal 148

Retail TouchPoints

DECEMBER 27, 2023

Consumer packaged goods (CPG) companies are obsessed with two things: maximizing revenue and minimizing operational expenses. Of the 30,000 new consumer products released each year, most of them fail. These are important steps, but they often only rely on one-time data analysis (i.e. existing knowledge).

Improvements 264

Improvements Supplies Consumer Operations 264

Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But data and analysis from Edited indicates that most products sold online are between a size 00 and a size 08. The economics of more inclusive sizing are clear — and have been for quite some time.

Consumer 290

Consumer Retail Merchant Services Fashion 290

Retail TouchPoints

FEBRUARY 11, 2021

The online retailer has expanded its partnership with First Insight , using the solution provider’s consumer-driven Experience Management (XM) platform to make faster, better merchandising decisions, with the goal of driving sales and margin gains for products. The solution also includes a proprietary value-tracking capability.

Consumer 162

Consumer Management Specialty Retailers Outdoor 162

Forrester eCommerce

JUNE 21, 2021

When the COVID-19 pandemic triggered stay-at-home orders and canceled social plans, consumers turned to online media streaming to fill the void. Our multimodal consumer analysis shows […].

Consumer 451

Consumer Customer Experience Customer 451

Omniconvert

MARCH 18, 2019

There are many tools that will provide brands with a way to understand what consumers are saying about their products, ads, competitors and more. If you want to scale, you… The post How to do a Complete Audience Analysis appeared first on eCommerce Growth Blog.

Blog 113

Blog eCommerce Consumer Marketing 113

Wiser

JULY 18, 2023

Factors That Could Influence Consumer Spending Part of developing a successful holiday sales strategy includes forecasting the upcoming season. However, a fifth of respondents indicated a reduced budget for the holiday celebration this year, suggesting a potential shift in priorities or economic factors influencing consumer choices.

Food and Beverages 148

Food and Beverages Consumer Supplies Events 148

Retail TouchPoints

NOVEMBER 28, 2023

As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. In one client example, it was discovered that consumers who saw a Streaming TV ad were over 2.5X

Retail 273

Retail Social Media Channel Consumer 273

Inflow Insights

MARCH 26, 2020

Our experience with data analysis like this has shown that Google ad campaigns should target the best performing products and layer in as many bidding levers (or “segments”) as possible to optimize that targeting. We needed to find a way to bake this data into our analysis for optimizing the account.

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Retail TouchPoints

AUGUST 4, 2022

Potential use cases for ADS’ capabilities include: Determining and understanding the rules and forces in each competitive marketplace; Understanding competitors’ strategies and tactics through the mathematical analysis and semantic reasoning of data; and Decoding consumer perception of product value through rich, high-dimensional attribution of consumer (..)

Retail 278

Retail Technology Improvements Consumer 278

Retail TouchPoints

MARCH 6, 2024

Image courtesy Ryder According to Ryder’s 2023 ecommerce consumer study of 1,077 U.S. Given the growing importance consumers – especially younger shoppers – place on brands’ sustainability efforts, this is a boon for brand sentiment and affinity.

Customer Experience 289

Customer Experience Shipping Costs eCommerce Improvements 289

Retail TouchPoints

MARCH 6, 2023

It is widely regarded as the first formal theory of marketing and, as an idea, it precedes the invention of TV, cinema, the internet and mobile phones — each of which has added to the range of options available to marketers and indeed to consumers today. If the demise of third-party cookies changes that, then it’s no bad thing.

Retail 289

Retail Customer Experience Consumer Marketing 289

Retail TouchPoints

NOVEMBER 13, 2023

Census Bureau’s Retail Sales figures, with CNBC providing in-depth analysis across its multiple platforms. The CNBC /NRF Retail Monitor was jointly developed by CNBC and NRF’s new Center for Retail & Consumer Insights, together with Affinity Solutions.

Retail 264

Retail Consumer Channel Marketing 264

Dynamic Action

MAY 18, 2023

But with two main seasons, the four core fashion weeks, several emerging fashion weeks, the addition of pre-fall and cruise collections, Haute Couture, plus more specialist shows like Miami Swim Week, it can feel like an all-consuming task to absorb all the trend information you need to.

Retail 62

Retail Fashion Magazine Social Media 62

ROI Revolution

SEPTEMBER 29, 2023

Being a leader of a consumer brand is both thrilling and challenging. Consumers have an uncanny ability to tune out noise and distractions. Ecommerce leaders are grappling with the constant emergence of new players, the shifting tides of consumer behavior, and the battle for market share.

White Paper 78

White Paper Consumer Marketing Books 78

Retail TouchPoints

APRIL 16, 2024

When it comes to direct-to-consumer, or own stores, companies can readily track EGR components like Retained Revenue and Referral Revenue with their physical stores and customer lists. This parallel tracking can provide a comparative analysis, allowing you to understand how EGR interacts with these other metrics.

eCommerce 147

eCommerce Improvements Consumer Customer 147