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Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

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ActiveCampaign vs Klaviyo: An In-Depth Analysis for 2024

Groove

Businesses such as Benchmark Groups that are focused on analytics, customer data, and user behavior will get better results with Klaviyo. Klaviyo has a clean email editor that's easy to use. The minimalist interface and streamlined features are easy to use.

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

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Meet Zeid Khater, Forrester’s Newest Analyst Covering Customer Data and Analytics

Forrester eCommerce

How Did You Get Interested in Data and Analytics? Tell Us About Yourself I was born in Amman, Jordan. Some weeks after, my family relocated to the United States and settled in the Midwest. My childhood took me from Minneapolis to Milwaukee and eventually to the south suburbs of Chicago, where I currently reside. Growing […].

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Customer Data Analytics and Customer Analysis: the Definitive Guide

Customer Communications Group

Customer data analytics can better guide your business and marketing strategies, leading to stronger profits and more loyal customers. Learn about the four stages of a customer analysis. The post Customer Data Analytics and Customer Analysis: the Definitive Guide appeared first on CCG.

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How Funnel differs from a customer data platform (CDP)

Funnel.io

Smart marketers respect the importance of good data. But among all the tools that offer solutions fo r data management and analysis, it can be difficult to understand the roles that different types of tools play in a data stack.

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Market Obsessed? Three Ways Retail Competitive Analysis Gives Beauty Brands an Edge

Dynamic Action

AI-driven merchandising experience platforms allow brands to gain access to comprehensive market data and insights through retail competitive analysis. Stay Ahead of Beauty Industry Trends With Access to Competitive Analysis The beauty industry continues to scale and evolve.