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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

At a time when acquiring a new customer is five times more expensive than retaining a current customer, there is another return on this investment that might be even more lucrative in the long run. Returnless refunds are improving the almighty customer experience, and in turn, their potential customer lifetime value.

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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. Search results that prompt customers to leave your site waste marketing spend and raise customer acquisition costs.

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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

Here’s what our analysis revealed. According to our analysis, Gen X homeowners who are making improvements are: 43% more likely than the average American consumer to buy home improvement products entirely online. Be prepared to show off your offerings through elevated customer experiences.

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How Customer Experience Measurement Drove CX Improvements In 2020 Despite COVID

Forrester eCommerce

Despite COVID-19, customer experience measurement improvement at leading companies continued in 2020 and led to business growth. Learn more.

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Your Customers are talking. Are you listening? The Importance of Customer Sentiment Analysis.

Omniconvert

Are you ignoring the voice of your customers? Learn how to tap into customer sentiment and use it to improve your products, services, and overall customer experience. The post Your Customers are talking. The Importance of Customer Sentiment Analysis. Are you listening?

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A Roadmap to Outsmart Bad Bots and Protect Customer Experiences This Holiday Season

Retail TouchPoints

In 2021, an analysis of web traffic data by Imperva Threat Research revealed that four out of every 10 shoppers on a retail site were not human. During a peak holiday shopping period in November 2021, bad bot traffic increased by 73%, negatively impacting customers’ online experiences in the process.

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From Huggies to Depends: How Kimberly-Clark Deepens Digital Offerings with Click-by-Click Analysis

Retail TouchPoints

Those small grains of sand are friction in the gears, and they genuinely do impact the customer experience ,” said Lindsay Bayuk, Chief Marking Officer of FullStory in an interview with Retail TouchPoints. Finding Opportunities for Deeper Engagement FullStory analysis of the Kleenex Pollen Pal tool.

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