A Generational Analysis of Today’s Home Improvement Customers
Retail TouchPoints
MARCH 17, 2022
These homebound tendencies ignited a fervor for redecorating and DIY home improvement that, by all accounts, is continuing strong into 2022. Using the Resonate Ignite consumer intelligence platform, we recently examined home improvement trends through the lens of three key generational segments. Here’s what our analysis revealed.
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