Wiser

SEPTEMBER 20, 2023

SWOT analysis, an acronym for Strengths, Weaknesses, Opportunities, and Threats, is a strategic planning technique that can provide valuable insights for your business by analyzing internal and external factors. So, is SWOT analysis necessary for your business? How Does SWOT Analysis Work? The answer is a resounding yes.

Technology 144

Technology Improvements Marketing Other 144

Kissmetrics

FEBRUARY 20, 2021

Cohort Analysis is a particularly useful feature for marketers and small businesses. What is a Cohort Analysis? To understand what a cohort analysis is, it’s necessary to define a “cohort” first. A cohort analysis, then, is the process of analyzing the behavior of groups of users.

eCommerce 350

eCommerce Events Mobile Channel 350

Retail TouchPoints

SEPTEMBER 14, 2023

Historically, marketers have had to dig through analytics and sales tracking to evaluate influencer campaign results, making it difficult to accurately measure ROI and understand the full-funnel impact of these programs.

Improvements 264

Improvements Marketing Social Media 264

Algopix

SEPTEMBER 14, 2023

One of the most critical aspects of this process is product analysis. Whether you’re a seasoned eCommerce entrepreneur or just starting your journey, understanding the ins and outs of product analysis is essential for sustainable growth and profitability.

Shipping Costs 100

Shipping Costs eCommerce Information Shipping 100

Retail TouchPoints

MARCH 17, 2022

Here’s what our analysis revealed. According to our analysis, Gen X homeowners who are making improvements are: 43% more likely than the average American consumer to buy home improvement products entirely online. Gen X Homeowners Making Improvements. This makes them a great target audience for brands in the home improvement space.

Improvements 306

Improvements Home Furnishings Shipping Costs Customer 306

Retail TouchPoints

JANUARY 22, 2024

Retailers only have so much money to spend on marketing and advertising to drive people to their website. But once someone arrives at your website, that’s [your chance] to turn them into a customer or an advocate, so it’s a real opportunity to make your [marketing] spend more efficient.

Consumer 264

Consumer Customer Information Customer Experience 264

Wiser

SEPTEMBER 13, 2023

It allows you to analyze peak shopping times, assess the effectiveness of your marketing campaigns, and understand how customers move within your store. By understanding these aspects, you can tailor your operations and marketing strategies to better meet your customers’ needs and drive sales.

Small Business Retail 147

Small Business Retail Operations Information Customer Experience 147

Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. Effectively implemented, these trade promotion strategies can lead to enhanced market presence, stronger buyer relationships, and increased sales. What is Trade Promotion?

Consumer 146

Consumer Customer Loyalty Supplies Customer Retention 146

Kissmetrics

MAY 4, 2021

On the Gartner Hype Cycle , data and analytics services have already reached the Plateau of Productivity, showing their staying power in the market. Using DaaS Tools in Your Marketing Analysis. Here are a few ways you can use this data to improve your marketing tactics : Benchmarking Reports. Consumer Research.

Marketing 186

Marketing Improvements Social Media Management 186

Dynamic Action

AUGUST 22, 2023

Summary The beauty market is growing and is expected to continue across all categories. To keep up in this increasingly competitive market, beauty brands need to evaluate the market and understand what their competitors are doing and when. This is where not only customer data, but also market data, is vital.

Marketing 62

Marketing Retail Consumer Gifts 62

Retail Technology Review

NOVEMBER 4, 7400

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

Customer Data 70

Customer Data Omnichannel Customer Marketing 70

BigCommerce

FEBRUARY 1, 2018

This is known as competitive analysis. Although performing a competitive analysis isn’t rocket science, it does go beyond the few simple Google searches needed to identify and categorize your competitors. . How to Conduct Your Competitive Analysis. What information is included in their marketing banners and callouts?

Shipping Costs 355

Shipping Costs Social Media Shipping Information 355

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312

Marketing Technology Social Media Recommendation 312

Inflow Insights

NOVEMBER 22, 2021

Anyone in the SEO and content marketing world has faced the dreaded question: “What should I write?” Content gap analysis, also called competitor gap analysis, can help you distinguish the right and wrong choices for your website content strategy. But you have to perform this analysis correctly.

SEO 122

SEO Information Travel Improvements 122

Retail TouchPoints

OCTOBER 13, 2023

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. market will drive seismic changes in consumption habits, as proven by its success in Southeast Asia and China (via Douyin). The average American adult’s attention span is a staggering 8.25 TikTok Shop’s debut on Sept.

Marketing 299

Marketing Technology Games Information 299

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Forrester eCommerce

DECEMBER 21, 2023

Gain a better understanding of content engagement.

B2B 254

B2B Operations Technology Marketing 254

Dynamic Action

OCTOBER 27, 2023

Summary The current retail landscape is evolving, requiring retailers to consistently assess their market position using retail competitive analysis. Retail competitive analysis is crucial for understanding market trends, competitors’ strategies, and adapting to changing consumer behavior.

Retail 62

Retail Technology Demo Information 62

Forrester eCommerce

AUGUST 13, 2019

What started several years ago as a hands-on-type of event where lots of practitioners demonstrated Bosch’s most innovative solutions, has now become a more typical conference, with polished marketing messages from […].

Events 336

Events Marketing Customer Information 336

Groove

FEBRUARY 15, 2024

A digital storefront has many benefits, but the foot traffic we've grown accustomed to over the years as business owners has been replaced by something else: organic marketing. This guide will explore the best SEO tools and how they can help your organic marketing efforts. Not sure exactly how to optimize your SEO strategy?

SEO 397

SEO Shopify Blog Marketing 397

Practical eCommerce

NOVEMBER 27, 2023

Custom GPTs can generate logos, web layouts, content analysis, brand messaging, and much more. The post Custom GPTs for Marketers appeared first on Practical Ecommerce.

Customer 121

Customer Marketing eCommerce 121

Kissmetrics

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. 5 Uses for Data Labeling in Marketing. What Is Data Labeling?

Marketing 266

Marketing eCommerce Social Media Automotive 266

Forrester eCommerce

MAY 5, 2021

New data from the US Bureau of Economic Analysis mostly confirmed the key elements of our 2021 US tech market forecast. Yet there were some surprises. .

Marketing 306

Marketing Technology Customer 306

Kissmetrics

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? It’s perfect for content marketing. The good news?

Marketing 362

Marketing Payment Services Payments Events 362

Canonicalized

JANUARY 24, 2023

In this post we will discuss how Streamlit can be used by top-level executives to identify and capitalize on new growth opportunities, and how this can help them increase revenue, market share, and customer satisfaction.

Marketing 91

Marketing Customer 91

RetailDive

MARCH 11, 2024

The smaller banner will shift focus and undergo an “in-depth analysis” of its customer base amid disappointing performance in newer markets.

Marketing 113

Marketing Customer 113

UpSellIt

MARCH 13, 2024

Seasonal marketing isn’t just about promoting products or services during specific times of the year, it’s about resonating with your customers as their needs, desires, and behaviors evolve with each season. As the seasons change, so do the lives and priorities of your target audience.

Marketing 132

Marketing Gifts Recommendation Clothing 132

Kissmetrics

DECEMBER 23, 2020

What impact does it have on digital marketing? How it Is Now: The Effects of NLP on Digital Marketing. Marketing has always been about context; getting into the heads of our audience to understand what they are (and aren’t) telling us. That makes it hugely applicable to marketing. What do you need to know about it?

Marketing 363

Marketing eCommerce Social Media Technology 363

Dynamic Action

NOVEMBER 15, 2022

Beijing’s zero-COVID policy and ongoing property crisis curbed demand this year, causing the event to lose its luster in its home market. Using the EDITED Market Intelligence platform, we investigate how Western retailers responded to this year’s Singles’ Day sales. 22% off was the most popular discount in emails.

Accessories 62

Accessories Events Travel Apparel 62

Retail TouchPoints

NOVEMBER 22, 2023

Here are four tips to consider when creating visual content for retail marketing strategies this holiday season and beyond, whether produced using cameras or generated by a commercially safe AI tool — and advice regarding when to use each. Consumers expect to see the real products and packaging.

Marketing 264

Marketing Food and Beverages Retail Consumer 264

Ecommerce Platforms

JULY 7, 2020

You shouldn't really use too many apps for your store (they can sometimes cause performance issues,) but it's ideal to at least have options for apps in social media, marketing, design, sales, and more. Marketing tools – Does the platform cut out the need for other software? Marketing tools. Themes and designs .

Payment Services 262

Payment Services Shipping Costs Merchant Services Payments 262

Forrester eCommerce

MAY 28, 2020

Our latest evaluation, “The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020,” published today. More than a hundred vendors in the market became 47 in our New Tech, which became 12 in the Wave. Here’s what you should know about the space and the analysis: Temperature’s high.

Marketing 265

Marketing Customer 265

Forrester eCommerce

FEBRUARY 5, 2019

B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. Our snap analysis is this is a smart move that shakes up the market and bolsters DiscoverOrg’s position in it.

B2B 336

B2B Marketing Customer Data Customer 336

Kissmetrics

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Marketing 275

Marketing Customer Retention White Paper Download 275

Kissmetrics

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. All you have to do is enter your URL to get a deep, page-level SEO analysis.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Retail TouchPoints

NOVEMBER 2, 2021

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Map Customer Journeys for Data-Driven Mobile Marketing. Key Takeaways.

Point of Sale 299

Point of Sale Mobile Customer Marketing 299

Digital Doughnut

MARCH 14, 2022

In this article, we will discuss some of the best technical SEO audit and analysis tools. Some of these tools come as free and others are paid editions. The paid version offers you the flexibility to explore more features.

SEO 110

SEO Article Other Search Marketing 110