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La-Z-Boy Deploys Omnichannel ‘Listening’ Solution to Boost Understanding of Shopping Behaviors

Retail TouchPoints

Furniture brand La-Z-Boy has implemented a new omnichannel listening solution as part of its ongoing strategy to evolve the brand and grow customer loyalty. The XI Platform leverages InMoment’s text analytics engine and deep learning AI to help users understand and respond to all the dynamics impacting the omnichannel business.

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Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

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Now or Never: The Importance of Implementing an Omnichannel Strategy

Retail TouchPoints

To provide an informative and empathetic experience, retailers must offer a truly omnichannel experience. Here’s how to implement an omnichannel strategy that makes customers feel valued, and enables your team to deliver on the savvy consumers’ increased demands for service. Take a Down-to-Earth Approach.

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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.

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Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan

Retail TouchPoints

As MINISO sets its sights on omnichannel growth, the company is leaning into other key differentiators: a strong supply chain, original designs, and licensing partnerships with some of the world’s most renowned brands, including Disney, Universal and the NBA. Liu: When expanding, MINISO takes two major things into consideration.

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6 Lessons from Parachute’s Growth as an Omnichannel Lifestyle Brand

Retail TouchPoints

Action: Conduct deep customer research and analysis to understand what makes your target audience tick. Parachute’s product categories are a natural fit for omnichannel behaviors. What channels do they use? What influences them and drives their behaviors?

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Omnichannel Pricing: Ensure Consistency Across Channels With a Retail Intelligence Solution

Dynamic Action

Summary In today’s omnichannel retail environment, customers expect to move across channels seamlessly, making it crucial for retailers to provide an integrated and consistent experience. Omnichannel price consistency is particularly important and inconsistency may lead to a loss of brand value.