Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. This isn’t just a marketing dream — it’s possible.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

Optimizely

JANUARY 25, 2018

If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. Empowered B2C marketers can get this actionable insight themselves, without having to become a data scientist overnight.

B2C 199

B2C Marketing Channel eCommerce Marketing 199

Optimizely

MAY 8, 2018

As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. The customer lifecycle is a vital guide for any B2C marketer. What about your worst selling product? Start by unifying customer data.

B2C 186

B2C Customer Customer Data Definition 186

Optimizely

JANUARY 10, 2019

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. Even the most analytical and technology-minded marketers are nothing without fun, interesting, or bold creative. These three roles are all very different, but equally important to success in B2C marketing today.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

Groove

APRIL 15, 2024

B2C platforms often do not keep up with these changes or may not meet the unique requirements of B2B transactions. While there are plenty of options for B2C consumers, the unique capabilities a B2B customer requires simply are not available on B2C platforms and apps.

BigCommerce 195

BigCommerce B2B B2C Customer Retention 195

Kissmetrics

OCTOBER 21, 2020

Every time you log into your Google Analytics account, it’s right there waiting for you. By default, Google Analytics considers a visitor to have interacted with your site if they visited at least one additional page. The bounce rate you see in your overview report on Google Analytics is your site-wide bounce rate.

Live Chat 360

Live Chat Improvements Events Other 360

Forrester eCommerce

JUNE 27, 2022

For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […].

B2C 369

B2C Marketing Customer Customer Experience 369

Optimizely

NOVEMBER 16, 2017

In order to succeed, B2C marketers have to be half artist, half data scientist. It’s time for B2C marketers to get a better handle on customer data. For many B2C marketers, this is unsustainable. But many of today’s marketing tools don’t make it easy to see all the data in one place. Without it, you’ll be flying blind.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Retail TouchPoints

MARCH 19, 2024

The online eyewear retailer, which sells in both B2B and B2C channels and is working with brick-and-mortar retailer U.S.Vision , has categorized approximately 3,000 SKUs since adopting the PIM solution, with more in the pipeline.

Management 221

Management B2C B2B Channel 221

Retail TouchPoints

APRIL 4, 2022

B2C and B2B Experiences Will Keep Converging and Optimizing. One of the hottest trends will be the continued convergence of B2C and B2B commerce experiences, as both domains work to create more effective commerce ecosystems that meet their customers’ needs. We expect B2B brands to continue working toward a more B2C-style experience.

B2C 317

B2C B2B Supplies Conversion Optimization 317

Kibo

MAY 3, 2022

Recently, Kibo was named as the Leader in the latest edition of The Forrester Wave : B2C Commerce Solutions, Q2 2022 report. We are excited and truly honored to be named the Leader in B2C Commerce Solutions by Forrester. In fact, Kibo was named as the sole leader among the nine other vendors evaluated by Forrester!

B2C 62

B2C Omnichannel Order Fulfillment Technology 62

Forrester eCommerce

OCTOBER 25, 2018

Accordingly, our Forrester Analytics data shows that 75% of marketers have already implemented or are planning to implement a solution to manage this market in 2018, and seventeen percent of B2C marketers consider influencers one of […]. The size of the influencer market on Instagram alone is set to grow $2.38 billion next year.

B2C 307

B2C Marketing Management Social Media 307

Forrester eCommerce

AUGUST 26, 2019

The identity graph is the foundation of identity resolution, and its mapping of consumer identifiers determines the scale, accuracy, and reach of marketers’ analytics and engagement efforts. Unsurprisingly, as B2C […].

B2C 301

B2C Blog Consumer Marketing 301

Algopix

MAY 5, 2020

Best B2C marketplaces in 2020 and what can you learn from them? Overstock offers vendors reporting data and analytics to track how well listings are performing. The post Top 10 B2C Online Marketplaces to Watch in 2020 appeared first on | Algopix. Facebook Marketplace.

B2C 78

B2C Shipping Costs Merchant Services Small Business Retail 78

MakeWebBetter

SEPTEMBER 5, 2019

Now, if you own a B2B or B2C whichever business, you cannot simply rely on PPC Ads for leads. The post How To Track Content Performance With Google Analytics? (Digital Information World, 2019) (Source: HubSpot) That makes almost half the percentage of your potential customers too. You really need to have your organic traffic ready.

PPC 66

PPC B2C B2B Information 66

Optimizely

JANUARY 23, 2019

In this whitepaper, we explore the new skills that today’s B2C marketers are expected to have, including: Descriptive Analytics. Predictive Analytics. Prescriptive Analytics. Learn how you can develop your skills at a data scientist and drive more success for your B2C brand as a marketer.

B2C 150

B2C Marketing eCommerce 150

Retail TouchPoints

MARCH 19, 2024

I own an agency that works with B2C and ecommerce companies that rely heavily on great creative in their paid social campaigns. Bryan Karas is the Founder and CEO of Playbook Media , a full-service digital marketing agency that works with clients in B2C, ecommerce and B2B.

B2C 233

B2C Multi-channel B2B Marketing 233

Forrester eCommerce

MAY 26, 2021

Contentsquare just raised a $500M Series E round led by Softbank. The French Tech ecosystem is booming Wow! This is the biggest VC round ever and the biggest total VC funding ever for a French start-up, now valuated at $2.8bn. There are now about 15 French unicorns and counting. In a previous blog, I mentioned […].

Blog 275

Blog Customer Experience B2C Customer 275

Inflow Insights

JUNE 17, 2020

This case study will show not only how we set up the campaigns but also the impact they had on the back-end metrics using Google Search Console and Google Analytics. Additionally, it allowed us to leverage the power of Google Analytics in addition to the native reporting from Facebook Business Manager. What was the missing piece?

B2C 158

B2C Shipping Costs Social Media Channel 158

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. How Is B2B Content Marketing Different From B2C?

B2B 314

B2B B2C Multi-channel Marketing 314

Kissmetrics

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. By putting all shipment tracking, collaboration, insights, analytics, and inventory knowledge onto a simple digital tool, Flexport helps businesses take control of their supply chains. What Is the Difference Between B2B and B2C Niche Marketplaces? uShip – Shipping.

B2B 298

B2B Merchant Services Food and Beverages eCommerce 298

Forrester eCommerce

FEBRUARY 27, 2019

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands. Real-time interaction management (RTIM) provides critical capabilities that enable marketers to realize their CX ambitions.

Management 348

Management B2C Customer Experience Technology 348

Retail TouchPoints

JUNE 9, 2022

According to research conducted by Genpact and MIT, CGR companies with Chief Information Officers (CIOs) who have invested in advanced analytics, customer experience (CX) and cloud processing and storage could see earlier and better results. But not all are achieving the same levels of success.

Consumer Goods 214

Consumer Goods Consumer Retail B2C 214

Retail TouchPoints

MAY 18, 2023

Lisbona attributes a share of her brand’s rapid rise to its early adoption of NetSuite , which laid a “strong foundation” for more analytical business operations and real-time decision-making. “A After six months of B2C sales in the U.S.,

POS 242

POS Channel B2C Social Media 242

Retail TouchPoints

AUGUST 9, 2021

Focusing resources appropriately requires fluency in sophisticated customer analytics that can identify a brand’s most valuable customers, while also helping marketers understand the right target acquisition costs based on projected lifetime value. For today’s B2C brands, nothing happens outside the context of the customer.

Customer 297

Customer Multi-channel B2C Omnichannel 297

Kissmetrics

NOVEMBER 19, 2021

Use tools like Google Analytics and my A/B testing calculator to measure your results. Hosting training webinars works in both the B2B and B2C space, depending on who your target market is. Or, if you’re a B2C company selling cosmetics, you might host a webinar on how best to use your products. Use User-Generated Content (UGC).

Webinar 297

Webinar Social Media B2C B2B 297

Optimizely

JULY 5, 2018

If you’re in B2C marketing — especially email marketing — you’ve likely seen an incredibly complex decision tree at some point. However, decision trees and flow charts can quickly become overwhelming, confusing, and make it tough to gauge the performance of your B2C marketing. Less accurate analytics.

Omnichannel 218

Omnichannel B2C Multi-channel Channel 218

GetElastic

SEPTEMBER 20, 2021

B2B businesses specifically have felt an unprecedented amount of pressure to expand their B2B offerings and align more with B2C shopping experiences. This model combines the elements of a B2B and B2C business model where “Business A” partners with “Business B” to deliver “Business A’s” products and services to the “Customer.”

B2C 145

B2C B2B Reference eCommerce 145

Kibo

JANUARY 10, 2022

Kibo and Quantum Metric have partnered to produce this 9-page ebook that explains what’s required of a modern data analytics and personalization regime. We answer the key questions anyone developing a personalization strategy needs to ask: How can analytics help segment customers? Download Now.

Customer Experience 62

Customer Experience Customer Download eCommerce 62

Kissmetrics

MARCH 2, 2021

To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers. Let’s start with B2C. B2C Review Sites. B2C” businesses sell goods and services directly to consumers. If you’re a B2C business, opt for popular, high-traffic review sites to maximize your exposure. Software Advice.

Merchant Services 273

Merchant Services B2C B2B Social Media 273

Forrester eCommerce

JULY 25, 2022

B2C marketers quickly shifted budgets toward these more trackable media channels in efforts to quickly capture the attention — and dollars — of prospective customers. Pandemic-induced shifts in consumer behavior resulted in a burst of content consumption across emerging platforms — from connected television to streaming radio and beyond.

B2C 39

B2C Omnichannel Customer Channel 39

Ecommerce Platforms

OCTOBER 15, 2018

Ok, it goes without saying that B2C has unlimited opportunities for strategic entrepreneurs. But so is the fact that B2B is outdoing B2C in online revenue. A report by Statista estimated that while B2C was able to cumulatively achieve an impressive $2.2 That’s a given. And here’s the thing to prove it. Ever heard about it?

eCommerce Platforms 142

eCommerce Platforms B2B Payment Services Merchant Services 142

Groove

AUGUST 20, 2020

just behind last year's Cyber Monday, according to Adobe Analytics. Whether you sell B2C or B2B, using a content-driven approach helps to personalize the online shopping experience. If you're a B2C eCommerce retailer, improve your holiday marketing strategy by creating gift guides for various customer personas.

eCommerce 243

eCommerce Marketing Social Media Gifts 243

Ecommerce Platforms

DECEMBER 20, 2021

B2B eCommerce and B2C businesses acting as manufacturers, distributors, or wholesalers face many challenges, the most important of which is ensuring their customers are happy. We'll cover lots of information, but let's start this Sana Commerce review with a consolidated pro-cons list: Pros: It's suitable for B2B and B2C businesses.

Payment Services 211

Payment Services B2B Shipping Costs B2C 211

Optimizely

JANUARY 16, 2018

That’s why you need a CRM that is designed specifically for businesses that sell directly to consumers: a B2C CRM. A B2C CRM can help you collect, unify, and analyze the data your buyers share with you each day. Here’s why your brand needs a B2C CRM to help you better serve your ecommerce customers. Improve customer service.

eCommerce 191

eCommerce B2C Social Media Customer Data 191

Retail TouchPoints

APRIL 28, 2022

Step 1: Big Data and Predictive Analytics for Supply Chain Sustainability. Data-driven supply chains hardwire predictive analytics and automate decision-making to minimize human errors. Creating a unified customer experience across multiple sales channels (B2B and B2C) ensures greater visibility and increases sales opportunities.

Supplies 243

Supplies Shipping Costs Clothing Omnichannel 243

Retail TouchPoints

AUGUST 29, 2023

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Scaling requires building a set of enterprise-wide data, analytics, technology, people and governance-related capabilities. And when that expectation isn’t met, it’s a big problem.

Multi-channel 213

Multi-channel Retail Customer Experience Customer Data 213