Retail TouchPoints

SEPTEMBER 2, 2022

Here are some of the ways retailers can reduce their carbon footprint using new tooling and data analytics: Improving Freight’s Environmental Capabilities. Data analytics can provide a business with updates on product orders and product availability prior to purchase, and also immediate access to the manufacturing details.

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Retail TouchPoints

AUGUST 17, 2023

The latest Consumer Price Index (CPI) data highlights a significant deceleration in inflation, now standing at half of last year’s peak. This moderating trend in inflation is an encouraging development, but it is not without its caveats, particularly within the dynamic and complex terrain of the retail and consumer goods industries.

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Forrester eCommerce

FEBRUARY 2, 2021

The crises of 2020 turbocharged consumers’ technology adoption and usage. While the pace of change is impressive, consumers’ swift adaptation to life among screens is not entirely radical.

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Retail TouchPoints

DECEMBER 20, 2021

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online.

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Retail TouchPoints

JUNE 9, 2022

The majority of consumer goods and retail (CGR) companies have accelerated their digital journeys over the last two years to better serve the growing number of online shoppers. In the end, consumer goods and retail companies are shining examples of why CX and EX are inextricably linked. Spotlighting the Customer Experience (CX).

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Ecommerce Platforms

APRIL 7, 2022

One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use the site, and how often. If the website uses Google Analytics, for example, that data will then be sold to other businesses. Consumers aren’t happy.

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Retail TouchPoints

APRIL 17, 2024

Rather than chasing the obvious trends everyone else is pursuing, we dig deep into the human psyche to uncover the unmet consumer needs yet to be served by brands. Long before our conscious minds decide what something is, our senses have already detected, decoded and decided whether it’s an enhancement or impediment to life.

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Retail TouchPoints

SEPTEMBER 24, 2021

According to McKinsey research, 75% of consumers tried new brands and shopping behaviors during the pandemic and they plan to stick with them moving forward. That is why the firm believes that, in order to differentiate and grow, brands need to embrace a combination of creativity, analytics and purpose.

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Retail TouchPoints

FEBRUARY 20, 2024

The service enables consumers to choose which data they share with the merchant, such as purchase histories that would enable more personalized product recommendations based on interests as well as sizes, style and color preferences for clothing. The service is now available in the U.S.,

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Retail TouchPoints

APRIL 11, 2024

But while AI is already delivering big changes to retailers’ bottom lines, it hasn’t yet truly transformed the way consumers shop. Retailers are readying auto-shopping bots that allow consumers to enter very detailed preferences (styles, brands, materials, sizes, prices, etc.) That will happen this year.

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Retail TouchPoints

FEBRUARY 21, 2022

With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the post-pandemic world. In the past two years, consumers’ expectations and preferences have vastly changed. If one thing has become clear during the last two years, it’s that consumers value options for convenience.

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Retail TouchPoints

FEBRUARY 29, 2024

It’s easy to understand, emotionally, why consumers would want to shop from a store that tailors its product assortments to the neighborhood they live in. For large chain retailers, it’s a way of letting the community know that consumers are seen and that the store wants to be part of the community. Predictive analytics can help.

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Retail TouchPoints

DECEMBER 27, 2023

Consumer packaged goods (CPG) companies are obsessed with two things: maximizing revenue and minimizing operational expenses. Of the 30,000 new consumer products released each year, most of them fail. Most refer to the process as a sprint, and it is — except it’s the distance of a marathon. More effective promotions.

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Retail TouchPoints

AUGUST 17, 2022

When the COVID-19 pandemic hit, eco-friendly household cleaner brand Rebel Green happily grappled with a surge in overnight mainstream success as consumer demand for cleaning products skyrocketed. It was a dream come true, but Rebel Green had a rude awakening once the surge slowed. A Clean Green Mission Aligns With Pandemic Priorities.

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Retail TouchPoints

MAY 25, 2023

The rapid advancement of technology and social media has created a new generation of well-informed, empowered and discerning consumers. IBM’s Institute of Business Value (IBV) has just completed significant research into the priorities and decisions for supply chain operations and sustainability in partnership with The Consumer Goods Forum.

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Forrester eCommerce

MARCH 2, 2020

Virtual assistants such as Amazon’s Alexa, Apple’s Siri, and Google Assistant are among the set of emerging personal technologies that Forrester clients ask us about, especially as consumers embrace smart speakers. But Forrester Analytics’ Consumer Technographics® data shows that consumers still use […].

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Forrester eCommerce

OCTOBER 27, 2021

To answer these questions, we built an analytical model to identify the values-motivated consumer Social values permeate the consumer-brand conversation, but they do not always shape consumer action. How should brands respond? Today, […].

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IntelligenceNode

MARCH 28, 2024

In the dynamic world of online retail, the concept of the “digital shelf” has emerged as a pivotal battleground for brands vying for consumer attention & eCommerce success. The post Driving Growth: Intelligence Node’s Accurate Digital Shelf Analytics appeared first on Blog. The digital.

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Retail TouchPoints

MAY 9, 2022

The COVID-19 pandemic has undoubtedly accelerated shifts in consumer behavior and expectations, and not many have been as dramatic as the explosive rise of ecommerce. Perhaps one of the biggest pain points brands have struggled with in ecommerce over the past two years is meeting consumers’ increased demand for immediacy.

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RIS News

MARCH 11, 2024

as our consumer goods co-chair. Representing the retail side is Ashok Viswanathan, director of supply chain analytics at Best Buy. We’re excited to announce Praveen Moturu, global vice president, enterprise digital platforms at Mars, Inc.,

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Retail TouchPoints

FEBRUARY 22, 2021

Instead, a series of recent diversifications, including the launch of a direct-to-consumer site in 2017, meant the brand was poised to roll with the pandemic punches. These gave Kerrits the advanced analytics and segmentation tools she needed to react to the volatile market forces and shifting consumer sentiments that shaped the year.

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Retail TouchPoints

DECEMBER 3, 2021

described Dan Leahy, co-founder and CEO of the product design analytics platform MakerSights. This kind of voice-of-consumer input has typically been hard to come by outside of focus groups, especially early in the product design process. Distribution is No Longer Destiny. MakerSights launched in 2015.

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Retail TouchPoints

MAY 31, 2021

One of the greatest challenges for retailers will be operating under new health and safety measures as consumers resume in-store shopping. One way to do so is by leveraging the power and versatility of video content analytics software. We can expect face masks to be a part of the consumer experience for the foreseeable future.

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RIS News

JANUARY 9, 2024

You can’t discuss analytics without diving into artificial intelligence, and how AI is powering many of today’s data systems. Learn how Lowe's is tapping the tech.

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iVend

OCTOBER 16, 2023

As discretionary spend decreases in inverse proportion to cost of living increases, and consumers think more carefully about where they spend, retailers have to get really smart about strategies to win and retain their share of the market. Read how our analytics system helps retailers with personalization.

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Retail TouchPoints

AUGUST 31, 2023

To help solve both challenges, the Arity Private Marketplace (PMP) enables marketers to leverage driving behavior data to understand where and when consumers are driving and to reach them with relevant messaging before they even get behind the wheel.

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Retail TouchPoints

OCTOBER 4, 2023

In response to evolving consumer behavior, many retailers are pivoting from malls and large-format stores in city centers to neighborhood locations that aim to serve the work-from-home population. Not surprisingly, many have found the data points to residential enclaves in and around cities where consumers live.

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Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

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Retail TouchPoints

OCTOBER 11, 2022

In 2022, the impact of economic uncertainty, particularly in rising prices of non-discretionary expenditures like gas, food and housing, will rein in consumer spending. These forecasts can be attributed to continued consumer enthusiasm for ecommerce even in a post-pandemic world with more physical stores open for business.

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Retail TouchPoints

JANUARY 12, 2023

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Additionally, Lowe’s Marvin Ellison will be honored with the NRF 2023 Visionary Award. Taking place January 15-16 from 10 a.m.

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Dynamic Action

JANUARY 16, 2024

Staying competitive in the retail landscape requires embracing a retail analytics solution for accurate, real-time insights into what’s trending. Abercrombie & Fitch’s success story showcases the impact of data-backed insights from retail analytics in tracking trends to maximize customer demand and revenue.

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RIS News

JULY 10, 2023

In this edited webinar transcript, RIS and Treasure Data touch on the results of the 2023 RIS and CGT report, 'The Analytics Advantage,’ using some stats and findings as a jumping-off point into a broader conversation about using data to create excep

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Retail TouchPoints

SEPTEMBER 22, 2020

Another peculiarity of this downturn is the discrepancy between consumer spending and consumer sentiment. The Consumer Spending Gap. That is fairly typical behavior during a recession, since market volatility and economic uncertainty normally amount to more conservative consumers. Consumer Confidence Is Down.

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Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

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Wiser

MARCH 28, 2024

In an illuminating revelation from Deloitte’s 2024 consumer products industry outlook , half of the consumer product companies surveyed express a pivot away from relying on price increases as a growth strategy, signaling a paradigm shift in how businesses approach market expansion and consumer engagement.

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Retail TouchPoints

JANUARY 5, 2024

Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers. As part of its Privacy Sandbox initiative, Google plans to phase cookies out for all Chrome users during the second half of 2024.

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Dynamic Action

DECEMBER 21, 2023

A retail analytics solution quickly surfaces metrics from both contexts and presents them in a unified view, allowing you to see the full picture of performance easily. Insights from retail analytics help you stay competitive, understand your customers, manage your inventory, and create better pricing and promotional strategies.

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