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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

With this uncertainty in mind, I spent time on Saturday, November 25, 2023 seeking out early ecommerce sales data from Black Friday to gain a clearer understanding of how the market was performing. According to online shopping data from Adobe Analytics , Black Friday sales were $9.8 billion, an ecommerce record.

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Customer Analytics: Where the Answers to All of Your Ecommerce Marketing Questions Live

BigCommerce

There’s a lot that goes into becoming a great ecommerce marketer. You might be phenomenal at writing website copy, email…

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eCommerce Marketing Software To Drive Conversions

Groove

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. eCommerce Marketing Software: Increase Revenue.

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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). If you have an ecommerce site, you need to prepare for this change — and fast. How Google Analytics 4 is Different from Universal Analytics.

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

These visionary individuals not only navigate the ever-changing digital landscape but also set the pace for innovation, disruption, and success in the eCommerce sphere. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

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India’s e-commerce market set to surpass US$91bn in 2023, says GlobalData

Retail Technology Review

The overall transaction value of the Indian e-commerce market is projected to grow from INR3.4 trillion (US$91bn) in 2023, says GlobalData, the data and analytics company. trillion (US$49bn) in 2019 to INR6.3

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India’s e-commerce market set to surpass US$91bn in 2023, says GlobalData

Retail Technology Review

The overall transaction value of the Indian e-commerce market is projected to grow from INR3.4 trillion (US$91bn) in 2023, says GlobalData, the data and analytics company. trillion (US$49bn) in 2019 to INR6.3