Stop Playing “Telephone” With Data And Analytics. Change The Game With The GQMD Framework
Forrester eCommerce
APRIL 24, 2018
Too many firms today are playing a data-to-insights game of telephone. In the data analytics version, the insights you deliver fail to drive many actions that improve outcomes. The insights tumble into a gap between you and your budget-holding stakeholders who drive actions and have accountability for outcomes.
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