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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). How Google Analytics 4 is Different from Universal Analytics. Common Google Analytics Errors for ecommerce Accounts.

eCommerce 247
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AI-Generated Product Recommendations Power Amazon’s Fall Prime Event

Retail TouchPoints

AI-Enabled Product Recommendations Boost Health and Beauty Categories AI played a significant role in U.S. online sales, driving up orders from shoppers who clicked on product recommendations driven by predictive AI, according to Salesforce.

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An In-Depth Guide to Google Analytics 4

Kissmetrics

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. What Is Google Analytics 4? It replaces the former property type “Universal Analytics.”. That’s not all, however.

Events 339
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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations. The problem is, consumers don’t seem to want them. But branding may also play a significant role here.

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Analytics Consulting

Kissmetrics

Your analytics should tell you everything. Tools like Google Analytics are incredibly valuable for businesses. Instead, many companies have realized that their analytics tools have introduced a lot of unexpected problems. This is why companies need analytics consulting. This is why you need an analytics consultant.

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How Google Analytics 4 Will Impact Your eCommerce Website

Groove

Google’s Universal Analytics (UA) is officially being sunsetted in July of 2023. Universal Analytics has been the industry standard for eCommerce conversion tracking since 2013. Learn how Google Analytics 4 (GA4) will impact your eCommerce website by reading on! Understanding Universal Analytics.

eCommerce 195
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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

In response to these disruptions, we’re seeing a rise in the adoption of digital tools such as blockchain, artificial intelligence and predictive analytics. Improved visibility and control, increased certainty in the shipping and logistics operations and enhanced data analytics will certainly help merchants futureproof their supply chain.

Supplies 234