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Demystifying Real-Time Data For Analytics And Operational Workloads

Forrester eCommerce

I often get client inquiries about latency requirements to support real-time analytics and operational workloads. At its core, real-time data refers to data made available immediately (or almost immediately) to support operational and analytical workloads. This data may […]

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How New Digital Analytics Funding Will Improve Design

Forrester eCommerce

Interface experience analytics technologies get into minute detail about what users are doing, provide visualizations about behavior and typically offer a prioritized list of issues. The category is sometimes referred to as digital experience analytics or interaction analytics.

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Timing is Everything When it Comes to Useful, Governable Analytics Data

Retail TouchPoints

Yet modern data engineers and data practitioners now can decipher data streamed from SaaS APIs and modern cloud data services, interpreting the information in real time to create “semantic” models of understanding of the data in advance of analytical use cases and downstream data flows. There is a better way.

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Use Text Analytics Technologies To Handle Mountains Of Unstructured Data

Forrester eCommerce

Luckily there are mature technologies out there that can help. First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Stopping Ecommerce Fraud: How Technology can Help

Retail TouchPoints

Fortunately, newer technologies like graph databases and machine learning do that. Using AI and ML technologies are the best tools to attack fraud, with adoption rising. Smaller firms are the most likely to be adding new technology in the next six months. But graph analytics finds a problem.

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Nordstrom Names Walmart Exec to Top Technology Post

Retail TouchPoints

Nordstrom has named Jason Morris as its new Chief Technology and Information Officer, effective May 1. At Nordstrom, Morris will oversee technology functions including engineering, data science and analytics. Morris will bring more than 25 years of tech experience, most recently as SVP of Enterprise Business Services at Walmart.