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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

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Asian Ecommerce Site Zalora Integrates Real-Time Personalization Across Web, Mobile and Email

Retail TouchPoints

With ecommerce sites in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong and Taiwan, Zalora features a range of products from more than 3,000 brands across a categories including apparel, footwear, accessories, beauty, “pre-loved” (secondhand), home and lifestyle.

Mobile 246
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Rent the Runway Turns to Amazon as Turnaround Efforts Continue

Retail TouchPoints

As it completes its restructuring and moves forward on the path to profitability, rental subscription service Rent the Runway has opened a storefront on Amazon where it will sell both pre-worn and new apparel. Rent the Runway’s new branded Amazon Fashion storefront features hundreds of pre-worn styles from 35 brands.

Fashion 288
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Retail Ecommerce Ventures Acquires Stein Mart for $6.02 Million

Retail TouchPoints

The deal includes the Stein Mart nameplate as well as its private label brands, domain names, social media assets and customer data from Hilco Streambank, an IP advisory firm that had been marketing the assets. REV plans to build on Stein Mart’s earlier ecommerce efforts in the retailer’s second life.

eCommerce 232
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HBC Splits Saks OFF 5TH Into Online and In-Store Businesses — a Path Other Brands May Follow

Retail TouchPoints

The department store retailer took a similar route by dividing Saks Fifth Avenue into distinct ecommerce and brick-and-mortar companies — a move that could become a trend among apparel and specialty retailers. Accelerated by COVID, many apparel and specialty retailers are asking, ‘What is the purpose of the physical store?’

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Return-To-Office: Why Luxury Retailers Should Refresh Their Clienteling Strategies Along with Their Customers’ Work Wardrobes

Retail TouchPoints

in the second — spending on apparel that’s appropriate for a mandatory return to office will also not be optional for those who have invested in little other than athleisure while working remotely the last few years. in the first quarter to a mere 1.6%

Customer 279
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How Enterprise Modernization and Artificial Intelligence are Charting a New Course for the Consumer Industry

Retail TouchPoints

Whether it’s the food and beverage sector, apparel and footwear or automobiles, direct-to-consumer businesses are grappling with the consequences of shifting consumer behaviors against the backdrop of an unpredictable global supply chain.

Consumer 246