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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital.

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A Vend POS Review: Everything You Need to Know

Ecommerce Platforms

Or, are you looking for a better POS system than the one you already have? If so, Vend POS might be the perfect solution for you. They were one of the first companies offering business owners a robust POS system operating entirely via the cloud. How Does Vend POS Work? The Benefits of Using Vend POS.

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Connect Your In-Store Experience to Your Online Marketing Strategy

Optimizely

That’s why you need to use the data you already have collected on your customers in-store to understand what they are looking online, on social media, and on mobile. In fact, almost two-thirds of retailers say the use of big data and analytics is creating a competitive advantage for their organizations. Far from it.

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Top Ways Retailers Continue Evolving their Tech Stacks

Retail TouchPoints

Specifically, customers wielding the Nike app could quickly scan in-store QR codes to find out whether their chosen apparel sizes and colors were available. There are also options that enable grocers to easily connect their POS platforms to online ordering and provide BOPIS capabilities to consumers.

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The Technical Architecture Behind Integrated Omnichannel Unveiled

iVend

Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store. Open APIs allow for the development of new functionality that is able to integrate with the POS system easily, without constantly rebuilding interfaces.

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The Technical Architecture Behind Integrated Omnichannel Unveiled

iVend

Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store. Open APIs allow for the development of new functionality that is able to integrate with the POS system easily, without constantly rebuilding interfaces.

article thumbnail

The Technical Architecture Behind Integrated Omnichannel Unveiled

iVend

Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store. Open APIs allow for the development of new functionality that is able to integrate with the POS system easily, without constantly rebuilding interfaces.