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Walmart Releases Software Development Kit to Simplify In-Game Commerce Integrations

Retail TouchPoints

Walmart has teamed up with gaming development platform Unity to offer its developers the ability to integrate Walmart commerce functionality into the games and apps they build. We’re excited to be able to give Unity developers the option of another new revenue stream while keeping players within their games and experiences.”

Games 264
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Amazon Anywhere Offers In-Game Shopping for Real-World Products

Retail TouchPoints

Amazon has debuted a new immersive shopping functionality called Amazon Anywhere that allows customers to discover and buy physical products from Amazon within virtual environments such as video games, augmented reality applications and mobile apps. Screenshot from Niantic’s new game, Peridot.

Games 310
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Amazon Extends Just Walk Out Technology to Apparel and Fan Gear with RFID

Retail TouchPoints

Amazon has incorporated RFID capabilities into its Just Walk Out cashierless technology to handle the sale of apparel and fan gear at two Seattle sports venues. Earlier this year, Amazon piloted the RFID-enabled Just Walk Out technology for a few games at Climate Pledge Arena, home of the NHL’s Seattle Kraken.

Apparel 278
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Upping Your Fit Guide Game

Fastr

Size does matter in ecommerce – and not just for apparel. When you’re looking at static photos of mer chandise online, whether it be a bouquet of flowers, piece of furniture, or article of clothing, it can be very difficult to visualize the size of the item in the absence of “known” comparisons.

Games 246
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U.S. Apparel Resale to Double in Next Five Years, Fueled by Retailers and Brands

Retail TouchPoints

And while North America remains the leader, resale is now clearly a global phenomenon: the worldwide secondhand apparel market is expected to grow 127% and hit $218 billion by 2026. “I The “thrifters” cohort is growing steadily, with 41% of consumers now saying that when they shop for apparel, secondhand venues are their first stop.

Apparel 321
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Pacsun Celebrates One-Year on Roblox with New Slick Rick Collab

Retail TouchPoints

Users can also enhance their own in-experience look by customizing their avatars with signature Slick Rick elements, such as his crown and eye patch. To drive additional buzz for the activation, Pacsun and Slick Rick co-created a four-piece, limited-edition collection, giving shoppers access to “IRL” apparel inspired by the Roblox experience.

Games 277
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NBA’s Hornets Create Buzz with Virtual Fan Shop

Retail TouchPoints

As part of the virtual shopping experience, visitors can turn themselves into realistic 3D avatars to shop and interact with other fans in a space designed to replicate game-day energy. The avatars can browse through aisles, discover products on racks and virtually try on apparel and accessories before making a purchase. “As