JCPenney Launches Frye and Co. Footwear and Apparel Collection
Retail TouchPoints
SEPTEMBER 13, 2022
JCPenney has launched a new lifestyle collection inspired by 159-year-old bootmaker and western apparel brand Frye. The apparel can be found at 150 of the retailer’s U.S. JCPenney has been in the process of a rebranding campaign since its 2020 sale to Brookfield Asset Management and Simon Property Group (SPG). collection.
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