ROI Revolution

JULY 5, 2023

In this article, learn how a brand in the apparel industry’s A/B test led to a more than 300% increase in users clicking to write a review with a 2% increase in transactions. A brand in the luxury apparel industry with a primarily male target audience was looking for ways to increase transactions without increasing ad spend.

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Retail TouchPoints

MARCH 30, 2021

With ecommerce sites in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong and Taiwan, Zalora features a range of products from more than 3,000 brands across a categories including apparel, footwear, accessories, beauty, “pre-loved” (secondhand), home and lifestyle.

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Retail TouchPoints

OCTOBER 5, 2023

Additionally, shopping on mobile devices is expected to hit a major milestone this year, surpassing desktop for the first time and driving over half of all online holiday spending. Buy now, pay later in particular has become increasingly mainstream and will make it easier for shoppers to hit the ‘buy’ button, especially on mobile devices.”

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RetailDive

APRIL 27, 2021

The apparel retailer moved to develop a frictionless shopping experience after seeing a dramatic increase in mobile traffic during the pandemic.

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Retail TouchPoints

JANUARY 4, 2024

Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ). Other key data points for holiday 2023: Mobile commerce overtook desktop, clocking 51.1%

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RetailDive

NOVEMBER 17, 2022

Mobile is the apparel brand’s largest digital channel, and a new app is one part of its attempt to transform into a digital-first, direct-to-consumer brand.

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Mobile Apparel Channel Consumer 98

ROI Revolution

APRIL 13, 2023

In this blog, we’ll explore an A/B test success story where a major athletic apparel brand that generates over $1 billion in annual revenue was able to: Reduce friction Increase the overall number of cart additions Increase the quantity of items added to carts …all through a strategically planned mobile A/B test.

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Apparel X-cart Mobile Recommendation 78

Retail TouchPoints

JANUARY 5, 2024

Unity is one of leading platforms for the development of real-time 3D content, with a suite of software and AI solutions that enable game and app developers to build and run immersive 2D and 3D content and experiences for mobile phones, tablets, PCs, consoles and augmented and virtual reality devices. More than 1.1

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Retail TouchPoints

NOVEMBER 16, 2023

It can even generate searchable images of the apparel ideas in shoppers’ head to find exactly what they want. Apparel shoppers in particular often have something very specific in mind, with 20% of apparel queries on Google coming in at five words or longer, said Black. The new capability will roll out on mobile in the U.S.

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Retail TouchPoints

JANUARY 12, 2024

Non-staff members can use credit cards, mobile wallets, QR codes or the Amazon One palm payment system to enter and shop at the checkout-free stores. Employees can look up receipts and account balances in the hospital’s badge pay web portal or mobile app.

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Food and Beverages Payment Services Technology Apparel 248

RTP blog

APRIL 25, 2017

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum. Don’t stop mobile marketing ; 2.

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Retail TouchPoints

MAY 9, 2023

Amazon has debuted a new immersive shopping functionality called Amazon Anywhere that allows customers to discover and buy physical products from Amazon within virtual environments such as video games, augmented reality applications and mobile apps. Screenshot from Niantic’s new game, Peridot.

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Games Consumer Electronics Accessories Shipping Costs 284

Retail TouchPoints

AUGUST 30, 2023

online, will be available online, on the Macy’s mobile app and at select stores nationwide. Curated around the shared joy of the outdoors, Academy will carry products including polos, backpacks, men’s and women’s apparel and the iconic Bean Boots. The assortment, which will feature exclusive designs and colorways priced from $12.50

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Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. adult on a mobile device has more than doubled.

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Retail TouchPoints

SEPTEMBER 15, 2023

The global lifestyle apparel and accessories brand has opened its first new store since 2019 at the Cumberland Mall in Atlanta and has exceeded soft opening projections by 67.9%. In the latest chapter of its incredible comeback story, True Religion is reinvesting in branded brick-and-mortar.

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Retail TouchPoints

JULY 31, 2023

If successful, a larger apparel collection could be made available in Walmart stores. “At Walmart’s ability to mobilize positive impact across its supply chain of diverse U.S. The brand pilot will test the Rubi fiber’s performance in a prototype garment, with a goal of producing garment samples.

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Supplies Apparel Clothing Blog 221

Retail TouchPoints

AUGUST 17, 2023

Magni is a 20-year-plus veteran of McKinsey & Company with extensive experience working across a host of iconic brands in apparel, beauty, consumer goods, hospitality and grocery. These include the company’s ecommerce sites, mobile apps, marketplace, loyalty and gift registry programs for both Macy’s and Bloomingdale’s.

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Optimizely

FEBRUARY 21, 2017

Customers who shop on mobile do so with a different mindset than they do on any other channel. Research has shown that shoppers increasingly use mobile for early-stage browsing and discovery, then will switch to a different device to actually complete the purchase. mentality that many customers have while shopping on mobile (i.e.

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Mobile Retail Social Media Presentation 150

Retail TouchPoints

OCTOBER 27, 2023

The recently announced joint venture between Forever 21 and Shein is coming to life — in the form of a Forever 21-branded line of men’s and women’s apparel that will be designed, manufactured and sold on Shein. At the same time, SPARC became a minority shareholder in Shein. Australia and parts of Europe.

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Retail TouchPoints

NOVEMBER 27, 2023

“An uncertain demand environment pushed retailers to deliver big discounts this season, while also fortifying their ecommerce services with flexible payment methods, better personalization and enhanced mobile functionality,” said Vivek Pandya, Lead Analyst at Adobe Digital Insights in a statement. billion  in online spend, up  5.4%

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Retail TouchPoints

FEBRUARY 2, 2024

customers in the Amazon mobile app. To use Rufus, customers start typing or speaking their questions into the regular search bar in Amazon’s mobile app. Rufus is currently in beta, so the tool is only available to a small subset of U.S. customers over the coming weeks. customers over the coming weeks.

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Retail TouchPoints

NOVEMBER 7, 2023

The general Deals page features promotions and markdowns in a range of top holiday categories — including apparel, electronics, toys and beauty — from a wide variety of merchants, ranging from big-box stores and multi-brand retailers to DTC brands and local stores.

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Toys Electronics Apparel Mobile 219

Retail TouchPoints

AUGUST 18, 2023

For Kit Garton, VP of Product at DTC men’s swimwear and apparel brand Chubbies , being a “digital native” entails more than just growing up with the internet and your favorite celebrities all in the palm of your hands. “It The oldest members of Gen Alpha are [themselves] turning 13 , so they are beginning to influence household purchases.”

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Retail TouchPoints

DECEMBER 12, 2022

Selling swimsuits online was proving challenging for TA3 Swim due to customers often incorrectly choosing their own sizes — a problem for all apparel and footwear retailers, but particularly for the body-hugging styles sold by TA3 Swim. Fit problems result in 38% of apparel returns, according to 3DLOOK.

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Retail TouchPoints

AUGUST 1, 2022

7 For All Mankind is helping customers in Brazil find their perfect fit through the adoption of AI sizing technology that the denim brand hopes will boost sales and drive down return rates, while promoting less waste in the apparel industry. The brand has implemented the MySizeID solution from MySize Inc.,

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ROI Revolution

SEPTEMBER 7, 2021

Apparel & accessories make up 37% of total retail revenue in the US, followed by home furniture at 30% and personal care at 13%. Mobile accounts for 73.2% Apparel & Accessories. US ecommerce apparel sales are expected to approach $100 billion in 2021 after hitting $91.7 After increasing 5.2% billion in 2021.

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Electronics Apparel Consumer Electronics Home Furnishings 78

Retail TouchPoints

MARCH 7, 2024

“Bringing the trusted Zulily brand into our asset-light business model allows us to offer furniture and home furnishings, apparel and footwear, jewelry and watches, among other categories that are also core competencies of our off-price Overstock business with flash sale deal pricing,” said Overstock CEO Nielsen in a statement.

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Retail TouchPoints

APRIL 8, 2022

Among the retailers participating in this year’s festival are Walmart , CR Vanguard , Yonghui , Carrefour , Apple authorized stores and Sephora , offering up a range of products for on-demand delivery including groceries, electronics, home appliances, cosmetics, apparel, medications, flowers and more.

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Retail TouchPoints

MARCH 23, 2023

The ARES Shopping Suite is available now for enterprise customers and currently includes AR shopping tech for fashion , apparel and accessories. And high-end apparel brand Gobi Cashmere ’s conversion rate was 4X higher for shoppers that used Fit Finder recommendations and AR Try-On for its clothing. “We

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Apparel Retail Fashion Recommendation 162

Retail TouchPoints

APRIL 12, 2022

while other apparel and electronics retailers will trumpet order-to-pickup service times of under five minutes. As a result, we will see a new wave of innovation, with new, more immersive stores, sophisticated social media targeting, digital virtual experiences and more precise and personalized shopping than ever.

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Home Furnishings Shipping Costs Apparel Clothing 353

Retail TouchPoints

OCTOBER 7, 2021

The retailer will engage with shoppers through weekly live shopping events, roll out a new mobile app and add new omnichannel features. Each session will have a focused theme, such as fall and holiday apparel, shoes and accessories or toys, and will be archived to watch and shop on demand following its conclusion.

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Payment Services eCommerce Omnichannel Toys 257

Retail TouchPoints

AUGUST 23, 2023

The digital mannequin is setting out to achieve the same for apparel retail in the coming years.” At its core, the mannequin is a 3D-like hologram that uses a human model to showcase apparel and accessories. The platform can record in-store impressions such as dwell time, number of sessions, content preferences and more.

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Apparel Accessories Omnichannel Consumer 243

Retail TouchPoints

OCTOBER 6, 2022

Take note of category demands: While the Mastercard SpendingPulse revealed moderate growth across categories, electronics, apparel and luxury (excluding jewelry) are likely to have the most significant year-over-year gains. This will create a significant opportunity for specialty apparel retailers, which are predicted to see 4.6%

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Retail TouchPoints

AUGUST 20, 2020

During the quarter, Alibaba also increased its number of mobile monthly active users (MAUs) in China by 28 million , reaching a total of 874 million. The retail giant also solidified its position in its home country of China, adding 16 million annual active consumers in Q2 for a total of 742 million. billion (U.S.)

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Retail TouchPoints

JANUARY 11, 2024

The company also hopes to enhance its website and mobile app by implementing Google Cloud’s Vertex AI Search for Retail technology in order to provide Google-quality search and recommendations capabilities. This effort will build on VS&Co.’s

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Supplies Technology Recommendation Apparel 173

Sailthru

MARCH 23, 2018

From a customer engagement perspective, the ubiquitous nature of mobile devices presents retailers and brands with immense opportunities. He also discussed how mobile devices are redefining the scope of retail and fashion apparel marketing and how companies can better navigate the current environment.

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Mobile Marketing eCommerce Apparel 60

Retail TouchPoints

NOVEMBER 2, 2021

The focus will be on the holidays with deals on hot tech items, festive apparel, stocking stuffers and holiday décor. Additionally, all orders placed during the festival are guaranteed to arrive by Dec.

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