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Apparel Ousts Electronics as Most Popular Online Shopping Category

Retail TouchPoints

Categories like apparel and grocery had been historically slower to expand online, primarily because of the difficulty of testing products like clothes and produce in a digital environment. In a survey of 2,000 U.S. Electronics has dropped to the fourth position, after Home & Kitchen (#3). But a combination of necessity (i.e.

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Victoria’s Secret Adds Lingerie, Apparel to Amazon Storefront

Retail TouchPoints

In its latest move to appeal to the masses , Victoria’s Secret is expanding its assortment on Amazon Fashion to include lingerie and apparel. Select bra and apparel styles also will be eligible for the Amazon Prime Try Before You Buy program, which allows customers to try out items at home before buying them. “One

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Steve Madden Upgrades OMS to Strengthen Omnichannel Offerings

Retail TouchPoints

has fortified its omnichannel functionalities with same-day BOPIS, ship-from-store and pre-order offerings, deploying a new order management system (OMS) from HotWax Commerce. Steve Madden, which offers fashion footwear, accessories and apparel for men, women and children, operates 120 stores in the U.S. Steve Madden, Ltd.

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Marine Layer Deploys Omnichannel Platform Chainwide

Retail TouchPoints

Casual apparel retailer Marine Layer has added features such as mobile checkout, endless aisle and ship-from-store as it seeks to offer a more seamless omnichannel experience across digital and physical channels. retail stores. retail stores. So we made the decision last year to turn a very difficult year into an opportunity. “So

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Francesca’s Acquires Digital Apparel Brand Richer Poorer

Retail TouchPoints

This will deliver increased operational efficiencies, accelerate our omnichannel capabilities and open new revenue streams.” Richer Poorer’s purpose, “making the world a more comfortable place,” is reflected in its use of sustainable materials at attainable price points.

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Forrester’s Digital Go-To-Market Review: Apparel and Footwear

Forrester eCommerce

Forrester’s latest Digital Go-To-Market Review evaluates 27 brands in the apparel and footwear sector to see how well they are positioned to thrive independently.

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DTC Health Care Apparel Brand Figs Opens First Store in LA

Retail TouchPoints

Direct-to-consumer health care apparel and lifestyle brand Figs has opened its first permanent physical retail space in LA’s Century City Mall.

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