Shopify Touts ‘Flywheel Effect’ with Expansion of ‘Audiences’ Advertising Tool to TikTok, Snap, Criteo
Retail TouchPoints
SEPTEMBER 25, 2023
Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. New integrations with Snap , commerce media platform Criteo and TikTok now join the roster of Shopify’s channel ad partners, which already include Meta , Google and Pinterest.
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