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Shopify Touts ‘Flywheel Effect’ with Expansion of ‘Audiences’ Advertising Tool to TikTok, Snap, Criteo

Retail TouchPoints

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. New integrations with Snap , commerce media platform Criteo and TikTok now join the roster of Shopify’s channel ad partners, which already include Meta , Google and Pinterest.

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Shopify Adds Google’s AI-Powered Search and Discovery Tools

Retail TouchPoints

Shopify has launched a new integration with Google Cloud that enables its merchants to leverage Google-quality search capabilities and AI innovations on their sites. Enterprise brands on Shopify can now access Google Cloud’s Discovery Al solutions directly through Commerce Components , Shopify’s enterprise retail solution.

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Shopify Cuts Workforce 10% as Ecommerce Demand Cools

Retail TouchPoints

In a letter to employees published to the company’s site, Shopify CEO Tobias Lütke revealed that the ecommerce platform would lay off 10% of its staff — approximately 1,000 jobs — effective July 26, 2022. Demand for Shopify skyrocketed. It’s now clear that bet didn’t pay off ,” Lütke added. Now, we have to adjust.

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What Should You Look For When Choosing a Shopify Theme

Kissmetrics

One of the best platforms to launch your e-commerce store is Shopify. Why do so many people love Shopify? One stand-out reason many e-commerce store owners love Shopify is the flexibility it offers through Shopify themes. That could be why over a million businesses use Shopify to build their e-commerce stores.

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A Modern Retailer’s Guide to Dropshipping Fashion & Apparel: Part 2

Fabric

Welcome to Part 2 of The Modern Retailer’s Guide To Dropshipping Fashion and Apparel. In this second installment, we will dive deeper into the world of dropshipping, and explore some of the best tips and strategies for successfully dropshipping fashion and apparel products.

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The Kiwi Sizing Shopify App: Is This Right for You?

Ecommerce Platforms

Shopify store owners are always looking for the best apps to help streamline operations and enhance the customer experience. That's why we're reviewing one such app today: the Kiwi Sizing Shopify App. Kiwi Sizing ‘s an app available for major online store platforms like Shopify, WooCommece, BigCommerce, and more.

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Print on Demand Shopify Store Examples (15+ Examples)

Creating a Website Today

I’m here to show you some awesome Print on demand Shopify store examples to give you an idea of what the potential is of your store. Kick Your Print-On-Demand Shopify Store Up A Notch With These Tips 1. Print-on-demand can encompass a wide range of products, typically including apparel, accessories, home decor, and more.

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