RTP blog

AUGUST 14, 2017

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. To add to the challenge, the consumer expectations for new products, new styles, new looks and new inspirations are amplified by the pace of social media.

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ROI Revolution

MARCH 23, 2021

Consumers are staying at home and spending more time and money shopping online – not just online, but specifically on social media platforms. Overall, the global social commerce market was estimated at $89.4B social media purchasers in 2021, up 13% from 2020. in 2020 and is projected to grow to $604.5B

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Retail TouchPoints

JANUARY 4, 2024

Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ). Discounts in other categories ranged from 18% off appliance prices to 24% off for computers.

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Retail TouchPoints

OCTOBER 19, 2023

Amazon is already the place where many consumers start their shopping journeys, and now the company wants to make shopping on its platform “more social and collaborative” with a growing slate of new experiential features. Now with Consult-a-Friend, they can get feedback on items they are considering directly in the app.

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Retail TouchPoints

JANUARY 4, 2024

TikTok and Peloton are teaming up to launch a new fitness hub on the social media platform — #TikTokFitness — marking the first time that Peloton will produce bespoke social content for a partner outside of Peloton-owned channels. branding refresh — which debuted in May 2023 as the company faced a product recall of 2.1

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Smile.io

SEPTEMBER 27, 2023

From celebrity merchandise to second-hand streetwear, to new and emerging clothing brands, the apparel and fashion industry is a trillion-dollar business. It’s estimated that the global apparel industry “is expected to exceed $1.7 Unlike many other industries, apparel is highly visual. trillion to be exact.

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ROI Revolution

JUNE 14, 2022

Apparel is one of the online shopping categories that grew the most during the COVID-19 pandemic , with US retail ecommerce revenue surging 41.6% If you need to know about the current and future state of the apparel industry, look no further than this infographic. Keep reading to explore the current state of the apparel industry stats.

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365 Retail

SEPTEMBER 7, 2023

Well, here’s one way that’s worth your time: custom apparel. You might be thinking, “How do I embark on this custom apparel journey?” But first, let’s explore why custom apparel is a transformative move for your brand. Not only will the apparel last longer, but it will also look more professional.

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Retail TouchPoints

SEPTEMBER 14, 2023

Branden Maes is the Senior Brand Marketing Manager at Eyebuydirect , where he also leads the company’s social media and influencer programs. Over the last two years he has helped double Eyebuydirect’s social media following to 3.1 million and become the first among its competitive set to embrace TikTok.

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Retail TouchPoints

OCTOBER 25, 2023

Many operate through social media platforms, with Facebook and Instagram being top performers. For example, a micro-influencer in the apparel space may design their clothing or attend fashion school. So how can brands effectively insert themselves into these conversations?

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Retail TouchPoints

JUNE 3, 2022

People want products and services from someone they trust, and social commerce provides an enhanced shopping experience by leveraging social media to deliver connection and authenticity. The Explosion of Social Commerce. Social commerce opens a two-way communication channel between your brand and potential shoppers.

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Retail TouchPoints

MARCH 1, 2024

Women’s intimates and apparel retailer Natori has shown that using artificial intelligence (AI) can supercharge retailers’ retargeting efforts. He compared the level of interest of a consumer who had simply seen a Natori ad on social media to one who had “gone to the website, added something to their bag and abandoned the cart.

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Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media.

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Retail TouchPoints

MARCH 7, 2024

million in cash for the Zulily website and domain names, trademarks, tradenames, customer database, social media accounts and software, and said in a statement that it expects the Zulily site to be “fully functional” by the end of Q2 2024. Beyond paid $4.5

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Retail TouchPoints

AUGUST 17, 2022

Key takeaways from the discussion include: Gen Alpha consumers want to express themselves — and their parents want to empower them to do so: Gen Alpha turns to social media and the metaverse to express their true selves. That’s why Feldman expects that shopping for apparel and footwear will extend into the start of the school year.

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Retail TouchPoints

MAY 16, 2022

A marketplace like Amazon can’t position itself as an expert on any specific product category, but a shoe or apparel retailer certainly can. This approach can carry through to other marketing and social media efforts as well.

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Retail TouchPoints

SEPTEMBER 20, 2022

While the bulk of retail media has been dominated by fairly basic website-based offerings — sponsored search, display ads, promoted listings — the true power of these offerings comes in connecting retail data with other channels, including stores and third-party platforms like social media and connected TV.

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Retail TouchPoints

MAY 12, 2022

Jane , a DTC home décor and fashion retailer, explained how its unique approach to live shopping and social commerce has resulted in massive returns at the 2022 Retail Innovation Conference & Expo. This approach led to a unique and powerful sales driver for Jane: selling apparel through home goods-focused posts. “We

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Kissmetrics

APRIL 21, 2021

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.

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Retail TouchPoints

MARCH 26, 2021

Most recently, she held the role of Chief Marketing Officer at Gap , where she led the global marketing team to inspire consumers across all brand touch points, including communications, retail, digital, social media and PR, through digital-first marketing and an omnichannel retail approach.

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Retail TouchPoints

NOVEMBER 2, 2021

It also will appear on television through QVC and HSN’s channel; social media sites including Facebook Live, TikTok and YouTube; and on the retailers’ websites. The focus will be on the holidays with deals on hot tech items, festive apparel, stocking stuffers and holiday décor.

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Retail TouchPoints

DECEMBER 18, 2023

Now the site, which gets its revenue from ad sales, is preparing to become a retailer, potentially selling animal-themed apparel or souvenirs. We’re doing different media now; in fact we’re developing into more of a full-blown media company. Even then, the plans are to devote a portion of the profits to the NGOs it supports.

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Retail TouchPoints

SEPTEMBER 1, 2021

7 and 8, Afterpay will host an IRL drop experience integrating augmented reality technology from social media company Snap that will allow consumers to try items on and experience virtual worlds. 1 using a new Afterpay Lens that will launch on the social media platform. Only 50 of the NFTs will be created. in a statement.

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Retail TouchPoints

DECEMBER 2, 2020

The deal includes the Stein Mart nameplate as well as its private label brands, domain names, social media assets and customer data from Hilco Streambank, an IP advisory firm that had been marketing the assets. REV plans to build on Stein Mart’s earlier ecommerce efforts in the retailer’s second life.

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Groove

DECEMBER 7, 2023

Main Day 1: Tuesday, February 27th Starting on the 27th is a fireside chat with Target’s SVP of Apparel and Accessories, Gena Fox on delivering a standout eCommerce experience through Intuitive Merchandising. Active Social Media Engagement: Promote your presence at Etail West 2024 on social media.

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lateshipment

SEPTEMBER 7, 2023

Use spooky visuals, themed emails, and social media content to set the mood. Run contests, giveaways, and user-generated content campaigns on social media. Expected consumer spend – More than $11 Billion Popular trends – Electronics, apparel, and home goods.

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Retail TouchPoints

NOVEMBER 11, 2022

The participants in Path Ahead Ventures have launched a wide variety of outdoors-focused products, from apparel to experiences, and so it makes sense that each company has its own needs. Retail-Focused Insights Help OYA Femtech Apparel Empower Women. Path Ahead Ventures, which celebrated its first anniversary on Oct.

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Apparel Marketing Retail Outdoor 236

Klaviyo

OCTOBER 31, 2017

Should a fashion and apparel ecommerce team really be evaluating themselves against the same performance metrics as a toys and games business? Let’s take a look at a few of the most interesting finds from ecommerce stores in Fashion and Apparel related to targeting specific audiences and creating a winning welcome series.

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Lemonstand

JANUARY 4, 2018

It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping. To give you an idea, there are 1.9 Poshmark Shops.

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Ecommerce Platforms

MARCH 10, 2023

Animal Hearted Apparel Animal Hearted Apparel is a clothing company that donates 25% of every order it generates to a non-profit animal shelter or rescue charity. Key takeaway: Can your brand, like Animal Hearted Apparel, generate sales while also being a force for good? cat lovers, dog lovers, etc.).

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Retail TouchPoints

APRIL 12, 2022

As a result, we will see a new wave of innovation, with new, more immersive stores, sophisticated social media targeting, digital virtual experiences and more precise and personalized shopping than ever. while other apparel and electronics retailers will trumpet order-to-pickup service times of under five minutes.

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Retail TouchPoints

MARCH 4, 2021

The shift toward digital will also include greater integration with the Disney Parks apps and social media platforms. Disney, like many other retailers, said it will be shifting its focus to ecommerce over the next year, building out a “more seamless, personalized and franchise-focused” experience on its shopDisney platform.

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Retail TouchPoints

JANUARY 19, 2023

While social media and video-sharing platforms are dominating the space, our research found that each livestreaming channel gains a different age group of online users,” Arakov said in an interview with Retail TouchPoints. Arakov noted that these hosts are a great fit for apparel and cosmetics. Who is our target consumer?”

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Retail TouchPoints

MARCH 16, 2022

Macy’s has launched its digitally focused Own Your Style platform as part of its strategy of providing customers with omnichannel experiences that connect Macys.com, the Macy’s app, social media and brick-and-mortar stores.

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365 Retail

DECEMBER 11, 2023

SportsShoes.com has announced 10 new appointments within its brand marketing, social media and design teams to support the online retailer’s ongoing business growth and development strategy. In addition, SportsShoes.com has strengthened its social media team. He is joined by social media executive, Anna Dugdale.

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Retail TouchPoints

AUGUST 2, 2023

Successful “challenger” offerings in just about every category under the sun rose to unprecedented heights, almost solely on the backs of social media and good branding. Three companies in the space — intimates brand ThirdLove , Shopify aggregator Win Brands Group and apparel brand U.S.

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Groove

MARCH 31, 2022

The company primarily sells apparel through its eCommerce website, which was established in 2005. By posting once per week, our goal was to create content that not only talked about the brand’s apparel but also the lifestyle that came w ith it. Cutter and Buck is an active lifestyle fashion brand, headquartered in Seattle, Washington.

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