Optimizely

SEPTEMBER 18, 2018

They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly.

B2C 261

B2C Fashion Magazine Jewelry 261

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Kissmetrics

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. Recent research in an article by Evinex states that marketers who record their strategies are 538% more likely to complete tasks on time. Web Content writer: works on blog posts, guest posts, social media copy, and landing pages.

Marketing 363

Marketing Social Media Document Article 363

Kissmetrics

JANUARY 27, 2021

70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. Social Media Metrics (and Their Impact on Content Marketing). Not anymore.

Marketing 311

Marketing Social Media Blog B2C 311

ChannelAdvisor

OCTOBER 27, 2016

Then you saw the returns, brand loyalty and customer engagement your competitors that invested in social media were getting. You did your homework and saw how social media can complement great brick-and-mortar , SEO and paid search programs and turn your company into a regular multichannel marketing behemoth.

Social Media 82

Social Media Marketing Shipping Costs Multichannel 82

Kissmetrics

JULY 28, 2021

Valuable information can be gleaned by checking what types of sites your prospects are already visiting, which content they engage with, and which social media platforms they share content on. Content creation on social media works well for B2C businesses, but not so much for B2B businesses. Social Sharing Metrics.

Social Media 329

Social Media Improvements Information B2C 329

Groove

JANUARY 19, 2022

Touchpoints during this phase include anything from word of mouth recommendations, organic or paid social media, search engines, apps or any other outlet where a potential customer may find a brand for the first time. During this phase, the customer learns that the brand exists and is made aware of what the brand offers.

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Optimizely

APRIL 23, 2018

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you getting actionable insights that you can use to improve your B2C marketing efforts? Here are our top ten ecommerce metrics that you must track to keep track of your B2C business growth.

eCommerce 186

eCommerce Social Media Marketing X-cart 186

Ecommerce Platforms

FEBRUARY 28, 2023

Depending upon the AI system that you are using and the training that it has received, the software allows you to develop several types of texts including but not limited to blog posts, emails, newsletters, and social media posts. What are the Best Ai Copywriting Tools? Anyword Jasper Grammarly Copy.ai Mark Copy Go to the top 1.

SEO 196

SEO Payment Services Social Media Article 196

Kissmetrics

MARCH 12, 2018

86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. Social Media Metrics. Not anymore. Video and Live Streaming.

Marketing 205

Marketing Social Media B2C B2B 205

Optimizely

APRIL 23, 2018

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you getting actionable insight that you can use to improve your B2C marketing efforts? Here are our top ten ecommerce metrics that you must track to keep track of your B2C business growth.

Social Media 150

Social Media Marketing X-cart Payments 150

GetElastic

DECEMBER 31, 2021

If you've ever found yourself scratching your head at a 3-letter acronym in an ecommerce related article or document, this post is for you. Roll over any acronym to see its title, or click its link to see a full definition. Or quiz yourself, and see how many of these acronyms you know off the top of your head!

Payment Services 148

Payment Services eCommerce EDI Payments 148

Kissmetrics

OCTOBER 13, 2021

Still not sold on the buying power of social media? Fifty-four percent of social media users research products on different platforms. Seventy-one percent of users will make a purchase based on social media referrals. What is social selling? What is social selling?

B2B 290

B2B Social Media Shipping Costs Marketing 290

Kissmetrics

AUGUST 25, 2020

From social media to paid search, PPC is a smart way to see quick results. In this article, I cover: What to look for in a PPC agency How to work with them for maximum results Steps to finding the right agency My top five recommendations. Aside from data, smart agencies partner with leading search and social media platforms.

PPC 279

PPC Multi-channel Social Media B2C 279

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. In the B2C ecommerce space, it’s $68 per customer.

Customer 88

Customer Customer Retention Social Media X-cart 88

RTP blog

MAY 2, 2017

As influencer marketing continues to gain steam in both the B2C and B2B communities, regulations from the Federal Trade Commission (FTC) are becoming stricter, and new tools/bots are creeping in to make it harder to trust advertised follower counts and “likes.” Interested in learning more about how to kick off an influencer campaign?

Marketing 150

Marketing Social Media B2C Article 150

Retail TouchPoints

JANUARY 31, 2023

Almost a quarter of a century ago, a groundbreaking article in Harvard Business Review heralded the dawn of the “fourth stage economy” — one in which the spotlight would be shone directly on consumers’ expectations of immersive brand experiences.

Technology 271

Technology B2C Consumer Social Media 271

Optimizely

MAY 10, 2018

While I can’t say for sure how the B2C marketers came up with the ideas behind the scenes or what the click-through rate really is, there’s definitely something valuable to learn from these unique and somewhat strange ecommerce Facebook ads. As a brilliant B2C marketer once told me , Facebook ads are the Wild West of CPC advertising.

eCommerce 353

eCommerce Definition B2C Social Media 353

Optimizely

SEPTEMBER 11, 2018

Have you ever actually asked your customers what they think of your B2C brand? While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone. If not, you’re missing out on key data points. The post What Do Your Buyers Love?

Customer 250

Customer B2C Social Media Improvements 250

Optimizely

DECEMBER 14, 2017

Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand. This isn’t rocket science, but customer engagement strategy is too often overlooked in the B2C digital marketing space.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

GetElastic

OCTOBER 21, 2022

Experts on this list are segmented by their respective area of expertise, and have either published insights, consistent social media content, bestselling books, speaker series, or podcasts. Chou is a contributing author to EcommerceFuel, Sumo, Social Media Examiner, and a few others, and has a great Twitter account to keep up with.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

RetailMinded

JANUARY 3, 2022

From catalyzing brand awareness to showing that you are a trusted name in your niche, earning loyal and vocal supporters in the social media age has a lot to offer organizations of all sizes. B2C vs B2B. There are major differences between the way consumer-facing and business-focused brands handle outreach.

B2C 52

B2C B2B Social Media Article 52

Kissmetrics

FEBRUARY 23, 2021

Everyone loves to use social media to show off what they’re doing, so a filter will get tons of engagement. As I mentioned at the start of this article, they are very affordable and are less competitive than Facebook ads or Google PPC ads. Promote Your Brand Partnership. Attract Customers to Your Brick-and-Mortar Store.

Social Media 266

Social Media Recommendation Consumer PPC 266

Omnisend

DECEMBER 15, 2020

The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Social Media for the Biggest Online Enthusiasts. What is Omnichannel Support?

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

BigCommerce

JULY 25, 2018

In this article, I’m going to share some of the strategies we’ve used to accelerate our growth. As both a B2B and B2C brand for so many years, I’d like to think we’ve seen it all and have discovered the most effective ways to navigate ecommerce. The Direct-to-Consumer Channel: Challenges & Opportunities. and internationally.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

Groove

FEBRUARY 2, 2022

This is due to the fact that acquisition efforts require consistent outreach to potential customers through various outlets such as social media, content, email, paid advertising and more. Diversify the platforms you share content to, and be sure to create various forms of content such as articles, videos, podcasts and more.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Payoneer

MARCH 4, 2019

If you are a B2C business and influencers aren’t part of your eCommerce marketing strategy, you’re missing out on a piece of the profitable pie. They typically have massive fan bases and large numbers of social media followers — usually more than 100,000. Why Are Social Media Influencers Important?

Social Media 30

Social Media eCommerce eCommerce Marketing B2C 30

Optimizely

MARCH 14, 2019

Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand. When they buy something from you, encourage them to follow you on social media or sign up to your email newsletter. How to create an ecommerce content strategy.

eCommerce 210

eCommerce Blog Article Games 210

Optimizely

OCTOBER 30, 2018

A version of this article originally appeared in 60 Second Marketer. They purchase from you regularly, they open your emails, they engage with you on social media, and maybe they even encourage their friends and family to shop with you. At-risk customers look different for each B2C brand.

Customer 225

Customer Social Media B2C Channel 225

Optimizely

MAY 29, 2018

This article originally appeared in MarketingProfs. Why would they pay attention to your B2C brand when there are thousands of Instagram stories, Facebook photos, and Youtube videos to see? Buffer’s platform is designed to allow users to quickly and easily share social media content from anywhere in the world.

eCommerce 321

eCommerce Fashion Events B2C 321

Omnisend

APRIL 26, 2023

This article highlights the best small business ideas you can use to start your new venture. In this article, we’ll share the best small business ideas you can use to kick-start your entrepreneurial journey and achieve your personal goals. Stock the products they need and advertise your business on social media to reach clients.

Small Business Retail 158

Small Business Retail Payment Services Social Media Payments 158

Optimizely

APRIL 30, 2019

Yet, most B2C marketers aren’t yet fully taking advantage of text message marketing and the benefits it can bring. We’ll delve into what kinds of SMS marketing campaigns you can run and the many possibilities to boost your B2C brand’s revenue. Ready to try it out? What is SMS marketing? The customer knows exactly what they have to do.

Marketing 268

Marketing eCommerce B2C Mobile 268

ROI Revolution

MARCH 12, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. In this article, we’ve collected everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow. January 2020 Marketing News Recap.

eCommerce 204

eCommerce Shipping Costs Events Social Media 204

Optimizely

NOVEMBER 22, 2018

Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. Have you heard of a little event called Black Friday? Cyber Monday ring a bell? These aren’t loyal buyers.

Customer Loyalty 246

Customer Loyalty Customer Shipping Costs eCommerce 246

Optimizely

DECEMBER 21, 2017

Every B2C marketer needs to know about contextual commerce. That’s why contextual commerce is so important in B2C marketing. “I’m still trying to absorb the last ten years’ worth of marketing jargon and acronyms.”. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. What is contextual commerce?

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Wiser

APRIL 23, 2020

This is what makes field marketing such a powerful piece of the marketing puzzle for B2C manufacturers and retailers. In this article, we’ll look at what field marketing is, why it’s important to different types of retailers, and how you can incorporate field marketing into your overall strategy.

Marketing 114

Marketing Food and Beverages B2C Social Media 114

ROI Revolution

JANUARY 3, 2020

Best Social Media Campaigns of 2019. Brandwatch recently put out a list of some of the top social media marketing campaigns of 2019 based on quantitative performance data. To to look at all of our top blog posts of 2019 in one place, check out this article ! December 2019 Social Media Water Cooler: Q4 Wrap Up.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78