Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success
Retail TouchPoints
MARCH 5, 2024
This article will cover the six building blocks required for any retailer, regardless of their size, to set up a strong foundation for an RMN. First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences.
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