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Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success

Retail TouchPoints

This article will cover the six building blocks required for any retailer, regardless of their size, to set up a strong foundation for an RMN. First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences.

Retail 264
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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

Cyberattacks and network outages can disrupt operations and erode customer loyalty. This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations.

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Data Security for Small Businesses in 2021 – Protect Your Customers’ Data

Korona

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues. 7% loss of customers. 65% loss in trust.

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Data Security for Small Businesses in 2021 – Protect Your Customers’ Data

Korona

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues. 7% loss of customers. 65% loss in trust.

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Data Security for Small Businesses in 2021 – Protect Your Customers’ Data

Korona

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues. 7% loss of customers. 65% loss in trust.

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Let’s Put Your Loyalty Data to Work

Optimizely

In an earlier article , we discussed how loyalty programs work and why brands should invest in them. We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. Increase Engagement Keeping your customers engaged is essential to retaining existing customers and acquiring new ones.

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Personalized Advertising and How to Use it in Paid Search

Kissmetrics

Personalized ads offer higher click-through rates, lower cost per acquisition (CPA) , and provide a better customer experience because they will see exactly what they want to see when browsing your site or searching on Google. Customer data is an integral part of personalized advertising, so start by collecting it.