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AdAdapted Helps Retailers Target Shoppable Mobile Ads to Likely Customers

Retail TouchPoints

The offering can help retailers and brands seamlessly tell their brand story while increasing conversions and gathering customer insight through mobile browser, mid-article or stand-alone video. These ads can enable brands to build ecommerce campaigns on AdAdapted’s Shopping List Marketing mobile ad platform.

Mobile 278
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Accelerated Mobile Pages (AMP): The Definitive Guide for Marketers

Kissmetrics

A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Accelerated Mobile Pages, or AMP. What Are Accelerated Mobile Pages (AMP)? In simple terms, Accelerated Mobile Pages is an open-source project designed to optimize faster mobile pages.

Mobile 324
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Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)

Kissmetrics

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Mobile ads themselves aren’t a waste of money.

Mobile 363
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How to Sell a Mobile App or Game Outside App Stores

FastSpring

Thanks to Tony Markov for contributing to this article! If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. In this article, we’ll cover: Current app store practices and rates.

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The Rise of Mobile Games as a New Marketing Strategy

Digital Doughnut

As technology advances, mobile gaming has become more popular than ever. With millions of people using their smartphones and tablets to play games, it's no surprise that businesses are finding new ways to engage with their target audience through mobile games.

Games 105
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Untethered – how mobile POS transforms the checkout

iVend

In this article, we explore how mobile POS ‘untethers’ the point of sale, allowing it to go out into the store, and even beyond the four walls. iVend Mobile POS iVend helps retailers to reap the benefits of mobile POS. Learn how our mobile POS transforms the checkout process. But it doesn’t have to be this way.

POS 91
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Top 10 Get Elastic articles of 2019

GetElastic

Reflecting on what resonated the most with you, our valued readers, we pulled the top 10 ecommerce articles from 2019. Check ‘em out: The truth about Apple Pay for ecommerce Apple reported retail giants J.Crew and Lululemon have raised mobile conversion with Apple Pay by 20% or more. Find out if Apple Pay is right for you.

Article 88