Inflow Insights

JANUARY 21, 2022

Editor’s note: This article was originally published in 2020. If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Are PPC campaign management tools really better than hiring a PPC consultant ? What is PPC Management Software?

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PPC Management eCommerce Recommendation 110

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

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PPC Mobile Social Media Search Marketing 78

Store Growers

FEBRUARY 27, 2021

I’ve been a customer of theirs for years because they have a pretty good combo of tools that cover both PPC and SEO. Disclaimer: some of the links in this article might be affiliate links. Semrush is a collection of different tools to make SEO and PPC easier. Second its competitive research for SEO or PPC purposes.

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PPC SEO Article Beauty and Health 91

My Wife Quit Her Job

OCTOBER 16, 2017

So the other day, I conducted a joint webinar with my friend Jeff Cohen and Edward Ruffin of Seller Labs to discuss the common pitfalls with Amazon PPC. I have summarized the pitfalls in the post below but the full video is available for you at the end of the article.

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Kissmetrics

MARCH 8, 2021

In this article, we’ll share everything you need to know about Bing ads. Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Let’s say you want a PPC ad to get 100 clicks per day. Factors Affecting the Cost of Bing Ads. Well, it depends. Every click has a maximum CPC of $0.50.

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Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

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PPC eCommerce SEO Information 105

Wiser

DECEMBER 1, 2017

This is a guest article by Tara Johnson, Lead Reporter, Retail at CPC Strategy. . PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . About the Author.

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PPC Shipping Costs Apparel Social Media 74

Store Growers

JANUARY 29, 2020

This article is about the last part. So in this article, I’ll show you what Product IQ is and how to use it to achieve better results. Read through the whole article, but implement it stage by stage. The goal of this article was to highlight the benefit of product knowledge in marketing. Using Product IQ.

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PPC Article eCommerce Shopify 113

Inflow Insights

DECEMBER 4, 2018

Inflow runs on the same conviction: PPC, SEO, and CRO services compliment each other. In what follows, I want to share with you the Milk and Cookies approach to getting the most out of the investment you make in PPC or SEO services by combining it with CRO. Stop Thinking You’re Spending $$ on Ads or Traffic. They impact each other.

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PPC SEO eCommerce Social Media 96

My Wife Quit Her Job

MARCH 30, 2020

With such a low ratio of shoppers to sellers, it’s no wonder that Amazon PPC ad costs have gone up dramatically over the years. In this article, I’m going to cover what Amazon DSP is and how to use it boost your sales.

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Inflow Insights

AUGUST 26, 2020

Your “SEO-PPC-Paid Social expert” is NOT an expert at all three. This article is designed to help you identify if your agency is falling under any of our “bad” agency buckets and to describe what traits to look for when hiring a new agency. Over the past fourteen years, Inflow has audited accounts run by countless agencies.

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PPC Improvements SEO Information 78

Kissmetrics

SEPTEMBER 1, 2021

On a seemingly daily basis, new AI tools emerge to help people create articles, video scripts, logos, and more. title generator article summarizer writer’s helper. Pay per use ranges from $19 for ten articles or $99 for 100 articles. Subscribers pay $29 a month for 30 pieces and up to $99 a month for 250 articles.

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Article Subscription Demo eCommerce 363

Store Growers

SEPTEMBER 5, 2021

So in this article, I’ll show you exactly how you can use Google Keyword Planner to grow your online business. More on that later in this article! How to Use Google Keyword Planner for PPC. This article is focused on helping you to use Google Keyword Planner for your keyword research. What is Google Keyword Planner?

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PPC SEO Article Payment Services 164

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

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Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together. eCommerce PPC Metrics.

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PPC eCommerce SEO X-cart 162

Kissmetrics

NOVEMBER 12, 2020

Pay-Per-Click ( PPC ) marketing can be one of the quickest and most effective ways to drive customers to your site. But it can be hard to make money through PPC ads. A SWOT analysis can help you see a different side to your PPC campaign and improve its performance in the process. But your PPC campaigns don’t exist in a vacuum.

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PPC eCommerce Improvements Marketing 288

Inflow Insights

MAY 12, 2021

In this article, I’ll show you exactly how to improve branded PPC campaigns and cut back on unnecessary spend. Before we talk about how to fix your branded PPC campaigns, we need to explain exactly how they’re different from general campaigns and why they’re so important in digital marketing. . Let’s get started.

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PPC eCommerce Improvements SEO 113

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). With PPC, strategy becomes more nuanced.

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eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

DECEMBER 21, 2021

In this article, I’ll explain what inclusive content really means, why you need to be creating it, and how to do it in a meaningful way. While having a target audience may help narrow your focus and improve your PPC campaigns, it won’t necessarily win you any fans when it comes to your content. What Does “Inclusive Content” Mean?

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Article Blog PPC Marketing 277

GetElastic

DECEMBER 31, 2021

If you've ever found yourself scratching your head at a 3-letter acronym in an ecommerce related article or document, this post is for you. Roll over any acronym to see its title, or click its link to see a full definition.

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Payment Services eCommerce EDI Payments 148

ROI Revolution

JULY 30, 2020

In this article, we’ll be diving into how search engine optimization, retail readiness, and Amazon Prime Day 2020 go hand in hand. SEO is important for getting clicks – in fact, 70% of marketers see SEO as more effective than PPC. But what does that have to do with search engine optimization (SEO)?

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SEO PPC Retail Conversion Optimization 78

Store Growers

APRIL 16, 2023

This tool is a real game-changer when it comes to outperforming your competitors’ campaigns, so let’s define it, and cover how to access it, the easiest and best ways to use it, and finally, how to optimize your pay-per-click (PPC) campaigns using auction insights. Ready to take a deep dive into the world of auction insights?

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PPC Improvements Games Information 91

Kissmetrics

MAY 12, 2021

This article will explain, but first, let’s go over the difference between organic and paid Facebook leads. Paid leads are usually known as PPC ads. Social media sites all provide PPC ads in varying forms. For instance, you could write regular articles or blog posts around trending topics. What Are Organic Facebook Leads?

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Social Media Events PPC Article 342

RetailMinded

NOVEMBER 4, 2023

Take Advantage of Pay-Per-Click Advertising Pay-per-click (PPC) advertising can be a powerful tool for driving traffic to your e-commerce store. Even though PPC is an investment, it offers immediate results compared with organic search methods. As part of this process, conduct periodic speed tests and make necessary adjustments.

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eCommerce PPC SEO eCommerce Platforms 52

Kissmetrics

FEBRUARY 2, 2021

This article aims to answer many of them. However, if you want some more inspiration, Etsy has an article on writing great descriptions. This article has already covered the essentials of writing strong product descriptions. Etsy’s PPC feature works pretty much like any other PPC advertising campaign.

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Shipping Costs Payment Services Shipping PPC 271

Inflow Insights

JANUARY 26, 2022

Editor’s note: This article was originally published in 2019. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). You get an accurate report of how many calls your business receives from your pay-per-click (PPC) ads vs. how many clicks from those ads take customers to your website.

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PPC eCommerce Multi-channel SEO 115

Ecommerce Platforms

FEBRUARY 12, 2019

We're going to break everything down for you here in the article. This is crucial for reaping the benefits of a successful SEO and/or PPC campaign. PPC Keyword Tool. With the pro package, you can enjoy running SEO, PPC, SMM and content projects with 28 separate tools at your disposal. Let's dive in! Whos SEMrush?

Social Media 178

Social Media SEO PPC Payment Services 178

Algopix

AUGUST 2, 2021

Ok so that’s a lot of reports, the key idea for this article is about product research, so not all of the reports on Brand Analytics will be useful for that purpose. Using Search Term Report for Amazon PPC. The search term report is also a great source for prioritizing keywords to run on your Amazon PPC campaign.

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PPC Toys Information Marketing 78

Inflow Insights

MAY 1, 2020

That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics. Example of Innovation in Pay-Per-Click Advertising: Using a Brand’s Audience to Create Strategic Facebook PPC and Google Shopping Campaigns.

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PPC eCommerce Marketing SEO 109

Ecommerce Platforms

JUNE 22, 2023

In this article: What is Shopify? Shopify comes with integrated marketing features built in, such as access to targeted ads (PPC), search engine optimization tools, and a comprehensive blogging solution. Of course, there are some major differences worth noting too. Pros and Cons What is Shoplazza?

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Shopify Payment Services Social Media Shipping Costs 104

Inflow Insights

MARCH 27, 2020

If you go to Google and search “eCommerce Marketing Strategy,” you’re more than likely to turn up articles that provide beginner-friendly and surface-level advice. eCommerce PPC Marketing Strategies. #1: When we onboard new PPC clients, reviewing their product data feed is a crucial step of our initial audit. Get in touch.

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eCommerce Marketing eCommerce Marketing PPC 133

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. We think of this as free revenue as opposed to PPC with higher CPA numbers. Have an effective PPC strategy. We provide tech articles and videos and write unique product descriptions. Be tenacious.

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Social Media Marketing BigCommerce PPC 230

CPC Strategy

AUGUST 5, 2020

Hello, First of all, I read your article and your work is very impressive and so much useful for me. Keep it up and Thank you very much.:).

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PPC Article 40

BigCommerce

MAY 2, 2017

So I dropped my price to cost and cranked up the PPC. It wasn’t until I read your article “How To Master Amazon SEO” that I considered rearranging the Product Title. So I rearranged the title, lowered the price and re-introduced PPC. My rankings returned however it couldn’t be sustained. I was on Page 1!

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Payment Services Merchant Services Payments BigCommerce 379

Ecommerce Platforms

JANUARY 10, 2022

The Amazon Traffic Insights Tool from Sellzone comes with a collection of Amazon selling tools including: Keyword Wizard Listing Protection tool Amazon Product Research tool PPC Optimizer Listing Quality Check Split Testing tool. Helium (Cerebro).

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PPC Channel Information Other 197

Groove

FEBRUARY 2, 2022

Diversify the platforms you share content to, and be sure to create various forms of content such as articles, videos, podcasts and more. In fact, PPC was ranked as one of the top three best channels for high-volume leads in 2020, according to Formstack. Paid Social Advertising. Paid Search.

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Customer Customer Retention Merchant Services PPC 150

Kissmetrics

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? My intention with this article isn’t to give you a definitive answer to how much Google ads will cost your business because there simply isn’t one answer. My answer is always the same. It depends.

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PPC eCommerce B2C Improvements 310