The Four Best Ways To Grow Your Business As Told By A Social Media Influencer

Retail TouchPoints

This includes social media, web experience, digital marketing and activations. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook.

The Go to Guide for Social Media Marketing Automation

Ecommerce Platforms

Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. Social Listening Tools.

Using Social Media for Customer Service

Ecommerce Platforms

Luckily, social media is perfectly setup as a customer service outlet. What Do Customers Really Want From Social Media Support? Customers see social media as somewhat of a middle ground between chat and phone support. Articles

11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team.

How to Successfully Drive Traffic to Amazon with Social Media Advertising

SellBrite

One area that has become increasing popular with sellers is social media advertising. Today we are going to talk about how to successfully drive traffic to Amazon with social media advertising. 3 Strategies for Amazon Social Media Advertising the Right Way.

How to Sell More Products Across Different Social Media Channels

SellBrite

Despite what some may tell you , social media for business is not dead. In order to succeed in continuing to use social media as a way to drive more sales for your ecommerce business in 2018, you can’t approach things in the same way that you have in previous years.

We Analyzed 5,860,631,392 Articles From 64 Countries. Here’s What Facebook Loves!

Kissmetrics

That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. And because I’ve been building the ultimate SEO tool , I’ve been gathering social sharing data on over 9 billion URLs. Social Media

Why Email Social Media Authentication is Your Key to Mobile Marketing Gold

Webbula

Blog Articles CloudHygiene email data email list email marketing social media Social Media AuthenticationYour email database contains thousands or even millions of addresses. How can you pinpoint the ones that might respond to mobile marketing campaigns?

Why Weird Ecommerce Ads Kill It on Facebook

Zaius

Unlike Instagram or Google or other paid social media, you never know what will work to gain attention from your buyers and drive and high conversion rate for new traffic. Article Optimization ecommerce ads facebook ads paid social media campaigns

Move Beyond Email Marketing in Ecommerce

Zaius

Get creative on social. As well as using paid social media ads as a way of retargeting customers, it’s also important to use this channel organically to build up a loyal base of engaged followers. If you’re a new brand, you can use email as a way to alert your subscribers to your social media presence and offer incentives and coupons for following you. Article Attribution omnichannel omnichannel marketing push notifications retargeting social media

17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%

Kissmetrics

Check out this article , for step by step instructions on leveraging this ad unit. No matter how appealing your content upgrade, asking for someone’s email address is tantamount to asking for their social security number. Social Media

What The Cambridge Analytica / Facebook Drama Tells Us About The New Brand Safety

Forrester eCommerce

The article disclosed that Cambridge Analytica had been planning to reorganize with […]. advertising branding marketing & strategy social media MarketingWe didn’t think the Cambridge Analytica story could get any darker, but clearly it has. Yesterday the New York Times reported that Cambridge Analytica filed for bankruptcy as clients flee the firm post improper data harvesting and suspect targeting practices for election manipulation.

LinkedIn Pulse: A Complete Guide (+ Examples)

Kissmetrics

But some businesses are missing a huge opportunity to publish content because they don’t realize that they can post full articles to LinkedIn via LinkedIn Pulse. LinkedIn Pulse takes social media content a step further with an online news aggregation feed. Social Media

Is Facebook Organic Reach Really Dead? Here’s How to Break Through It for More Social Engagement

Kissmetrics

So it’s pretty clear that if 2% reach is too much, we’re nearing the end of an era in terms of Organic Reach being the best viable option for spreading your brand on social media. Social media is a top-of-the-funnel endeavor, and you have to treat it that way.

The Ultimate Social Checklist: 7 Steps to Follow for Every Post

Kissmetrics

Promoting on social can feel like a popularity rollercoaster. Putting time, money, and effort into creating a social strategy that doesn’t get attention can feel like a waste of time. Each time you post on social, you want to have a clearly defined purpose. Social Media

10 Ways To Market Your Ecommerce Site

SellBrite

The 10 marketing techniques in this article are easy to do yourself on any budget, regardless of whether you’re a small or large business. 1) Spread the word on social media. Don’t spread yourself thin by using all social media platforms.

6 Instagram Marketing Trends To Be Aware Of In 2018

Kissmetrics

Now, you have great content to repurpose for other social media channels as well. You can also use Instagram Stories to create a series of how-to articles or do-it-yourself tips on your page. How to put together a how-to article via Instagram Stories? Social Media

Digital Branding Trends For 2019

Frooition

In addition, visitors also look at customer feedback and the frequency with which you engage with your customers on social media. With social feeds being so noisy, it takes a lot more than a product image and a few emojis to make your offer stand out.

Verification Vs Email Hygiene

Webbula

If you happen to be a marketer then this article is for you. Webbula Helpful Information Webbula Intelligence Reports CloudHygiene email email data email hygiene email list email marketing Hygiene Social Media Authentication

How to Use Social Selling to Reach More Customers for your Shopify store

Frooition

Social media is no longer just a place to connect with old friends and share pictures of our dinners. As a result, social selling is a massive source of conversions for many brands. In this article, we will discuss 4 effective social selling tips that will help your Shopify store reach more customers. Remember to keep Social Selling social. If you want to listen to and have discussions with your customers, then you should be on social media.

4 Simple Steps to Make Old Data New

Webbula

Blog Articles B2B data data enhancement email list email list cleaning email marketing email verification Social Media AuthenticationSo you want to fire up your marketing efforts, and that in-house email list you’ve been building for years seems like a great place to start.

How to Find the Best Email Addresses to Drive ROI

Webbula

Blog Articles CloudHygiene data enhancement email hygiene email list email list cleaning email marketing marketing trends Social Media AuthenticationWe often talk about how to identify and eliminate bad email addresses from your database.

How to Run an Online Contest for Your B2C Brand

Zaius

Here are some other objectives you should consider: Grow your social media following and increase engagement. The social networks or channels you choose will be tied to both your objectives and your audience. Personalization Article

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[5 Step Plan] Get More Likes On Instagram Ecommerce Now

AcquireConvert

Overview of Social Media for Ecommerce Enter social media. According to an article by Smart Insights, more than 3 billion users globally have been active on social media in 2018. billion of these people access social media through a mobile device.

From Backyard to Business: The Empowered Marketer Goes to the Maker’s Mixer

Zaius

We are in the heat of our season right now, so we’re doing shows, online sales, a lot of social media. The Empowered Marketer ArticleLast week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire.

Long B2C Sales Cycle? Use Content to Power Marketing

Zaius

You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. This content doesn’t have to be an article, however. It could be: Social media posts.

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The Secret Factor to Surviving in an Amazon World: Emotional Connections

Zaius

But it’s difficult to personalize customer interactions online: social media is oversaturated with thousands of messages, email is nearly impossible to truly personalize at scale, and customer service reps are more overloaded than ever. Personalization Article

The Importance of Mapping the Customer Journey in Ecommerce

Zaius

If social media is a big outreach tool for you, maybe it looks like a follow on Instagram. You can still incentivize purchases through upselling and cross-selling campaigns , or take advantage of social media ads if retargeting is a part of your marketing strategy.

The Top 10 Ecommerce Metrics Every Marketer Should Track

Zaius

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Email marketing done right can drive real revenue — it generates 174% more conversions than social media marketing. Data, data, data.

Are You About to Lose a Loyal Customer?

Zaius

A version of this article originally appeared in 60 Second Marketer. They purchase from you regularly, they open your emails, they engage with you on social media, and maybe they even encourage their friends and family to shop with you. Lifecycle Automation Article

The Top 10 Ecommece Metrics Every Marketer Should Track

Zaius

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Email marketing done right can drive real revenue — it generates 174% more conversions than social media marketing. Data, data, data.

The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Zaius

With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. Optimization ArticleIt’s obvious to anyone working in marketing today: the role is changing fast. The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition.

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B2C Ad Copy Examples That Convert

Zaius

Whether you’re showing off a glowing review from a reputable publication, or just the latest positive comment you received from a satisfied customer on social media, you want to make new customers feel like they can trust your brand. Optimization ArticleWriting ad copy is hard.

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What Do Your Buyers Love? Ask Them in a Customer Survey

Zaius

While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone. Personalization ArticleDo you know exactly what your customers like and don’t like?

The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Zaius

By combining ethical fashion with high-quality goods that are vetted with social proof, Adelante stands out and has earned a real following for their shoes. Now, the fashion brand focuses on a similar aesthetic and uses social media images throughout their ecommerce site.