The Go to Guide for Social Media Marketing Automation

Ecommerce Platforms

Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. Social Listening Tools.

11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team.

Using Social Media for Customer Service

Ecommerce Platforms

Luckily, social media is perfectly setup as a customer service outlet. What Do Customers Really Want From Social Media Support? Customers see social media as somewhat of a middle ground between chat and phone support. Articles

How to Successfully Drive Traffic to Amazon with Social Media Advertising

SellBrite

One area that has become increasing popular with sellers is social media advertising. Today we are going to talk about how to successfully drive traffic to Amazon with social media advertising. 3 Strategies for Amazon Social Media Advertising the Right Way.

How to Sell More Products Across Different Social Media Channels

SellBrite

Despite what some may tell you , social media for business is not dead. In order to succeed in continuing to use social media as a way to drive more sales for your ecommerce business in 2018, you can’t approach things in the same way that you have in previous years.

We Analyzed 5,860,631,392 Articles From 64 Countries. Here’s What Facebook Loves!

Kissmetrics

That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. And because I’ve been building the ultimate SEO tool , I’ve been gathering social sharing data on over 9 billion URLs. Social Media

The Top 5 Mistakes People Make with Social Media Marketing

ChannelAdvisor

Then you saw the returns, brand loyalty and customer engagement your competitors that invested in social media were getting. You did your homework and saw how social media can complement great brick-and-mortar , SEO and paid search programs and turn your company into a regular multichannel marketing behemoth. We’re going to visit the top five mistakes brands that are new to social media (and some that aren’t so new) make and discuss what they can do to fix them.

Why Weird Ecommerce Ads Kill It on Facebook

Zaius

Unlike Instagram or Google or other paid social media, you never know what will work to gain attention from your buyers and drive and high conversion rate for new traffic. Article Optimization ecommerce ads facebook ads paid social media campaigns

Move Beyond Email Marketing in Ecommerce

Zaius

Get creative on social. As well as using paid social media ads as a way of retargeting customers, it’s also important to use this channel organically to build up a loyal base of engaged followers. If you’re a new brand, you can use email as a way to alert your subscribers to your social media presence and offer incentives and coupons for following you. Article Attribution omnichannel omnichannel marketing push notifications retargeting social media

What The Cambridge Analytica / Facebook Drama Tells Us About The New Brand Safety

Forrester eCommerce

The article disclosed that Cambridge Analytica had been planning to reorganize with […]. advertising branding marketing & strategy social media MarketingWe didn’t think the Cambridge Analytica story could get any darker, but clearly it has. Yesterday the New York Times reported that Cambridge Analytica filed for bankruptcy as clients flee the firm post improper data harvesting and suspect targeting practices for election manipulation.

LinkedIn Pulse: A Complete Guide (+ Examples)

Kissmetrics

But some businesses are missing a huge opportunity to publish content because they don’t realize that they can post full articles to LinkedIn via LinkedIn Pulse. LinkedIn Pulse takes social media content a step further with an online news aggregation feed. Social Media

Is Facebook Organic Reach Really Dead? Here’s How to Break Through It for More Social Engagement

Kissmetrics

So it’s pretty clear that if 2% reach is too much, we’re nearing the end of an era in terms of Organic Reach being the best viable option for spreading your brand on social media. Social media is a top-of-the-funnel endeavor, and you have to treat it that way.

The Ultimate Social Checklist: 7 Steps to Follow for Every Post

Kissmetrics

Promoting on social can feel like a popularity rollercoaster. Putting time, money, and effort into creating a social strategy that doesn’t get attention can feel like a waste of time. Each time you post on social, you want to have a clearly defined purpose. Social Media

10 Ways To Market Your Ecommerce Site

SellBrite

The 10 marketing techniques in this article are easy to do yourself on any budget, regardless of whether you’re a small or large business. 1) Spread the word on social media. Don’t spread yourself thin by using all social media platforms.

6 Instagram Marketing Trends To Be Aware Of In 2018

Kissmetrics

Now, you have great content to repurpose for other social media channels as well. You can also use Instagram Stories to create a series of how-to articles or do-it-yourself tips on your page. How to put together a how-to article via Instagram Stories? Social Media

Verification Vs Email Hygiene

Webbula

If you happen to be a marketer then this article is for you. Webbula Helpful Information Webbula Intelligence Reports CloudHygiene email email data email hygiene email list email marketing Hygiene Social Media Authentication

4 Simple Steps to Make Old Data New

Webbula

Blog Articles B2B data data enhancement email list email list cleaning email marketing email verification Social Media AuthenticationSo you want to fire up your marketing efforts, and that in-house email list you’ve been building for years seems like a great place to start.

How to Find the Best Email Addresses to Drive ROI

Webbula

Blog Articles CloudHygiene data enhancement email hygiene email list email list cleaning email marketing marketing trends Social Media AuthenticationWe often talk about how to identify and eliminate bad email addresses from your database.

From Backyard to Business: The Empowered Marketer Goes to the Maker’s Mixer

Zaius

We are in the heat of our season right now, so we’re doing shows, online sales, a lot of social media. The Empowered Marketer ArticleLast week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire.

[5 Step Plan] Get More Likes On Instagram Ecommerce Now

AcquireConvert

Overview of Social Media for Ecommerce Enter social media. According to an article by Smart Insights, more than 3 billion users globally have been active on social media in 2018. billion of these people access social media through a mobile device.

Long B2C Sales Cycle? Use Content to Power Marketing

Zaius

You probably did spend hours poring over reviews, checking out specs, looking at different brands in store, and reading articles to educate yourself on which brand is the best fit for your needs. This content doesn’t have to be an article, however. It could be: Social media posts.

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The Importance of Mapping the Customer Journey in Ecommerce

Zaius

If social media is a big outreach tool for you, maybe it looks like a follow on Instagram. You can still incentivize purchases through upselling and cross-selling campaigns , or take advantage of social media ads if retargeting is a part of your marketing strategy.

Strategies to Grow Your Email List Pre-Purchase

Zaius

If you directly communicate with your shoppers via email and personalize it ( more than just saying “ Hi, YOUR NAME ”) through emails, ads, or social media posts in a way that is relevant to them then you can increase opens, click-throughs, and conversions. Personalization Article

The Top 10 Ecommerce Metrics Every Marketer Should Track

Zaius

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Email marketing done right can drive real revenue — it generates 174% more conversions than social media marketing. Data, data, data.

Are You About to Lose a Loyal Customer?

Zaius

A version of this article originally appeared in 60 Second Marketer. They purchase from you regularly, they open your emails, they engage with you on social media, and maybe they even encourage their friends and family to shop with you. Lifecycle Automation Article

The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Zaius

By combining ethical fashion with high-quality goods that are vetted with social proof, Adelante stands out and has earned a real following for their shoes. Now, the fashion brand focuses on a similar aesthetic and uses social media images throughout their ecommerce site.

Food Ecommerce: 9 Brands with Drool-Worthy Marketing

Zaius

Social media mastery powers food ecommerce. Owned by Buzzfeed, food network and online retailer Tasty is leading the way when it comes to growing a brand through social media. Optimization Article

B2C Ad Copy Examples That Convert

Zaius

Whether you’re showing off a glowing review from a reputable publication, or just the latest positive comment you received from a satisfied customer on social media, you want to make new customers feel like they can trust your brand. Optimization ArticleWriting ad copy is hard.

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The Top 10 Ecommece Metrics Every Marketer Should Track

Zaius

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Email marketing done right can drive real revenue — it generates 174% more conversions than social media marketing. Data, data, data.

What Do Your Buyers Love? Ask Them in a Customer Survey

Zaius

While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone. Personalization ArticleDo you know exactly what your customers like and don’t like?

How Ecommerce Discounts Hurt Customer Loyalty

Zaius

They likely won’t read your emails, won’t show their love for your brand on social media, won’t tell their friends and family about you, and they won’t come back unless you have another really great sale. Optimization ArticleHave you heard of a little event called Black Friday?

Ecommerce Marketing Ideas That Don’t Offer a Discount

Zaius

One last idea: Use social proof and product reviews from other customers to tout how great you are (see the email example from Tictail below for inspiration). When done right, contests can increase your social media following and your email list. Optimization Article

How Customer Service Data Can Improve Customer Loyalty

Zaius

However, most marketers only have access to data that is specifically tied to marketing and ecommerce functions: email opens, social media interactions, average order value, and so on. Article personalization customer loyalty customer support

Your Holiday Ad Campaigns Are Ready. But Is Your Ecommerce Website Optimized?

Zaius

With less inventory available on social media and more demand for eyeballs comes higher prices — and therefore less of a guaranteed return on investment. Swap in different testimonials/customer quotes as social proof. Optimization Article

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How User-Generated Content Can Boost Your Ecommerce Brand

Zaius

This article originally appeared in MarketingProfs. The year after launching the UGC campaign — which generated a ton of media attention — the brand’s sales grew 20% , proving that connecting with younger consumers on values is seriously good for business.

Do You Have a Consistent Marketing Message?

Zaius

If you have data spread out across your ecommerce platform, marketing automation system, and social media marketing platforms, it will be difficult to create a seamless experience across all channels. Article Optimization marketing strategy omnichannel omnichannel marketing

The Psychology Behind Customer Loyalty

Zaius

From your logo to your brand colors to the language you use on your social media feeds, everything you do plays into how they perceive your worth as a company. Whether it be from friends, random social media users, or yes, businesses, people are attracted to loyalty of all kinds. .

Ecommerce Content Marketing: 25 Epic Ways to Boost Sales

Ecommerce Platforms

Here’s why: 70% of your customers prefer to learn about your business through an article than an advertisement. It should include content topics, social media updates you’ll post and days for publishing content. Newsjack social trends.

Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Zaius

They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. Personalization ArticleFans are everything.

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What Facebook’s New Ad Policy Means for Your Ecommerce Business

Zaius

The disparity between what an online store advertises via a Facebook post and whether or not they deliver on the promise of their ad has forced the social media giant to launch a new tool. Article Optimization ecommerce ads facebook ads

People Matter; Marketing Channels Don’t

Zaius

This article originally appeared in MediaPost. This will enable you to better personalize every communication to engage your customers at the right moment in the right way — whether that’s on a mobile device, at a brick-and-mortar store, or on social. Article Blog Homepage Featured Carousel Segmentation omnichannel omnichannel marketing

The Cross-Sell and Upsell Strategies Every B2C Marketer Needs

Zaius

You need to combine all the data from all of your marketing systems, including your ecommerce platform, email marketing automation, and social media platforms, and more. Lifecycle Automation ArticleEvery marketer knows that acquiring new customers is expensive.

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International Ecommerce: Preparing Your Brand to Go Abroad

Zaius

If you’ve got a strong enough following on social media then you can also sell through Facebook, Instagram or Pinterest. Optimization Article