The Go to Guide for Social Media Marketing Automation

Ecommerce Platforms

Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. Social Listening Tools.

11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team.

Using Social Media for Customer Service

Ecommerce Platforms

Luckily, social media is perfectly setup as a customer service outlet. What Do Customers Really Want From Social Media Support? Customers see social media as somewhat of a middle ground between chat and phone support. Articles

How to Successfully Drive Traffic to Amazon with Social Media Advertising

SellBrite

One area that has become increasing popular with sellers is social media advertising. Today we are going to talk about how to successfully drive traffic to Amazon with social media advertising. 3 Strategies for Amazon Social Media Advertising the Right Way.

How to Sell More Products Across Different Social Media Channels

SellBrite

Despite what some may tell you , social media for business is not dead. In order to succeed in continuing to use social media as a way to drive more sales for your ecommerce business in 2018, you can’t approach things in the same way that you have in previous years.

We Analyzed 5,860,631,392 Articles From 64 Countries. Here’s What Facebook Loves!

Kissmetrics

That’s not too shabby considering I’m only publishing 4 articles a month. That’s an average of 5,105 visitors per article from Facebook. And because I’ve been building the ultimate SEO tool , I’ve been gathering social sharing data on over 9 billion URLs. Social Media

The Top 5 Mistakes People Make with Social Media Marketing

ChannelAdvisor

Then you saw the returns, brand loyalty and customer engagement your competitors that invested in social media were getting. You did your homework and saw how social media can complement great brick-and-mortar , SEO and paid search programs and turn your company into a regular multichannel marketing behemoth. We’re going to visit the top five mistakes brands that are new to social media (and some that aren’t so new) make and discuss what they can do to fix them.

Why Weird Ecommerce Ads Kill It on Facebook

Zaius

Unlike Instagram or Google or other paid social media, you never know what will work to gain attention from your buyers and drive and high conversion rate for new traffic. Article Optimization ecommerce ads facebook ads paid social media campaigns

Move Beyond Email Marketing in Ecommerce

Zaius

Get creative on social. As well as using paid social media ads as a way of retargeting customers, it’s also important to use this channel organically to build up a loyal base of engaged followers. If you’re a new brand, you can use email as a way to alert your subscribers to your social media presence and offer incentives and coupons for following you. Article Attribution omnichannel omnichannel marketing push notifications retargeting social media

What The Cambridge Analytica / Facebook Drama Tells Us About The New Brand Safety

Forrester eCommerce

The article disclosed that Cambridge Analytica had been planning to reorganize with […]. advertising branding marketing & strategy social media MarketingWe didn’t think the Cambridge Analytica story could get any darker, but clearly it has. Yesterday the New York Times reported that Cambridge Analytica filed for bankruptcy as clients flee the firm post improper data harvesting and suspect targeting practices for election manipulation.

Is Facebook Organic Reach Really Dead? Here’s How to Break Through It for More Social Engagement

Kissmetrics

So it’s pretty clear that if 2% reach is too much, we’re nearing the end of an era in terms of Organic Reach being the best viable option for spreading your brand on social media. Social media is a top-of-the-funnel endeavor, and you have to treat it that way.

LinkedIn Pulse: A Complete Guide (+ Examples)

Kissmetrics

But some businesses are missing a huge opportunity to publish content because they don’t realize that they can post full articles to LinkedIn via LinkedIn Pulse. LinkedIn Pulse takes social media content a step further with an online news aggregation feed. Social Media

The Ultimate Social Checklist: 7 Steps to Follow for Every Post

Kissmetrics

Promoting on social can feel like a popularity rollercoaster. Putting time, money, and effort into creating a social strategy that doesn’t get attention can feel like a waste of time. Each time you post on social, you want to have a clearly defined purpose. Social Media

6 Instagram Marketing Trends To Be Aware Of In 2018

Kissmetrics

Now, you have great content to repurpose for other social media channels as well. You can also use Instagram Stories to create a series of how-to articles or do-it-yourself tips on your page. How to put together a how-to article via Instagram Stories? Social Media

10 Ways To Market Your Ecommerce Site

SellBrite

The 10 marketing techniques in this article are easy to do yourself on any budget, regardless of whether you’re a small or large business. 1) Spread the word on social media. Don’t spread yourself thin by using all social media platforms.

Verification Vs Email Hygiene

Webbula

If you happen to be a marketer then this article is for you. Webbula Helpful Information Webbula Intelligence Reports CloudHygiene email email data email hygiene email list email marketing Hygiene Social Media Authentication

4 Simple Steps to Make Old Data New

Webbula

Blog Articles B2B data data enhancement email list email list cleaning email marketing email verification Social Media AuthenticationSo you want to fire up your marketing efforts, and that in-house email list you’ve been building for years seems like a great place to start.

How to Find the Best Email Addresses to Drive ROI

Webbula

Blog Articles CloudHygiene data enhancement email hygiene email list email list cleaning email marketing marketing trends Social Media AuthenticationWe often talk about how to identify and eliminate bad email addresses from your database.

[5 Step Plan] Get More Likes On Instagram Ecommerce Now

AcquireConvert

Overview of Social Media for Ecommerce Enter social media. According to an article by Smart Insights, more than 3 billion users globally have been active on social media in 2018. billion of these people access social media through a mobile device.

What Do Your Buyers Love? Ask Them in a Customer Survey

Zaius

While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone. Personalization ArticleDo you know exactly what your customers like and don’t like?

The Top 10 Ecommerce Metrics Every Marketer Should Track

Zaius

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Email marketing done right can drive real revenue — it generates 174% more conversions than social media marketing. Data, data, data.

The Top 10 Ecommece Metrics Every Marketer Should Track

Zaius

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Email marketing done right can drive real revenue — it generates 174% more conversions than social media marketing. Data, data, data.

How Customer Service Data Can Improve Customer Loyalty

Zaius

However, most marketers only have access to data that is specifically tied to marketing and ecommerce functions: email opens, social media interactions, average order value, and so on. Article personalization customer loyalty customer support

Ecommerce Content Marketing: 25 Epic Ways to Boost Sales

Ecommerce Platforms

Here’s why: 70% of your customers prefer to learn about your business through an article than an advertisement. It should include content topics, social media updates you’ll post and days for publishing content. Newsjack social trends.

How User-Generated Content Can Boost Your Ecommerce Brand

Zaius

This article originally appeared in MarketingProfs. The year after launching the UGC campaign — which generated a ton of media attention — the brand’s sales grew 20% , proving that connecting with younger consumers on values is seriously good for business.

The Psychology Behind Customer Loyalty

Zaius

From your logo to your brand colors to the language you use on your social media feeds, everything you do plays into how they perceive your worth as a company. Whether it be from friends, random social media users, or yes, businesses, people are attracted to loyalty of all kinds. .

International Ecommerce: Preparing Your Brand to Go Abroad

Zaius

If you’ve got a strong enough following on social media then you can also sell through Facebook, Instagram or Pinterest. Optimization Article

Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Zaius

They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. Personalization ArticleFans are everything.

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What Facebook’s New Ad Policy Means for Your Ecommerce Business

Zaius

The disparity between what an online store advertises via a Facebook post and whether or not they deliver on the promise of their ad has forced the social media giant to launch a new tool. Article Optimization ecommerce ads facebook ads

The Cross-Sell and Upsell Strategies Every B2C Marketer Needs

Zaius

You need to combine all the data from all of your marketing systems, including your ecommerce platform, email marketing automation, and social media platforms, and more. Lifecycle Automation ArticleEvery marketer knows that acquiring new customers is expensive.

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Do You Have a Consistent Marketing Message?

Zaius

If you have data spread out across your ecommerce platform, marketing automation system, and social media marketing platforms, it will be difficult to create a seamless experience across all channels. Article Optimization marketing strategy omnichannel omnichannel marketing

The Top 10 Sessions to See at IRCE 2018

Zaius

What’s Next: Social. In this session, you can learn about the latest developments in social commerce, the technologies that underpin these advancements, and how you best take advantage of this to help improve your customer retention strategies, and expand your business. Hit Your Target with Smart Social Ad Campaigns. Advertising on social media is a must, but which channel should you choose and how should you format these posts?

People Matter; Marketing Channels Don’t

Zaius

This article originally appeared in MediaPost. This will enable you to better personalize every communication to engage your customers at the right moment in the right way — whether that’s on a mobile device, at a brick-and-mortar store, or on social. Article Blog Homepage Featured Carousel Segmentation omnichannel omnichannel marketing

The Ultimate Guide to Get Users to Create User Generated Content

Ecommerce Platforms

Social media is a great tool when gathering awesome pics, videos, tweets, and posts about your company, products or services. Creating your own “social hub” can drive sales to your business. The whole campaign generated over 67MM social impressions. Articles

How First-Party Data Can Power Your Marketing

Zaius

You know what products they’ve bought, when they bought, when they last opened your email newsletter, the last page they browsed on your ecommerce site, their favorite social channel, and so on. Social media channels. This information might cover basic demographics like name, age, location, phone number, and email address, and also include details like purchase history, browsing habits, interactions with your company, and social media data. You’ve got data.

Why Decision Trees Are Terrible for Omnichannel

Zaius

You have to be where your buyers are — including on social media, Google search, and more. Article personalization omnichannel campaign management omnichannel marketing triggered campaignsA version of this post originally appeared on the Marketo blog.

Power Ecommerce Growth with Lifecycle Marketing

Zaius

How many times have they visited your brand website, opened your emails, or liked posts on social media? Article Lifecycle Automation customer data customer lifecycle lifecycle marketingThe customer lifecycle is as varied and multifaceted as your customers themselves.

The Top 10 Mistakes Ecommerce Marketers Make

Zaius

But even if you’re tracking a range of metrics like email opens, click-through rates, and social media likes, that doesn’t make you a true data-driven marketer. Optimization Article

Must-follow Best Practices for Content Collaboration in Ecommerce

Ecommerce Platforms

For instance, you might be compiling ideas and media for an upcoming blog post. You also want options for uploading media such as GIFs and videos. For instance, making a blog with mainly text-based articles is a go-to in the ecommerce world. Articles

The Top 25 Ecommerce Podcasts of 2018

Zaius

Where to start: Earn More Media Exposure at Any Level — A crash course in how to get your ecommerce business—large or small—the media and PR attention you crave. Article Optimization ecommerce news ecommerce podcast ecommerce trends

Don’t Be Afraid of Multi-Channel Marketing Attribution

Zaius

More buyers than ever are engaging with your brand through email, social media, paid ads, and push notifications. Article Attribution campaign attribution marketing attribution ROIThis post originally appeared in Multichannel Merchant. .

Omnichannel Ecommerce Marketing is Within Reach

Zaius

However, if you’re reading this article, it’s likely that you’re one of the 86% who don’t have a full omnichannel marketing strategy. Article personalization omnichannel omnichannel marketingTrue omnichannel marketing is tough to do well.

Expert Q&A: Creating a New Product Category in Ecommerce

Zaius

We take the comments from our customers to heart, read what they post on social media and send in emails, or what they tell us on our phone calls. Article Blog Homepage Featured Carousel Optimization expert series thought leadership