article thumbnail

Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 178
article thumbnail

Generative Art is Helping (re)Humanize the Retail Experience

Retail TouchPoints

Art, in its many forms, has continuously inspired the human mind across different stages of our evolutionary journey. When it comes to retail, art has always played a key role in helping shape brand aesthetics and is often used to deliver non-verbal communication. But how exactly does generative art work? Read part one here.

Arts 289
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Latest CAMP Location Showcases the Art of Child’s Play

Retail TouchPoints

The location, aptly called Art CAMP , is reminiscent of summer camp and its myriad of activities. releases to the beloved games that millennial parents played in their youth, such as Pretty Pretty Princess. But or its latest New York City store at The Shops in Columbus Circle, CAMP is focusing on the power of creativity.

Arts 252
article thumbnail

If you can say it, you can see it: Dall-E and You

Forrester eCommerce

” Welcome to the future, it’s got AI-generated art. Let’s play a quick game – which of the below images were made by an AI system generating images based on word prompts? Or, “How a natural-language image generation AI used as a meme generator by social media may impact your business.”

article thumbnail

The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Elevate your retail game by unleashing the power of customer loyalty! Mastering Loyalty in Modern Retail: Explore the art of loyalty and promotional strategies that engage today’s shoppers. Dive into retention tactics, encompassing dynamic rewards, discounts, and innovative ways to show appreciation.

article thumbnail

Electronic Arts’ share price rises after big video game deals

RetailWire

Those video game company deals have investors speculating that more acquisitions are in the offing. That’s why shares of Electronic Arts were up three percent yesterday. Microsoft has agreed to acquire Activision Blizzard and Take-Two Interactive is buying Zynga.

article thumbnail

The Nose Knows: Why Scent Branding is a Retail Game-Changer

Retail TouchPoints

Yet just like a beautiful wall of art or mood lighting, scent can give businesses a special branding experience. Customers should see, feel, touch and hear a unique experience every time they walk into your retail space so that your products and brand stand out. In fact, scent has a profound effect on our memory and emotions.

Games 278