Custom Art, Air Purifiers and TikTok: College-Spending Boom Could Booster Retailers’ Sales This Fall
August 11, 2023
The back-to-college spending boom is expected to drive increased sales for retailers this fall, with college students and their families projected to spend a record average of about $1,367 per person. This surge in spending is attributed to factors like the influence of social media, particularly TikTok, which showcases fancy dorms, and a desire among parents to provide the best possible college experience for their children after disruptions caused by the pandemic. Retailers such as Target, Walmart, and Kohl’s are likely to benefit from this trend, as they tap into the opportunity to attract and establish relationships with a new generation of shoppers.
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