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Key Take Aways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities

Forrester eCommerce

Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7-12 September 2021. The event was staged as a hybrid event. It managed to attract 400,000 ‘real’ visitors, making it one of the largest trade fairs since the pandemic started.

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How to Create Effective Automotive Inventory Ads (AIA) on Facebook

Kissmetrics

Fortunately, when you want to market vehicles on social media, dynamic Automotive Inventory Ads (AIAs) can reduce friction dramatically. Today, we will discuss what makes the Automotive Inventory Ad such a powerful dealership marketing tool and how you can implement one properly. What Are Automotive Inventory Ads (AIAs)?

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13 Automotive Ecommerce Sites Revving Up Online Sales

BigCommerce

With automotive ecommerce revenue growing rapidly year-over-year, more and more brands are trying to get in on the action by launching their own websites. They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. 13 Best Automotive Ecommerce Sites.

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Adobe and Stellantis Expand Relationship to Reimagine Automotive Customer Experiences

365 Retail

Today’s customers have come to expect beautifully designed, personalized buying experiences, and this is particularly true in the automotive world,” said Luc Dammann, President, EMEA at Adobe.

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The Future Of Mobility Is Data, Not Cars

Forrester eCommerce

Having worked in and with the automotive industry for around 25 years, the challenges that OEMs face given their size and structures often inhibit the business agility needed to provide lasting customer value in an age of digital disruption.

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Anyline Helps Retailers Simplify the Tire-Selling Process

Retail TouchPoints

Mobile data capture solution provider Anyline has introduced a capability to scan size and dimension information from the side of any vehicle tire. The scanner was designed to be integrated into the websites of tire retailers to simplify the process of buying tires online.

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Discount Tire’s Pit Pass Concept Store Puts Customers in the Driver’s Seat

Retail TouchPoints

When Discount Tire unveiled its Atlanta Pit Pass concept store in early October 2022, it officially completed its transformation from a traditional tire retailer into a strong omnichannel leader in the automotive category. Transforming the Automotive Retail Experience. That was a game-changer for us.