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How to Create Effective Automotive Inventory Ads (AIA) on Facebook

Kissmetrics

Fortunately, when you want to market vehicles on social media, dynamic Automotive Inventory Ads (AIAs) can reduce friction dramatically. Today, we will discuss what makes the Automotive Inventory Ad such a powerful dealership marketing tool and how you can implement one properly. What Are Automotive Inventory Ads (AIAs)?

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The Impact of Tech on Child Safety

Retail TouchPoints

Emerging social media platforms such as TikTok and Snapchat have created a healthy amount of worry among parents who feel their children are being exposed to negative and harmful influences. How social media and technology affect children is dependent on a number of factors.

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10 eCommerce Social Media Marketing Success Case Studies

Korona

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

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How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Retail TouchPoints

People come to Pinterest with a shopping mindset,” said Kim Blommer, Automotive Industry Lead at Pinterest in an interview with Retail TouchPoints. “In Everyone is using a smartphone and they are on all these different social channels, often for hours daily,” said Healey. “ Our clients demand transparency.”. Healey Bros.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Unlike the traditional multichannel approach, social commerce is about creating strong communities and affinities around specific brands and verticals. This trend will encourage B2B brands, such as those in the automotive, manufacturing, wholesaling and distribution sectors, to rethink their social media footprint and product representation.

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Nosto Acquires UGC Marketing Platform Stackla

Retail TouchPoints

Research from Stackla showed that 79% of consumers say UGC highly impacts their purchasing decisions, and customers are 6X more likely to purchase a product if the page includes pictures from social media. Stackla’s current portfolio of clients includes Canon , Lush Cosmetics , Trek Bicycle , Kathmandu and Nintendo.

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Social Retail and Blended Experiences

Retail TouchPoints

billion social media users across the globe — and the average person spending 144 minutes a day on social media platforms — brands are now increasingly using their social channels to create hyper-personalized shopping experiences, or risk losing out to digitally-savvy rivals.