Make the Transition from B2B to B2C Marketing

Zaius

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate.

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Want to improve customer loyalty? Start with inventory visibility

GetElastic

Although much has been made about how Amazon—and ecommerce in general—is reshaping the world of retail, this seismic shift has far wider consequences on both B2C and B2B vendors. Customer expectations have evolved and, in many cases, surpassed what merchants can deliver.

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CX Reality Day: What Will You Discover?

Forrester eCommerce

This Wednesday, July 15th, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day.

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An Beginner’s Guide To Creating A Customer Loyalty Program In 2020

Ecommerce Platforms

Loyalty? You can hardly get enough of it– feels like a rare commodity mostly where customers have wild options to consider. Even with a loyalty program in place, the competition is boundlessly growing. And to do that concisely, a wide-reaching loyalty program would suffice.

B2B Ecommerce: Complete Guide for Retailers

SellBrite

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. In fact, B2B ecommerce , or business-to-businesses electronic commerce, is predicted to reach $6.7

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The Best B2B Ecommerce Platform for 2020

Ecommerce Platforms

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 Best B2B Ecommerce Platform: Shopify Plus.

How to define loyalty programs for B2B buyers

GetElastic

A recent study shows that 82 percent of B2B marketers spend more on customer acquisition than retention. Whereas, only 48 percent actually prioritized B2B loyalty. And, we all know customer acquisition costs more than retention. Find out why your best customers buy.

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B2B Ecommerce (October 2019): The Step by Step Guide to Setup, Build & Grow a B2B Ecommerce Business

Ecommerce Platforms

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. Step 1: Select a Niche to set up Your B2B Ecommerce Business.

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5 ways to build better ecommerce customer relationships

GetElastic

Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships: 1. Reward loyalty. It is a great way to connect with your customers.

Magento 2 eCommerce Platforms: Which One Is Right for You?

Demac Media

Customer Segments. enables your business to optimize marketing initiatives and dynamically display content and promotions to specific customers. based on attributes such as customer address, order history, shopping cart contents, and more. Customer Attributes.

Personalized Marketing Equals Better Marketing Results

Zaius

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Here’s how your customer data can better power truly personalized marketing efforts.

The 19 Most Innovative Ecommerce Brands of 2017

BigCommerce

Customer Loyalty. Customer Lifetime Value. Bob Johnson’s Computer Stuff won the Innovation Award for Customer Experience. For the brand’s ability to “think like a customer” and enable tools that addressed specific pain points in the search experience.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

The ability to speak directly to your customers and make adjustments has never been easier. Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). Business-to-Business (B2B). Training the New B2B Buyer.

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An In-depth Guide on Creating an Ecommerce Business Plan in 2020

Ecommerce Platforms

As a merchant looking forward to starting a new ecommerce business, this is a means to fetch potential customers. Practically speaking, here's what should be on your checklist: How often does a specific product get returning customers? Customer Loyalty Program.

Nordstrom’s Acquisitions Show Personalization Will Continue To Be Critical For A Winning Customer Experience

Retail TouchPoints

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’

How Coronavirus Is Impacting Ecommerce

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Focus on keeping your products in stock and be up front with customers if there are going to be any delays. Published March 12, 2020.

33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

She receives hundreds and hundreds of letters thanking her for taking her products the final mile –– that is, for styling them and allowing customers to purchase entire outfits. How to Activate Millennial B2B Buyers. This is how you do B2B mobile commerce.

5 Tips to Reduce Churn on Subscriptions

FastSpring

Customer churn happens when an existing customer stops doing business with you. Month-to-month subscription plans give your customers the freedom to quit at any time, which can mean unpredictable churn for you. Consider putting part of your prepaid income toward customer acquisition to buffer monthly churners. For B2B businesses, 9% of monthly recurring credit card transactions fail on average and, for B2C businesses, the number is closer to 14%.

How to Make an Ecommerce Business Plan for Your Startup

eCommerce CEO

Write this section as if you had one minute to explain your business to a potential investor or customer. Business to Business (B2B): You are selling to organizations, corporations and non-profits rather than individual customers. Customer. Where does your customer live?

Shopping on Instagram Now Available: 11,233% Traffic Growth, 20% Revenue Growth + Real Examples to Get You Started

BigCommerce

BigCommerce customers not eligible at launch will automatically receive access as additional country support is added. 36 — Percent of B2C brands that consider Instagram to be “very important” or “critical” to their social media marketing, compared to 13% of B2B brands (Source: Inc. ).

30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

This post will teach you exactly how to do that, subsequently increasing sales, revenue, and customer loyalty. How to Drive Ecommerce Traffic and Convert Customers. If you’re in B2B sales, LinkedIn might be the horse you want to ride. Lowest AOV customers.

Instagram Shopping: The Future of Mobile Ecommerce + 19 Tips to Increase Conversions Now

BigCommerce

Through the upcoming integration, BigCommerce customers will soon see Instagram as an option in the BigCommerce Channel Manager, allowing you to sync your product catalog with Instagram. We have had great results with acquiring new customers through Instagram advertising.

How Coronavirus Is Impacting Ecommerce

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Whether you’re reducing hours to help your staff or closing down completely, make it clear to your customers. Published March 12, 2020.

How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. B2B sales challenges.

How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Underutilized new ad formats to enhance your audience targeting and customer acquisition. B2B sales challenges. Published March 12, 2020.

How Coronavirus Is Impacting Ecommerce

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. This news will affect vendors the most, rather than sellers, because they aren’t allowed to directly contact customers to ask for reviews.